Milton Griepp
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Milton Griepp (born c. 1954) is an American businessman who has spent the bulk of his career involved with American comic books. He was the co-founder and CEO of Capital City Distribution, a
distributor A distributor is an enclosed rotating switch used in spark-ignition internal combustion engines that have mechanically timed ignition. The distributor's main function is to route high voltage current from the ignition coil to the spark plug ...
of comic books and related material, from 1980 to 1996. In 2001, he founded the online
trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for thi ...
'' ICv2'' and acts as its CEO.


Biography

While attending the
University of Wisconsin–Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...
for a master's degree in
sociology Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...
, Griepp worked in the comics division of Wisconsin Independent News Distributors, located in
Madison, Wisconsin Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-lar ...
.Gearino, pp. 79–81. When the company was purchased by Big Rapids Distribution in 1978, Griepp and his coworker John Davis were absorbed as well. They both lost their jobs when Big Rapids went bankrupt in 1980, and Griepp drew
unemployment benefits Unemployment benefits, also called unemployment insurance, unemployment payment, unemployment compensation, or simply unemployment, are payments made by authorized bodies to unemployed people. In the United States, benefits are funded by a comp ...
for two months. At that time, Davis approached him to propose a partnership as comic book distributors. They founded Capital City Distribution in April 1980 when Griepp was 26 years old. With Griepp as CEO, the new business absorbed some of Big Rapids' assetsBooker, M. Keith, editor. ''Comics through Time: A History of Icons, Idols, and Ideas'' (ABC-CLIO, 2014), p. 929. and grew to be the largest comic book distributor in the United States.Gearino, p. 109. Griepp crafted a monthly newsletter, ''Internal Correspondence'', which was sent to all of their retail customers. Their main rival,
Diamond Comics Distributors Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels, as well as other po ...
, overtook it in size through acquisitions in 1988. That year, Capital City and Diamond represented at least 70% of the comic book distribution market. When trade magazine ''
Hero Illustrated ''Hero Illustrated'' was a comic book-themed magazine published in the early to mid-1990s in the United States. Columnists included Andy Mangels, and Frank Kurtz was at one time a managing editor. The journal won the 1995 Eisner Award for Best Co ...
'' published a list of the 100 most important people in the comic industry in mid-1993, Griepp was ranked tenth because of his push for innovation in distribution technology. Griepp encouraged retailers to enter the computer age and was the first to offer online reordering options. His position fell to number 19 the following year because of turmoil caused by a bursting bubble in the industry. Diamond acquired Capital City in 1996 during a period of industry consolidation."Who We Are: Milton Griepp," ICv2.com.
Accessed October 15, 2009.
After next working as a publishing and retailing consultant, in 1999–2000 Griepp ran Next Planet Over, a San Francisco-based e-commerce company. In 2001, he founded '' ICv2'' (''Internal Correspondence version 2''), an online
trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for thi ...
which also conducts annual industry conferences. Comic professionals consider his annual
white paper A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white pape ...
on comic sales the industry standard. Since then, Griepp has served as a board member for organizations such as the parent company of the digital comics distribution platform
comiXology Iconology Inc., d/b/a ComiXology (styled comiXology), is a cloud-based digital distribution platform for comics owned by Amazon, with over 200 million comic downloads . It offers a selection of more than 100,000 comic books, graphic novels, and ...
, and
Free Comic Book Day Free Comic Book Day (FCBD) is an annual promotional effort by the North American comic book industry to attract new readers to independent comic book stores. It usually takes place on the first Saturday of May and is often cross-promoted wit ...
, and the non-profit
Comic Book Legal Defense Fund The Comic Book Legal Defense Fund (CBLDF) is an American non-profit organization formed in 1986 to protect the First Amendment rights of comics creators, publishers, and retailers covering legal expenses. Charles Brownstein served as the organiz ...
, where he held various positions including Treasurer and Vice-President before retiring from the board in 2018.
Johnston, Rich Richard Johnston is a British comics creator, columnist, and founder of the comics news site ''Bleeding Cool''. ''The Comics Journal'' described Johnston as having claimed to be "the oldest extant comics news reporter on the Internet." His pas ...
(November 2012). "Top 100 Power List", ''
Bleeding Cool Bleeding Cool is an Internet news site, focusing on comics, television, film, board games, and video games. Owned by Avatar Press, it was launched by Rich Johnston on March 27, 2009. Avatar Press also publishes an associated magazine, ''Bleeding ...
Magazine'' #1 p. 92.
Avatar Press Avatar Press is an independent American comic book publisher founded in 1996 by William A. Christensen, and based in Rantoul, Illinois. Avatar Press is most notable for publishing Bad girl art, bad girl comics, such as ''Faust (Avatar Press), Fau ...
.
Rantoul, Illinois Rantoul is a village in Champaign County, Illinois, United States. The population was 12,371 at the 2020 census. History The community was named after Robert Rantoul, Jr., a U.S. representative from Massachusetts, and a director of the Illino ...
.
These roles led to him being ranked number 92 on ''
Bleeding Cool Bleeding Cool is an Internet news site, focusing on comics, television, film, board games, and video games. Owned by Avatar Press, it was launched by Rich Johnston on March 27, 2009. Avatar Press also publishes an associated magazine, ''Bleeding ...
Magazine'' 2012 "Top 100 Power List" for the comic industry.


Further reading

* Interview in
David Anthony Kraft David Anthony Kraft (May 31, 1952 – May 19, 2021) was an American comic book writer, publisher, and critic. He was primarily known for his long-running journal of interviews and criticism, ''Comics Interview'', as well as for work for Marvel C ...
's ''Comics Interview'' #43 (Fictioneer Books, 1987)


References


Notes


Sources consulted

* Gearino, Dan (2017). ''Comic Shop: The Retail Mavericks Who Gave Us a New Geek Culture''. Ohio University Press.


External links

* Coville, Jamie
"Milton Griepp Interview,"
JamieCoville.com (May 2004)
"Milton Griepp, Capital City and nearly naked television,"
''Funny Book Fanatic'' * {{DEFAULTSORT:Griepp, Milton 1950s births American businesspeople in retailing Comics industry Businesspeople from Wisconsin University of Wisconsin–Madison College of Letters and Science alumni 20th-century American businesspeople 21st-century American businesspeople Living people