MIX (as Mix FM on radio) is a Malaysian national radio station managed by
Astro Radio
Astro Radio Sdn Bhd (formerly known as Airtime Management and Programming Sdn Bhd or AMP Radio Networks) is a Malaysian radio network company which operates radio broadcasting services and more since 1996. It is a wholly owned subsidiary of A ...
, a subsidiary of
Astro Holdings Sdn Bhd
Astro Malaysia Holdings () is a Malaysian media and entertainment holding company that began as a paid digital satellite radio and television service, Astro. The company is owned by Astro Holdings Sendirian Berhad, which also owns Astro Overs ...
. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 to 39. In 2015, as according to
Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.
History
Mix alongside sister channels
Hitz and
Lite was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Mix FM on
Astro
Astro may refer to:
Entertainment and media
* Astro (South Korean band), a South Korean boy band
* Astro (UB40) (1957–2021), member of the British reggae band UB40
* Astro (Chilean band), a Chilean indie rock band
* Astro (Japanese band), ...
's audio-only channels since the launch of the satellite network and Mix FM was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke
MST. The country had only one English language radio station before this, which was the government-owned
Radio Malaysia Channel 4. Mix FM opening on 1 June 1996 as
Adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format focusing
classic hits
Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...
songs mainly from the
1980s
File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
.
On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.
A new logo was also unveiled.
Beginning August 2021, MIX changed its
radio jingles
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
/
sweepers on the radio to "Mix FM" (along with its sister stations,
Hitz and
Lite). Therefore, hinting that the radio station itself might go through another rebranding in the near future.
Notable announcers
*
Aishah Sinclair
Aishah Jennifer Mohamed Sinclair (born 27 October 1980 in Wimbledon, London, England) is a Malaysian actress, television host and radio announcer. Currently she is the face of Softlan and the spokesperson for ''Yayasan Anak Warisan Alam (YAWA)' ...
Frequency
The station is also available on the
Astro satellite TV service through channel 855.
^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.
Gallery
Mix FM (Malaysia).png, Previous logo.
References
External links
*
Mix FM listening online on Radio Malaysia.net
{{coord missing, Malaysia
1996 establishments in Malaysia
Radio stations established in 1996
Radio stations in Malaysia