NIPO, previously named NIPO Software, is a long term provider to the professional market research industry for

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...

, CAPI and

CATI Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the col ...

survey solutions. NIPO is a major worldwide

Market Research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

software provider. NIPO's main offering is centered around the Nfield platform, hosted in a SaaS model on

Microsoft Azure Microsoft Azure, often referred to as Azure ( , ), is a cloud computing platform operated by Microsoft for application management via around the world-distributed data centers. Microsoft Azure has multiple capabilities such as software as a ...

cloud servers. The Nfield suite covers all aspects of market research, including questionnaire design, data collection, tabulations, fieldwork management and reporting. Besides Nfield, NIPO offers on-premise software. The company is headquartered in

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

, Netherlands and has branches in Madrid, Hong Kong and Argentina. NIPO has roots in market research. NIPO Software was founded by Arnoud van Zanten in the 1970s as a department of NIPO, the market research institute, now Kantar TNS Netherlands. The NIPO name originally stood for Netherlands Institute of Public Opinion, which was established by Wim de Jonge and Jan Stapel in September 1945. In 1986 NIPO (Software) became an independent company from the research institute to be able to cater for both internal as external customers. In 1999 NIPO was purchased by

Taylor Nelson Sofres Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in ...

, now called Kantar TNS. NIPO is a member of

ESOMAR ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the orig ...

. NIPO is ISO 27001:2013 certified.

Solutions

The

Software suite A software suite (also known as an application suite) is a collection of computer programs (application software, or programming software) of related functionality, sharing a similar user interface and the ability to easily exchange data with each ...

of NIPO includes: *Nfield, the cloud based

Saas Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

platform for online and CAPI surveys. *NIPO Fieldwork System (NFS), the on-premise suite for CATI, CAPI and online surveys.

References

{{reflist Market research Software companies of the Netherlands Dutch companies established in 1979 Software companies established in 1979