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Mopar is the parts, service, and customer care
division Division or divider may refer to: Mathematics *Division (mathematics), the inverse of multiplication *Division algorithm, a method for computing the result of mathematical division Military *Division (military), a formation typically consisting ...
of the former
Chrysler Corporation Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...
, now owned by Netherlands-based automobile manufacturer
Stellantis Stellantis N.V. is a multinational automotive manufacturing corporation formed in 2021 on the basis of a 50–50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. The comp ...
. It serves as a primary OEM accessory seller for Stellantis brands under the Mopar brand. The name is a portmanteau of the words "MOtor" and "PARts". "Mopar" is also used as a nickname by enthusiasts of Chrysler-built products to refer to any product built by the company. Mopar also designs and builds a small number of customized vehicles.


History

The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts
Antifreeze An antifreeze is an additive which lowers the freezing point of a water-based liquid. An antifreeze mixture is used to achieve freezing-point depression for cold environments. Common antifreezes also increase the boiling point of the liquid, all ...
. This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". Mopar parts are original equipment manufactured parts for FCA US LLC vehicles. The term "Mopar" has passed into broader usage among car enthusiasts as an unambiguous reference to vehicles produced by former parent company
Chrysler Corporation Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...
/Chrysler Group LLC/ FCA US LLC, now known as
Stellantis Stellantis N.V. is a multinational automotive manufacturing corporation formed in 2021 on the basis of a 50–50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. The comp ...
. The term has thus become an inclusive word for any Chrysler-built vehicle—most any
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
,
Chrysler Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...
,
Plymouth Plymouth () is a port city status in the United Kingdom, city and unitary authority in South West England. It is located on the south coast of Devon, approximately south-west of Exeter and south-west of London. It is bordered by Cornwall to ...
,
Imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imperial, Nebraska * Imperial, Pennsylvania * Imperial, Texas ...
, DeSoto, Fargo(Canada-only in later years) or Dodge Trucks/Ram. By extension, it is also used for
Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors ...
and AMC vehicles built after Chrysler's 1987 buyout of
American Motors Corporation American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the ...
, including the short-lived
Eagle Eagle is the common name for many large birds of prey of the family Accipitridae. Eagles belong to several groups of genera, some of which are closely related. Most of the 68 species of eagle are from Eurasia and Africa. Outside this area, j ...
brand. In
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
, Chrysler parts were sold under the "Chryco" and "AutoPar" brands until the Mopar brand was introduced into that nation's market, starting in the late 1970s.


Custom cars

Mopar does not have dedicated assembly lines. There are 13 Mopar Custom Shops that install customer-chosen accessories on their vehicles prior to delivery. There are also limited-edition Mopar versions of FCA vehicles. These are marketed featuring custom paint and equipped with numerous Mopar performance and cosmetic modifications. An example was the 2013 Dodge Dart finished in black with an offset Mopar Blue racing stripe and featuring sport-tuned steering, exhaust, premium brakes with slotted rotors, lowered sport suspension, and gloss black 18-inch aluminum wheels with low profile performance tires. The Dart had production plans for 500 units. A special edition Mopar 2017 Dodge Challenger was introduced at the 2017 Chicago Auto Show as part of 80th anniversary of the Mopar brand. A total of 160 were built: half were finished in contusion blue with pitch black effects and the second half in billet silver with pitch black accents.


Sponsorship

Over its 80 years, Mopar has sponsored a number of racers in a variety of motorsports series. In 1996, Mopar sponsored the No. 30 car of
Jimmy Hensley James Hensley (born October 11, 1945) is a former NASCAR driver. With a career spanning 27 seasons in all three of NASCAR's elite divisions, Hensley may be best remembered for his Rookie of the Year award won in 1992, his 15th season in the seri ...
in the
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
Craftsman Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
. From 2004 to 2007 Mopar sponsored the No. 9 car driven by
Kasey Kahne Kasey Kenneth Kahne (; born April 10, 1980) is an American dirt track racing driver and former professional stock car racing driver. He last competed in the Monster Energy NASCAR Cup Series in 2018, driving the No. 95 Dumont Jets/ Procore Technolo ...
in the
Nextel Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
for the
Bank of America 500 The Bank of America Roval 400 is a NASCAR Cup Series race that is held annually at Charlotte Motor Speedway in Concord, North Carolina, United States, with the other one being the Coca-Cola 600 on Memorial Day weekend, the race. As of the 201 ...
at
Charlotte Motor Speedway Charlotte Motor Speedway (previously known as Lowe's Motor Speedway from 1999 to 2009) is a motorsport complex located in Concord, North Carolina, outside Charlotte. The complex features a quad oval track that hosts NASCAR racing including ...
. They also sponsored his sprint car. In the United States and Canada, Mopar participates in
Formula D Formula Drift (also known as Formula D) is a United States-based motorsport drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that int ...
. Formula Drift drivers are
Samuel Hübinette Samuel Hübinette, a.k.a. The Crazy Swede (born 15 September 1971, in Jokkmokk, Norrbotten County), is a Swedish professional race car driver and Hollywood stunt driver. He started working as a test drive A test drive is the driving of a mot ...
, and in Canadian Drift Championship Vanessa Ozawa, Kevin Huynh, and John Yakomoto. Mopar had sponsored NHRA drag racer Allen Johnson in that series' Pro Stock division for 20 years, but for 2016 season they sponsored Jegs Coughlin Jr. and Erica Enders-Stevens. Mopar remains active in
drag racing Drag racing is a type of motor racing in which automobiles or motorcycles compete, usually two at a time, to be first to cross a set finish line. The race follows a short, straight course from a standing start over a measured distance, most ...
events. It sponsors Don Schumacher Racing drivers, such as
Tony Schumacher Tony Schumacher may refer to: * Tony Schumacher (drag racer) (born 1969), American drag racer * Tony Schumacher (kayaker) (born 1976), Australian sprint canoeist * Tony Schumacher (German author) (1848–1931), German children books author * Ton ...
, in the Funny Car and Top Fuel classes of the NHRA Camping World Drag Racing Series. Drivers of the Mopar Dodge Challenger Drag Pak are eligible for a variety of Mopar contingency awards and benefits. Mopar sponsors the Mopar Mile-High NHRA Nationals held each July in Denver. It is the longest-running sponsorship in all of drag racing.


See also

*
List of Chrysler engines Chrysler Four cylinder 1926–1933: Flathead 4 1981–1995: K Engine 1994–2010: PowerTech 2007–present: World Engine * 1.8, 2.0, and 2.4 "World Engine" (2007–2017) * 2.0 and 2.4 "Tigershark" (2012–present) Six cylinder 192 ...
* ACDelco
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
' auto parts division * Motorcraft
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
's auto parts division


References


External links

*
The Meaning of MoPar
an illustrated history of the company, its products, and (most interesting) logos. {{Automotive industry in the United States Stellantis Official motorsports and performance division of automakers Auto parts suppliers of the United States