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A music video is a
video Video is an electronic Electronic may refer to: *Electronics Electronics comprises the physics, engineering, technology and applications that deal with the emission, flow and control of electrons in vacuum and matter. It uses active d ...

video
of variable length, that integrates a music
song A song is a musical composition Musical composition can refer to an piece or work of , either or , the of a musical piece or to the process of creating or writing a new piece of music. People who create new compositions are called s ...

song
or music
album An album is a collection of audio recordings issued as a collection on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium. Albums of recorded sound were developed in the early 20th century as individual Phonograph rec ...

album
with imagery that is produced for promotional or musical
artistic Art is a diverse range of (products of) human activities involving creative imagination to express technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of what constitutes art, and i ...
purposes. Modern music videos are primarily made and used as a music
marketing Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of adv ...

marketing
device intended to promote the sale of
music recordings
music recordings
. There are also cases where music songs are used in
tie-in A tie-in work is a work of fiction or other product based on a media property such as a , , , , , or . Tie-ins are authorized by the owners of the original property, and are a form of used primarily to generate additional income from that prop ...
music marketing campaigns that allow them to become more than just a song. Tie-ins and music merchandising can be used for toys or for food or other products. Although the origins of music videos date back to musical short films that first appeared, they again came into prominence when
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
based its format around the medium. These kinds of videos were described by various terms including "
illustrated song An illustrated song is a type of performance art and was a popular form of entertainment in the early 20th century in the United States. Live performers (usually both a pianist and a vocalist) and music recordings were both used by different ...
," "filmed insert," "promotional (promo) film," "promotional clip," "promotional video," "song video," "song clip," "film clip," or simply "video." Music videos use a wide range of styles and contemporary video-making techniques, including
animation Animation is a method in which are manipulated to appear as moving images. In , images are drawn or painted by hand on transparent to be photographed and exhibited on . Today, most animations are made with (CGI). can be very detailed , whil ...

animation
,
live-action Live action (or live-action) is a form of cinematography Cinematography (from ancient Greek κίνημα, ''kìnema'' "movement" and γράφειν, ''gràphein'' "to write") is the art of Film, motion picture (and more recently, electronic ...
, documentary, and non-narrative approaches such as
abstract film Abstract may refer to: * Abstract (album), ''Abstract'' (album), 1962 album by Joe Harriott * Abstract (law), a summary of a legal document * Abstract (summary), in academic publishing * Abstract art, artistic works that do not attempt to represent ...
. Some music videos combine different styles with music, such as animation and live-action. Combining these styles and techniques has become more popular due to the variety for the audience. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may not have any concept, being only a filmed version of the song's live concert performance.


History and development

In 1894,
sheet music Sheet music is a handwritten or printed form of musical notation Music notation or musical notation is any system used to visually represent aurally perceived music played with instrument (music), instruments or singing, sung by the hum ...

sheet music
publishers
Edward B. Marks
Edward B. Marks
and Joe Stern hired electrician George Thomas and various artists to promote sales of their song "
The Little Lost Child to show a series of hand-colored slide images while the song was being performed in the first example of an illustrated song. "The Little Lost Child" is a popular song of 1894 by Edward B. Marks and Joseph W. Stern which sold more than two mil ...
". Using a
magic lantern The magic lantern, also known by its Latin name ''laterna magica'', is an early type of image projector 200px, Acer projector, 2012 A projector or image projector is an optical device that projects an image (or moving images) onto a surf ...
, Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the
illustrated song An illustrated song is a type of performance art and was a popular form of entertainment in the early 20th century in the United States. Live performers (usually both a pianist and a vocalist) and music recordings were both used by different ...
, the first step toward music video.


Talkies, soundies, and shorts

With the arrival of "
talkies A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film A silent film is a film with no synchronized Sound recording and reproduction, recorded sound (and in particular ...
" many musical short films were produced.
Vitaphone File:First-nighters posing for the camera outside the Warners' Theater before the premiere of "Don Juan" with John Barrymore, - NARA - 535750.jpg, 300px, Premiere of ''Don Juan (1926 film), Don Juan'' in New York City Vitaphone was a sound film ...
shorts (produced by
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB) is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California ...
) featured many bands, vocalists, and dancers. Animation artist
Max Fleischer Max Fleischer (born Majer Fleischer ; July 19, 1883 – September 25, 1972) was an American animator, inventor, film director and producer, and studio founder and owner. Born in Kraków, Poland , Fleischer immigrated to the United States where h ...
introduced a series of sing-along short cartoons called ''
Screen Songs ''Screen Songs'' are a series of animated cartoons produced at the Fleischer Studios Fleischer Studios () was an American corporation that originated as an animation studio located at 1600 Broadway, New York City, New York New York Cit ...
'', which invited audiences to sing along to popular songs by "following the bouncing ball," which is similar to a modern karaoke machine. Early 'cartoons featured popular musicians performing their hit songs on camera in live-action segments during the
cartoon A cartoon is a type of illustration that is typically drawn, sometimes animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of images ...

cartoon
s. The early animated films by
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American entrepreneur, animator, writer, voice actor, and film producer. A pioneer of the American animation industry, he introduced several developments in the production of ...
, such as the ''
Silly Symphonies ''Silly Symphony'' was an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be pho ...
'' shorts and especially '' Fantasia'', which featured several interpretations of classical pieces, were built around music. The
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB) is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California ...
cartoons, even today billed as ''
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
'' and ''
Merrie Melodies ''Merrie Melodies'' is an American animation, animated series of comedy short films produced by Warner Bros. starting in 1931, during the golden age of American animation, and ending in 1969. As with its partner series, ''Looney Tunes'', it featu ...
'', were initially fashioned around specific songs from upcoming Warner Bros.
musical film Musical film is a film genre A film genre is a Genre, stylistic or thematic category for Film, motion pictures based on similarities either in the narrative , narrative elements, aesthetic approach, or the emotional response to the film. Dra ...
s. Live-action musical shorts, featuring such popular artists as
Cab Calloway Cabell "Cab" Calloway III (December 25, 1907 – November 18, 1994) was an American jazz Jazz is a music genre A music genre is a conventional category that identifies some pieces of music Music is the art of arranging sounds i ...

Cab Calloway
, were also distributed to theaters.
Blues Blues is a music genre A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. It is to be distinguished from ''musical form'' and musical style, although in ...

Blues
singer
Bessie Smith Bessie Smith (April 15, 1894 – September 26, 1937) was an American blues Blues is a music genre and musical form which was originated in the Deep South of the United States around the 1860s by African-Americans from roots in Plantation-e ...
appeared in a two-reel short film called ''
St. Louis Blues The St. Louis Blues are a professional ice hockey team based in St. Louis. The Blues compete in the National Hockey League (NHL) as a member of the West Division (NHL), West Division. The franchise was founded in 1967 as one of the six teams from ...
'' ft. a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period. ''
Soundies Soundies are three-minute United States, American musical films, produced between 1940 and 1947, each displaying a song, dance, and/or band or orchestral number. Produced professionally on 35mm black-and-white film, like theatrical motion pictures ...
'', produced and released for the
Panoram Panoram was the trademark A trademark (also written trade mark or trade-markThe styling of ''trademark'' as a single word is predominantly used in the United States and Philippines only, while the two-word styling ''trade mark'' is used in m ...
film jukebox, were musical films that often included short dance sequences, similar to later music videos. Musician
Louis Jordan Louis Thomas Jordan (July 8, 1908 – February 4, 1975) was an American saxophonist, multi-instrumentalist, songwriter and bandleader who was popular from the late 1930s to the early 1950s. Known as "Honorific nicknames in popular music, The King ...
made short films for his songs, some of which were spliced together into a feature film, ''Lookout Sister''. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
Musical film Musical film is a film genre A film genre is a Genre, stylistic or thematic category for Film, motion pictures based on similarities either in the narrative , narrative elements, aesthetic approach, or the emotional response to the film. Dra ...
s were another important precursor to a music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s-50s. One of the best-known examples is Madonna's 1985 video for "
Material Girl "Material Girl" is a song recorded by American singer Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. She is considered one of the most influential figures in popular culture and ...
" (directed by Mary Lambert) which was closely modelled on Jack Cole's staging of "
Diamonds Are a Girl's Best Friend "Diamonds Are a Girl's Best Friend" is a jazz song introduced by Carol Channing Carol Elaine Channing (January 31, 1921 – January 15, 2019) was an American actress, singer, dancer, and comedienne, known for starring in Broadway and film mu ...
" from the film '' Gentlemen Prefer Blondes''. Several of
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter and dancer. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a four-decade car ...

Michael Jackson
's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "
Thriller Thriller may refer to: * Thriller (genre), a broad genre of literature, film and television ** Thriller film, a film genre under the general thriller genre Comics * Thriller (DC Comics), ''Thriller'' (DC Comics), a comic book series published 1983 ...
" and the
Martin Scorsese Martin Charles Scorsese (, ; born November 17, 1942) is an American film and television director, producer, screenwriter, and film historian, in addition to occasionally serving as an actor. One of the major figures of the New Hollywood Th ...
-directed "
Bad Bad or BAD may refer to: Common meanings *Evil, the opposite of moral good *Error, Erroneous, inaccurate or incorrect *Unhealthy, or counter to well-being *Antagonist, the threat or obstacle of moral good Acronyms * BAD-2, a Soviet armored tro ...
", which was influenced by the stylized dance "fights" in the film version of ''
West Side Story ''West Side Story'' is a Musical theatre, musical conceived by Jerome Robbins with music by Leonard Bernstein, lyrics by Stephen Sondheim, and a Book (musical theatre), book by Arthur Laurents. Inspired by William Shakespeare's play ''Romeo and ...
''. According to the Internet Accuracy Project, DJ/singer J. P. "
The Big Bopper Jiles Perry "J. P." Richardson Jr. (October 24, 1930 – February 3, 1959), known as The Big Bopper, was an American musician, singer, songwriter, and disc jockey. His best known compositions include " Chantilly Lace" and " White Lightning", the ...

The Big Bopper
" Richardson was the first to coin the phrase "music video", in 1959 In his autobiography, Tony Bennett claims to have created "...the first music video" when he was filmed walking along the
Serpentine Serpentine may refer to: Music * Serpentine (album), ''Serpentine'' (album), a 2002 goth metal album by Flowing Tears * Serpentine (song), "Serpentine" (song), a 2011 country song by Tiffany * Serpentines (Ingrid Laubrock album), ''Serpentines'' ( ...
in
Hyde Park, London Hyde Park is a Listed building#Heritage protection, Grade I-listed major park in Central London. It is the largest of four Royal Parks of London, Royal Parks that form a chain from the entrance of Kensington Palace through Kensington Gardens ...

Hyde Park, London
, with the resulting clip being set to his recording of the song " Stranger in Paradise". The clip was sent to UK and US television stations and aired on shows including
Dick Clark Richard Wagstaff Clark (November 30, 1929 – April 18, 2012) was an American radio Radio is the technology of signaling and telecommunication, communicating using radio waves. Radio waves are electromagnetic waves of frequency betwe ...

Dick Clark
's
American Bandstand ''American Bandstand'' is an American music-performance and dance television program that aired in various versions from 1952 to 1989, and was hosted from 1956 until its final season by Dick Clark Richard Wagstaff Clark (November 30, 1929&nb ...
. The oldest example of a promotional music video with similarities to more abstract, modern videos seems to be the
Czechoslovakia , , yi, טשעכאסלאוואקיי, , common_name = Czechoslovakia , life_span = 1918–19391945–1992 , p1 = Austria-Hungary , image_p1 = , s1 = Czech Re ...

Czechoslovakia
"Dáme si do bytu" ("Let's get to the apartment") created and directed by Ladislav Rychman.


1960–1973: Promotional clips

In the late 1950s the
Scopitone Scopitone is a type of jukebox featuring a 16 mm film component. Scopitone films were a forerunner of music videos. The Italian Cinebox/Colorama and Color-Sonics were competing, lesser-known technologies of the time. Based on Soundies technol ...
, a visual jukebox, was introduced in France and short films were produced by many French artists, such as
Serge Gainsbourg Serge Gainsbourg (; born Lucien Ginsburg; 2 April 1928 – 2 March 1991) was a French musician, singer-songwriter, author, filmmaker and actor. Regarded as the most important figure in French pop whilst alive, he was renowned for often pr ...
,
Françoise Hardy Françoise Madeleine Hardy (; born 17 January 1944) is a French singer and songwriter. Mainly known for singing melancholic sentimental ballad A sentimental ballad is an emotional Emotions are psychological state A mental state is a stat ...
,
Jacques Dutronc Jacques Dutronc (born 28 April 1943) is a French singer, songwriter, guitarist, composer, and actor. He has been married to singer Françoise Hardy since 30 March 1981 and the two have a son (jazz guitarist Thomas Dutronc, born 1973). He also h ...
, and the Belgian
Jacques Brel Jacques Romain Georges Brel (, ; 8 April 1929 – 9 October 1978) was a Belgians, Belgian singer, songwriter, actor and director who composed and performed literate, thoughtful, and theatrical songs that generated a large, devoted following—ini ...

Jacques Brel
to accompany their songs. Its use spread to other countries, and similar machines such as the Cinebox in Italy and Color-sonic in the USA were patented. In 1961, for the Canada-produced show ''
Singalong Jubilee ''Singalong Jubilee'' is a CBC Television CBC Television (also known as CBC TV) is a Canadian English-language broadcast television network owned by the Canadian Broadcasting Corporation, the national public broadcaster. The network began ope ...
'', Manny Pittson began pre-recording the music audio, went on-location and taped various visuals with the musicians lip-synching, then edited the audio and video together. Most music numbers were taped in-studio on stage, and the location shoot "videos" were to add variety. In 1964,
Kenneth Anger Kenneth Anger (born Kenneth Wilbur Anglemyer, February 3, 1927) is an American underground experimental film Experimental film, experimental cinema, or avant-garde cinema is a mode of filmmaking that rigorously re-evaluates cinematic convention ...
's
experimental An experiment is a procedure carried out to support, refute, or validate a hypothesis A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method ...
short film, '' Scorpio Rising'' used popular songs instead of dialogue. In 1964,
The Moody Blues The Moody Blues were an English rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical comp ...
producer Alex Murray wanted to promote his version of "
Go Now "Go Now" is a song composed by Larry Banks and Milton Bennett. It was first recorded in January 1964 by Bessie Banks Bessie Banks (born February 8, 1938) is an American Soul music, soul singer, best known for her original 1964 recording of ...
". The short film clip he produced and directed to promote the single has a striking visual style that predates Queen's similar "
Bohemian Rhapsody "Bohemian Rhapsody" is a song by the British rock band Queen (band), Queen. It was written by Freddie Mercury for the band's 1975 album ''A Night at the Opera (Queen album), A Night at the Opera''. The song is a six-minute suite (music), suite, ...

Bohemian Rhapsody
" video by a full decade. It also predates what
the Beatles The Beatles were an English rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compou ...

the Beatles
did with promotional films of their single "
Paperback Writer "Paperback Writer" is a song by the English rock band the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The group, whose best-known line-up comprised John Lennon, Paul McCartney, George Harrison and ...
" and B-Side "
Rain Rain is liquid water in the form of droplet Rain water flux from a canopy. Among the forces that govern drop formation: cohesion, Van der Waals force">Cohesion_(chemistry).html" ;"title="surface tension, Cohesion (chemistry)">cohesion, ...
" both released in 1966. Also in 1964, the Beatles starred in their first feature film, '' A Hard Day's Night'', directed by
Richard Lester Richard Lester Liebman (born January 19, 1932), commonly referred to as Dick Lester, is an American film director based in the United Kingdom. He is best known for directing the Beatles' films ''A Hard Day's Night (film), A Hard Day's Night'' (1 ...

Richard Lester
. Shot in
black-and-white Black-and-white (B/W or B&W) images combine black and white in a continuous spectrum In physics Physics (from grc, φυσική (ἐπιστήμη), physikḗ (epistḗmē), knowledge of nature, from ''phýsis'' 'nature'), , is ...

black-and-white
and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical tones. The musical sequences furnished basic templates on which numerous subsequent music videos were modeled. It was the direct model for the successful US TV series ''
The Monkees The Monkees were a rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compound, chemical ...
'' (1966–1968), which was similarly composed of film segments that were created to accompany various Monkees songs. The Beatles' second feature, ''
Help! ''Help!'' is the fifth studio album by the English Rock music, rock band the Beatles and the soundtrack to their Help! (film), film of the same name. It was released on 6 August 1965. Seven of the fourteen songs, including the singles "Help! (so ...
'' (1965), was a much more lavish affair, filmed in color in London and on international locations. The title track sequence, filmed in black-and-white, is arguably one of the prime archetypes of the modern performance-style music video, employing rhythmic cross-cutting, contrasting long shots and close-ups, and unusual shots and camera angles, such as the shot 50 seconds into the song, in which
George Harrison George Harrison (25 February 1943 – 29 November 2001) was an English musician, singer-songwriter, and music and film producer who achieved international fame as the lead guitarist of the Beatles The Beatles were an English Ro ...

George Harrison
's left hand and the neck of his guitar are seen in sharp focus in the foreground while the completely out-of-focus figure of
John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist A peace movement is a social movement A social movement is a loosely organized effort by ...
sings in the background. In 1965, the Beatles began making promotional clips (then known as "filmed inserts") for distribution and broadcast in different countries—primarily the
USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America North America is a continent entirely within the Northern Hemisphere and a ...

USA
—so they could promote their record releases without having to make in-person appearances. Their first batch of promo films shot in late 1965 (including their then-current single, "
Day Tripper "Day Tripper" is a song by the English rock band the Beatles that was released as a A-side and B-side, double A-side single with "We Can Work It Out" in December 1965. Written primarily by John Lennon, it was credited to the Lennon–McCartney p ...
"/"
We Can Work It Out "We Can Work It Out" is a song by the English rock band the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960, whose best-known line-up comprised John Lennon, Paul McCartney, George Harrison and Ringo St ...
"), were fairly straightforward mimed-in-studio performance pieces (albeit sometimes in silly sets) and meant to blend in fairly seamlessly with television shows like ''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British music chart A record chart, in the music industry The music industry consists of the individuals and organizations that earn money by Musical composition, writing songs and musical composit ...
'' and ''
Hullabaloo Hullabaloo or hullaballoo may refer to: * Hullabaloo (band), a punk band * Hullabaloo (song), a 1990 single by Australian band Absent Friends (band) * Hullabaloo (festival), a music festival at the University of California San Diego * Hullabaloo (f ...
''. By the time the Beatles stopped touring in late 1966, their promotional films, like their recordings, had become highly sophisticated. In May 1966 they filmed two sets of colour promotional clips for their current single "
Rain Rain is liquid water in the form of droplet Rain water flux from a canopy. Among the forces that govern drop formation: cohesion, Van der Waals force">Cohesion_(chemistry).html" ;"title="surface tension, Cohesion (chemistry)">cohesion, ...
"/"
Paperback Writer "Paperback Writer" is a song by the English rock band the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The group, whose best-known line-up comprised John Lennon, Paul McCartney, George Harrison and ...
" all directed by
Michael Lindsay-Hogg Sir Michael Edward Lindsay-Hogg, 5th Baronet (born 5 May 1940) is an American-born Television director, television, Director (film), film, Music video director, music video, and theatre director. Beginning his career in British television, Lindsay ...
, who went on to direct ''
The Rolling Stones Rock and Roll Circus ''The Rolling Stones Rock and Roll Circus'' was a concert show organised by The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Diverging from the popular pop rock of the early-1960s, the ...
'' and the Beatles' final film, ''
Let It Be Let It Be most commonly refers to: * ''Let It Be'' (Beatles album), the Beatles' final studio album, released in 1970 * "Let It Be" (Beatles song), the title song from the album * ''Let It Be'' (1970 film), the documentary about the album It m ...
''. The colour promotional clips for "
Strawberry Fields Forever "Strawberry Fields Forever" is a song by the English rock band the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The group, whose best-known line-up comprised John Lennon, Paul McCartney, George H ...
" and "
Penny Lane "Penny Lane" is a song by the English rock band the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The group, whose best-known line-up comprised John Lennon, Paul McCartney, George Harrison and Ringo ...
", made in early 1967 and directed by Peter Goldman, took the promotional film format to a new level. They used techniques borrowed from underground and avant-garde film, including reversed film and slow motion, dramatic lighting, unusual camera angles, and color filtering added in post-production. At the end of 1967 the group released their third film, the one hour, made-for-television project ''
Magical Mystery Tour ''Magical Mystery Tour'' is a record by the English rock band the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The group, whose best-known line-up comprised John Lennon, Paul McCartney, George Harr ...
''; it was written and directed by the group and first broadcast on the
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
on
Boxing Day Boxing Day is a holiday celebrated the day after Christmas Day Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among ...
1967. Although poorly received at the time for lacking a narrative structure, it showed the group to be adventurous music filmmakers in their own right.
Concert film A concert film, or concert movie, is a film that showcases a live performance from the perspective of a concert goer, the subject of which is an extended live performance or concert by either a musician or a stand-up comedian. Early history The ...
s were being released in the mid-1960s, at least as early as 1964, with the ''
T.A.M.I. Show ''T.A.M.I. Show'' is a 1964 concert film A concert film, or concert movie, is a film that showcases a live performance from the perspective of a concert goer, the subject of which is an extended live performance or concert by either a musici ...
''. The monochrome 1965 clip for
Bob Dylan Bob Dylan (born Robert Allen Zimmerman; May 24, 1941) is an American singer-songwriter, author and visual artist. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in for more than 50 years. Much of ...

Bob Dylan
's "
Subterranean Homesick Blues "Subterranean Homesick Blues" is a song by Bob Dylan Bob Dylan (born Robert Allen Zimmerman; May 24, 1941) is an American singer-songwriter, author and visual artist. Often regarded as one of the greatest songwriters of all time, Dylan has ...
" filmed by D. A. Pennebaker was featured in Pennebaker's Dylan film documentary ''
Dont Look Back '' Look Back'' is a 1967 American documentary film by D. A. Pennebaker that covers Bob Dylan's 1965 concert tour in England. In 1998, the film was selected for preservation in the United States National Film Registry The National Film Regis ...
''. Eschewing any attempt to simulate performance or present a narrative, the clip shows Dylan standing in a city back alley, silently shuffling a series of large cue cards (bearing key words from the song's lyrics). Besides the Beatles, many other UK artists made "filmed inserts" so they could be screened on TV when the bands were not available to appear live.
The Who The Who are a British rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compound, chem ...
featured in several promotional clips, beginning with their 1965 clip for "
I Can't Explain "I Can't Explain" is a song by the English rock band the Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guit ...
". Their plot clip for " Happy Jack" (1966) shows the band acting like a gang of thieves. The promo film to " Call Me Lightning" (1968) tells a story of how drummer
Keith Moon Keith John Moon (23 August 19467 September 1978) was an English drummer for the Rock music, rock band the Who. He was noted for his unique style and his eccentric, often self-destructive, behaviour and drug addiction. Moon grew up in Alperton, ...

Keith Moon
came to join the group: The other three band members are having tea inside what looks like an abandoned hangar when suddenly a "bleeding box" arrives, out of which jumps a fast-running, time lapse, Moon that the other members subsequently try to get a hold of in a sped-up slapstick chasing sequence to wind him down.
Pink Floyd Pink Floyd were an English rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compo ...
produced promotional films for their songs, including " San Francisco: Film", directed by Anthony Stern, "The Scarecrow (Pink Floyd song), Scarecrow", "Arnold Layne" and "Interstellar Overdrive", the latter directed by Peter Whitehead (filmmaker), Peter Whitehead, who also made several pioneering clips for The Rolling Stones between 1966 and 1968. The Kinks made one of the first "Plot (narrative), plot" promotional clips for a song. For their single "Dead End Street (song), Dead End Street" (1966) a miniature comic movie was made. The BBC reportedly refused to air the clip because it was considered to be in "poor taste". The Rolling Stones appeared in many promotional clips for their songs in the 1960s. In 1966, Peter Whitehead (filmmaker), Peter Whitehead directed two promo clips for their single "Have You Seen Your Mother, Baby, Standing In The Shadow?" In 1967, Whitehead directed a plot clip colour promo clip for the Stones single "We Love You", which first aired in August 1967. This clip featured sped-up footage of the group recording in the studio, intercut with a mock trial that clearly alludes to the drug prosecutions of Mick Jagger and Keith Richards underway at that time. Jagger's girlfriend Marianne Faithfull appears in the trial scenes and presents the "judge" (Richards) with what may be the infamous fur rug that had featured so prominently in the press reports of the drug bust at Richards' house in early 1967. When it is pulled back, it reveals an apparently naked Jagger with chains around his ankles. The clip concludes with scenes of the Stones in the studio intercut with footage that had previously been used in the "concert version" promo clip for "Have You Seen Your Mother, Baby". The group also filmed a color promo clip for the song "2000 Light Years from Home, 2000 Light Years From Home" (from their album ''Their Satanic Majesties Request'') directed by
Michael Lindsay-Hogg Sir Michael Edward Lindsay-Hogg, 5th Baronet (born 5 May 1940) is an American-born Television director, television, Director (film), film, Music video director, music video, and theatre director. Beginning his career in British television, Lindsay ...
. In 1968, Michael Lindsay-Hogg directed three clips for their single "Jumpin' Jack Flash" / "Child Of The Moon"—a color clip for "Child Of The Moon" and two different clips for "Jumpin' Jack Flash". In 1968, they collaborated with Jean-Luc Godard on the film ''Sympathy for the Devil (1968 film), Sympathy for the Devil'', which mixed Godard's politics with documentary footage of the song's evolution during recording sessions. In 1966, Nancy Sinatra filmed a clip for her song "These Boots Are Made for Walkin'". Roy Orbison appeared in promotional clips, such as his 1968 hit, "Walk On". During late 1972–73 David Bowie featured in a series of promotional films directed by pop photographer Mick Rock, who worked extensively with Bowie in this period. Rock directed and edited four clips to promote four consecutive David Bowie singles—"John, I'm Only Dancing" (May 1972), "The Jean Genie" (November 1972), the December 1972 US re-release of "Space Oddity" and the 1973 release of the single "Life on Mars?" (lifted from Bowie's earlier album ''Hunky Dory''). The clip for "John, I'm Only Dancing" was made with a budget of just US$200 and filmed at the afternoon rehearsal for Bowie's Rainbow Theatre concert on August 19, 1972. It shows Bowie and band mimicking to the record intercut with footage of the Lindsay Kemp mime troupe, dancing on stage and behind a back-lit screen. The clip was turned down by the BBC, who reportedly found the homosexual overtones of the film distasteful, accordingly ''Top of the Pops'' replaced it with footage of bikers and a dancer. The "Jean Genie" clip, produced for just US$350, was shot in one day and edited in less than two days. It intercuts footage of Bowie and band in concert with contrasting footage of the group in a photographic studio, wearing black stage outfits, and standing against a white background. It also includes location footage with Bowie and Cyrinda Foxe (a MainMan employee and a friend of David and Angie Bowie) shot in San Francisco outside the famous Mars Hotel, with Fox posing provocatively in the street while Bowie lounges against the wall, smoking. Country music also picked up on the trend of promotional film clips to publicize songs. Sam Lovullo, the producer of the television series ''Hee Haw'', explained his show presented "what were, in reality, the first musical videos,"Lovullo, Sam, and Mark Eliot, "Life in the Kornfield: My 25 Years at ''Hee Haw''," Boulevard Books, New York, 1996, p. 34. while JMI Records made the same claim with Don Williams' 1973 song "The Shelter of Your Eyes".Millard, Bob, ''Country Music: 70 Years of America's Favorite Music'', HarperCollins, New York, 1993, p. 179. Country music historian Bob Millard wrote that JMI had pioneered the country music video concept by "producing a 3-minute film" to go along with Williams' song. Lovullo said his videos were conceptualized by having the show's staff go to nearby rural areas and film animals and farmers, before editing the footage to fit the storyline of a particular song. "The video material was a very workable production item for the show," he wrote. "It provided picture stories for songs. However, some of our guests felt the videos took attention away from their live performances, which they hoped would promote record sales. If they had a hit song, they didn't want to play it under comic barnyard footage." The concept's mixed reaction eventually spelled an end to the "video" concept on ''Hee Haw''. Promotional films of country music songs, however, continued to be produced.


1974–1980: Beginnings of music television

The Australian TV shows ''Countdown (Australian TV series), Countdown'' and ''Sounds (Australian TV series), Sounds'', both of which premiered in 1974, were significant in developing and popularizing what would later become the music video genre in Australia and other countries, and in establishing the importance of promotional film clips as a means of promoting both emerging acts and new releases by established acts. In early 1974, former radio DJ Graham Webb (Australian broadcaster), Graham Webb launched a weekly teen-oriented TV music show which screened on Sydney's ATN-7 on Saturday mornings; this was renamed ''Sounds Unlimited'' in 1975 and later shortened simply to ''Sounds''. In need of material for the show, Webb approached Seven newsroom staffer Russell Mulcahy and asked him to shoot film footage to accompany popular songs for which there were no purpose-made clips (e.g. Harry Nilsson's "Everybody's Talkin"). Using this method, Webb and Mulcahy assembled a collection of about 25 clips for the show. The success of his early efforts encouraged Mulcahy to quit his TV job and become a full-time director, and he made clips for several popular Australian acts including Stylus (band), Stylus, Marcia Hines, Hush (band), Hush and AC/DC. As it gained popularity, ''Countdown'' talent coordinator Ian "Molly" Meldrum and producer Michael Shrimpton quickly realized that "film clips" were becoming an important new commodity in music marketing. Despite the show's minuscule budget, ''Countdowns original director Paul Drane was able to create several memorable music videos especially for the show, including the classic film-clips for the AC/DC hits "It's a Long Way to the Top (If You Wanna Rock 'n' Roll)" and "Jailbreak (AC/DC song), Jailbreak". After relocating to the United Kingdom, UK in the mid-1970s, Mulcahy made successful promo films for several noted British pop acts—his early UK credits included XTC (band), XTC's "Making Plans for Nigel" (1979) and his landmark video clip for The Buggles' "Video Killed the Radio Star" (1979), which became the first music video played on
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
in 1981. In 1975, Queen (band), Queen employed Bruce Gowers to make a promotional
video Video is an electronic Electronic may refer to: *Electronics Electronics comprises the physics, engineering, technology and applications that deal with the emission, flow and control of electrons in vacuum and matter. It uses active d ...

video
to show their new single "
Bohemian Rhapsody "Bohemian Rhapsody" is a song by the British rock band Queen (band), Queen. It was written by Freddie Mercury for the band's 1975 album ''A Night at the Opera (Queen album), A Night at the Opera''. The song is a six-minute suite (music), suite, ...

Bohemian Rhapsody
" on the BBC music series ''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British music chart A record chart, in the music industry The music industry consists of the individuals and organizations that earn money by Musical composition, writing songs and musical composit ...
''. According to rock historian Paul Fowles, the song is "widely credited as the first global hit single for which an accompanying video was central to the marketing strategy". ''Rolling Stone'' has said of "Bohemian Rhapsody": "Its influence cannot be overstated, practically inventing the music video seven [sic] years before MTV went on the air." ''Video Concert Hall'', created by Jerry Crowe and C.W. Henderson, Charles Henderson and launched on November 1, 1979, was the first nationwide video music programming on American television, predating MTV by almost two years.McCullaugh, Jim. "Atlanta Firm Claims First Ever Nationwide Cable Music Show." Billboard Magazine. March 3, 1980 p. 1, p. 38King, Bill, "Atlantans Pioneering Cable Video Music Show," The Atlanta Constitution, June 3, 1980, p. 1-B, p. 10-BWerts, Dianne, "Din of Modern Hit Parade Invades Cable Homes," The Dallas Morning News, May 23, 1980,Denisoff, Serge R. Tarnished Gold: The record industry revisited. Oxford, UK: Transaction books, 1986. p. 369 The USA Network, USA Cable Network program ''Night Flight (TV series), Night Flight'' was one of the first American programs to showcase these videos as an art form. In 1980, the music video to David Bowie's "Ashes to Ashes (David Bowie song), Ashes to Ashes" became the List of most expensive music videos, most expensive ever made, having a production cost of $582,000 (equivalent to $ million in ), the first music video to have a production cost of over $500,000.David Buckley (1999). ''Strange Fascination – David Bowie: The Definitive Story'': pp.366–369 The video was made in solarization, solarized color with stark black-and-white scenes and was filmed in different locations, including a padded room and a rocky shore. The video became one of the most iconic ever made at the time, and its complex nature is seen as significant in the evolution of the music video. The same year, the New Zealand group Split Enz had major success with the single "I Got You (Split Enz song), I Got You" and the album ''True Colours (Split Enz album), True Colours'', and later that year they produced a complete set of promo clips for each song on the album (directed by their percussionist, Noel Crombie) and to market these on videocassette. This was followed a year later by the video album, ''The Completion Backward Principle'' by The Tubes, directed by the group's keyboard player, Michael Cotten, which included two videos directed by Russell Mulcahy ("Talk to Ya Later" and "Don't Want to Wait Anymore"). Among the first music videos were clips produced by The Monkees, ex-Monkee Michael Nesmith, who started making short musical films for ''Saturday Night Live''. In 1981, he released ''Elephant Parts'', the first winner of a Grammy for music video, directed by William Dear. ''Billboard magazine, Billboard'' credits the independently produced Video Concert Hall as being the first with nationwide video music programming on American television.


1981–1991: Music videos go mainstream

In 1981, the United States, U.S. video channel
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
launched, airing "Video Killed the Radio Star" by The Buggles and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter and dancer. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a four-decade car ...

Michael Jackson
, Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos. Two key innovations in the development of the modern music video were the development of relatively inexpensive and easy-to-use
video Video is an electronic Electronic may refer to: *Electronics Electronics comprises the physics, engineering, technology and applications that deal with the emission, flow and control of electrons in vacuum and matter. It uses active d ...

video
recording and editing equipment, and the development of visual effects created with techniques such as image compositing. The advent of high-quality color videotape recorders and portable video cameras coincided with the DIY ethos of the New wave music, new wave era, enabling much pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high costs of using film. However, as the genre developed, music video directors increasingly turned to 35  mm film as the preferred medium, while others mixed film and video. During the 1980s, music videos had become ''de rigueur'' for most recording artists. The phenomenon was famously parodied by
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
television comedy program ''Not The Nine O'Clock News'' who produced a spoof music video "Nice Video, Shame About The Song". (The title was a spoof of a recent pop hit "Nice Legs, Shame About Her Face".) In this period, directors and the acts they worked with began to explore and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding a storyline or plot to the music video. Occasionally videos were made in a ''non-representational'' form, in which the musical artist was not shown. Because music videos are mainly intended to promote the artist, such videos are comparatively rare; three early 1980s examples are Bruce Springsteen's "Atlantic City (song), Atlantic City", directed by Arnold Levine, David Mallet (director), David Mallet's video for David Bowie and Queen (band), Queen's "Under Pressure", and Ian Emes' video for Duran Duran's "The Chauffeur". One notable later example of the non-representational style is Bill Konersman's innovative 1987 video for Prince (musician), Prince's "Sign o' the Times (song), Sign o' the Times" – influenced by Dylan's "Subterranean Homesick Blues" clip, it featured only the text of the song's lyrics. In the early 1980s, music videos also began to discover political and social themes. Examples include the music videos for David Bowie, David Bowie's "China Girl (song), China Girl" and "Let's Dance (David Bowie song), Let's Dance" (1983) which both discussed race issues. In a 1983 interview, Bowie spoke about the importance of using music videos in addressing social issues, "Let's try to use the video format as a platform for some kind of social observation, and not just waste it on trotting out and trying to enhance the public image of the singer involved". In 1983, one of the most successful, influential and iconic music videos of all time was released: the nearly 14-minute-long video for
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter and dancer. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a four-decade car ...

Michael Jackson
's song "
Thriller Thriller may refer to: * Thriller (genre), a broad genre of literature, film and television ** Thriller film, a film genre under the general thriller genre Comics * Thriller (DC Comics), ''Thriller'' (DC Comics), a comic book series published 1983 ...
", directed by John Landis. The video set new standards for production, having cost US $800,000 to film. The video for "Thriller", along with earlier videos by Jackson for his songs "Billie Jean" and "Beat It", were instrumental in getting music videos by African-American artists played on MTV. Prior to Jackson's success, videos by African-American artists were rarely played on MTV: according to MTV, this was because it initially conceived itself as a rock-music-oriented channel, although musician Rick James was outspoken in his criticism of the cable channel, claiming in 1983 that MTV's refusal to air the music video for his song "Super Freak" and clips by other African-American performers was "blatant racism". David Bowie had also recently lashed out against MTV during an interview that he did with them prior to the release of "Thriller", stating that he was "floored" by how much MTV neglected black artists, bringing attention to how videos by the "few black artists that one does see" only appeared on MTV between 2:00 AM until 6:00 AM when nobody was watching. On March 5, 1983, Country Music Television (CMT), was launched, created and founded by Glenn D. Daniels and uplinked from the Video World Productions facility in Hendersonville, Tennessee. The MuchMusic video channel was launched in Canada in 1984. In 1984, MTV also launched the MTV Video Music Awards (later to be known as the VMAs), an annual awards event that would come to underscore MTV's importance in the music industry. The inaugural event rewarded
the Beatles The Beatles were an English rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compou ...

the Beatles
and David Bowie with the Michael Jackson Video Vanguard Award, Video Vanguard Award for their work in pioneering the music video. In 1985, MTV's Viacom launched the channel VH1 (then known as "VH-1: Video Hits One"), featuring softer music, and meant to cater to the slightly older baby-boomer demographic who were out-growing MTV. Internationally, MTV Europe was launched in 1987, and MTV Asia in 1991. Another important development in music videos was the launch of ''The Chart Show'' on the UK's Channel 4 in 1986. This was a program that composed entirely of music videos (the only outlet many videos had on British TV at the time), with no presenters. Instead, the videos were linked by then state of the art computer graphics. The show moved to ITV (TV network), ITV in 1989. The video for the 1985 Dire Straits song "Money for Nothing (song), Money for Nothing" made pioneering use of computer animation, and helped make the song an international hit. The song itself was a wry comment on the music-video phenomenon, sung from the point of view of an appliance deliveryman both drawn to and repelled by the outlandish images and personalities that appeared on MTV. In 1986, Peter Gabriel's song "Sledgehammer (Peter Gabriel song), Sledgehammer" used special effects and animation techniques developed by British studio Aardman Animations. The video for "Sledgehammer" would go on to be a phenomenal success and win nine MTV Video Music Awards. In 1988, the MTV show ''Yo! MTV Raps'' debuted; the show helped to bring hip hop music to a mass audience for the first time.


1992–2004: Rise of the directors

In November 1992,
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
began listing to Chris Cunningham, Michel Gondry, Spike Jonze, Floria Sigismondi, Stéphane Sednaoui, Mark Romanek and Hype Williams all got their start around this time; all brought a unique vision and style to the videos they directed. Some of these directors, including, Gondry, Jonze, Sigismondi, and F. Gary Gray, went on to direct feature films. This continued a trend that had begun earlier with directors such as Lasse Hallström and David Fincher. Two of the videos directed by Romanek in 1995 are notable for being two of the three List of most expensive music videos, most expensive music videos of all time: Michael Jackson, Michael and Janet Jackson's "Scream (Michael Jackson and Janet Jackson song), Scream", which allegedly cost $7 million to produce, and Madonna's "Bedtime Story (Madonna song), Bedtime Story", which cost a reported $5 million. From this, "Scream" is the most expensive video to date. In the mid to late 1990s, Walter Stern (director), Walter Stern directed "Firestarter (The Prodigy song), Firestarter" by The Prodigy, "Bitter Sweet Symphony" by The Verve, and "Teardrop (Massive Attack song), Teardrop" by Massive Attack. During this period, MTV launched channels around the world to show music videos produced in each local market: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997, among others. MTV2, originally called "M2" and meant to show more alternative and older music videos, debuted in 1996. In 1999, Mariah Carey's "Heartbreaker (Mariah Carey song), Heartbreaker", became one of the List of most expensive music videos, most expensive ever made, costing over $2.5 million. From 1991 to 2001, ''Billboard'' had its own Music Video Awards.


2005–present: Music video downloads and streaming

The website iFilm, which hosted short videos including music videos, launched in 1997. Napster, a peer-to-peer file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music videos. By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music videos in favor of reality television, reality TV shows, which were more popular with its audiences, and which MTV had itself helped to pioneer with the show ''The Real World (TV series), The Real World'', which premiered in 1992. 2005 saw the launch of YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo! Video, Facebook and Myspace's video functionality use similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. The band OK Go capitalized on the growing trend, having achieved fame through the videos for two of their songs, "A Million Ways" in 2005 and "Here It Goes Again" in 2006, both of which first became well-known online (OK Go repeated the trick with another high-concept video in 2010, for their song "This Too Shall Pass (OK Go song), This Too Shall Pass"). At its launch, Apple Computer, Apple's iTunes Store provided a section of free music videos in high quality compression to be watched via the iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability. The 2008 video for Weezer's "Pork and Beans (song), Pork and Beans" also captured this trend, by including at least 20 YouTube celebrities; the single became the most successful of Weezer's career, in chart performance. In 2007, the RIAA issued cease-and-desist letters to YouTube users to prevent single users from sharing videos, which are the property of the music labels. After its merger with Google, YouTube assured the RIAA that they would find a way to pay royalties through a bulk agreement with the major record labels. This was complicated by the fact that not all labels share the same policy toward music videos: some welcome the development and upload music videos to various online outlets themselves, viewing music videos as free advertising for their artists, while other labels view music videos not as an advertisement, but as the product itself. To further signify the change in direction towards Music Video airplay, MTV officially dropped the Music Television tagline on February 8, 2010 from their logo in response to their increased commitment to non-scripted reality programming and other youth-oriented entertainment rising in prominence on their live broadcast. Vevo, a music video service launched by several major music publishers, debuted in December 2009. The videos on Vevo, VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue. As of 2017, the most-watched English-language video on YouTube was "Shape of You" by Ed Sheeran. As of 2018, the most-watched remix video on YouTube was "Te Bote" by Casper featuring Nio García, Darrell, Nicky Jam, Bad Bunny, and Ozuna (singer), Ozuna.


Official lo-fi Internet music clips

Following the shift toward internet broadcasting and the rising popularity of user-generated video sites such as YouTube around 2006, various independent filmmakers began films recording live sessions to present on the Web. Examples of this new way of creating and presenting a music video include Vincent Moon's work with The Take-Away Shows; In the Van sessions, a similar platform; and the Dutch VPRO 3VOOR12, which puts out music videos recorded in elevators and other small, guerrilla filmmaking type locations in a similar tradition called ''Behind''. All of these swiftly recorded clips are made with minimal budgets and share similar aesthetics with the lo-fi music movement of the early nineties. Offering freedom from the increasingly burdensome financial requirements of high-production movie-like clips, it began as the only method for little-known indie music artists to present themselves to a wider audience, but increasingly this approach has been taken up by such major mainstream artists as R.E.M. and Tom Jones (singer), Tom Jones.


Vertical videos

In the late 2010s, some artists began releasing alternative vertical videos tailored to mobile devices in addition to music videos; these vertical videos are generally platform-exclusive. These vertical videos are often shown on Snapchat's "Discover" section or within Spotify playlists. Early adopters of vertical video releases include the number-one hits "Havana (Camila Cabello song), Havana" by Camila Cabello and "Girls Like You" by Maroon 5 featuring Cardi B. "Idontwannabeyouanymore" by Billie Eilish is the most-watched vertical video on YouTube.


Lyric videos

A lyric video is a type of music video in which the lyrics to the song are the primary visual element of the video. As such, they can be created with relative ease and often serve as a supplemental video to a more traditional music video. The music video for R.E.M.'s 1986 song "Fall on Me (R.E.M. song), Fall on Me" interspersed the song's lyrics with abstract film footage. In 1987, Prince (musician), Prince released a video for his song "Sign o' the Times (song), Sign o' the Times". The video featured the song's words pulsing to the music, presented alongside abstract geometric shapes, an effect created by Bill Konersman. The following year, the video for the Talking Heads single "(Nothing But) Flowers" composed of the song's lyrics superimposed onto or next to members of the band, was released. In 1990, George Michael released "Praying for Time" as a lyric video. He had refused to make a traditional music video, so his label released a simple clip that displayed the song's lyrics on a black screen. Lyric videos rose to greater prominence in the 2010s, when it became relatively easy for artists to disperse videos through websites such as YouTube.Strecker, Erin (October 14, 2011)
Lyric Videos: Is this a trend now? Britney Spears' 'Criminal' joins the YouTube fray
''Entertainment Weekly''
Many do not feature any visual related to the musician in question, but merely a background with the lyrics appearing over it as they are sung in the song. In 2011, death metal band Krokmitën released the first lyric video for an entire album, "Alpha-Beta". The concept album video featured imagery pulsing to the music and stylized typography created by bandleader Simlev. The 2016 song "Closer (Chainsmokers song)#Lyric video, Closer" by The Chainsmokers, featuring vocalist Halsey (singer), Halsey, is the most-watched lyric video on YouTube.


Censorship

As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast.


1980s

The first video to be banned by
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
was Queen (band), Queen's 1982 hit "Body Language (Queen song), Body Language". Due to thinly veiled homoerotic undertones plus much skin and sweat (but apparently not enough clothing, save that worn by the fully clothed members of Queen themselves), it was deemed unsuitable for a television audience at the time. However, the channel did air Olivia Newton-John's 1981 video for the hit song "Physical (Olivia Newton-John song), Physical", which lavished camera time on male models working out in string bikinis who spurn her advances, ultimately pairing off to walk to the men's locker rooms holding hands, though the network ended the clip before the overt homosexual "reveal" ending in some airings. The video for "Girls on Film" by Duran Duran, which featured topless women mud wrestling and other depictions of sexual fetishes was banned by the
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
. MTV did air the video, albeit in a heavily edited form. Laura Branigan initially protested an MTV request to edit her "Self Control (Raf song)#Laura Branigan version, Self Control" video in 1984, but relented when the network refused to air the William Friedkin-directed clip, featuring the singer lured through an increasingly debauched, if increasingly stylized, series of nightclubs by a masked man who ultimately takes her to bed. In 1989, Cher's "If I Could Turn Back Time" video (where the singer performs the song in an extremely revealing body suit surrounded by a ship full of cheering sailors) was restricted to late-night broadcasts on MTV. The Sex Pistols' video for "God Save the Queen (Sex Pistols song), God Save the Queen" was banned by the
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
for being, "in gross bad taste." Mötley Crüe's video for "Girls, Girls, Girls (Mötley Crüe song), Girls, Girls, Girls" was banned by MTV for having completely nude women dancing around the members of the band in a strip club, although they did produce another version that was accepted by MTV. In 1983, ''Entertainment Tonight'' ran a segment on censorship and "Rock Video Violence". The episode explored the impact of
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
rock video violence on the youth of the early 1980s. Excerpts from the music videos of
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter and dancer. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a four-decade car ...

Michael Jackson
, Duran Duran, Golden Earring, Kiss (band), Kiss, Kansas (band), Kansas, Billy Idol, Def Leppard, Pat Benatar and The Rolling Stones were shown. Dr. Thomas Radecki of the National Coalition on TV Violence was interviewed accusing the fledgling rock video business of excessive violence. ''Night Tracks producer Tom Lynch weighed in on the effects of the video violence controversy. Recording artists John Mellencamp, John Cougar Mellencamp, Gene Simmons and Paul Stanley of Kiss, along with directors Dominic Orlando and Julien Temple, provided a defense of their work. The episode's conclusion was that the controversy will continue to grow. Some artists have used censorship as a publicity tool. In the 1980s, the show ''Top of the Pops'' was censorious in its approach to video content, so some acts made videos that they knew would be censored, using the resulting public controversy to promote their release. Examples of this tactic were Duran Duran's aforementioned "Girls on Film" and Frankie Goes to Hollywood with "Relax", directed by Bernard Rose (director), Bernard Rose.


1990s

In 1991, the dance segment of
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter and dancer. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a four-decade car ...

Michael Jackson
's "Black or White" was edited out because it showed Jackson "inappropriately" touching himself in it. His most controversial video, for "They Don't Care About Us", was banned from MTV, VH1, and BBC due to the alleged anti-Semitic messages in the song and the visuals in the background of the "Prison Version" of the video. Madonna is the artist most associated with music video censorship. The controversy surrounding Madonna's marketing of her sexuality began with the video for "Lucky Star (Madonna song), Lucky Star", and amplified over time due to clips such as "Like a Virgin (song), Like a Virgin". Outcry occurred over the subject matter (relating to teenage pregnancy) discussed in the video for the song "Papa Don't Preach". "Like a Prayer (song), Like a Prayer" courted heavy criticism due to its religious, sexual, and racially oriented imagery. In 1990, Madonna's music video for the song "Justify My Love" was banned by MTV due to its depiction of sadomasochism, homosexuality, cross-dressing, and group sex which generated a media firestorm. In Canada, the debate over the banning of "Justify My Love" by the music video network MuchMusic led to the launching in 1991 of ''Too Much 4 Much'', a series of occasional, late-night specials (still being aired in the early 2000s) in which videos officially banned by MuchMusic were broadcast, followed by a panel discussion regarding why they were removed. In 1992, The Shamen's video for the song "Ebeneezer Goode" was banned by the
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
due to its perceived subliminal endorsement of the recreational drug Ecstasy (drug), Ecstasy. The Prodigy's 1997 video for "Smack My Bitch Up" was banned in some countries due to depictions of drug use and nudity. The Prodigy's video for "Firestarter (The Prodigy song), Firestarter" was banned by the
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
due to its references to arson. In 1993, the Australian rock band INXS' song "The Gift (INXS song), The Gift" was banned by MTV due to its use of Holocaust and Gulf War footage, among images of famine, pollution, war, and terrorism. As well as this, metal band Tool (band), Tool's music video for "Prison Sex" was banned from MTV, as the video and lyrics touch on the sensitive matter of child abuse.


2000s

In 2000, the music video for "Rock DJ" by Robbie Williams caused controversy due to the graphic nature of the video which features Williams stripping naked then peeling off his skin to reveal bloody flesh, followed by ripping off his muscles and organs until he is nothing but a blood-soaked skeleton. The video was censored in the UK during daytime hours and was broadcast unedited after 10 pm. The video was banned in Dominican Republic due to allegations of satanism. In 2001, Björk's video for "Pagan Poetry" was banned from MTV for depictions of sexual intercourse, fellatio, and body piercings. Her next single, "Cocoon (Björk song), Cocoon", was also banned by MTV as it featured a nude Björk (though the nude body was usually a fitted bodysuit rigged with red string). In 2002, t.A.T.u.'s video for "All the Things She Said" caused controversy as it featured the young Russian girls, Lena Katina and Yulia Volkova, embracing and eventually kissing. British TV presenters Richard and Judy campaigned to have the video banned claiming it pandered to `pedophiles` with the use of school uniforms and young girls kissing, although the campaign failed. Capitalizing on the controversy, the kiss was choreographed into their live performances. ''Top of the Pops'' aired the girls' performance with the kiss replaced by audience footage. NBC's ''The Tonight Show with Jay Leno'' cut away from the girls' kiss to shots of the band. Throughout their promotional tour, t.A.T.u. protested by appearing in shirts reading "censored". In 2004, Maroon 5's video for "This Love (Maroon 5 song), This Love" generated controversy due to intimate scenes between the frontman Adam Levine and his then-girlfriend. Despite those particular scenes being shot at strategic angles, a censored version was released with a stream of computer-generated imagery, computer-generated flowers added in to cover up more. The video for "(s)AINT" by Marilyn Manson (band), Marilyn Manson was banned by their label due to its violence and sexual content. The following year, Eminem's video for "Just Lose It" caused controversy over its parody of Michael Jackson's People v. Jackson, 2005 child molestation trial, plastic surgery, and hair catching fire during the filming of a Pepsi commercial. The video was banned from Black Entertainment Television, BET, and Jackson spoke out against the video, calling it "inappropriate and disrespectful to me, my children, my family, and the community at large". In 2004, many family groups and politicians lobbied for the banning of the Eric Prydz video "Call on Me (Eric Prydz song), Call on Me" for containing women dancing in a sexually suggestive way; however, the video was not banned. As of 2005, the Egyptian state censorship committee banned at least 20 music videos which featured sexual connotations due to Muslim moral viewpoints. The music video of "These Boots Are Made for Walkin'#Jessica Simpson version, These Boots Are Made for Walkin'" which featured Jessica Simpson in character as Daisy Duke, was controversial for featuring Simpson in "revealing" outfits and washing the General Lee (car), General Lee car in her bikini. The controversy resulted in the music video being banned in some countries. In 2008, Justice (French band), Justice's video for their song "Stress" was boycotted by several major music television channels due to allegations of racism and violence; the video depicts several youths committing different crimes throughout the streets of Paris, with the youths mainly being of North African descent. While country music has largely avoided controversy surrounding video content, it has never been immune. The music video for the 2003 Rascal Flatts song "I Melt" is a case in point, gaining notoriety for clips featuring guitarist Joe Don Rooney's bare butt, and model Christina Auria taking a shower nude.Rascal Flatts Discuss Their Racy Video
The video was the first aired on CMT to show nudity, and eventually reached #1 on the network's "Top Twenty Countdown" program. However, Great American Country, GAC banned the video when the group refused to release an edited version.


2010s

In 2010, Thirty Seconds to Mars' video "Hurricane (Thirty Seconds to Mars song), Hurricane" was censored due to its major elements of violence, nudity and sex. The short film was later released with a clean version that can air on television. The explicit version is available on the band's official website with a viewing certificate of 18+. In 2010, a rumor circulated that Lady Gaga's video "Telephone (video), Telephone" was banned by MTV, a rumour which reached some press outlets. The rumor claimed that MTV had banned the video because the content could not be shown within their programming. MTV denied the ban and showed the video frequently on European MTV programming. Lady Gaga's previous videos have also attracted criticism for their sexually suggestive content; the video for "LoveGame" was not played on the Australian music video program ''Video Hits (Australian TV series), Video Hits''; however, other Australian programs aired the video uncensored. The video for "Alejandro (Lady Gaga song), Alejandro" was criticized by the Catholic League (U.S.), Catholic League, for showing the singer dressed in a red Latex and PVC fetishism, latex fetish version of a nun's habit, simulating rape, and appearing to swallow a rosary. Ciara's video for "Ride (Ciara song), Ride" was banned by Black Entertainment Television, BET, with the network citing that the video was too sexually charged. The video was also subsequently banned by all UK television channels. In 2011, the video for "S&M (song), S&M", which features the Barbadian singer Rihanna whipping a tied-up white man, taking hostages and indulging in a lesbian kiss, was banned in eleven countries and was flagged as inappropriate for viewers that are under 18 on YouTube.


Commercial release


Video album

Music videos have been released commercially on physical formats such as videotape, LaserDisc, DVD and Blu-ray. Similar to an Album, audio album, a video album is a long-form release containing multiple music videos on a disc. The market for video albums is considerably smaller than for audio albums and single (music), audio singles. Video albums are eligible for RIAA certification, gold certifications from the Recording Industry Association of America (RIAA) after record labels shipped 50,000 units to retailers, while both audio albums and singles have to ship 500,000 units to achieve gold. One of the early video albums was ''Eat to the Beat#Video album (12" Laser Video Format), Eat to the Beat'' (1979) by American rock band Blondie (band), Blondie, a videocassette containing music videos of all tracks from their fourth studio album of the same name. It was produced by Paul Flattery for Jon Roseman Productions and directed by David Mallet. The music videos were taped in New York and New Jersey, with some songs featuring the band playing in a concert fashion, and some others having scenarios based on the songs' lyrics. Another popular video album was ''Olivia Physical'' (1982) by Olivia Newton-John, which won the Grammy Award for Video of the Year, Video of the Year at the 25th Grammy Awards. The video collection features music videos of all songs from her ninth studio album, ''Physical (Olivia Newton-John album), Physical'' (1981). Due to the increase of video albums popularity, ''Billboard (magazine), Billboard'' magazine introduced the weekly best-selling music video sales ranking in the United States, titled the Billboard charts, Top Music Videocassette chart on March 30, 1985 (now known as Music Video Sales chart). Its first chart-topper was ''Private Dancer'' (1984), a videocassette by Tina Turner containing four music videos. The Official Charts Company began the similar chart in the United Kingdom on January 30, 1994, with Bryan Adams's ''So Far So Good (Bryan Adams album), So Far So Good'' reaching number one. According to the RIAA, the Eagles (band), Eagles' ''Farewell 1 Tour-Live from Melbourne'' (2005) is the top-certified longform music video with 30-time platinum (three million units shipped), while the Rolling Stones' ''Four Flicks'' (2005) is the top-certified music video boxset with 19-time platinum (1.9 million units shipped).


Video single

A video single contains no more than three music videos in the form of a videotape, LaserDisc or DVD. In 1983, British synthpop band The Human League released the first commercial video single titled ''The Human League Video Single (1983), The Human League Video Single'' on both VHS and Betamax. It was not a huge commercial success due to the high retail price of £10.99, compared to around £1.99 for a 7" vinyl single. The VHS single gained higher levels of mainstream popularity when Madonna released "Justify My Love" as a video single in 1990 following the blacklisting of the video by
MTV MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prio ...

MTV
. "Justify My Love" remains the best-selling video single of all time. The DVD single was introduced in the late 1990s as a replacement for the videotape single. Although many record companies in the United States refused to issue CD singles, they readily issued DVD singles, and some popular DVD singles include Kelly Clarkson's "A Moment Like This", Jessica Simpson's "With You (Jessica Simpson song), With You", Beyoncé's "Crazy in Love (Beyoncé Knowles song), Crazy in Love", Christina Aguilera’s "Fighter (Christina Aguilera song), Fighter", Britney Spears’s "Toxic (song), Toxic" and Iron Maiden's "Satellite 15... The Final Frontier". According to the RIAA, a music video single is defined as 1-2 songs per video OR under 15 minutes running time. In 2003, the first certified platinum and gold music DVD singles were certified by the RIAA. Noteworthy early DVD singles in the United States include Sly and Robbie's "Superthruster" (1999), Björk's "All Is Full of Love" (1999), and Madonna's "Music (Madonna song), Music" (2000). In the United Kingdom where up to 3 physical formats are eligible for the UK Singles Chart, chart, DVD singles are quite common (with the single available on DVD as well as CD and/or gramophone records, vinyl record). As with other single formats, DVD singles have a limited production run, often causing them to become collector's items. The DVD single never experienced a high amount of popularity in the United Kingdom because when artists started releasing them in the early 2000s, the CD single had started declining. They were also seen as expensive. Some artists would not release DVD singles and instead put their music videos as enhanced content on a CD single/album. Beginning in the early 2000s, artists in Japan may release singles in the CD+DVD format. Japanese singer Ayumi Hamasaki has been credited as the "creator of the CD+DVD format"; one of the examples is her 2005 single "Fairyland (song), Fairyland". The CD+DVD format is more expensive and usually contains one or more music videos, and sometimes a "making of" section or other bonus material is included. The Japanese music conglomerate Hello! Project released corresponding DVD singles for almost all of its CD single releases.The company calls them Single Vs. A Single V usually contains a music video for the title song plus several more of its versions and a making-of. Sometimes, an will be released at Hello! Project fan club events that will offer alternate shots of a promotional video, or bonus footage, like backstage footage or footage from a photoshoot not released anywhere else. As of 2017, Single Vs are no longer released; instead Hello! Project acts now put the music videos on DVDs included in a CD single's limited edition. The DVD singles are popular and chart in the generic Oricon DVD sales chart, due to the non-existence of a separate DVD single ranking in Japan.


Unofficial music videos

Unofficial, fan-made music videos ("bootleg" tapes) are typically made by synchronizing existing footage from other sources, such as television series or films, with the song. The first known fan video, or songvid, was created by Kandy Fong in 1975 using still images from ''Star Trek'' loaded into a slide carousel and played in conjunction with a song. Fan videos made using videocassette recorders soon followed. With the advent of easy distribution over the internet and cheap video-editing software, fan-created videos began to gain wider notice in the late 1990s. For some reasons, Videos are known as OPV, Original Promotional Videos (or Other People's Videos for some reasons). A well-known example of an unofficial video is one made for Danger Mouse (music producer), Danger Mouse's illegal Mashup (music), mashup from his ''The Grey Album'', of the Jay-Z track "Encore (Jay-Z song), Encore" with music sampled from
the Beatles The Beatles were an English rock Rock most often refers to: * Rock (geology) A rock is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compou ...

the Beatles
' ''The Beatles (album), White Album'', in which concert footage of the Beatles is remixed with footage of Jay-Z and hip-hop dancers. In 2016, a Flash animation, Flash animation for song "Come Together" by the Beatles has been included on The Beatles Blu-ray disc. In 2004, a Placebo (band), Placebo fan from South Africa made a claymation video for the band's song "English Summer Rain" and sent it to the band. They liked the result so much that it was included on their greatest hits DVD.''Once More with Feeling: Singles 1996–2004, Once More with Feeling'' DVD audio commentary, Virgin, 2004


Music video stations


Music video shows

*''24 Hours of Love'' (MTV2 2002) *''3ABN Today Music'' 3ABN Praise Him Music Network *''ABC Rocks'' (American Broadcasting Company, ABC) *''America's Top 10'' (Broadcast syndication, syndication) *''Back to Nature'' (3ABN), 3ABN International, 3ABN Praise Him Music Network *''106 & Park'' (BET) *''CD:UK Hotshots'' (ITV1 1998–2007) *''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British music chart A record chart, in the music industry The music industry consists of the individuals and organizations that earn money by Musical composition, writing songs and musical composit ...
'' (
BBC The British Broadcasting Corporation (BBC) is a public service broadcaster, headquartered at Broadcasting House in Westminster, London. It is the world's oldest national broadcaster, and the largest broadcasting, broadcaster in the world by ...

BBC
1964–2006) *''The Click List: Top 10 Videos'' (Logo (TV channel), Logo) *''Countdown (music show), Countdown'' (Australian Broadcasting Corporation, ABC) *''8-Track Flashback'' (VH1) *''Friday Night Videos'' (NBC) *''Goodnight LA'' (KABC-TV, KABC) *''Good Rockin' Tonite'' (CBC Television, CBC) *''Headbangers Ball'' (MTV2) *''Jack's Big Music Show'' (Noggin) *''Jukebox (AITV) (Television syndication, syndication) *''Kidsongs'' (PBS) *''Kids Praise Too!'' (3ABN), 3ABN International, 3ABN Kids Network *''Loaded (Fuse TV series), Loaded'' (Fuse TV, Fuse) *''Los 10+ Pedidos'' (MTV Latin America) *''Magnify Him'' 3ABN Dare to Dream Network, 3ABN Praise Him Music Network *''Melodías del Corazón'' (3ABN Latino) *''Melody From My Heart'' (3ABN), 3ABN International, 3ABN Praise Him Music Network *''The Metric Marvels'' (NBC) *''Night Tracks'' (TBS (TV network), TBS) *''Piano Praise'' (3ABN), 3ABN Praise Him Music Network *''Pop-Up Video'' (VH1) *''Praise'' (3ABN), 3ABN International, 3ABN Praise Him Music Network *''Rage (TV program), Rage'' (Australian Broadcasting Corporation, ABC) *''Schoolhouse Rock'' (American Broadcasting Company, ABC) *''The Smothers Brothers Comedy Hour '' (CBS; first broadcast in 1968) *''Sidewalks: Video Nite'' (Television syndication, syndication) *''Soundwaves'' (Broadcast syndication, syndication) *''Video Hits (Australian TV series), Video Hits Australia'' (Network Ten) *''Video Hits (Canadian TV series), Video Hits Canada'' (CBC Television, CBC) *''Video Jukebox (TV series)'' (HBO) *''Total Request Live, TRL'' (MTV) *''Power Fuse'' (Fuse TV, Fuse) *''MuchOnDemand'' (MuchMusic) *''Music Station'' (TV Asahi) *''New York Hot Tracks'' (Broadcast syndication, syndication) *''U Choose 40'' (C4 (TV channel), C4, New Zealand) *''VH1 Top 20 Video Countdown'' (VH1) *''Volvamos a la Naturaleza'' (3ABN Latino) *''Your Favorites by Request'' (3ABN), 3ABN International, 3ABN Praise Him Music Network


See also

*Anime music video *Concert video design *First 24-hour music video *List of music video directors *One shot (music video) *Semiotics of music videos *Video art


References


Further reading

* Banks, Jack (1996) ''Monopoly Television: Mtv's Quest to Control the Music'' Westview Press * Burns, Lori A. and Stan Hawkins, eds. (2019) ''The Bloomsbury Handbook of Popular Music Video Analysis''. Bloomsbury Publishing USA. * Donald Clarke (writer), Clarke, Donald (1995) ''The Rise and Fall of Popular Music'' St. Martin's Pressy * Denisoff, R. Serge (1991) ''Inside MTV'' New Brunswick: Transaction publishers, * Durant, Alan (1984). Cited in Middleton, Richard (1990/2002). ''Studying Popular Music''. Philadelphia: Open University Press. . * Simon Frith, Frith, Simon, Andrew Goodwin & Lawrence Grossberg (1993) ''Sound & Vision. The music video reader'' London: Routledge * Goodwin, Andrew (1992) ''Dancing in the Distraction Factory : Music Television and Popular Culture'' University of Minnesota Press * Illescas, Jon E. (2015) ''La Dictadura del Videoclip. Industria musical y sueños prefabricados'' El Viejo Topo * Johnson, Henry & Oli Wilson (2016
"Music video and online social media: A case study of the discourse around Japanese imagery in the New Zealand indie scene."
Sites: A Journal of Social Anthropology & Cultural Studies 13 (2): 163–186. * Kaplan, E. Ann (1987) ''Rocking Around the Clock. Music Television, Postmodernism, and Consumer Culture'' London & New York: Routledge * Henry Keazor, Keazor, Henry; Wübbena, Thorsten (2010). ''Rewind, Play, Fast Forward: The Past, Present and Future of the Music Video.'' transcript Verlag. * Kleiler, David (1997) ''You Stand There: Making Music Video'' Three Rivers Press * Richard Middleton (musicologist), Middleton, Richard (1990/2002). ''Studying Popular Music''. Philadelphia: Open University Press. . * Shore, Michael (1984) ''The Rolling Stone book of rock video'' New York: Quill * Turner, G. ''Video Clips and Popular Music'', in Australian Journal of Cultural Studies 1/1,1983, 107–110 * Vernallis, Carol (2004) ''Experiencing Music Video: Aesthetics and Cultural Context'' Columbia University Press
Thomas Dreher: History of Computer Art
Chap. IV.2.1.4.2: Music Videos.


External links

{{Authority control Music videos, Visual music Popular music, Video Experimental film Advertising by medium Home video supplements Single types Short films Film genres Articles containing video clips