Mindshare is a global

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

services Service may refer to: Activities * Administrative service, a required part of the workload of university faculty * Civil service, the body of employees of a government * Community service, volunteer service for the benefit of a community or a p ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

formed in 1997. As one of the world's largest

media agencies Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were fi ...

, Mindshare is responsible for a large majority of GroupM/ WPP's

global marketing Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". Global marketing is also a field of study in general busin ...

billings and campaigns. Mindshare's achievements include the ''

Dove Columbidae () is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with short necks and short slender bills that in some species feature fleshy ceres. They primarily ...

Natural Women'' & '' Snapchat Hack'' campaigns, the first Global Media Agency to gain accredited ''

Actions on Google Actions on Google is a development platform for the Google Assistant. It allows the third-party development of "actions"—applets for the Google Assistant that provide extended functionality. Interface The actions platform supports "direct" a ...

'' channel partners status, and many others that have won global awards.

History

The company was created by the merger of the media operations of JWT and

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

, then the two big full service advertising agencies within

WPP Group WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...

. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear and James Walker from JWT. Initially the business faced strong opposition to the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...

from the American agency parent

GroupM WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...

. The Mindshare

global network A global network is any communication network which spans the entire Earth. The term, as used in this article refers in a more restricted way to ''bidirectional'' communication networks, and to technology-based networks. Early networks such as in ...

consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Mindshare USA LLC has 11 offices across the U.S. and Canada with billings of $9.96 billion (according to the media agency monitoring body, RECMA). Phil Cowdell has served as its Head of North American operations since 2009. Mindshare Media UK Ltd, founded in 1998, is based in

London WC2 The WC (Western Central) postcode area, also known as the London WC postcode area, is a group of postcode districts in central London, England. The area covered is of high density development, and includes parts of the City of Westminster and the ...

, where Jem Lloyd-Williams serves as CEO. Mindshare Nederland was established in 1999 by Ton Schoonderbeek, now regional leader and chief executive for the company's

Benelux The Benelux Union ( nl, Benelux Unie; french: Union Benelux; lb, Benelux-Unioun), also known as simply Benelux, is a politico-economic union and formal international intergovernmental cooperation of three neighboring states in western Europe: B ...

countries A country is a distinct part of the world, such as a state (polity), state, nation, or other polity, political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, so ...

(including

Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion#Europe, subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, ...

)."Toevoegen van waarde, dáárom gaat het bij ons"
NIKS Gonootschap, 2011

References

External links

* {{DEFAULTSORT:Mindshare WPP plc Companies established in 1997 Advertising agencies of the United States Companies based in London

History

See also

References

External links