NR Group
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NR Group is an Indian business group which comprises six companies in various businesses such as
essential oils An essential oil is a concentrated hydrophobic liquid containing volatile (easily evaporated at normal temperatures) chemical compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetheroleum, or simply as the o ...
, fragrances, incense, and electronics. It is based in
Mysore Mysore (), officially Mysuru (), is a city in the southern part of the state of Karnataka, India. Mysore city is geographically located between 12° 18′ 26″ north latitude and 76° 38′ 59″ east longitude. It is located at an altitude of ...
, and was established in 1948 by N. Ranga Rao as Mysore Products and General Trading Company, which later became N. Ranga Rao & Sons. Ranga Rao & Sons, started in 1948, is a manufacturer of
incense Incense is aromatic biotic material that releases fragrant smoke when burnt. The term is used for either the material or the aroma. Incense is used for aesthetic reasons, religious worship, aromatherapy, meditation, and ceremony. It may also be ...
and
fragrances An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vo ...
. It has a portfolio of over 500 fragrances, all of which are created and blended in-house. Cycle is the main incense brand. N. Ranga Rao & Sons Exports is the exports division of the NR Group of companies, handling all the outsourcing of their products to over 50 countries. NESSO – Natural & Essential Oils Pvt. Ltd., is a manufacturer and marketer of essential oils and floral extracts. Established in 1979, the manufacturing facility is CGM compliant and has a Kosher Certification. The company comprises seven extraction facilities in South India and 24000 ha of tea plantation. Rangsons Marketing Services Pvt Ltd. is the marketing section of NR Group. Established in 1983, the company markets Cycle Pure Agarbathies and develops the Fragrance Domain products of NR Group. Ripple Fragrances Pvt. Ltd., established in 2005, is a manufacturer and marketer of personal and air care lifestyle products of signature brands IRIS and Lia.


History

Established in 1948, and essential oils. Cycle brand incense is exported to over 65 countries. Initially a family enterprise, the group's companies now have independent corporate setups, and are currently managed by the third generation of the family, overseeing operations as CEOs.


Incense

The incense division, N. Ranga Rao & Sons Pvt. Ltd., has a number of brands including Cycle, Flute, Manmohak, and Clove. The exports division exports incense and related products to more than 50 countries in
Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
,
Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
,
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
,
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
,
the Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europea ...
,
Far East The ''Far East'' was a European term to refer to the geographical regions that includes East and Southeast Asia as well as the Russian Far East to a lesser extent. South Asia is sometimes also included for economic and cultural reasons. The ter ...
and
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
. It is headed b
Arjun Ranga
The Cycle brand, Cycle Pure Agarbathies, was established in 1948, initially distributing only to domestic market. The fragrances are blended in house Cycle Agarbathies is the flagship brand under NR Group, based in India, and a manufacturer of
incense Incense is aromatic biotic material that releases fragrant smoke when burnt. The term is used for either the material or the aroma. Incense is used for aesthetic reasons, religious worship, aromatherapy, meditation, and ceremony. It may also be ...
and prayer materials. As of 2016, Cycle held a 15% share in the incense industry in India, estimated to be worth Rs. 1500 crore overall. The brand advertises through sponsorship deals of various
cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...
tournaments in India and elsewhere, including the
Indian Premier League The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...
and
Caribbean Premier League The Caribbean Premier League (abbreviated to CPL or CPLT20) is an annual Twenty20 cricket tournament held in the Caribbean. It was founded by Cricket West Indies in 2013 to replace the Caribbean Twenty20 as the premier Twenty20 competition in t ...
. Currently the brand ambassador are
Amitabh Bachchan Amitabh Bachchan (; born as Amitabh Shrivastav; 11 October 1942) is an Indian actor, film producer, television host, occasional playback singer and former politician known for his work in Hindi cinema. He is regarded as one of the most succe ...
,
Ramesh Aravind Ramesh Aravind is an Indian actor, director, screenwriter and television presenter who predominantly works in Kannada films and television. In a career of over 34 years, Aravind has been appeared in over 140 films including several Tamil and T ...
,
Saurav Ganguly Sourav Chandidas Ganguly (; natively spelled as Gangopadhyay; born 8 July 1972), affectionately known as Dada (meaning ''"elder brother"'' in Bengali), is an Indian cricket administrator, commentator and former national cricket team captain w ...
.


Other divisions

Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group, manufacturing Functional & Aircare Lifestyle Products. Established in 2005. It is headed by Kiran Ranga. Rangsons Marketing Services Pvt Ltd., established in 1993, is the marketing arm of NR Group. NR Foundation is the
Corporate Social Responsibility Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...
arm. Natural & Essential Oils Pvt. Ltd (NESSO), established in 1979, is the division that manufactures essential oils and floral extracts.


References

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External links


NR Group
Manufacturing companies of India Manufacturing companies established in 1948 Indian companies established in 1948