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Mission Local is a bilingual local independent online news site that also publishes a semiannual printed paper that covers the Mission District of San Francisco.


Early history

The Mission Local began as a
hyperlocal Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term (e.g. new ...
project of UC Berkeley's Graduate School of Journalism, focusing on San Francisco's
Mission District The Mission District (Spanish: ''Distrito de la Misión''), commonly known as The Mission (Spanish: ''La Misión''), is a neighborhood in San Francisco, California. One of the oldest neighborhoods in San Francisco, the Mission District's name is ...
. As some of the mainstream newspapers in San Francisco were shrinking and downsizing, it was believed that local media sites might fill some of the holes in reporting that were being left. The new media site was in fact also a new experiment in hyperlocal journalism. With funding from the
Ford Foundation The Ford Foundation is an American private foundation with the stated goal of advancing human welfare. Created in 1936 by Edsel Ford and his father Henry Ford, it was originally funded by a US$25,000 gift from Edsel Ford. By 1947, after the death ...
, it was launched in 2008, purposely aimed at covering the underserved neighborhood of the Mission. Berkeley Professor Lydia Chavez was its founder. It is one of the few
university A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
projects that has been turned into a fully functioning community news site. Many young journalists have worked and trained at this media news site. And in 2009 it began translating all of its contents also into Spanish.


Local community news site

The Mission Local covers all of the news from the Mission District, trying to provide context to a story so a reader can get a full understanding of an issue or situation. And it has covered many stories on how
gentrification Gentrification is the process of changing the character of a neighborhood through the influx of more affluent residents and businesses. It is a common and controversial topic in urban politics and planning. Gentrification often increases the ec ...
is affecting the
Latino Latino or Latinos most often refers to: * Latino (demonym), a term used in the United States for people with cultural ties to Latin America * Hispanic and Latino Americans in the United States * The people or cultures of Latin America; ** Latin A ...
community in the Mission, And it has even made attempts to lower the walls that often divide the Latino and tech community. It writes stories that are in-depth, multi-faceted, and often issue-oriented. And it has done investigative pieces, one that led to a change in citywide restaurant policy. It is grassroots oriented in its daily news writing and covering of feature stories. And the news site has connected itself to
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, having a
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
page, a
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account, and is on Instagram. The news site also updates its news stories, often several times a day.


Becoming independent

In February 2014, it was announced by Edward Wasserman, the Dean of Berkeley's Graduate School of Journalism, that U.C. Berkeley would be disconnecting itself from Mission Local, seeing it now more as a business and "...something other than journalism
education Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty ...
." Mission Local re-launched itself as a for-profit and independent local media site in the summer of 2014 under the executive editorship of Lydia Chavez. The online news site continues to experiment in trying to find a workable and sustainable model that can be financially sound while also producing quality local journalism.


San Francisco Mission fire

On January 28, 2015, the 108-year-old building where Mission Local was located at 2588 Mission Street caught fire, causing the loss of one life, leaving 58 homeless, and leaving the building destroyed by flames. Their offices on the second floor sustained a lot of damages, leaving almost nothing salvageable. Yet despite losing its offices to the flames, Mission Local continued to cover the fire extensively.


Coverage and semiannual distribution of newspaper

The online media site focuses on San Francisco's Mission District, covering a neighborhood with around 60,000 people in it. Their online media site receives about 100,000 unique visitors a month. And twice a year the site distributes 10,000 free, printed editions of the Mission Local as a newspaper.


Awards

In June 2009, Mission Local won a
Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...
for being the best student news site in the country. In May 2010, Mission Local won first place for Region from the Society of Professional Journalists on ''How Clean Are San Francisco Restaurants?'' Mission Local was a Finalist for Society of Professional Journalist's Mark of Excellence Award in the fall of 2010.


References

{{Reflist, 2


External links


''Mission Local'' Online

''Mission Local'' Facebook

''Mission Local'' Twitter

''Mission Local'' Instagram
American news websites Mass media in the San Francisco Bay Area Mission District, San Francisco