Michael L. Nash
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Michael L. Nash is a media executive and the Executive Vice President and Chief Digital Officer at
Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
.


Career history

Labeled a “visionary” by ''
The Atlantic Monthly ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'', Nash has been a part of the media technology and innovation front for much of his career, including, between 1994 and 1997, as founder and CEO of
Inscape Inscape and instress are complementary and enigmatic concepts about individuality and uniqueness derived by the poet Gerard Manley Hopkins from the ideas of the medieval philosopher Duns Scotus.Chevigny, Bell Gale. Instress and Devotion in the ...
, an interactive entertainment and games publishing
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
with WMG and HBO that won numerous product awards. In 1996,
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...
named him one of multimedia's ten most influential forward-thinking figures. Before that, Nash served as Director of the Criterion Collection, working closely with directors and artists such as Robert Altman,
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
,
Terry Gilliam Terrence Vance Gilliam (; born 22 November 1940) is an American-born British filmmaker, comedian, animator, actor and former member of the Monty Python comedy troupe. Gilliam has directed 13 feature films, including '' Time Bandits'' (1981), '' ...
,
Louis Malle Louis Marie Malle (; 30 October 1932 – 23 November 1995) was a French film director, screenwriter, and producer who worked in both French cinema and Hollywood. Described as "eclectic" and "a filmmaker difficult to pin down," Malle's filmogr ...
,
Nicolas Roeg Nicolas Jack Roeg (; 15 August 1928 – 23 November 2018) was an English film director and cinematographer, best known for directing ''Performance'' (1970), '' Walkabout'' (1971), ''Don't Look Now'' (1973), '' The Man Who Fell to Earth'' (1976 ...
and
John Singleton John Daniel Singleton (January 6, 1968 April 28, 2019) was an American director, screenwriter, and producer. He made his feature film debut writing and directing '' Boyz n the Hood'' (1991), for which he was nominated for the Academy Award for ...
. Prior to joining WMG, Nash was Executive Director of the Madison Project, a music industry-first digital distribution trial.


Warner Music Group

In 2006, Nash oversaw Warner Music Group’s partnership with YouTube that led WMG to become the first global media company to embrace
monetization Monetization ( also spelled monetisation) is, broadly speaking, the process of converting something into money. The term has a broad range of uses. In banking, the term refers to the process of converting or establishing something into legal tend ...
of
user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...
. The partnership also established WMG’s model to derive revenue from WMG
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
s, which included WMG’s partnership with online video service, Hulu. In 2008, WMG's Atlantic Records was cited by ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' as the first major label to report more than half of its U.S. recorded music revenue came from digital products. Nash was responsible for WMG’s renegotiation with
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
in 2009 that led to the creation of the WMG premium video platform and solidified WMG’s artist-first approach to
online video Internet video (online video / cloud-based video) is the general field that deals with the transmission of digital video over the internet. Internet video exists in several formats, the most notable being MPEG-4i AVC, AVCHD, FLV, and MP3. There ...
content, including its embrace of social media. In 2010, Nash helped secure WMG’s advertising alliance with MTV Networks.


Universal Music Group

Nash joined Universal Music Group as EVP of Digital Strategy and was named to the Executive Management Board in 2015. At UMG, Nash expanded the company's commercial agreements with digital partners that greatly expanded the availability of the UMG's catalog on subscription and ad-supported platforms. With a license with
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, Instagram and Messenger, UMG became the first music company to license music to a social media company, following up with agreements with Snap and
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
. Nash is leading UMG's expansion of music into health, fitness and medical uses through innovative partnerships with
Peloton In a road bicycle race, the peloton (from French, originally meaning 'platoon') is the main group or pack of riders. Riders in a group save energy by riding close ( drafting or slipstreaming) to (particularly behind) other riders. The reducti ...
,
Equinox A solar equinox is a moment in time when the Sun crosses the Earth's equator, which is to say, appears directly above the equator, rather than north or south of the equator. On the day of the equinox, the Sun appears to rise "due east" and se ...
,
SoulCycle SoulCycle is a fitness company owned by Equinox Group which offers indoor cycling and spinning workout classes. It was founded in 2006, and has operations in the United States, Canada, and the United Kingdom. In early 2020, before the COVID-19 ...
, Liteboxer and VR fitness app Supernatural. He additionally spearheaded UMG's expansion in medical uses of music through ground-breaking licenses with MedRhthms and Music Health's Vera app.


Industry honors and achievements

Michael Nash has been listed on Billboard’s Power 100 list every year since joining UMG. He has also appeared on Billboard's Digital Power Playlist every year since 2016.


References

{{DEFAULTSORT:Nash, Michael American music industry executives Living people Universal Music Group Year of birth missing (living people) Place of birth missing (living people)


External links


Michael Nash at Universal Music Group