MIX (as Mix FM on radio) is a Malaysian national radio station managed by Astro Radio, a subsidiary of

Astro Holdings Sdn Bhd Astro Malaysia Holdings () is a Malaysian media and entertainment holding company that began as a paid digital satellite radio and television service, Astro. The company is owned by Astro Holdings Sendirian Berhad, which also owns Astro Overse ...

. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 to 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.

History

Mix alongside sister channels

Hitz ''Hitz'' is an American sitcom that aired on UPN from August 26 until November 11, 1997. The series follows two record industry executives ( Rick Gomez and Claude Brooks) and their boss (Andrew Dice Clay) at Hitower Records in Los Angeles. Cast ...

and

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was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Mix FM on

Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (1957–2021), member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie rock band * Astro (Japanese band), ...

's audio-only channels since the launch of the satellite network and Mix FM was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke

MST The Master of Studies or Master in Studies (M.St. or MSt; ) is a postgraduate degree at the University of Oxford, University of Cambridge, University of St Andrews, the Australian National University, University of Dublin and the University of Ne ...

. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4. Mix FM opening on 1 June 1996 as

Adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format focusing

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

songs mainly from the

1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...

. On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform. A new logo was also unveiled. Beginning August 2021, MIX changed its

radio jingles A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...

/ sweepers on the radio to "Mix FM" (along with its sister stations,

and

). Therefore, hinting that the radio station itself might go through another rebranding in the near future.

Notable announcers

* Aishah Sinclair

Frequency

The station is also available on the Astro satellite TV service through channel 855. ^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.

Gallery

Mix FM (Malaysia).png, Previous logo.

References

External links

*
Mix FM listening online on Radio Malaysia.net
{{coord missing, Malaysia 1996 establishments in Malaysia Radio stations established in 1996 Radio stations in Malaysia