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Milka is a
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
of
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
confectionery, originally made in Switzerland in 1901 by Suchard. It has then been produced in
Lörrach Lörrach () is a town in southwest Germany, in the valley of the Wiese, close to the French and the Swiss borders. It is the capital of the district of Lörrach in Baden-Württemberg. It is the home of a number of large employers, including t ...
, Germany for the past 100 years. Since 2012 it has been owned by US-based company
Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for
Easter Easter,Traditional names for the feast in English are "Easter Day", as in the '' Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel ...
and
Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
. Products with the ''Milka'' brand also include chocolate-covered cookies and biscuits. The brand's name is a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of words


History

On November 17, 1825, Swiss
chocolatier A chocolatier is a person or company who makes confectionery from chocolate. Chocolatiers are distinct from chocolate makers, who create chocolate from cacao beans and other ingredients. Education and training Traditionally, chocolatiers, ...
Philippe Suchard Philippe Suchard (9 October 1797 – 14 January 1884) was a Swiss chocolatier, industrialist and entrepreneur. He founded Chocolat Suchard in 1826. Early life Suchard was born on 9 October 1797, in Boudry, to Louise Sophie Dubey and Guillaume Su ...
(1797–1884) established a
pâtisserie A () is a type of Italian, French or Belgian bakery that specializes in pastries and sweets, as well as a term for such food items. In some countries, it is a legally controlled title that may only be used by bakeries that employ a licensed ...
in Neuchâtel where he sold a hand-made dessert, ''chocolat fin de sa fabrique''. The following year, Suchard founded
Chocolat Suchard Chocolat Suchard was a chocolate factory founded in Serrières (a neighborhood of Neuchâtel) by Philippe Suchard in 1826. It was one of the oldest chocolate factories in Switzerland. History The Suchard chocolate factory took off thanks to ...
and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate, closely following the launch of the Gala Peter brand, founded by
Daniel Peter Daniel Peter (9 March 1836 – 4 November 1919) was a Swiss chocolatier and entrepreneur who founded Peter's Chocolate. A neighbour of Henri Nestlé in Vevey, he was one of the first chocolatiers to make milk chocolate and is credited for inven ...
, another Swiss chocolatier. Carl Russ-Suchard, Philippe Suchard's son-in-law, invented the Milka brand in 1901. The first "Milka" chocolate was packaged in the distinctive lilac-colored packaging. Their products were introduced in Austria in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880. By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs. By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate. Over the next few decades, Milka chocolate enlarged in bigger portions and improved their selection of chocolate products. In 1970, Suchard merged with Tobler to become Interfood. Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard. Kraft Foods acquired Jacobs Suchard, including Milka, in 1990. In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz. In October 2012, Kraft spun off its snack food division, which was renamed Mondelēz International. In 2016, they further expanded their market into China.


Advertising

The brand's symbol is a lilac Simmental cow with a bell around her neck, usually in an
Alpine Alpine may refer to any mountainous region. It may also refer to: Places Europe * Alps, a European mountain range ** Alpine states, which overlap with the European range Australia * Alpine, New South Wales, a Northern Village * Alpine National Pa ...
meadow. During the 1990s, Peter Steiner appeared in Milka commercials. Milka has put focus on “tenderness” being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), a pun on "U-Boot" (German for submarine).


Products

Milka is sold in a number of packages and flavors, according to where it is purchased:


Chocolate bars

*''Alpine Milk'' – Milk-chocolate bar * ''Broken Nuts'' – Milk-chocolate bar with hazelnut pieces * ''Milka and Daim'' – Milk-chocolate bar with
Daim bar A Daim bar ( ) is a Swedish-Norwegian candy bar, chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou (chocolate), Marabou in Sweden in the 1950s. Marabou (chocolate), Marabou originally wa ...
pieces * ''Milka and Oreo'' – Milk-chocolate bar with
Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
filling * ''Choco-Swing'' – Milk-chocolate bar with a biscuit filling * ''Choco and Biscuit'' – Milk-chocolate with cocoa creme filling and a layer of biscuit * ''Strawberry Yogurt'' – Milk-chocolate bar with strawberry filling ** ''Caramel'' – Milk-chocolate bar with caramel filling * ''Almond Caramel'' – Milk-chocolate bar with pieces of almonds and caramel filling * ''Whole Hazelnuts'' – Milk-chocolate bar with whole hazelnuts * ''White Chocolate'' –
White chocolate White chocolate is a confectionery typically made of sugar, milk, and cocoa butter. It is pale ivory colored, and lacks many of the compounds found in milk and dark chocolates. It is solid at room temperature because the melting point of cocoa ...
bar * ''White Coconut'' – White-chocolate bar with coconut * ''Raisins and Hazelnuts'' – Milk-chocolate bar with raisins and pieces of hazelnut * ''Raspberry Cream'' – Milk-chocolate bar with raspberry fillings * ''Cow Spots'' or ''Happy Cow'' – Milk-chocolate bar with white-chocolate spots


Toffees

* ''Milka Toffee'' – Milk-chocolate-covered toffee filled with caramel * ''Milka Toffee Hazelnut''


Other products

*
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
Milka Cheese * Hazelnut cocoa
spread Spread may refer to: Places * Spread, West Virginia Arts, entertainment, and media * ''Spread'' (film), a 2009 film. * ''$pread'', a quarterly magazine by and for sex workers * "Spread", a song by OutKast from their 2003 album ''Speakerboxxx/T ...


German varieties

* ''Alpine Milk'' * ''Grapes and Nuts'' * ''Strawberry'' * ''Milka and LU Cookies'' * ''Peanut Crisp'' * ''White Chocolate and Oreo'' * ''Milka an Oreo-Sandwich'' * ''Triple Choco Cocoa'' * ''Colourful Chocolate Lentils'' * ''Milka and TUC-Cracker'' * ''Milka and Daim'' * ''Noisette'' * ''Whole Hazelnuts'' * ''Cow Spots'' * ''Yogurt'' * ''Broken Hazelnuts'' * ''White Chocolate'' * ''Caramel'' * ''Dark Chocolate'' * ''Luflée'' * ''Alpine Milk Creme'' ** Large Bar * ''Whole Hazelnuts'' * ''Strawberry Cheesecake'' * ''Almond Caramel'' * ''Peanut Caramel'' * ''Milka and Oreo'' * ''Chocolate Cookie'' * ''Toffee Whole Hazelnut'' * ''Alpine Milk'' * ''Noisette'' * ''Triple Choc'' * ''Luflée Caramel'' * ''Nut Nougat Creme'' * ''Crispy Yogurt'' ** Dark Edition * ''Broken Hazelnut'' * ''Cocoa Splinter'' * ''Dark Alpine Milk'' * ''Salted Caramel'' * ''Almond'' * ''Raspberry''


References


Further reading

*


External links

* {{Authority control, state=expanded Brand name chocolate Chocolate bars Mondelez International brands Swiss chocolate Swiss brands Canton of Neuchâtel 1990 mergers and acquisitions