Modern animation in the United States
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Modern animation in the United States from the late 1980s to the late 1990s is referred to as the renaissance age of
American animation American animation is animation created in the United States or by American animators. History * Animation in the United States during the silent era * Golden age of American animation * World War II and American animation * Animation in the Unit ...
(or Silver Age of American animation). During this period, many large American entertainment companies reformed and reinvigorated their
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
departments, following a
dark age The ''Dark Ages'' is a term for the Early Middle Ages, or occasionally the entire Middle Ages, in Western Europe after the fall of the Western Roman Empire that characterises it as marked by economic, intellectual and cultural decline. The conce ...
during the 1960s to mid 1980s. During this time the United States had a profound effect on animation worldwide. Many companies originating in the
golden age of American animation The golden age of American animation was a period in the history of U.S. animation that began with the popularization of sound cartoons in 1928 and gradually ended in the late 1960s, where theatrical animated shorts began losing popularity to the ...
experienced newfound critical and commercial success. During the
Disney Renaissance The Disney Renaissance was the period from 1989 to 1999 during which Walt Disney Feature Animation returned to producing critically and commercially successful animated films that were mostly musical adaptations of well-known stories, much ...
,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
went back to producing critically and commercially successful animated films based on well known stories, just as
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
had done during his lifetime. Disney also began producing successful animated television shows, a first for the company.
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
produced highly successful animated television series inspired by their classic ''
Looney Tunes ''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
'' cartoons, while also launching the
DC Animated Universe The DC Animated Universe (DCAU; also referred to as the Timmverse or Diniverse by fans referring to the creators and producers Bruce Timm and Paul Dini respectively) is a shared universe consisting primarily of superhero-based animated televi ...
.
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
ceased production on low budget television series and launched
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
. In addition, new animation studios rose to prominence during this animation renaissance. Most notably,
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
debuted with the extremely successful ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'', the first feature film to use
computer animation Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes (still images) and dynamic images (moving images), while computer animation refe ...
.
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division ...
debuted late in the era, but would become a major competitor to Disney in the subsequent decade. During the renaissance age of American animation, animation technology also experienced revolutionary shifts. Hand drawn
traditional animation Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation in cinema until computer animation. Proce ...
declined in favor of computer generated digital ink beginning in the late 1980s. In turn, 2D digital animation declined in favor of 3D
computer animation Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes (still images) and dynamic images (moving images), while computer animation refe ...
beginning in the late 1990s.


Trends


Disney

At the start of the 1980s,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
had been struggling since
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
's death in 1967, and the 1979 departure of
Don Bluth Donald Virgil Bluth (; born September 13, 1937) is an American film director, animator, production designer, and animation instructor, best known for his animated films, including ''The Secret of NIMH'' (1982), ''An American Tail'' (1986), ''Th ...
and eleven other associates from the animation department dealt Disney a major blow. Bluth formed a new studio, in direct competition with Disney. Disney's "
Nine Old Men Disney's Nine Old Men were Walt Disney Productions' core animators, some of whom later became directors, who created some of Disney's most famous animated cartoons, from '' Snow White and the Seven Dwarfs'' (1937) onward to ''The Rescuers'' (197 ...
", the animators responsible for Disney's most famous earlier works, and their associates began to hand their traditions down to a new generation of Disney animators. New faces such as
Glen Keane Glen Keane (born April 13, 1954) is an American animator, author and illustrator. He was a character animator at Walt Disney Animation Studios for feature films including ''The Little Mermaid'', ''Beauty and the Beast'', ''Aladdin'', ''Pocahonta ...
,
Ron Clements Ronald Francis Clements (born April 25, 1953) is an American animator, film director, screenwriter, and film producer. He often collaborates with fellow director John Musker and is best known for writing and directing the Disney films ''The Grea ...
,
John Musker John Edward Musker (born November 8, 1953) is an American animator, film director, screenwriter, and film producer. He often collaborates with fellow director Ron Clements and is best known for writing and directing the Walt Disney Animation Studi ...
, Andreas Deja, and others came to the studio in the late 1970s and early 1980s, a period that produced such features as ''
The Rescuers ''The Rescuers'' is a 1977 American animated adventure comedy-drama film produced by Walt Disney Productions and released by Buena Vista Distribution. The 23rd Disney animated feature film, its story follows Bernard and Bianca, two members ...
'', '' Pete's Dragon'' (a live-action/animation hybrid), and ''
The Fox and the Hound ''The Fox and the Hound'' is a 1981 American animated buddy drama film produced by Walt Disney Productions and loosely based on the 1967 novel of the same name by Daniel P. Mannix. The 24th Disney animated feature film, the film tells the st ...
'', as well as the featurettes ''
The Small One ''The Small One'' (also known as ''A Christmas Miracle'' in the UK) is a 1978 American animated featurette produced by Walt Disney Productions and released theatrically by Buena Vista Distribution on December 16, 1978 with a re-issue of ''Pinocch ...
'' (Bluth's only Disney-directed credit) and ''
Mickey's Christmas Carol ''Mickey's Christmas Carol'' is a 1983 American Animation, animated family comedy-drama featurette directed and produced by Burny Mattinson. The cartoon is an adaptation of Charles Dickens's 1843 novella ''A Christmas Carol'', and stars Scrooge ...
'' (the first screen appearance of
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
since 1953). At the same time, animator
Steven Lisberger Steven M. Lisberger (born April 24, 1951) is an American film director, producer and writer famous for directing ''Tron'' in 1982. Early life and education Lisberger was born in 1951 in New York City and grew up in Hazleton, Pennsylvania. Of h ...
brought to the studio a concept about a computer programmer who is launched into a computerized world. The film would mix live-action sequences with computer animation, which had not yet been used to such an extent. The studio was impressed with the idea; the result was an ambitious $17 million film ($ in today's dollars) entitled ''
Tron ''Tron'' (stylized as ''TRON'') is a 1982 American science fiction action-adventure film written and directed by Steven Lisberger from a story by Lisberger and Bonnie MacBird. The film stars Jeff Bridges as Kevin Flynn, a computer programmer a ...
''. While Disney's stock dropped four percent after a screening for unenthusiastic investment analysts, and in spite of only moderate grosses at the box office, ''Tron'' received enthusiastic praise from film critic
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
, became a cult favorite and turned out—many years later—to have a greater influence on animation (at Disney and elsewhere) than expected. In 1984, Disney became the target of a
corporate raid In business, a corporate raid is the process of buying a large stake in a corporation and then using shareholder voting rights to require the company to undertake novel measures designed to increase the share value, generally in opposition to t ...
by
Saul Steinberg Saul Steinberg (June 15, 1914 – May 12, 1999) was a Romanian-American artist, best known for his work for ''The New Yorker'', most notably '' View of the World from 9th Avenue''. He described himself as "a writer who draws". Biography S ...
, who intended to break up the company piece by piece. At the same time,
Roy E. Disney Roy Edward Disney KCSG (January 10, 1930 – December 16, 2009) was an American businessman. He was the longtime senior executive for the Walt Disney Company, which was founded by his father, Roy O. Disney, and his uncle, Walt Disney. At the ti ...
, who had already resigned as President in 1977, relinquished his spot on the Board of Directors to use his clout to change the status quo and improve the company's declining fortune. Disney escaped Steinberg's attempt by paying him
greenmail Greenmail or greenmailing is the action of purchasing enough shares in a firm to challenge a firm's leadership with the threat of a hostile takeover to force the target company to buy the purchased shares back at a premium in order to prevent the ...
, but in its aftermath CEO Ron W. Miller resigned, to be replaced by
Michael Eisner Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film st ...
. Roy Disney, now back on the Board as its Vice-Chairman, convinced Eisner to let him supervise the animation department, whose future was in doubt after the disappointing box office performance of its big-budget PG-rated feature, '' The Black Cauldron''. The studio's next release, ''
The Great Mouse Detective ''The Great Mouse Detective'' (also known as ''The Adventures of the Great Mouse Detective'' for its 1992 theatrical re-release and ''Basil the Great Mouse Detective'' in some countries) is a 1986 American animated mystery adventure film produc ...
'', fared better in relation to its significantly smaller budget, but it was overshadowed by
Don Bluth Donald Virgil Bluth (; born September 13, 1937) is an American film director, animator, production designer, and animation instructor, best known for his animated films, including ''The Secret of NIMH'' (1982), ''An American Tail'' (1986), ''Th ...
's ''
An American Tail ''An American Tail'' is a 1986 American Animated film, animated musical film, musical adventure film directed by Don Bluth from a screenplay by Judy Freudberg and Tony Geiss and a story by David Kirschner, Freudberg and Geiss. The film features t ...
'', another film featuring mice characters that competed directly with ''Mouse Detective'' in theaters. In
1988 File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Australian ...
, the studio collaborated with
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
and
Robert Zemeckis Robert Lee Zemeckis (born May 14, 1952) is an American filmmaker. He first came to public attention as the director of the action-adventure romantic comedy ''Romancing the Stone'' (1984), the science-fiction comedy ''Back to the Future'' film tr ...
, producing ''
Who Framed Roger Rabbit ''Who Framed Roger Rabbit'' is a 1988 American live-action/animated comedy mystery film directed by Robert Zemeckis, produced by Frank Marshall and Robert Watts, and loosely adapted by Jeffrey Price and Peter S. Seaman from Gary K. Wolf's 1 ...
'', a comedic detective caper that mixed live-action and animation while paying homage to the Golden Age of Cartoons. Disney characters appeared with characters from
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
,
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by amazon (company), Amazon through MGM Holdings, founded o ...
,
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
and other rival studios for the first time in animation history. The film was a huge box-office success, winning four
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
, reviving interest in animation made for theaters, and popularizing the in-depth study of the history and techniques of animation. Several aging legends in the business, such as
Chuck Jones Charles Martin Jones (September 21, 1912 – February 22, 2002) was an American animator, director, and painter, best known for his work with Warner Bros. Cartoons on the ''Looney Tunes'' and ''Merrie Melodies'' series of shorts. He wrote, produ ...
and
Friz Freleng Isadore "Friz" Freleng (August 21, 1905May 26, 1995), credited as I. Freleng early in his career, was an American animator, cartoonist, director, producer, and composer known for his work at Warner Bros. Cartoons on the ''Looney Tunes'' and '' ...
, suddenly found themselves the center of attention, receiving acclaim and accolades after decades of being virtually ignored by audiences and industry professionals alike. Additionally, the release of many older Disney features and short cartoons on home video, and the 1983 launch of the
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
, renewed interest in the studio. Disney followed up ''Who Framed Roger Rabbit'' with ''
Oliver & Company ''Oliver & Company'' is a 1988 American animated musical adventure film produced by Walt Disney Feature Animation and released on November 18, 1988, by Walt Disney Pictures. The 27th Disney animated feature film, it is loosely based on the Charl ...
'' in 1988 and ''
The Little Mermaid "The Little Mermaid" ( da, Den lille havfrue) is a literary fairy tale written by the Danish author Hans Christian Andersen. The story follows the journey of a young mermaid who is willing to give up her life in the sea as a mermaid to gain a h ...
'', an adaptation of the
Hans Christian Andersen Hans Christian Andersen ( , ; 2 April 1805 – 4 August 1875) was a Danish author. Although a prolific writer of plays, travelogues, novels, and poems, he is best remembered for his literary fairy tales. Andersen's fairy tales, consisti ...
fairy tale, in 1989 with songs by
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
composers
Alan Menken Alan Irwin Menken (born July 22, 1949) is an American composer, best known for his scores and songs for films produced by Walt Disney Animation Studios. His scores and songs for ''The Little Mermaid'' (1989), ''Beauty and the Beast'' (1991), ''A ...
and
Howard Ashman Howard is an English-language given name originating from Old French Huard (or Houard) from a Germanic source similar to Old High German ''*Hugihard'' "heart-brave", or ''*Hoh-ward'', literally "high defender; chief guardian". It is also probabl ...
. ''The Little Mermaid'' was a huge critical and commercial success won two
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
for its song score, and became the first of a series of highly successful new Disney animated features. The studio invested heavily in new technology, creating the
Computer Animation Production System The Computer Animation Production System (CAPS) was a proprietary collection of software, scanning camera systems, servers, networked computer workstations, and custom desks developed by The Walt Disney Company and Pixar in the late 1980s. Although ...
to be used in tandem with traditional animation techniques. The first film to use this technology, ''
The Rescuers Down Under ''The Rescuers Down Under'' is a 1990 American animated adventure film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 29th Disney animated feature film and the second movie to be produced during the Disney Ren ...
'', only grossed $27,931,461 ($ in today's dollars), not even equalling the take of the original 1977 film. However, the films that followed it, ''
Beauty and the Beast ''Beauty and the Beast'' (french: La Belle et la Bête) is a fairy tale written by French novelist Gabrielle-Suzanne de Villeneuve, Gabrielle-Suzanne Barbot de Villeneuve and published in 1740 in ''La Jeune Américaine et les contes marins'' ( ...
'' and ''
Aladdin Aladdin ( ; ar, علاء الدين, ', , ATU 561, ‘Aladdin') is a Middle-Eastern folk tale. It is one of the best-known tales associated with ''The Book of One Thousand and One Nights'' (''The Arabian Nights''), despite not being part of ...
'', won rave reviews, received multiple Oscars, and topped the box office charts. ''
Beauty and the Beast ''Beauty and the Beast'' (french: La Belle et la Bête) is a fairy tale written by French novelist Gabrielle-Suzanne de Villeneuve, Gabrielle-Suzanne Barbot de Villeneuve and published in 1740 in ''La Jeune Américaine et les contes marins'' ( ...
'' would eventually become the first animated feature to win the Golden Globe Award for Best Motion Picture - Musical or Comedy and the first animated feature to be nominated for the
Academy Award for Best Picture The Academy Award for Best Picture is one of the Academy Awards presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) since the awards debuted in 1929. This award goes to the producers of the film and is the only category ...
, followed by 2009's '' Up''. In 1993, Disney released ''
The Nightmare Before Christmas ''The Nightmare Before Christmas'' (also known as ''Tim Burton's The Nightmare Before Christmas'') is a 1993 American stop-motion animated musical dark fantasy film directed by Henry Selick (in his feature directorial debut) and produced and ...
'', the first feature-length
stop-motion Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames i ...
animated film. Disney's success peaked in
1994 File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which Sinking of the MS Estonia, sank in ...
, when ''
The Lion King ''The Lion King'' is a 1994 American animated musical drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 32nd Disney animated feature film and the fifth produced during the Disney Renaissance, it ...
'' grossed $328,541,776 ($ in today's dollars). As of 2010, ''The Lion King'' ranked as the 22nd highest grossing motion picture of all time in the United States. Subsequent Disney films from 1995 to 2000, including ''
Pocahontas Pocahontas (, ; born Amonute, known as Matoaka, 1596 – March 1617) was a Native American woman, belonging to the Powhatan people, notable for her association with the colonial settlement at Jamestown, Virginia. She was the daughter of ...
'', ''
The Hunchback of Notre Dame ''The Hunchback of Notre-Dame'' (french: Notre-Dame de Paris, translation=''Our Lady of Paris'', originally titled ''Notre-Dame de Paris. 1482'') is a French Gothic novel by Victor Hugo, published in 1831. It focuses on the unfortunate story o ...
'', ''
Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
'', ''
Mulan Hua Mulan () is a legendary folk heroine from the Northern and Southern dynasties era (4th to 6th century CE) of Chinese history. According to legend, Mulan took her aged father's place in the conscription for the army by disguising herself as ...
'', ''
Tarzan Tarzan (John Clayton II, Viscount Greystoke) is a fictional character, an archetypal feral child raised in the African jungle by the Mangani great apes; he later experiences civilization, only to reject it and return to the wild as a heroic adv ...
'', and ''
Fantasia 2000 ''Fantasia 2000'' is a 1999 American animated musical anthology film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. Produced by Roy E. Disney and Donald W. Ernst, it is the 38th Disney animated feature film and ...
'' were box office and/or critical successes as well, albeit modestly so when compared to Disney's early-1990s releases. In 1994, the death of Disney President and Chief Operating Officer
Frank Wells Franklin G. Wells (March 4, 1932 – April 3, 1994) was an American businessman who served as president of The Walt Disney Company from 1984 until his death in 1994. Life and career Wells was born in Coronado, California and traced his ancestry ...
, and the departure of studio chairman
Jeffrey Katzenberg Jeffrey Katzenberg (; born December 21, 1950) is an American filmmaker, animator, and media proprietor. He became well known for his tenure as chairman of Walt Disney Studios from 1984 to 1994. After departing Disney, he was a co-founder and CE ...
to co-found
DreamWorks DreamWorks may refer to: * DreamWorks Pictures, an American film production company of Amblin ** DreamWorks Television, an American television production company and division of the film studio ** DreamWorks Records, an American record label and f ...
, left Michael Eisner in full control of the company. At the turn of the century, films such as ''
Dinosaur Dinosaurs are a diverse group of reptiles of the clade Dinosauria. They first appeared during the Triassic period, between 243 and 233.23 million years ago (mya), although the exact origin and timing of the evolution of dinosaurs is t ...
'' (Disney's first CG animated feature), '' Atlantis: The Lost Empire'', ''
Treasure Planet ''Treasure Planet'' is a 2002 American animated science fiction action-adventure film produced by Walt Disney Feature Animation and distributed by Walt Disney Pictures. The 43rd Disney animated feature film, it is a science fiction adaptatio ...
'' and ''
Home on the Range "Home on the Range" is a classic cowboy song, sometimes called the "unofficial anthem" of the American West. Dr. Brewster M. Higley (also spelled Highley) of Smith County, Kansas, wrote the lyrics as the poem "My Western Home" in 1872 or 1873 ...
'' failed to meet the critical and commercial expectations set by the 1990s phenomena, in spite of exceptions such as ''
The Emperor's New Groove ''The Emperor's New Groove'' is a 2000 American animated slapstick comedy film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 40th animated film produced by the studio, it was directed by Mark Dindal and pr ...
'' and ''
Lilo & Stitch ''Lilo & Stitch'' is a 2002 American animated science fiction comedy-drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 42nd Disney animated feature film, it was written and directed by Chris Sande ...
''. At the same time, the high level of popular acclaim bestowed upon ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'', the first film animated entirely using
computer-generated imagery Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The images may ...
(CGI), sparked an industry trend. Based on the commercial success of
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
's computer-generated animated films and another CGI fare (especially DreamWorks' ''
Shrek ''Shrek'' is a 2001 American computer-animated comedy film loosely based on the 1990 book of the same name by William Steig. It is the first installment in the ''Shrek'' franchise. The film was directed by Andrew Adamson and Vicky Jenso ...
'', which contained numerous jabs at Katzenberg's former workplace and boss), Disney came to believe that CGI was what the public wanted—so it ceased producing traditional two-dimensional animation after ''Home on the Range'', and switched exclusively to CGI starting with 2005's ''
Chicken Little "Henny Penny", more commonly known in the United States as "Chicken Little" and sometimes as "Chicken Licken", is a European folk tale with a moral in the form of a cumulative tale about a chicken who believes that the world is coming to an end ...
''. Public rifts grew between the animation staff and management, as well as between Michael Eisner and Roy E. Disney. Roy resigned from the board of directors in 2003 with a scathing letter that called the company "rapacious and soulless", adding that he considered it to be "always looking for the quick buck." He then launched the internet site SaveDisney.com in an attempt to preserve the integrity of the company and to oust Eisner, who resigned in 2005 after public opinion turned against him.
Robert Iger Robert Allen Iger (; born February 10, 1951) is an American businessman who is the Chief Executive Officer (CEO) of The Walt Disney Company. He previously served as the President of ABC Television between 1994 and 1995 and the President and C ...
succeeded Eisner; one of his first acts as CEO was to regain the rights to Walt Disney's first star
Oswald the Lucky Rabbit Oswald the Lucky Rabbit (also known as Oswald the Rabbit or Oswald Rabbit) is a cartoon character created in 1927 by Walt Disney and Ub Iwerks for Universal Pictures. He starred in several animated short films released to theaters from 1927 to 19 ...
from
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
(Iger did so by offering NBC the services of
Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television sportscaster currently working as the play-by-play announcer for ''Thursday Night Football'' on Prime Video and in an emeritus role for NBC Sports. He has worked on netwo ...
, a play-by-play host then under contract to Disney subsidiary
ABC Sports ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
, as a trade). After Disney's acquisition of Pixar in 2006, Pixar executive producer
John Lasseter John Alan Lasseter (; born January 12, 1957) is an American film director, producer, screenwriter, animator, voice actor, and the head of animation at Skydance Animation. He was previously the chief creative officer of Pixar Animation Studios, ...
became Chief Creative Officer at both Pixar and Disney, with a plan to reintroduce two-dimensional animation, starting with ''
The Princess and the Frog ''The Princess and the Frog'' is a 2009 American Animation, animated musical film, musical fantasy film, fantasy romantic comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. The List of Walt Disney Anima ...
'' in 2009, but was abruptly halted after ''
Winnie the Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character w ...
'' was commercially unsuccessful in 2011.


Television animation

After 30 years of resisting offers to produce television animation, Disney finally relented once Michael Eisner, who had a background in TV, took over. The first TV cartoons to carry the Disney name, CBS' ''
The Wuzzles ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
'' and NBC's ''
Disney's Adventures of the Gummi Bears ''Adventures of the Gummi Bears'' is an American animated television series, created by Disney CEO Michael Eisner, produced by Walt Disney Television Animation, and distributed by Buena Vista Television. The series, loosely inspired by the gummy ...
'', both premiered in the fall of 1985. Breaking from standard practice in the medium, the productions enjoyed substantially larger production budgets than average, allowing for higher-quality writing and animation, in anticipation of recouping profitably in rerun syndication. While ''The Wuzzles'' only lasted a season, ''The Gummi Bears'' was a sustained success with a six-season run. In 1987, the TV animation division adapted
Carl Barks Carl Barks (March 27, 1901 – August 25, 2000) was an American cartoonist, author, and painter. He is best known for his work in Disney comic books, as the writer and artist of the first Donald Duck stories and as the creator of Scrooge McDuck ...
'
Scrooge McDuck Scrooge McDuck is a cartoon character created in 1947 by Carl Barks for The Walt Disney Company. Appearing in Disney comics, Scrooge is a Scottish-American anthropomorphic Pekin duck. Like his nephew Donald Duck, he has a yellow-orange bil ...
comic books for the small screen with the syndicated hit ''
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four seas ...
''. Its success spawned a 1990 theatrical film entitled '' DuckTales the Movie: Treasure of the Lost Lamp'' and an increased investment in syndicated cartoons. The result of this investment was ''
The Disney Afternoon The Disney Afternoon (later known internally as the Disney-Kellogg Alliance when unbranded), sometimes abbreviated as TDA, was a created-for-syndication two-hour programming block of animated television series. It was produced by Walt Disney T ...
'' in 1990, a two-hour syndicated television programming block of such animated shows as: ''
The New Adventures of Winnie the Pooh ''The New Adventures of Winnie the Pooh'' is an American animated television series produced by Walt Disney Television Animation. Based on the ''Winnie-the-Pooh'' books by authors A. A. Milne and E. H. Shepard, ''The New Adventures'' was the fi ...
'' (1988-1991), ''
Chip 'n Dale Rescue Rangers Chip 'n Dale: Rescue Rangers may refer to: * ''Chip 'n Dale: Rescue Rangers'' (TV series), 1989 television series * ''Chip 'n Dale: Rescue Rangers'' (film), 2022 film * ''Chip 'n Dale Rescue Rangers'' (video game), 1990 game based on the TV series ...
'' (1989–1991), ''
TaleSpin ''TaleSpin'' is an American animated television series first aired in 1990 as a preview on Disney Channel and later that year as part of '' The Disney Afternoon''. It features characters adapted from Disney's 1967 animated feature ''The Jungle Bo ...
'' (1990–1991), ''
Darkwing Duck ''Darkwing Duck'' is an American animated superhero comedy television series produced by Disney Television Animation (formerly Walt Disney Television Animation) that first ran from 1991 to 1992 on both the syndicated programming block ''The Disn ...
'' (1991–1993, also airing on
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
), ''
Goof Troop ''Goof Troop'' is an American animated sitcom television series produced by Walt Disney Television Animation. The series focuses on the relationship between single father Goofy and his son, Max, as well as their neighbors Pete and his family. ...
'' (1992–1994, also airing on
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
), '' Bonkers'' (1993–1994), ''
Marsupilami ''Marsupilami'' is a comic book character and fictional animal species created by André Franquin. Its first appearance was in the 31 January 1952 issue of the Franco-Belgian comics magazine '' Spirou''. Since then it appeared regularly in the ...
'' (1993–1995), the critically acclaimed and still-popular '' Gargoyles'' (1994–1997), and ''
Pepper Ann ''Pepper Ann'' is an American animated television series created by Sue Rose and aired on Disney's One Saturday Morning on ABC. It debuted on September 13, 1997, and ended on November 18, 2000. ''Pepper Ann'' was the first Disney animated te ...
'' (1997–2000). TV animation also brought some animated feature film characters to Saturday morning, including ''
The Little Mermaid "The Little Mermaid" ( da, Den lille havfrue) is a literary fairy tale written by the Danish author Hans Christian Andersen. The story follows the journey of a young mermaid who is willing to give up her life in the sea as a mermaid to gain a h ...
'' (1992–1994), ''
Aladdin Aladdin ( ; ar, علاء الدين, ', , ATU 561, ‘Aladdin') is a Middle-Eastern folk tale. It is one of the best-known tales associated with ''The Book of One Thousand and One Nights'' (''The Arabian Nights''), despite not being part of ...
'' (1994–1995), '' Timon & Pumbaa'' (1995–1999), ''
Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
'' (1998–1999) (the first three on
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
), and later '' The Legend of Tarzan'' (2001–2003) and ''
House of Mouse ''Disney's House of Mouse'' (or simply ''House of Mouse'') is an American Animation, animated television series produced by Walt Disney Television Animation that originally aired for three seasons on ABC and Toon Disney from January 13, 2001, to ...
'' (2001–2003).


Direct to video sequels

DisneyToon Studios was founded in Paris in the late 1980s to produce ''DuckTales the Movie: Treasure of the Lost Lamp'', which is not considered by the studio to be part of the Disney animated "canon". The practice of making non-canon
direct-to-video Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was p ...
sequels to canon films began in 1994 with ''
The Return of Jafar ''The Return of Jafar'' (sometimes marketed as ''Aladdin: The Return of Jafar'' on re-release) is a 1994 American direct-to-video animated musical fantasy film produced by Walt Disney Pictures and Television. It is the first sequel to the 1992 fi ...
'', a sequel to ''Aladdin''. This was a reversal of the long-standing studio policy against sequels to animated films (which did not apply to live-action films); Walt Disney has often been quoted on the subject as saying "you can't top pigs with pigs", a reference to how the ''
Three Little Pigs "The Three Little Pigs" is a fable about three pigs who build three houses of different materials. A Big Bad Wolf blows down the first two pigs' houses which made of straw and sticks respectively, but is unable to destroy the third pig's house ...
'' short managed to get more than three sequels. Because of strong video sales, the studio continued to make these films in spite of negative critical reaction; 2002's '' Cinderella II: Dreams Come True'' received a rare 11% rating from the review-aggregating website Rotten Tomatoes. Under John Lasseter, the studio has brought this practice to an end. DisneyToon also produced several non-canon entries that ''did'' receive theatrical releases, such as ''
A Goofy Movie ''A Goofy Movie'' is a 1995 American animated musical comedy-adventure film produced by Disney MovieToons and Walt Disney Television Animation. Directed by Kevin Lima, the film is based on The Disney Afternoon television series ''Goof Troop'' ...
'' and ''
The Tigger Movie ''The Tigger Movie'' is a 2000 animated musical comedy-drama film produced by Walt Disney Television Animation with animation production by Walt Disney Animation (Japan), Inc., written and directed by Jun Falkenstein from a story by Eddie Guzeli ...
''. The latter brought the
Sherman Brothers The Sherman Brothers were an American songwriting duo that specialized in musical films, made up of Robert B. Sherman (December 19, 1925 – March 6, 2012) and Richard M. Sherman (born June 12, 1928). Together they received various accolades in ...
back to the studio for their first Disney feature film score since ''
Bedknobs and Broomsticks ''Bedknobs and Broomsticks'' is a 1971 American live-action animated musical fantasy film directed by Robert Stevenson and produced by Bill Walsh for Walt Disney Productions. It is loosely based upon the books '' The Magic Bedknob; or, How to B ...
'' in 1971.


Don Bluth

Don Bluth Donald Virgil Bluth (; born September 13, 1937) is an American film director, animator, production designer, and animation instructor, best known for his animated films, including ''The Secret of NIMH'' (1982), ''An American Tail'' (1986), ''Th ...
's company had been driven to bankruptcy twice: once, as
Don Bluth Productions Don Bluth Entertainment (formerly Sullivan Bluth Studios) was an Irish-American animation studio established in 1979 by animator Don Bluth. Bluth and several colleagues, all of whom were former Disney animators, left Disney on September 13, 1979, ...
, after the disappointing box office take of ''
The Secret of NIMH ''The Secret of NIMH'' is a 1982 American animated fantasy adventure film directed by Don Bluth in his directorial debut and based on Robert C. O'Brien's 1971 children's novel, '' Mrs. Frisby and the Rats of NIMH''. The film features the voices ...
'' coincided with an animator's strike; and again, as the Bluth Group, after the
Video game crash of 1983 The video game crash of 1983 (known as the Atari shock in Japan) was a large-scale recession in the video game industry that occurred from 1983 to 1985, primarily in the United States. The crash was attributed to several factors, including ma ...
—when Cinematronics, in an attempt to cut its losses, charged fees and royalties of over $3 million ($ adjusted for inflation) to Bluth's company while it was working on a sequel to the laserdisc-based animated arcade videogame ''
Dragon's Lair ''Dragon's Lair'' is a video game franchise created by Rick Dyer and Don Bluth. The series is famous for its Western animation-style graphics and complex decades-long history of being ported to many platforms and being remade into television an ...
''. Bluth formed
Sullivan Bluth Studios Don Bluth Entertainment (formerly Sullivan Bluth Studios) was an Irish-American animation studio established in 1979 by animator Don Bluth. Bluth and several colleagues, all of whom were former Disney animators, left Disney on September 13, 1979, ...
with backing from businessman
Morris Sullivan Morris Francis Sullivan (December 8, 1916 – August 24, 2008) was an American businessman who co-founded the Sullivan Bluth Studios with three former Disney animators. Sullivan Bluth Studios employed approximately 400 people at the peak of its ...
, while film director
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
—a long-time animation fan who was interested in producing theatrical animation—helped Bluth to produce 1986's ''
An American Tail ''An American Tail'' is a 1986 American Animated film, animated musical film, musical adventure film directed by Don Bluth from a screenplay by Judy Freudberg and Tony Geiss and a story by David Kirschner, Freudberg and Geiss. The film features t ...
''. The film was a hit, grossing $47,483,002 ($ in today's dollars). During its production, the studio relocated to Ireland, taking advantage of government tax breaks for film production. Bluth's 1988 follow-up ''
The Land Before Time ''The Land Before Time'' is an American animated film series and media franchise created by Judy Freudberg and Tony Geiss, distributed by Universal Pictures and centered on dinosaurs. The series began in 1988 with the eponymous '' The Land Bef ...
'' was a slightly bigger hit, grossing $48,092,846 ($ in today's dollars) and spawning 12 sequels and a
TV series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed betw ...
. Neither Bluth nor Spielberg were involved with any of the ''Land Before Time'' sequels; Spielberg produced the 1991 sequel '' An American Tail: Fievel Goes West'' without Bluth. To gain more creative control, Bluth parted company with Spielberg on his next film, the 1989 release ''
All Dogs Go to Heaven ''All Dogs Go to Heaven'' is a 1989 animated musical fantasy adventure comedy-drama film directed by Don Bluth and co-directed by Gary Goldman (his directorial debut) and Dan Kuenster. It tells the story of Charlie B. Barkin (voiced by Burt Re ...
''. While the film had the misfortune of opening the same day as Disney's ''The Little Mermaid'', it fared much better on home video. The early 1990s were difficult for the studio; it released several box office failures. In 1992, '' Rock-a-Doodle'' was panned by critics and ignored by audiences; its dismal box-office performance of $11,657,385 ($ in today's dollars) contributed to Sullivan Bluth's bankruptcy. Bluth's next feature, 1994's ''
Thumbelina Thumbelina (; da, Tommelise) is a literary fairy tale written by Danish author Hans Christian Andersen first published by C. A. Reitzel on 16 December 1835 in Copenhagen, Denmark, with "The Naughty Boy" and "The Travelling Companion" in t ...
'' fared a little better critically but even worse commercially, while ''
A Troll in Central Park ''A Troll in Central Park'' (released in some countries as ''Stanley's Magic Garden'') is a 1994 American animated musical fantasy comedy film co-directed by Don Bluth and Gary Goldman. The film stars the voice talents of Dom DeLuise, Cloris Leach ...
'', also released in 1994, barely got a theatrical release, grossing $71,368 against a budget of $23,000,000 (or $ against $ in current terms). Sullivan Bluth Studios closed in 1995. Bluth and Goldman returned to the United States a year earlier to discuss the creation of a feature-animation division at
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
; the studio's three previous animated films ('' FernGully: The Last Rainforest'', ''
Once Upon a Forest ''Once Upon a Forest'' is a 1993 animated musical adventure film produced by Hanna-Barbera Productions and distributed by 20th Century Fox. Based on the ''Furlings'' characters created by Rae Lambert, the film was directed by Charles Grosvenor a ...
'', and the live-action/animation combo ''
The Pagemaster ''The Pagemaster'' is a 1994 American live-action/animated fantasy adventure film starring Macaulay Culkin, Christopher Lloyd, Whoopi Goldberg, Patrick Stewart, Leonard Nimoy, Frank Welker, Ed Begley Jr., and Mel Harris. The film was produced ...
'') had all failed. ''
Anastasia Anastasia (from el, Ἀναστασία, translit=Anastasía) is a feminine given name of Greek origin, derived from the Greek word (), meaning "resurrection". It is a popular name in Eastern Europe, particularly in Russia, where it was the most ...
'', a musical remake of the 1956 film with
Ingrid Bergman Ingrid Bergman (29 August 191529 August 1982) was a Swedish actress who starred in a variety of European and American films, television movies, and plays.Obituary ''Variety'', 1 September 1982. With a career spanning five decades, she is often ...
, did far better than any Bluth film since ''All Dogs Go To Heaven'', but the 2000 release of ''
Titan A.E. ''Titan A.E.'' is a 2000 American animated science fiction film directed by Don Bluth and Gary Goldman, and starring Matt Damon, Bill Pullman, John Leguizamo, Nathan Lane, Janeane Garofalo and Drew Barrymore. Its title refers to the spacecraft ...
'', a film far different from the ones Bluth had been making up until then, was a flop.
Fox Animation Studios Fox Animation Studios was an American animation production company owned by 20th Century Fox and located in Phoenix, Arizona. After six years of operation, the studio was shut down on June 26, 2000, ten days after the release of its final film, ...
closed soon afterwards; nearly all Fox feature animation was produced by its
Blue Sky Studios Blue Sky Studios, Inc. was an American computer animation studio based in Greenwich, Connecticut. It was founded on February 22, 1987 by Chris Wedge, Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, and Eugene Troubetzkoy after their e ...
unit until the Fox Animation Studios imprint was revived, without Bluth or Goldman, in 2009.


Warner Bros. Animation Warner Bros. Animation Inc. is an American animation studio which is part of the Warner Bros. Television Studios division of Warner Bros., a flagship of Warner Bros. Discovery. As the successor to Warner Bros. Cartoons, which was active from 1 ...

After parting ways with Bluth, Spielberg turned to television animation, working with the
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
Entertainment Co. to bring back its animation department, which it had abandoned in the 1960s. A team of former
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
employees led by
Tom Ruegger Tom Ruegger () is an American animator and songwriter. Ruegger is known for his association with Disney Television Animation and Warner Bros. Animation. He also created ''Tiny Toon Adventures'', ''Animaniacs'', ''Pinky and the Brain'', and ''Histe ...
formed a new studio,
Warner Bros. Animation Warner Bros. Animation Inc. is an American animation studio which is part of the Warner Bros. Television Studios division of Warner Bros., a flagship of Warner Bros. Discovery. As the successor to Warner Bros. Cartoons, which was active from 1 ...
, to produce ''
Tiny Toon Adventures ''Tiny Toon Adventures'' is an American animated comedy television series that was broadcast from September 14, 1990, to December 6, 1992. It was the first collaborative effort of Steven Spielberg's Amblin Television and Warner Bros. Animation ...
,'' an animated series that paid homage to the Warner Bros. cartoons of
Termite Terrace Warner Bros. Cartoons, Inc. was an American animation studio, serving as the in-house animation division of Warner Bros. during the Golden Age of American animation. One of the most successful animation studios in United States, American media h ...
. The popularity of ''Tiny Toon Adventures'' among young TV viewers made the studio a contender once again in the field of animated cartoons. ''Tiny Toon Adventures'' was followed by '' Steven Spielberg Presents Animaniacs'' and its spinoff ''
Pinky and the Brain ''Pinky and the Brain'' is an American animated television series that was created by Tom Ruegger that premiered on Kids' WB on September 9, 1995. It was the first animated television series to be presented in Dolby Surround and the fourth col ...
''. Not only did these cartoons bring in new viewers to Warner Bros., but they also captured the attention of older viewers. Warner Bros., minus Spielberg, continued with work such as '' Batman: The Animated Series''. ''Batman'' quickly received wide acclaim for its animation and mature writing, and it also inspired a feature film. Combined, these four Warner Bros. series won a total of 17
Daytime Emmy Awards The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York–based National Academy of Television Arts and Sciences ...
. When Disney's feature animation surged in the 1990s, Warner Bros. tried to capitalize on their rival's success with animated feature films of their own, without the assistance of Spielberg. Their films—''
Cats Don't Dance ''Cats Don't Dance'' is a 1997 American animated musical comedy-drama film directed by Mark Dindal (in his feature directorial debut). It is the only fully animated feature produced by Turner Feature Animation, which was merged during the post-p ...
'', ''
Quest for Camelot ''Quest for Camelot'' (released internationally as ''The Magic Sword: Quest for Camelot'') is a 1998 American animated musical fantasy film produced by Warner Bros. Feature Animation and directed by Frederik Du Chau and very loosely based on the ...
'' and ''
The Iron Giant ''The Iron Giant'' is a 1999 American animated science fiction film produced by Warner Bros. Feature Animation and directed by Brad Bird in his directorial debut. It is based on the 1968 novel '' The Iron Man'' by Ted Hughes (which was publish ...
''—failed to come close to Disney's success, although ''Cats Don't Dance'' and ''The Iron Giant'' both received critical praise and developed cult followings. The 2001 live-action/animation hybrid ''
Osmosis Jones ''Osmosis Jones'' is a 2001 American live-action/animated buddy cop crime action comedy film written by Marc Hyman. Combining live-action sequences directed by the Farrelly brothers and animation directed by Piet Kroon and Tom Sito, the film ...
'', starring
Bill Murray William James Murray (born September 21, 1950) is an American actor and comedian. He is known for his deadpan delivery. He rose to fame on ''The National Lampoon Radio Hour'' (1973–1974) before becoming a national presence on ''Saturday Nigh ...
, was a costly commercial failure, although its home video performance proved successful enough for the studio's TV animation department to produce a short-lived spin-off series called ''
Ozzy and Drix ''Ozzy & Drix'' is an American animated television series based on the 2001 film '' Osmosis Jones''. It serves as a spiritual successor to the film. It centers on Osmosis "Ozzy" Jones, a cheeky-chappy white blood cell, and Drix, a level-headed c ...
''. The perennially-popular ''
Looney Tunes ''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
'' characters made a comeback. While the older shorts continued to enjoy countless reruns and compilation specials (and a few compilation films), new ''Looney Tunes'' short features were made in the 1990s. Inspired by the success of Disney's ''Who Framed Roger Rabbit'' and a series of
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
and
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
commercials teaming the characters with basketball superstar
Michael Jordan Michael Jeffrey Jordan (born February 17, 1963), also known by his initials MJ, is an American businessman and former professional basketball player. His biography on the official NBA website states: "By acclamation, Michael Jordan is the g ...
, the studio produced the live-action/animation combo ''
Space Jam ''Space Jam'' is a 1996 American live-action/animated sports comedy film directed by Joe Pytka, with animation sequences directed by Bruce W. Smith and Tony Cervone, and written by Leo Benvenuti, Steve Rudnick, Timothy Harris, and Herschel We ...
'' in 1996. The film received mixed reviews, but was a major commercial success. However, another 2003 feature, '' Looney Tunes: Back in Action'', was a box-office flop, grossing about three-quarter of its $80 million budget worldwide ($ in current terms), but received more positive critical reviews. Other modern ''Looney Tunes'' projects were in a different vein. Unlike the original shorts, ''
Taz-Mania ''Taz-Mania'' is an American animated sitcom produced by Warner Bros. Animation from 1991 to 1995, broadcast in the United States on Fox Kids. The show follows the adventures of the ''Looney Tunes'' character Taz ( the Tasmanian Devil) in the f ...
'' (1991-1995) and ''
Baby Looney Tunes ''Baby Looney Tunes'' is an American animated television series depicting toddler versions of ''Looney Tunes'' characters. It was produced by Warner Bros. Animation. The series focused on real world problems and morals that children may relate t ...
'' (2001-2006) were aimed primarily at young children, while ''
Loonatics Unleashed ''Loonatics Unleashed'' is an American Superhero fiction, superhero animated television series produced by Warner Bros. Animation that ran on Kids' WB for two seasons from 2005 to 2007 in the United States. The series was based/inspired on the ' ...
'' (2005-2007) was a controversial revamping of the characters in the distant future. ''
The Sylvester and Tweety Mysteries ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
'' (1995-2000) and ''
Duck Dodgers Duck Dodgers is the metafictional star of a series of cartoons produced by Warner Bros., featuring Daffy Duck in the role of a science fiction hero. He first appeared in the 1953 cartoon short ''Duck Dodgers in the 24½th Century'', directed b ...
'' (2003-2005) were very well received shows and were relatively more faithful to the original shorts. ''
The Looney Tunes Show ''The Looney Tunes Show'' is an American animated sitcom produced by Warner Bros. Animation that ran from May 3, 2011, through November 2, 2013, on Cartoon Network. The series consists of two seasons, each containing 26 episodes, and features cha ...
'' (2011-2014) was a modern more adult-oriented sitcom and '' Wabbit: A Looney Tunes Production'' (2015-2020) was a modernized series of Bugs Bunny shorts in the ''Looney Tunes'' tradition, but both shows still got a slightly better reception from audiences than ''Baby Looney Tunes'' or ''Loonatics Unleashed''.


Ralph Bakshi

Ralph Bakshi Ralph Bakshi (born October 29, 1938) is an American animator and filmmaker. In the 1970s, he established an alternative to mainstream animation through independent and adult-oriented productions. Between 1972 and 1992, he directed nine theatric ...
, director of ground-breaking animated films like ''
Fritz the Cat ''Fritz the Cat'' is a comic strip created by Robert Crumb. Set in a "supercity" of anthropomorphic animals, it focused on Fritz, a feline con artist who frequently went on wild adventures that sometimes involved sexual escapades. Crumb began d ...
'' and the original ''
Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's boo ...
'' film, returned to animation after taking a short break in the mid-1980s. In 1985, he teamed up with young
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
-born-and-raised animator
John Kricfalusi Michael John Kricfalusi ( ; born September 9, 1955), known professionally as John K., is a Canadian illustrator, blogger, voice actor and former animator. He is the creator of the animated television series ''The Ren & Stimpy Show'', which was ...
to make a hybrid live-action/animated music video for
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
' " The Harlem Shuffle", which was released in early 1986. The music video put together a production team at Bakshi Animation whose next project was the short-lived TV series '' Mighty Mouse: The New Adventures''. Bakshi and company worked on several other projects in the late 1980s, but his biggest project, 1992's ''
Cool World ''Cool World'' is a 1992 American live-action/animated black comedy fantasy film directed by Ralph Bakshi and written by Michael Grais and Mark Victor. Starring Kim Basinger, Gabriel Byrne and Brad Pitt, it tells the story of a cartoonist w ...
'', was a critically panned commercial disappointment. In 2005, Bakshi announced that he would begin working on another feature film, ''
Last Days of Coney Island ''Last Days of Coney Island'' is a 2015 American Adult animation, adult animated short film written, produced, directed and animated by Ralph Bakshi. The story concerns a NYPD detective, the sex worker he alternately loves and arrests, and the seed ...
'', which he is financing himself and producing independently. Bakshi suspended production on the film in 2008, but resumed in 2013 after a successful
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
campaign.


Outsourcing animation

The major reason for the increase in the quantity of American animation was the ability to
outsource Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
the actual physical animation work to cheaper animation houses in countries in South and Southeast Asia. Writing, character design, and storyboarding would be done in American offices. Storyboards, model sheets, and color guides would then be mailed overseas. This would sometimes cause troubles as none of the final product would be seen until the completed cels were mailed back to the United States. While budget became much less of an issue, overseas production houses would be chosen on a per-episode—or even per-scene—basis depending on the amount of money that was available at the moment. This resulted in obviously different levels of quality from episode to episode. This was particularly noticeable in shows like '' Gargoyles'' and '' Batman: The Animated Series'', where at times characters would appear wildly off-model, requiring scenes to be redone to the dismay of their directors.


First-run syndicated animation

The older Bugs Bunny and Popeye cartoons made way for first-run syndicated cartoons such as ''
He-Man and the Masters of the Universe ''He-Man and the Masters of the Universe'' is an American animated television series produced by Filmation based on Mattel's toy line ''Masters of the Universe''. The show, often referred to as simply ''He-Man'', was one of the most popular anima ...
'', '' Rambo: The Force of Freedom'', '' ThunderCats'', '' Dennis the Menace'', ''
My Little Pony ''My Little Pony'' (''MLP'') is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature c ...
'', '' The Transformers'', ''
G.I. Joe ''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), Ac ...
'', ''
Voltron ''Voltron'' is an Animation, animated television series franchise that features a team of space explorers who pilot a giant Super Robot known as "Voltron". Produced by Peter Keefe (Executive Producer) and Ted Koplar through his production compa ...
'', and reruns of ''
Scooby-Doo ''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'', ''
Garfield and Friends ''Garfield and Friends'' is an American animated television series based on the comic strip ''Garfield'' by Jim Davis. The show aired on CBS as part of its Saturday morning children's lineup from September 17, 1988 to December 10, 1994. The show ...
'' and ''
The Pink Panther ''The Pink Panther'' is an American media franchise primarily focusing on a series of comedy-mystery films featuring an inept French police detective, Inspector Jacques Clouseau. The franchise began with the release of the classic film '' The Pi ...
'', among many others. In 1987,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
tried its luck at syndication; ''
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four seas ...
'' went on the air that September and lasted 100 episodes. The success of ''DuckTales'' paved the way for a second series two years later, ''
Chip 'n Dale Rescue Rangers Chip 'n Dale: Rescue Rangers may refer to: * ''Chip 'n Dale: Rescue Rangers'' (TV series), 1989 television series * ''Chip 'n Dale: Rescue Rangers'' (film), 2022 film * ''Chip 'n Dale Rescue Rangers'' (video game), 1990 game based on the TV series ...
''. The following year, the two shows aired together under the umbrella title ''
The Disney Afternoon The Disney Afternoon (later known internally as the Disney-Kellogg Alliance when unbranded), sometimes abbreviated as TDA, was a created-for-syndication two-hour programming block of animated television series. It was produced by Walt Disney T ...
''. In 1991, Disney added another hour; the block aired in syndication until 1999. These cartoons initially competed with the nationally broadcast ones. In the 1980s, national TV only aired Saturday mornings, not competing with the weekday and Sunday blocks of syndication aired by local independent stations but; however, by the 1990s, Fox and then WB started airing weekday afternoon blocks. By the end of the 1990s, both syndicated and national TV ended up losing most of its children's market to the rise of
cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
TV channels like
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
,
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
and
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
which provided appealing children's entertainment throughout the week at nearly all hours.


The fall of Saturday morning


From Hanna-Barbera to Cartoon Network

The late 1980s and 1990s saw huge changes in the Saturday-morning landscape. By now, the once-prosperous
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
was beleaguered by several factors. First of all, its dominance over the networks' schedules was broken by other studios' shows. Second, when ''
The Smurfs ''The Smurfs'' (french: Les Schtroumpfs; nl, De Smurfen) is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. ''The Smurfs'' was first created and in ...
'' was cancelled by NBC in 1990, Hanna-Barbera had no other hits on the air. Finally, its ability to successfully exploit older characters like ''
The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
'' and ''
Scooby-Doo ''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'' with new shows was coming to an end; ''Scooby-Doo'' would end a near-continuous 22-year first-run after its most recent juniorized version, ''
A Pup Named Scooby-Doo ''A Pup Named Scooby-Doo'' is an American animated mystery comedy series produced by Hanna-Barbera. It is the eighth incarnation of the studio's ''Scooby-Doo'' franchise and depicts younger versions of the title character and his human companions ...
'', ended its run in 1991. The 1990 theatrical release of '' Jetsons: The Movie'' was a success for the fading studio and earned $20 million ($ in today's dollars). In 1987,
Great American Insurance Company American Financial Group, Inc. is an American financial services holding company based in Cincinnati, Ohio. Its primary businesses are insurance and investments. Lines of business American Financial Group's major insurance division operates as ...
owner Carl Lindner Jr. became the majority shareholder of Hanna-Barbera's parent company,
Taft Broadcasting The Taft Broadcasting Company (also known as Taft Television and Radio Company, Incorporated) was an American media conglomerate based in Cincinnati, Ohio. The company was rooted in the Taft family, family of William Howard Taft, the 27th Presid ...
, renaming it Great American Communications. Great American wanted out of the entertainment business, and Hanna-Barbera was sold to the
Turner Broadcasting System Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
in 1991. Ted Turner had expressed that he mainly wanted ownership of the studio's back catalog; its launch of
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
on October 1, 1992 provided a new audience for Hanna-Barbera and Warner Brothers cartoons, both old and new. In 1989, producer
Tom Ruegger Tom Ruegger () is an American animator and songwriter. Ruegger is known for his association with Disney Television Animation and Warner Bros. Animation. He also created ''Tiny Toon Adventures'', ''Animaniacs'', ''Pinky and the Brain'', and ''Histe ...
had led an exodus of Hanna-Barbera staffers to restart
Warner Bros. Animation Warner Bros. Animation Inc. is an American animation studio which is part of the Warner Bros. Television Studios division of Warner Bros., a flagship of Warner Bros. Discovery. As the successor to Warner Bros. Cartoons, which was active from 1 ...
. At first, the studio was constantly under threat of closure. However, under
Fred Seibert Frederick (Fred) Seibert (born September 15, 1951) is an American television producer, co-founder of MTV and the CEO of FredFilms, an animation production company based in Burbank, California. His official biography states he has led five (working ...
's guidance, Hanna-Barbera's new staff (whose ranks included
Seth MacFarlane Seth Woodbury MacFarlane (; born October 26, 1973) is an American actor, animator, filmmaker, comedian, and singer. He is the creator and star of the television series ''Family Guy'' (since 1999) and ''The Orville'' (since 2017), and co-creator ...
,
Butch Hartman Elmer Earl "Butch" Hartman IV (born January 10, 1965) is an American animator, director, producer, writer, and voice actor. He is most known for creating the Nickelodeon series ''The Fairly OddParents'', ''Danny Phantom'', ''T.U.F.F. Puppy'', a ...
, and
Genndy Tartakovsky Gennady Borisovich Tartakovsky (russian: Геннадий Борисович Тартаковский, born ), commonly known as Tartakovsky (), is a Russian-American animator, director, producer, screenwriter, voice actor, storyboard artist, ...
) created a new generation of Hanna-Barbera cartoons in the 1990s such as ''
2 Stupid Dogs ''2 Stupid Dogs'' is an American animated television series created and designed by Donovan Cook and produced by Hanna-Barbera Cartoons. It originally ran from September 5, 1993, to May 15, 1995, on TBS as a part of their ''Sunday Morning in Fr ...
'', ''
Dexter's Laboratory ''Dexter's Laboratory'' is an American animated television series created by Genndy Tartakovsky for Cartoon Network and distributed by Warner Bros. Domestic Television Distribution. It follows Dexter, a short, enthusiastic boy-genius with a hid ...
'', ''
Johnny Bravo ''Johnny Bravo'' is an American animated comedy television series created by Van Partible for Cartoon Network and distributed by Warner Bros. Domestic Television Distribution. It is the second of the network's Cartoon Cartoons, which aired from ...
'', ''
Cow and Chicken ''Cow and Chicken'' is an American animated comedy television series created by David Feiss for Cartoon Network and distributed by Warner Bros. Domestic Television Distribution. It is the third of the network's Cartoon Cartoons. It follows the su ...
'', ''
I Am Weasel ''I Am Weasel'' is an American animated television series created by David Feiss for Cartoon Network and produced at Hanna-Barbera. It is the fourth of the network's Cartoon Cartoons. The series centers on I. M. Weasel (voiced by Michael Dorn), a ...
'' and ''
The Powerpuff Girls ''The Powerpuff Girls'' is an American superhero animated television series created by animator Craig McCracken and produced by Hanna-Barbera (later Cartoon Network Studios) for Cartoon Network and distributed by Warner Bros. Domestic Televi ...
''. Alongside these Hanna-Barbera cartoons, shows from other companies also premiered on the channel such as ''
Space Ghost Coast to Coast ''Space Ghost Coast to Coast'' is an American adult animation, adult animated comedy talk show created by Mike Lazzo for Cartoon Network and hosted by a re-imagined version of the 1960s Hanna-Barbera cartoon character Space Ghost. In contrast t ...
'', ''
Ed, Edd n Eddy '' Ed, Edd n Eddy'' is a Canadian animated comedy television series created by Danny Antonucci for Cartoon Network and distributed by Warner Bros. Domestic Television. The series revolves around three friends named Ed, Edd (called "Double D" ...
'' and ''
Courage the Cowardly Dog ''Courage the Cowardly Dog'' is an American animated comedy horror television series created by John R. Dilworth for Cartoon Network and distributed by Warner Bros. Domestic Television. It was produced by Dilworth's animation studio, Stretch Fil ...
''. These shows were designed to appeal to adults as well as children, and thus incorporated plenty of "adult humor", such as pop-culture references and veiled sexual innuendos. Cartoon Network continued to make award winning popular acclaimed iconic shows in the 2000s such as
Samurai Jack ''Samurai Jack'' is an American animated action-adventure television series created by Genndy Tartakovsky for Cartoon Network and distributed by Warner Bros. Domestic Television. Tartakovsky conceived ''Samurai Jack'' after finishing his work ...
,
The Grim Adventures of Billy & Mandy ''The Grim Adventures of Billy & Mandy'' is an American animated television series created by Maxwell Atoms for Cartoon Network and distributed by Warner Bros. Domestic Television. It follows Billy, an extremely dimwitted, happy-go-lucky boy, an ...
, Codename: Kids Next Door,
Foster's Home for Imaginary Friends ''Foster's Home for Imaginary Friends'' (also known as ''Foster's Home'', or simply ''Foster's'' for short) is an American animated television series created by Craig McCracken for Cartoon Network. It was produced by Cartoon Network Studios as ...
,
Camp Lazlo ''Camp Lazlo'' is an American animated television series created by Joe Murray for Cartoon Network. The series follows Lazlo, an anthropomorphic spider monkey that goes to a camp called "Camp Kidney", a Boy Scout-like summer camp in Pimpleback M ...
,
Ben 10 ''Ben 10'' is an American media franchise created by Man of Action Studios, produced by Cartoon Network Studios and owned by Warner Bros. Discovery. The series centers on a boy named Ben Tennyson who acquires the Omnitrix, an alien device rese ...
,
Chowder Chowder is a thick soup prepared with milk or cream, a roux, and seafood or vegetables. Oyster crackers or saltines may accompany chowders as a side item, and cracker pieces may be dropped atop the dish. New England clam chowder is typically ...
and many others. In 2010s, Cartoon Network started to make groundbreaking iconic beloved cartoons that changed the industry such as
Adventure Time ''Adventure Time'' is an American fantasy animated television series created by Pendleton Ward for Cartoon Network and distributed by Warner Bros. Domestic Television. The series follows the adventures of a boy named Finn (Jeremy Shada) and ...
,
Regular Show ''Regular Show'' (known as ''Regular Show in Space'' during its eighth season) is an American animated sitcom created by J. G. Quintel for Cartoon Network. It ran from September 6, 2010, to January 16, 2017, over the course of eight seasons a ...
,
The Amazing World of Gumball ''The Amazing World of Gumball'' is an animated sitcom created by Ben Bocquelet for Cartoon Network. The series concerns the lives of 12-year-old Gumball Watterson, an anthropomorphic blue cat, and adoptive goldfish brother Darwin, who attend ...
,
Steven Universe ''Steven Universe'' is an American animated series, animated television series created by Rebecca Sugar for Cartoon Network. It tells the coming-of-age story of a young boy, Steven Universe (character), Steven Universe (Zach Callison), who li ...
,
We Bare Bears ''We Bare Bears'' is an American animated sitcom created by Daniel Chong for Cartoon Network. The show follows three bear brothers, Grizzly, Panda, and Ice Bear, and their awkward attempts at integrating with the human world in the San Francisco ...
,
Craig of the Creek ''Craig of the Creek'' is an American animated television series created by Matt Burnett and Ben Levin for Cartoon Network. The show's pilot episode debuted directly on the official app on December 1, 2017. The series premiered online on February ...
,
Infinity Train ''Infinity Train'' is an American animated television series created by Owen Dennis, previously a writer and storyboard artist on ''Regular Show''. four seasons have aired, plus a series of short episodes. The pilot for the series was released ...
, and many others such. However their schedules in the later half of the 2010s were and still are dominated the popular
Teen Titans Go ''Teen Titans Go!'' is an American animated television series developed by Aaron Horvath and Michael Jelenic for Cartoon Network. It premiered on April 23, 2013 and is based on the DC Comics fictional superhero team. The series was announce ...
causing many fan favorite shows such as OK K.O.! Let's Be Heroes and Mao Mao: Heroes of Pure Heart to be overshadowed during their prime run on the channel.
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
acquired Turner in 1996, and thus inherited the rights to all of Hanna-Barbera's creative properties. This allowed Cartoon Network to begin airing all of the classic ''Looney Tunes'' shorts as well (previously, Turner had owned only the ''Looney Tunes'' shorts produced before August 1948, which had become part of the MGM/UA library). Cartoon Network's success with original programming lead them to move the reruns of old Hanna-Barbera and ''Looney Tunes'' cartoons to their spin-off channel
Boomerang A boomerang () is a thrown tool, typically constructed with aerofoil sections and designed to spin about an axis perpendicular to the direction of its flight. A returning boomerang is designed to return to the thrower, while a non-returning b ...
. In 1997, Fred Seibert left Hanna-Barbera to found his studio. In 1998, Hanna-Barbera moved to the same building as Warner Bros. Animation; the use of the Hanna-Barbera name for new productions ended with William Hanna's death in 2001. Hanna and Barbera continued to work as Time Warner employees and consultants until their respective deaths in 2001 and 2006; the name is still used for productions based on properties created during the Hanna-Barbera era.
Cartoon Network Studios Cartoon Network Studios is an American animation studio owned by the Warner Bros. Television Studios division of Warner Bros., a subsidiary of Warner Bros. Discovery. The studio is the production arm of Cartoon Network, and started operating on ...
now handles most original animation for the network.


Nickelodeon

In 1991,
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
introduced ''
The Ren & Stimpy Show ''The Ren & Stimpy Show'' (also known as ''Ren & Stimpy'') is an American animated television series created by Canadian animator John Kricfalusi. Originally produced by Spümcø for Nickelodeon, the series aired from August 11, 1991, to Decemb ...
''. ''Ren & Stimpy'' was a wild and off-beat series that violated all the restrictions of Saturday morning cartoons, instead favoring the outrageous style of the shorts from the Golden Age period. The series' creator,
John Kricfalusi Michael John Kricfalusi ( ; born September 9, 1955), known professionally as John K., is a Canadian illustrator, blogger, voice actor and former animator. He is the creator of the animated television series ''The Ren & Stimpy Show'', which was ...
—a
Ralph Bakshi Ralph Bakshi (born October 29, 1938) is an American animator and filmmaker. In the 1970s, he established an alternative to mainstream animation through independent and adult-oriented productions. Between 1972 and 1992, he directed nine theatric ...
protege—was largely influenced by the classic works of
Bob Clampett Robert Emerson Clampett Sr. (May 8, 1913 – May 2, 1984) was an American animator, director, producer and puppeteer. He was best known for his work on the '' Looney Tunes'' animated series from Warner Bros. as well as the television shows '' ...
. Despite the show's popularity, the show was beset with production delays and censorship battles with Nickelodeon, which fired Kricfalusi in 1992. The show continued under the production of the network-owned Games Animation company until 1996, though many animators departed with Kricfalusi. TNN revived the show in a more risqué form in 2003, with Kricfalusi receiving more creative freedom, but it only lasted ten episodes.
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
also gave birth to hit shows such as '' Doug'', ''
Rugrats ''Rugrats'' is an American animated television series created by Arlene Klasky, Gábor Csupó, and Paul Germain for Nickelodeon. The show focuses on a group of toddlers; most prominently— Tommy, Chuckie, Angelica, and twins Phil and Lil, ...
'', ''
Rocko's Modern Life ''Rocko's Modern Life'' is an American animated television series created by Joe Murray for Nickelodeon. The series centers on the surreal life of an anthropomorphic Australian immigrant wallaby named Rocko and his friends: the eccentric steer ...
'', ''
Hey Arnold! ''Hey Arnold!'' is an American animated comedy television series created by Craig Bartlett. It originally aired on Nickelodeon from October 7, 1996, to June 8, 2004. The show centers on fourth grader Arnold Shortman, who lives with his grandpare ...
'',
The Wild Thornberrys ''The Wild Thornberrys'' is an American animated series, animated television series created by Arlene Klasky, Gábor Csupó, Steve Pepoon, David Silverman (animator), David Silverman, and Stephen Sustarsic for Nickelodeon. The series portrays a ...
, ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
'', ''
Avatar: The Last Airbender ''Avatar: The Last Airbender'' (abbreviated as ''ATLA''), also known as ''Avatar: The Legend of Aang'' in some regions or simply ''Avatar'', is an American anime-influenced animated television series created by Michael Dante DiMartino and ...
'' and ''
The Loud House ''The Loud House'' is an American animated television series created by Chris Savino that premiered on Nickelodeon on May 2, 2016. The series revolves around the chaotic everyday life of a boy named Lincoln Loud, who is the middle child and only so ...
''. Many of these shows spawned successful theatrical films as well, most notably ''Rugrats'' (which garnered 3 films), ''SpongeBob SquarePants'' (which has garnered 2 theatrical films and several TV movies) and ''Avatar: The Last Airbender'' (which garnered both a The Legend of Korra, sequel series and a live action film.)


Other cable networks

The
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
switched from pay-cable to basic cable in the late 1990s previously having hit cartoons in the late 80s and early 90s such as Adventures of the Gummi Bears, ''
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four seas ...
'' (1987),
Darkwing Duck ''Darkwing Duck'' is an American animated superhero comedy television series produced by Disney Television Animation (formerly Walt Disney Television Animation) that first ran from 1991 to 1992 on both the syndicated programming block ''The Disn ...
, and Recess (TV series), Recess of the The Disney Afternoon, Disney Afternoon cartoons and launched several successful animated shows in 2000s such as ''The Proud Family'' and ''Kim Possible''. Around the same time, it launched Toon Disney, a channel specifically intended for animation (which has since been replaced by Disney XD (United States), Disney XD) before the cartoons went back to airing on Disney Channel or premiering instead on Disney's streaming platform Disney+. Disney's current most successful series are ''Phineas and Ferb'', ''Gravity Falls'', ''Star vs. the Forces of Evil'', DuckTales (2017) which was their first reboot, Big City Greens, Amphibia (TV series), Amphibia, The Owl House, and The Ghost and Molly McGee. On Cable television, cable TV,
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
,
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
, and
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
all grew to a point where they were and are still competitive with the broadcast networks around the world. Premium cable also experimented with original animated series, such as ''Spawn (TV series), Spawn''.


Broadcast networks

As the 1990s began, the "Big Three" networks (ABC, NBC, and CBS) were no longer a three-way oligopoly. The fledgling Fox Broadcasting Company, Fox network launched their Fox Kids programming block on weekdays and Saturdays in 1990, while Kids' WB, The WB joined the competition with a kid's programming block shortly after the network's 1995 launch. When NBC compared the success of the live-action youth sitcom ''Saved by the Bell'' to the paucity of their animated hits, they gave up on cartoons in 1992, instead concentrating on live-action teenage shows with their Saturday-morning Teen NBC, TNBC block.
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
was purchased by Disney in 1996, and Disney transformed ABC's Saturday schedule into a series of Disney-produced animated cartoons collectively named One Saturday Morning.
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
was simply never able to come up with any new hits once the shows that anchored its late 1980s/early 1990s Saturday morning lineup—''Muppet Babies (1984 TV series), Muppet Babies'', ''Teenage Mutant Ninja Turtles (1987 TV series), Teenage Mutant Ninja Turtles'', ''
Garfield and Friends ''Garfield and Friends'' is an American animated television series based on the comic strip ''Garfield'' by Jim Davis. The show aired on CBS as part of its Saturday morning children's lineup from September 17, 1988 to December 10, 1994. The show ...
'', etc.—ran their respective courses. When CBS was purchased by Viacom (1971–2005), Viacom, which also owned Nickelodeon, Viacom simply repurposed much of the Nick Jr. (block), Nick Jr. lineup—in addition to adding a Saturday edition of the CBS morning-news program ''The Early Show''. As a result of years of activism by Action for Children's Television and others against shows they believed blurred the line between entertainment and advertising, the Children's Television Act was passed in 1990. It began to be strictly enforced in 1996. The Federal Communications Commission began requiring three hours a week of educational and informational program intended explicitly for children, at times when children were awake. Since this required three hours to be "off-limits" to programs aimed at the general public, the networks naturally chose to air them on Saturday morning, when children were already watching. As a result, almost every Saturday-morning network show is required to contain some educational content. Fox and The WB worked around this problem by airing short one-hour weekday children's blocks instead of morning news shows, but those weekday blocks no longer exist (with the notable exception of PBS, which continues to have large weekday children's programming blocks as of 2010). Nonetheless, there were still a few toy-based children's programs in the 1990s, particularly ''Power Rangers'' and ''Pokémon (anime), Pokémon''. Cable networks were not subject to these—or most other—FCC requirements, which allowed their series to have more leeway with content than network shows. The impact of the new regulations was almost instantaneous: by 1997, Nickelodeon had rocketed past its broadcast competitors to become the most-watched network on Saturday mornings.


Animation for adults

The 1990s saw the beginnings of a new wave of animated series targeted primarily to adults and sometime teens, after a lack of such a focus for over a decade.


''The Simpsons'' and Fox

In 1987, "The Simpsons shorts, The Simpsons", an animated short cartoon segment of ''The Tracey Ullman Show'', debuted. Matt Groening's creation gained its own The Simpsons, half-hour series in 1989, the first prime-time animated series since ''
The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
''. Although 70 percent of the Some Enchanted Evening (The Simpsons), first episode's animation had to be redone, pushing the series premiere back three months, it became one of the first major hit series for the fledgling Fox Broadcasting Company, Fox network. ''The Simpsons'' caused a sensation, entering popular culture and gaining wide acclaim for its satirical handling of American culture, families, society as a whole, and the human condition. The show has won dozens of awards, including 24 Emmy Awards, 26 Annie Awards and a Peabody Award. ''TIME, Time'' magazine's December 31, 1999 issue named it the 20th century's best television series. A The Simpsons Movie, film version grossed over half a billion dollars worldwide. On February 26, 2009, Fox renewed ''The Simpsons'' for an additional two years, "...which will secure its place as TV's longest-running prime-time series." Its 21st season began on September 27, 2009, breaking the 20-season record it once shared with ''Gunsmoke''. The success of ''The Simpsons'' led Fox to develop other animated series aimed at adults, including ''Bob's Burgers'', ''King of the Hill'' (created by Mike Judge), ''Futurama'' (also by Groening), ''Family Guy'', ''American Dad!'' and ''The Cleveland Show'' (all created by
Seth MacFarlane Seth Woodbury MacFarlane (; born October 26, 1973) is an American actor, animator, filmmaker, comedian, and singer. He is the creator and star of the television series ''Family Guy'' (since 1999) and ''The Orville'' (since 2017), and co-creator ...
). ''King of the Hill'' was an instant success, running 13 seasons. Both ''Futurama'' and ''Family Guy'' were cancelled by the network; after strong DVD sales and ratings in re-runs, both returned to the air—''Family Guy'' on Fox, and ''Futurama'' on Comedy Central.


Spike and Mike

In 1989, a festival of animation shorts, organized by Craig "Spike" Decker and Mike Gribble (known as "Spike & Mike") and originally based in San Diego, began showcasing a collection of short subject animated films. Known as the ''Classic Festival of Animation'', it played in theatrical and non-theatrical venues across the country. The collections were largely made up of Oscar-nominated shorts, student work from the California Institute of the Arts, and experimental work funded by the National Film Board of Canada. Early festivals included work by
John Lasseter John Alan Lasseter (; born January 12, 1957) is an American film director, producer, screenwriter, animator, voice actor, and the head of animation at Skydance Animation. He was previously the chief creative officer of Pixar Animation Studios, ...
, Nick Park, Mike Judge, and Craig McCracken. Judge's piece, ''Frog Baseball'', marked the first appearance of his dimwitted trademark characters Beavis and Butt-head, while McCracken's short ''The Whoopass Girls in A Sticky Situation'' featured the introduction of the trio of little girl superheroes that would later gain popularity under their new moniker ''
The Powerpuff Girls ''The Powerpuff Girls'' is an American superhero animated television series created by animator Craig McCracken and produced by Hanna-Barbera (later Cartoon Network Studios) for Cartoon Network and distributed by Warner Bros. Domestic Televi ...
''. The festival gradually turned into a program of films called ''Spike and Mike's Sick and Twisted Festival of Animation'', an underground movement for adult humor and subject matter.


Cartoon Network and Adult Swim

In 1994, the U.S. cable television network
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
approved a new series entitled ''Space Ghost: Coast to Coast''. In a particularly postmodern twist, this show featured live-action celebrity interviews mixed with animation from the original ''Space Ghost'' cartoon. It was the beginning of the now common practice of using old Hanna-Barbera cartoon characters for new edgier productions, such as the surrealistic ''Sealab 2021'', based on the short-lived early 1970s environmentally themed cartoon ''Sealab 2020''. ''Harvey Birdman, Attorney at Law'' was about a lackluster superhero, Birdman—originally the star of ''Birdman and the Galaxy Trio''—who has become a lawyer. His clientele, as well as most of the other characters on the show, are made up entirely of old Hanna-Barbera characters. Adult Swim, a scheduling block of adult-oriented cartoons appearing on Cartoon Network beginning after primetime, premiered in 2001. Originally limited to Sunday nights, as of 2018, Adult Swim now remains on the air every night until 6:00 a.m. Eastern time. Animated series produced exclusively for Adult Swim include ''The Brak Show'', ''Aqua Teen Hunger Force'', ''Sealab 2021'', ''Harvey Birdman: Attorney at Law'', ''Squidbillies'', ''The Venture Bros.'', ''Perfect Hair Forever'', ''Stroker and Hoop'', ''Tom Goes to the Mayor'', ''Robot Chicken'', ''Rick and Morty'', ''Metalocalypse'' and ''Smiling Friends''. In addition to western animation, Adult Swim also runs popular anime series such as ''Cowboy Bebop'', ''Ghost in the Shell'', ''Eureka Seven'', the ''Fullmetal Alchemist'' series, ''Bleach (manga), Bleach'', ''InuYasha'' and ''My Hero Academia''.


Other cartoons for adults

Other TV networks also experimented with adult-oriented animation. MTV produced several successful animated series especially for its adolescent and young adult audience, including ''Liquid Television'', ''The Brothers Grunt'', ''Æon Flux'', ''Beavis and Butt-head'' (and its spin-off ''Daria''), ''The Maxx (TV series), The Maxx'', and ''Celebrity Deathmatch''. They would continue experimenting with animated series into the early 2000s with shows such as ''Clone High'', ''Spy Groove'', and ''3 South''. Their original animated programming slowed to a halt by the end of the decade. USA Network's ''Duckman'', starring the voice of Jason Alexander, found a cult following. Another successful adult-oriented animated series was Trey Parker and Matt Stone's ''South Park'', which saw its beginnings in 1995 with the short cartoon ''The Spirit of Christmas (short film), The Spirit of Christmas''. Like ''The Simpsons'', ''Beavis and Butt-head'' and ''South Park'' were given the big-screen treatment as ''Beavis and Butt-head Do America'' and ''South Park: Bigger, Longer and Uncut'' both of which met with box office success. Cartoonist Bill Plympton transitioned from print to animation in the late 1980s and has continued to make adult-oriented shorts. Don Hertzfeldt began in animation in the 1990s and won an Academy Award in 2001 for ''Rejected''. Feature-length films like ''Cool World'' and ''Bébé's Kids'' helped establish a market for adult animation films.


The rise of computer animation

The 1990s saw major growth in the use of
computer-generated imagery Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The images may ...
to enhance both animated sequences and live-action special effects, allowing elaborate computer-animated sequences to dominate both. This new form of animation soon dominated Hollywood (film industry), Hollywood special effects; the films ''Terminator 2: Judgment Day'' and ''Jurassic Park (film), Jurassic Park'' included Academy Award for Best Visual Effects, Oscar-winning special effects sequences which made extensive use of CGI. After decades of existing as related-but-separate industries, the barrier between "animation" and "special effects" was shattered by the popularization of computerized special effects—to the point where computer enhancement of Hollywood feature films became second-nature and often went unnoticed. The Academy Awards, Academy Award-winning ''Forrest Gump'' (1994) depended heavily on computerized special effects to create the illusion of Tom Hanks shaking hands with Presidents John F. Kennedy and Lyndon B. Johnson, and to make Gary Sinise convincingly appear to be a double amputee, winning a special-effects Oscar. The film ''Titanic (1997 film), Titanic'' used computer effects in nearly every scene of its three-hour running time; one of the film's 11 Oscars was for special effects. While Disney had made the film ''
Tron ''Tron'' (stylized as ''TRON'') is a 1982 American science fiction action-adventure film written and directed by Steven Lisberger from a story by Lisberger and Bonnie MacBird. The film stars Jeff Bridges as Kevin Flynn, a computer programmer a ...
''—which extensively mixed live-action, traditional animation, and CGI—in 1982, and introduced the Computer Animation Production System, CAPS system to enhance traditional animation in 1990's ''
The Rescuers Down Under ''The Rescuers Down Under'' is a 1990 American animated adventure film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 29th Disney animated feature film and the second movie to be produced during the Disney Ren ...
'', a completely computer-animated feature film had yet to be made. In 1995, Disney partnered with
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
to produce ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'', the first feature film made entirely using CGI. The film's success was so great that other studios looked into producing their own computer-generated imagery, CGI films. Computer-animated films turned out to be wildly popular, and animated films returned the highest gross margins (around 52%) of all film genres in the 2004-2013 timeframe. Computer animation also made inroads into television. The Saturday morning animated series ''ReBoot'' won a large cult following among adults; it was the first of several CGI-generated animated series, including ''Beast Wars'', ''War Planets'', and ''Roughnecks''. The quality of the computer animation improved considerably with each successive series. Many live-action TV series (especially science fiction TV series such as ''Babylon 5'') invested heavily in CGI production, creating a heretofore-unavailable level of special effects for a relatively low price.


Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...

The most popular and successful competitor in the CGI race turned out to be
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
. It originated in 1979 when George Lucas' Lucasfilm was able to recruit Edwin Catmull from the New York Institute of Technology to start the Graphics Group of its special-effects division. In late 1983, Catmull was able to bring in as a freelance independent contractor a Disney animator,
John Lasseter John Alan Lasseter (; born January 12, 1957) is an American film director, producer, screenwriter, animator, voice actor, and the head of animation at Skydance Animation. He was previously the chief creative officer of Pixar Animation Studios, ...
, not long after Lasseter (then unbeknownst to Catmull) had been fired by the Walt Disney Company for his vigorous advocacy of computer animation; Lasseter was hired as a full-time employee about a year later. Lucas experienced cash flow issues after his 1983 divorce, and in 1986 Pixar was spun off from Lucasfilm as a separate corporation with $10 million in capital from Apple Computer co-founder Steve Jobs. At that time, Pixar primarily developed computer animation hardware, but Lasseter helped the company make a name for itself by creating acclaimed CGI short films such as ''The Adventures of André and Wally B.'' (1984). After the spin-off, he would go on to produce ''Tin Toy'' (1988), which won an Academy Awards, Oscar. The company transitioned into TV commercial production and projects such as the
Computer Animation Production System The Computer Animation Production System (CAPS) was a proprietary collection of software, scanning camera systems, servers, networked computer workstations, and custom desks developed by The Walt Disney Company and Pixar in the late 1980s. Although ...
for Disney. After the success of ''Tin Toy'', Pixar made a deal with Disney to produce feature films. The first of these films, 1995's ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'', was a smash hit, which in turn led to additional successful films such as ''A Bug's Life'' and ''Toy Story 2''. By then, Jobs had become the owner of Pixar by keeping it alive with additional investments over the years; he had often considered selling it but changed his mind after ''Toy Story''. Pixar's string of critical and box-office successes continued with ''Monsters, Inc.'', ''Finding Nemo'', ''The Incredibles'', ''Cars (2006 film), Cars'', ''Ratatouille (film), Ratatouille'', ''WALL-E'', '' Up'' and ''Toy Story 3'' all receiving rave reviews, earning huge profits, winning awards, and overshadowing Disney's in-house offerings until ''Cars 2'' in 2011 ended the streak when it proved a critical disappointment, albeit still a commercial success. Disney produced a CGI/live-action feature film of its own without Pixar (''
Dinosaur Dinosaurs are a diverse group of reptiles of the clade Dinosauria. They first appeared during the Triassic period, between 243 and 233.23 million years ago (mya), although the exact origin and timing of the evolution of dinosaurs is t ...
''), but the film received a mixed reaction, even though it was a financial success. During the later years of Michael Eisner's management, friction between Disney and Pixar grew to a point that Pixar considered finding another partner when they could not reach an agreement over profit sharing. When Eisner stepped down in 2005, his replacement,
Robert Iger Robert Allen Iger (; born February 10, 1951) is an American businessman who is the Chief Executive Officer (CEO) of The Walt Disney Company. He previously served as the President of ABC Television between 1994 and 1995 and the President and C ...
, arranged for Disney to buy Pixar in a $7.4 billion all-stock deal ($ in today's dollars) that turned Steve Jobs into Disney's largest individual shareholder. The deal was structured so that Disney Animation and Pixar Animation would continue to operate as completely separate studios under the Disney corporate umbrella; Lasseter was placed in charge of greenlighting all-new animated films for both studios in his new role as Chief Creative Officer.


DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division ...

When
Jeffrey Katzenberg Jeffrey Katzenberg (; born December 21, 1950) is an American filmmaker, animator, and media proprietor. He became well known for his tenure as chairman of Walt Disney Studios from 1984 to 1994. After departing Disney, he was a co-founder and CE ...
left Disney to become a co-partner of Steven Spielberg and David Geffen in the new studio DreamWorks Pictures, the studio naturally became interested in animation. Its first film, ''Antz'', did not do as well as the Disney-Pixar releases but was a critical success. However, DreamWorks succeeded in its partnership with the British stop motion animation studio Aardman Animations with ''Chicken Run'' in 2000, and later the Oscar-winning ''Wallace and Gromit: The Curse of the Were-Rabbit'' in 2006. Furthermore, DreamWorks finally had their own success in 2001 with the computer animated feature film ''
Shrek ''Shrek'' is a 2001 American computer-animated comedy film loosely based on the 1990 book of the same name by William Steig. It is the first installment in the ''Shrek'' franchise. The film was directed by Andrew Adamson and Vicky Jenso ...
'', a gigantic box-office hit that overpowered Disney's summer release for that year, ''Atlantis: The Lost Empire, Atlantis''. ''Shrek'' established DreamWorks as Disney's first major competitor in feature-film animation. DreamWorks' commercial success continued with three ''Shrek'' sequels, ''Shark Tale'', ''Madagascar (franchise), Madagascar'', ''Bee Movie'', ''Kung Fu Panda (film), Kung Fu Panda'', ''Monsters vs. Aliens'', ''How to Train Your Dragon (film), How to Train Your Dragon'' and ''The Croods''. DreamWorks Animation eventually became a separate company from its parent; it is now owned by Universal Studios through its parent company
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
/Comcast as of 2016.


Walt Disney Animation Studios

In 2003, noting the growing success of studios that relied on computer animation, executive Bob Lambert (executive), Bob Lambert announced Walt Disney Feature Animation would be converted into a CGI studio. Two years later, ''
Chicken Little "Henny Penny", more commonly known in the United States as "Chicken Little" and sometimes as "Chicken Licken", is a European folk tale with a moral in the form of a cumulative tale about a chicken who believes that the world is coming to an end ...
'', the first computer-animated film from the studio, was released to moderate success in the box office and mixed critical reception. On January 24, 2006, Disney announced that it would be acquiring
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...
(the deal successfully closed that May), and as part of the acquisition, executives Edwin Catmull and
John Lasseter John Alan Lasseter (; born January 12, 1957) is an American film director, producer, screenwriter, animator, voice actor, and the head of animation at Skydance Animation. He was previously the chief creative officer of Pixar Animation Studios, ...
assumed control of Walt Disney Feature Animation as President (corporate title), President and Chief Creative Officer, respectively. Lasseter later acknowledged that there had been discussions back in 2006 about closing Feature Animation as redundant since Disney now owned Pixar, which he and Catmull flatly rejected ("Not on our watch. We will never allow that to happen."); they resolved to try to save Walt Disney's creative legacy by bringing his animation studio "back up to the creative level it had to be". To maintain the separateness of Disney and Pixar (even though they share common ownership and senior management), it was outlined that each studio is to remain solely responsible for its own projects and is not allowed to borrow personnel from or lend tasks out to the other. In 2007, the studio released ''Meet the Robinsons'', which experienced a poor response at the box office despite the lukewarm critical and audience reception. The following film, 2008's ''Bolt (2008 film), Bolt'', had the best critical reception of any Disney animated feature since ''Lilo & Stitch'', and became a moderate success. An adaptation of the Brothers Grimm's "Rapunzel" tale entitled ''Tangled'' was released in 2010, earning $591 million in worldwide box office revenue, and signified a return by the studio to fairytale-based features common in the traditional animation era. This trend was followed in 2013's global blockbuster hit ''Frozen (2013 film), Frozen'', a film inspired by
Hans Christian Andersen Hans Christian Andersen ( , ; 2 April 1805 – 4 August 1875) was a Danish author. Although a prolific writer of plays, travelogues, novels, and poems, he is best remembered for his literary fairy tales. Andersen's fairy tales, consisti ...
's ''The Snow Queen'' tale, which released to widespread acclaim and was the first Disney animated film to earn over $1 billion in worldwide box office revenue and is currently List of highest-grossing animated films, the highest-grossing animated film of all time, surpassing Pixar's ''Toy Story 3''. ''Frozen'' also became the first film from Walt Disney Animation Studios to win the Academy Award for Best Animated Feature, Academy Award for Best Animated Feature Film. They also had critical and commercial success with Oscar winner ''Big Hero 6 (film), Big Hero 6'', ''Zootopia'' and ''Moana (2016 film), Moana'' alongside (following in Pixar's footsteps) their own animated shorts ''Feast (2014 film), Feast'' and ''Paperman''; the latter shown before ''Wreck-It Ralph''.


Independents and others

Other studios attempted to get into the CGI game. After ending its relationship with Don Bluth, 20th Century Fox released a hugely successful CGI-animated feature in early 2002 entitled ''Ice Age (2002 film), Ice Age'', as the first full-length feature film under
Blue Sky Studios Blue Sky Studios, Inc. was an American computer animation studio based in Greenwich, Connecticut. It was founded on February 22, 1987 by Chris Wedge, Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, and Eugene Troubetzkoy after their e ...
. In 2001, Paramount Pictures, Paramount offered ''Jimmy Neutron: Boy Genius'', The Weinstein Company, TWC offered ''Hoodwinked!'' in 2005, and Columbia produced ''Open Season (2006 film), Open Season'' in 2006. Warner Brothers had a major success in 2006 with the Oscar-winning feature film, ''Happy Feet (film), Happy Feet'', while Sony produced films under Sony Pictures Animation including ''Open Season (2006 film), Open Season'' in 2006, ''Surf's Up (film), Surf's Up'' in 2007, and the successful film franchises ''Cloudy with a Chance of Meatballs (franchise), Cloudy with a Chance of Meatballs'' and ''Hotel Transylvania (franchise), Hotel Transylvania'' which began in 2009 and 2012, respectively. Universal Studios attempted several times to become a viable participant in the market, finally achieving the goal in 2010 with ''Despicable Me'', the first feature film from Illumination (company), Illumination which provided more hits for them within the following decade. STX Entertainment offered ''UglyDolls'' in 2019. Despite all its success, computer animation still relies on cartoon and stylized characters. 2001 saw the first attempt to create a fully animated world using photorealistic human actors in ''Final Fantasy: The Spirits Within'', which met with moderate critical success but did not do well at the box office. In 2004, the live-action film ''Sky Captain and the World of Tomorrow'' was released. It was notable for being filmed entirely in front of a Chroma key, bluescreen, with the background being completely computer-generated; only the actors and some props were real.
Robert Zemeckis Robert Lee Zemeckis (born May 14, 1952) is an American filmmaker. He first came to public attention as the director of the action-adventure romantic comedy ''Romancing the Stone'' (1984), the science-fiction comedy ''Back to the Future'' film tr ...
' film ''The Polar Express (film), The Polar Express'', starring Tom Hanks in five roles, was completely CGI animation but used performance capture technology to animate the characters. Zemeckis followed ''The Polar Express'' with two other motion capture films: ''Beowulf (2007 film), Beowulf'' and Disney's A Christmas Carol, Disney's ''A Christmas Carol''. The use of CGI special effects in live-action film increased to the point where George Lucas considered his 2002 film ''Star Wars: Episode II – Attack of the Clones'' to be primarily an animated film that used real-life actors. A growing number of family-oriented films began to use entirely computer-generated characters that interacted on the screen with live-action counterparts, such as Jar-Jar Binks in ''Star Wars: Episode I – The Phantom Menace'', Gollum in ''The Lord of the Rings: The Two Towers'' and the title character of ''Hulk (film), Hulk''. While computer-generated characters have become acceptable to moviegoers, there have yet to be any fully animated films featuring virtual human actors, or "synthespians".


Rise of Internet and Flash animation

The late 1990s saw the rise of Flash animation—animated films created using the Adobe Flash animation software—produced in the U.S. and elsewhere, and distributed through the Internet. Some popular Flash animated cartoons include ''Joe Cartoons'', ''Weebl and Bob'', ''Happy Tree Friends'', ''Homestar Runner'', the ''Brackenwood'' Series, ''Making Fiends (web series), Making Fiends'' and ''Salad Fingers''.


The decline of traditional animation

At the start of the 2000s, traditionally animated feature-films were starting to fall from favor from audiences as a result of the increasing successes of computer-animated CG movies. In 2000,
Fox Animation Studios Fox Animation Studios was an American animation production company owned by 20th Century Fox and located in Phoenix, Arizona. After six years of operation, the studio was shut down on June 26, 2000, ten days after the release of its final film, ...
closed down due to the box office failure of ''
Titan A.E. ''Titan A.E.'' is a 2000 American animated science fiction film directed by Don Bluth and Gary Goldman, and starring Matt Damon, Bill Pullman, John Leguizamo, Nathan Lane, Janeane Garofalo and Drew Barrymore. Its title refers to the spacecraft ...
'' which cost between $75 and $90 million, but only earned $38.8 million worldwide. As a result, 20th Century Fox, Fox cut ties with
Don Bluth Donald Virgil Bluth (; born September 13, 1937) is an American film director, animator, production designer, and animation instructor, best known for his animated films, including ''The Secret of NIMH'' (1982), ''An American Tail'' (1986), ''Th ...
and Gary Goldman, and moved animation services to
Blue Sky Studios Blue Sky Studios, Inc. was an American computer animation studio based in Greenwich, Connecticut. It was founded on February 22, 1987 by Chris Wedge, Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, and Eugene Troubetzkoy after their e ...
, where they worked on their first feature, ''Ice Age (2002 film), Ice Age'' in 2002. Around 2001, the notable successes of computer-animated films from Pixar and DreamWorks such as ''Monsters, Inc.'' and, ''Shrek'', respectively, against Disney's lesser returns for ''
The Emperor's New Groove ''The Emperor's New Groove'' is a 2000 American animated slapstick comedy film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 40th animated film produced by the studio, it was directed by Mark Dindal and pr ...
'' and '' Atlantis: The Lost Empire'' led to a growing perception that hand-drawn animation was becoming outdated and falling out of fashion. In 2002, even with the box office success of Disney's ''
Lilo & Stitch ''Lilo & Stitch'' is a 2002 American animated science fiction comedy-drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 42nd Disney animated feature film, it was written and directed by Chris Sande ...
'', the failure of their much-hyped ''
Treasure Planet ''Treasure Planet'' is a 2002 American animated science fiction action-adventure film produced by Walt Disney Feature Animation and distributed by Walt Disney Pictures. The 43rd Disney animated feature film, it is a science fiction adaptatio ...
'' seemed to ensure that there would be major cutbacks at Disney's animation studio. In March of that year, Disney laid off most of the employees at the Feature Animation studio in Burbank, closed down the Disney Animation France studio in 2003 and then the Walt Disney Feature Animation Florida in 2004, after the release of ''Brother Bear'' in the latter year; downsizing it to one unit and beginning plans to move into fully computer-animated films. In 2004, Disney released what it announced to be its last traditionally animated film, ''
Home on the Range "Home on the Range" is a classic cowboy song, sometimes called the "unofficial anthem" of the American West. Dr. Brewster M. Higley (also spelled Highley) of Smith County, Kansas, wrote the lyrics as the poem "My Western Home" in 1872 or 1873 ...
''. The film received mixed reviews and was not successful at the box office. After the failure of the film, Disney officially abandoned traditional animation altogether and moved on to work on computer-animated films starting with ''
Chicken Little "Henny Penny", more commonly known in the United States as "Chicken Little" and sometimes as "Chicken Licken", is a European folk tale with a moral in the form of a cumulative tale about a chicken who believes that the world is coming to an end ...
'' in 2005. In 2003, DreamWorks Animation also stopped working on traditionally animated features after the domestic failure of ''Sinbad: Legend of the Seven Seas'', and the studio moved on to only work on CGI features since then. Yet the later release of ''
The Princess and the Frog ''The Princess and the Frog'' is a 2009 American Animation, animated musical film, musical fantasy film, fantasy romantic comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. The List of Walt Disney Anima ...
'' and ''The Secret of Kells'' in 2009, both nominated for an Academy Award, marked a renewed interest in traditional animation. In the same year, ''Coraline (film), Coraline'' and Wes Anderson's ''Fantastic Mr. Fox (film), Fantastic Mr. Fox'' (also Academy Award-nominated) renewed interest in stop motion animation. However, in 2011, Disney's ''
Winnie the Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character w ...
'', while critically acclaimed, was only a moderate success in the box office, and since then, there have been no more traditionally animated films planned for Walt Disney Animation Studios except for experimental and short film purposes. However, in 2019, it has been confirmed by animation executive Jennifer Lee that the studio is open for future hand-drawn animated projects. Today, traditionally animated feature films are rare in America, but is still widespread all around the world, especially in Japan. In recent years, there are some traditionally animated features released later in the 2010s, with ''The SpongeBob Movie: Sponge Out of Water'' (although hybrid with live-action and CGI) in 2015, the first production by the newly founded Paramount Animation following the success of Rango (2011 film), ''Rango'' in 2011. ''My Little Pony: The Movie (2017 film), My Little Pony: The Movie'' followed in 2017, and ''Teen Titans Go! To the Movies'' followed in 2018. Coincidentally, all are based on animated TV shows.


Animation accolades


Recognition by the Oscars

Historically, despite the continuation of the Best Animated Short Subject category, animated feature films seldom received much recognition from the
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
for anything other than musical scores. The unprecedented nomination of Disney's ''
Beauty and the Beast ''Beauty and the Beast'' (french: La Belle et la Bête) is a fairy tale written by French novelist Gabrielle-Suzanne de Villeneuve, Gabrielle-Suzanne Barbot de Villeneuve and published in 1740 in ''La Jeune Américaine et les contes marins'' ( ...
'' for Best Picture and five other awards changed things, even though it only won two Oscars for its song score. Animation had become so widely accepted by the beginning of the 21st century that, in 2001, the Academy of Motion Picture Arts and Sciences introduced a new Academy Award for Best Animated Feature. The three contenders for first honoree in this award were all CGI feature films: ''
Shrek ''Shrek'' is a 2001 American computer-animated comedy film loosely based on the 1990 book of the same name by William Steig. It is the first installment in the ''Shrek'' franchise. The film was directed by Andrew Adamson and Vicky Jenso ...
'', by DreamWorks, ''Monsters, Inc.'', by Disney and Pixar, and ''Jimmy Neutron: Boy Genius'', by Nickelodeon and Paramount. The award that year went to ''Shrek''. Films that year which were passed up included the acclaimed adult-oriented film ''Waking Life'' and the photorealistic CGI film ''Final Fantasy: The Spirits Within''. Hayao Miyazaki's critically acclaimed ''Spirited Away'' won the Oscar in 2002. Disney/Pixar's ''Finding Nemo'' received the 2003 award, defeating nominees ''The Triplets of Belleville'' and ''Brother Bear''. Since then, Pixar has won the most awards in this category with the current exceptions being ''Wallace & Gromit: The Curse of the Were-Rabbit'' in 2005, ''Happy Feet'' in 2006, ''Rango (2011 film), Rango'' in 2011, ''Frozen (2013 film), Frozen'' in 2013, ''Big Hero 6 (film), Big Hero 6'' in 2014, ''Zootopia'' in 2016, ''Spider-Man: Into the Spider-Verse'' in 2018, and ''Encanto'' in 2021. In 2013, the March 7 issue of ''The Hollywood Reporter'' magazine published the ballots of eight different Oscar voters in the Academy. Of those eight, four voters abstained in the Best Animated Feature category due to inadequate knowledge of the subject. They admitted to not having seen all of the nominations, one person stating "that ended when I was 6." Such disregard for animated films by the voters themselves is often criticized by American animators, who claim that "Hollywood doesn't care or know the first thing about animated films."


Annie Awards

The Annie Awards are presented each February by the Hollywood branch of the International Animated Film Association for achievements in the fields of film and television animation in the United States. Formed in 1972 to celebrate lifetime contributions to the various fields within animation, the awards started to honor animation as a whole, including current offerings.


Legacy

Five animated features, ''
Beauty and the Beast ''Beauty and the Beast'' (french: La Belle et la Bête) is a fairy tale written by French novelist Gabrielle-Suzanne de Villeneuve, Gabrielle-Suzanne Barbot de Villeneuve and published in 1740 in ''La Jeune Américaine et les contes marins'' ( ...
'' (1991), ''
The Lion King ''The Lion King'' is a 1994 American animated musical drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 32nd Disney animated feature film and the fifth produced during the Disney Renaissance, it ...
'' (1994), ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'' (1995), ''
Shrek ''Shrek'' is a 2001 American computer-animated comedy film loosely based on the 1990 book of the same name by William Steig. It is the first installment in the ''Shrek'' franchise. The film was directed by Andrew Adamson and Vicky Jenso ...
'' (2001), ''Wall-E'' (2008) and ''
The Little Mermaid "The Little Mermaid" ( da, Den lille havfrue) is a literary fairy tale written by the Danish author Hans Christian Andersen. The story follows the journey of a young mermaid who is willing to give up her life in the sea as a mermaid to gain a h ...
'' (1989) plus two animated shorts from Pixar ''Luxo Jr.'' (1986) and ''Tin Toy'' (1988), were each inducted into the National Film Registry. Studio Ghibli's ''Spirited Away'' (2001) and four Pixar films (2003's ''Finding Nemo'', 2007's ''Ratatouille (film), Ratatouille'', 2008's ''Wall-E'' and 2015's ''Inside Out (2015 film), Inside Out'') were included on BBC's 100 Greatest Films of the 21st Century poll.100 Greatest Films of the 21st Century: BBC Surveys Global Critics, IndieWire
/ref>


See also

* History of animation * History of computer animation * Lists of animated feature films * List of computer-animated films * List of American animated television series


References


Bibliography

* *


External links


The official site of the ''Annie Awards''
{{Animation, state=collapsed 20th century in animation 21st century in animation History of animation in the United States 1980s in animation 1990s in animation 2000s in animation 2010s in animation 2020s in animation