''Mobile 2.0'', refers to a perceived next generation of mobile internet services that leverage the social web, or what some call

Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...

. The social web includes

social networking sites A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

and

wikis A wiki ( ) is an online hypertext publication collaboratively edited and managed by its own audience, using a web browser. A typical wiki contains multiple pages for the subjects or scope of the project, and could be either open to the pub ...

that emphasise collaboration and sharing amongst users. Mobile Web 2.0, with an emphasis on Web, refers to bringing

services to the mobile internet, i.e., accessing aspects of

sites from mobile internet browsers. By contrast, ''Mobile 2.0'' refers to services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. These services are appearing on wireless devices such as Smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, listening and viewing. Enablers of Mobile 2.0 * Ubiquitous Mobile Broadband Access * Affordable, unrestricted access to enabling software platforms, tools and technologies * Open access, with frictionless distribution and monetization Characteristics of Mobile 2.0 * The social web meets mobility * Extensive use of

User-Generated Content User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...

, so that the site is owned by its contributors * Leveraging services on the web via mashups * Fully leveraging the mobile device, the mobile context, and delivering a rich mobile user experience * Personal, Local, Always-on, Ever-present The largest mobile telecoms body, the

GSM Association The GSM Association (commonly referred to as 'the GSMA' or ''Global System for Mobile Communications'', originally ''Groupe Spécial Mobile'') is an industry organisation that represents the interests of mobile network operators worldwide. More ...

, representing companies serving over 2 billion users, is backing a project called Telco 2.0, designed to drive this area.

References

''Mobile Web 2.0: Developing and Delivering Services to Mobile Devices''

CRC Press The CRC Press, LLC is an American publishing group that specializes in producing technical books. Many of their books relate to engineering, science and mathematics. Their scope also includes books on business, forensics and information tec ...

. 617 pages.
''Academic Podcasting and Mobile Assisted Language Learning: Applications and Outcomes: Applications and Outcomes''

''Handbook of Research on Web 2.0 and Second Language Learning''

''Mobile Design and Development''

''Hybrid Learning and Education: First International Conference, ICHL 2008 Hong Kong, China, August 13-15, 2008''

External links

Mobile 2.0 Company Directory

Mobile 2.0 Conference

Mobile 2.0 Europe Conference

mobeedo - an Open Multi-Purpose Information System for the Mobile Age

Mobile 2.0 Slideshare Presentation by Rudy De Waele
Web 2.0 Mobile web Social media {{Internet-stub