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Move Closer to Your World (MCTYW) is a television news music package composed in 1970 by Walt LissSanders, Nancy (May 22, 2022)
Walt Liss Co-Author of Famous News Theme and WKBW Exec Has passed
''Buffalo Broadcasters Association. Retrieved September 11, 2022.
and released by
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
writer Al Ham under his Mayoham Music label. Since the 1970s, it was considered an
anthem An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short s ...
for local television news, notably of
WPVI-TV WPVI-TV (channel 6), branded on-air as 6 ABC, is a television station in Philadelphia, Pennsylvania, United States, airing programming from the ABC network. Owned and operated by the network's ABC Owned Television Stations division, the stati ...
in
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...
for its
Action News ''Action News'' is a local television newscast format originating in the United States. First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, ...
broadcasts. An original long version was sung by
The Hillside Singers The Hillside Singers were an American folk group. The ensemble was created by advertising agency McCann Erickson to sing in a television commercial. McCann Erickson had written the jingle "I'd Like to Teach the World to Sing (In Perfect Harmony) ...
, and a short clip of that vocal version is used by WPVI as part of their closing theme song when extra fill-in time is required. Once a common theme across the United States (especially among other stations using the Action News format), as of 2023, only two U.S. stations currently use the theme or a variant thereof: WPVI-TV, and
WNEP-TV WNEP-TV (channel 16) is a television station licensed to Scranton, Pennsylvania, United States, serving as the ABC affiliate for Northeastern Pennsylvania. Owned by Tegna Inc., the station maintains studios on Montage Mountain Road in Moosi ...
in
Scranton, Pennsylvania Scranton is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Lackawanna County. With a population of 76,328 as of the 2020 U.S. census, Scranton is the largest city in Northeastern Pennsylvania, the Wyoming V ...
.


History

When the Action News format debuted in 1970, WPVI (then WFIL-TV) commissioned its first theme from Tom Sellers, a student at
Temple University Temple University (Temple or TU) is a public state-related research university in Philadelphia, Pennsylvania. It was founded in 1884 by the Baptist minister Russell Conwell and his congregation Grace Baptist Church of Philadelphia then calle ...
, and his group The Assembled Multitude. Sellers's "Action News Theme" bore similarities to the later "Move Closer to Your World," being in the same key and centered around a trumpet lead and a timpani-driven climactic finish, but had more of a
jazz rock Jazz fusion (also known as fusion and progressive jazz) is a music genre that developed in the late 1960s when musicians combined jazz harmony and improvisation with rock music, funk, and rhythm and blues. Electric guitars, amplifiers, and keyb ...
arrangement. During the time that the station was owned by Triangle Publications, the Sellers theme and Action News format were distributed among the other stations it owned; stations other than WPVI continued to use that theme into the 1990s. In 1972, Triangle exited the television business and sold WPVI to
Capital Cities Communications Capital Cities/ABC Inc. was an American media company. It was founded in 1985 when Capital Cities Communications purchased the much larger American Broadcasting Company. It eventually proposed a merger of equals with The Walt Disney Company and ...
. Al Ham, an established session music composer and arranger with several other themes to his credit, and Liss, a Capital Cities executive who was based at
WKBW-TV WKBW-TV (channel 7) is a television station in Buffalo, New York, United States, affiliated with ABC. Owned by the E. W. Scripps Company, the station maintains studios at 7 Broadcast Plaza in downtown Buffalo and a transmitter on Center Stree ...
in
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
at the time, shared writing credits. A May 2022 obituary credited Liss only as the lyricist for the theme, with Ham as the composer. The song had been used at WNAC-TV in Boston, Massachusetts since 1970; when WNAC's Mel Kampmann moved to WPVI in 1972, he brought the theme with him, aided by the fact that WKBW was also a Capital Cities station. "Move Closer to Your World" would be distributed across Capital Cities' stations along with a slightly modified version of WPVI's Action News format. Eventually, other stations outside the former Triangle stations and Capital Cities cluster also took on the format. "Move Closer to Your World" remained a popular news theme through the rest of the 20th century and was not removed from most stations until the late 1990s, when more modern themes were introduced. Other than the two stations still using it, WKBW, continued to use the theme until 2003, then (after its replacement was deemed to be one factor in the station's fall to a distant last place) used the theme again from 2008 to 2014.


Versions

;MCTYW '72: The original version composed by Liss; performed in the key of A. This version was the only one to include the full lyrics. Four "verses" were included in the package, an instrumental version, a choral version sung by Ham's
Hillside Singers The Hillside Singers were an American folk group. The ensemble was created by advertising agency McCann Erickson to sing in a television commercial. McCann Erickson had written the jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)" ...
, a version that featured a jazz piano descant, and a version that was sung solo as if it were a ballad with a
Liberace Władziu Valentino Liberace (May 16, 1919 – February 4, 1987) was an American pianist, singer, and actor. A child prodigy born in Wisconsin to parents of Italian and Polish origin, he enjoyed a career spanning four decades of concerts, recordi ...
-style piano embellishment. This was the most commonly used in the United States from the 1970s through the 1980s. A slightly sped-up "cut" of this version, raised to B, cut out all but the fanfare and, from the 1980s onward, was the primary version used on the remaining stations still using the theme. It was also used on KFSN-TV in Fresno, WJET-24 in Erie, WWCP-TV in Johnstown, and KTRK-TV in Houston. WPVI uses portions of the original theme to this day and the song is still immensely popular in Philadelphia. ;MCTYW '80: Debuting on ATV-10 in
Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...
,
Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...
where it was used from 1981 to early 1988, this version is brassier in instrumentation with a slightly more disco feel, and is performed in B minor. It has, to date, never been used in the United States. ;MCTYW '89: Debuted on
WKBW-TV WKBW-TV (channel 7) is a television station in Buffalo, New York, United States, affiliated with ABC. Owned by the E. W. Scripps Company, the station maintains studios at 7 Broadcast Plaza in downtown Buffalo and a transmitter on Center Stree ...
, where it was used from 1989 to 1995 during the "NewsChannel 7" era. This version was a
new-age New Age is a range of spiritual or religious practices and beliefs which rapidly grew in Western society during the early 1970s. Its highly eclectic and unsystematic structure makes a precise definition difficult. Although many scholars conside ...
arrangement featuring a dominant synthesizer instead of the brass band. This version, returning to the original key of A, was replaced in 1995 with a remixed version of the B cut. ;MCTYW '91: This updated version of the song, arranged by Cliff Schwarz, is currently heard on
WNEP-TV WNEP-TV (channel 16) is a television station licensed to Scranton, Pennsylvania, United States, serving as the ABC affiliate for Northeastern Pennsylvania. Owned by Tegna Inc., the station maintains studios on Montage Mountain Road in Moosi ...
in Scranton (as well as its various sister stations) and was used during the 1990s at
WPXI-TV WPXI (channel 11) is a television station in Pittsburgh, Pennsylvania, United States, affiliated with NBC and owned by Cox Media Group. The station's offices and studios are located on Evergreen Road in the Summer Hill neighborhood of Pittsbur ...
in Pittsburgh. It has sometimes been referred to as a "dance version." It also does have a softer side. The second half of this update was the theme for the Nightbeat newscast on WPXI. ;MCTYW '96: Debuted on
WPVI-TV WPVI-TV (channel 6), branded on-air as 6 ABC, is a television station in Philadelphia, Pennsylvania, United States, airing programming from the ABC network. Owned and operated by the network's ABC Owned Television Stations division, the stati ...
and performed by the
London Philharmonic Orchestra The London Philharmonic Orchestra (LPO) is one of five permanent symphony orchestras based in London. It was founded by the conductors Sir Thomas Beecham and Malcolm Sargent in 1932 as a rival to the existing London Symphony and BBC Symp ...
. In an effort to make the song more thunderous and authoritative, WPVI commissioned this cover version of the song in 1996. Fan reaction was resoundingly negative, and "Cut One" was reinstated after only five days. Retrieved 2011-08-31 ;This Just In by '' 615 Music'': This version is designated as "production music" by the company, and is not intended as a main news piece. Its best known use is as the theme for the fictional "NewsChannel 7" on the
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Comp ...
TV series ''
Lizzie McGuire ''Lizzie McGuire'' is an American comedy television series created by Terri Minsky that premiered on Disney Channel on January 12, 2001. The series stars Hilary Duff as the titular character, who navigates the personal and social issues of her t ...
''. Nevertheless, noncommercial station WEIU-TV in Springfield, IL and a handful of stations in
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and unincorporated ...
have used it as a main theme. WKBW uses this version in commercial advertisements. ;WPVI-TV Action News Arrangements by ''615 Music'': This is used only for news promos for WPVI-TV's upcoming newscast and for breaking news & developing stories opens during the newscast. ;Philly Rep by Eternal Life “Move Right Entertainment” : a clip of the non-vocal Al Ham version is used as an intro to a hip hop song about what is represented by Philadelphia, its people and what shapes the city’s culture. The song is by Philly hip hop artist Eternal Lif
Philly Rep by Eternal Life


References


External links



* ttp://www.southernmedia-nmsa.com/#3,1,202 Southern Media- has full credits of every U.S. television station to use MCTYW from 1970–present and audio clips of many of those intros.
Comprehensive list of audio clips of Philadelphia TV news themes, including short-lived London Orchestra version of MCTYW
*
WPVI
at
TVARK TVARK is an online archival website of images, sound and video clips illustrating British television presentation history. Content includes idents, programme promotions, title sequences, public information films, commercials, daily start-ups a ...
{{DEFAULTSORT:Move Closer To Your World Culture of Philadelphia Television news music packages 1972 songs