MyFitnessPal is a smartphone app and

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that tracks

diet Diet may refer to: Food * Diet (nutrition), the sum of the food consumed by an organism or group * Dieting, the deliberate selection of food to control body weight or nutrient intake ** Diet food, foods that aid in creating a diet for weight loss ...

and exercise. The app uses

gamification Gamification is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users. This is generally accomplished thro ...

elements to encourage adherence to exercise and diet goals. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database. MyFitnessPal has access to 14 million foods And includes metrics to track exercise and calories. Users can link their MyFitnessPal account with other fitness apps like

FitBit Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, ...

, Samsung Health, and

Apple Watch Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...

to consolidate fitness information onto a single platform. In February 2015,

Under Armour Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European head ...

acquired MyFitnessPal.

History

Released in September 2005, MyFitnessPal was developed by Mike Lee, with his brother Albert Lee later joining him to launch the app and the company. On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker,

, in a deal worth $475 million. MyFitnessPal had 80 million users at the time. On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. In January 2017, founders Albert Lee and Mike Lee departed from the company to pursue other business ventures. On October 30, 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm

Francisco Partners Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. Founded in August 1999 and based in San Francisco with offices in London and New York City, Francis ...

for $345 million and that it was shutting down Endomondo. In 2021, MyFitnessPal partnered with

Sprouts Farmers Market Sprouts Farmers Market, Inc., is a supermarket chain headquartered in Phoenix, Arizona, USA. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins and supplements, packaged groceries, mea ...

. Through this partnership, users were introduced to new healthy recipe ideas, food and health-related articles and other content.

Security breach

On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers or government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach the week of 19–25 March and learned that the leak happened sometime in February.

References

External links

*{{Official website Fitness apps Health software Activity trackers Cross-platform mobile software Application software IOS software WatchOS software Android (operating system) software Windows Phone software 2005 software Gamification 2015 mergers and acquisitions 2020 mergers and acquisitions

History

Security breach

See also

References

External links