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''Michael Jackson's This Is It'' is a 2009 American documentary
concert film A concert film, or concert movie, is a film that showcases a live performance from the perspective of a concert goer, the subject of which is an extended live performance or concert by either a musician or a stand-up comedian. Early history The ...
about
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over ...
's rehearsals and preparation for the concert series of the same name scheduled to start on July 13, 2009, at
the O2 Arena The O2 Arena, commonly known as the O2 (stylised as The O2 arena), is a multi-purpose indoor arena in the centre of the O2 entertainment complex on the Greenwich Peninsula in southeast London. It opened in its present form in 2007. It has the s ...
, but cancelled due to his death eighteen days prior on June 25. The film includes additional behind the scenes footage, including dancer auditions and costume design. The film's director, Kenny Ortega, confirmed that none of the footage was originally intended for release, but after Jackson's death, it was agreed that the film would be made. The footage was filmed in California at the
Staples Center Crypto.com Arena is a multi-purpose indoor arena in Downtown Los Angeles. Adjacent to the L.A. Live development, it is located next to the Los Angeles Convention Center complex along Figueroa Street. The arena opened on October 17, 1999; it wa ...
and The Forum. The film was given a worldwide release and a limited two-week theatrical run from October 28 to November 12, 2009, but the theatrical release was later extended. Tickets went on sale a month early on September 27 to satisfy a high anticipated demand; the film broke numerous pre-sale and box office records. Since the film's confirmation,
AEG Live Allgemeine Elektricitäts-Gesellschaft AG (AEG; ) was a German producer of electrical equipment founded in Berlin as the ''Deutsche Edison-Gesellschaft für angewandte Elektricität'' in 1883 by Emil Rathenau. During the Second World War, A ...
faced criticism, mostly consisting of claims that they had made the film only to make a profit. Multiple members of Jackson's family had confirmed that they did not support the film, and some family members went as far as to try to stop the film agreement in August. The film has also been surrounded by allegations regarding the appearance of body doubles in place of Jackson, which Sony denied, and it faced outrage from some of Jackson's fans, with some going as far as to start a protest against the film. In August 2009, a judge approved a deal between Jackson's estate, concert promoter AEG Live, and
Sony Pictures Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio conglomerate that produces, ac ...
. The agreement allowed Sony to edit the hundreds of hours of rehearsal footage needed to create the film; Sony subsequently paid $50 million for the film rights. The film received generally positive reviews from both critics and Jackson fans; the portrayal of Jackson and his performances were generally praised, while criticism mainly consisted of both critics and fans who felt that the film was made simply to profit from Jackson's death and that Jackson would not have wanted the film released because he was a "perfectionist". Despite some fans boycotting the film and his family not endorsing the film, the ticket sales for ''This Is It'' broke international records a month before its release. It made $261 million worldwide, making it the highest-grossing documentary/concert film of all time.


Summary

The film begins with a short text introduction stating the purpose of the footage and its intent "For the fans...". After short dialogues from various dancers, Kenny Ortega is heard talking through the original concert opening sequence involving a bodysuit made from screens that display fast clips and images with bright intensity from which Jackson emerges on stage. Immediately after this, Jackson begins " Wanna Be Startin' Somethin'" first solo, which pauses halfway through and a small snippet of Jackson singing his song " Speechless" Acappella is shown. Jackson is then joined by dancers and completes the first number. A short clip showing rehearsals of the "toaster" mechanism is shown before rehearsal footage of "
Jam Jam is a type of fruit preserve. Jam or Jammed may also refer to: Other common meanings * A firearm malfunction * Block signals ** Radio jamming ** Radar jamming and deception ** Mobile phone jammer ** Echolocation jamming Arts and ent ...
" is played. This plays directly into the
green screen Chroma key compositing, or chroma keying, is a visual-effects and post-production technique for compositing (layering) two images or video streams together based on colour hues ( chroma range). The technique has been used in many fields to ...
adaptation of soldiers dancers for " Bad" which are also used for "
They Don't Care About Us "They Don't Care About Us" is a song by American singer and songwriter Michael Jackson, released in April 16, 1996 as the fifth single from his ninth album, '' HIStory: Past, Present and Future, Book I'' (1995). It is a protest song and remains on ...
" which is shown next. From here, the film shows Michael directing Ortega and his band for his solo rehearsal performance of "
Human Nature Human nature is a concept that denotes the fundamental dispositions and characteristics—including ways of thinking, feeling, and acting—that humans are said to have naturally. The term is often used to denote the essence of humankind, or w ...
" which he performs Acappella, then with keyboard, and finally with a full band. Green screen rehearsals for the video
vignette Vignette may refer to: * Vignette (entertainment), a sketch in a sketch comedy * Vignette (graphic design), decorative designs in books (originally in the form of leaves and vines) to separate sections or chapters * Vignette (literature), short, ...
for "
Smooth Criminal "Smooth Criminal" is a song by the American singer Michael Jackson, released on November 14, 1988, as the seventh single from his seventh album, '' Bad'' (1987). It was written by Jackson and produced by Jackson and Quincy Jones. The lyrics add ...
" come next (with scenes from his film '' Moonwalker'' as well as the film ''
Gilda ''Gilda'' is a 1946 American film noir directed by Charles Vidor and starring Rita Hayworth in her signature role and Glenn Ford. The film is known for cinematographer Rudolph Maté's lush photography, costume designer Jean Louis's wardrobe fo ...
'' featuring
Rita Hayworth Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918May 14, 1987) was an American actress, dancer and producer. She achieved fame during the 1940s as one of the era's top stars, appearing in 61 films over 37 years. The press coined th ...
singing "
Put the Blame on Mame "Put the Blame on Mame" is a song by Allan Roberts and Doris Fisher, originally written for the classic film noir ''Gilda'' (1946) in which it was sung by the title character, played by Rita Hayworth with the singing voice of Anita Kert Ellis du ...
"). Jackson is seen next directing his musical team for the cues in his song " The Way You Make Me Feel". Jackson then performs a rehearsal with dancers which he alters and changes as he goes. Jackson then rehearses a medley of
The Jackson 5 The Jackson 5 (sometimes stylized as the Jackson 5ive, also known as the Jacksons) are an American pop band composed of members of the Jackson family. The group was founded in 1964 in Gary, Indiana, and for most o ...
songs: "
I Want You Back "I Want You Back" is the first national single by the Jackson 5. It was released by Motown on October 6, 1969, and became the first number-one hit for the band on January 31, 1970. It was performed on the band's first television appearances, on ...
", "
The Love You Save "The Love You Save" is a song recorded by the Jackson 5 for Motown Records. It was released as a single on May 13, 1970, and held the number-one spot on the soul singles chart in the US for six weeks and the number-one position on the ''Billboard ...
", " I'll Be There" and "
Shake Your Body (Down to the Ground) "Shake Your Body (Down to the Ground)" is a song recorded by The Jacksons for their 1978 album ''Destiny'', and released as a single the same year. It peaked at No. 7 in the ''Billboard'' Hot 100 in May 1979. Background The most successful of t ...
". After this, Jackson sings with Judith Hill, one of his backup singers, on his duet song "
I Just Can't Stop Loving You "I Just Can't Stop Loving You" is a 1987 duet ballad by Michael Jackson and Siedah Garrett, and was the first single released from his seventh album, '' Bad''. The song was written by Jackson, and co-produced by Jackson and Quincy Jones. The pre ...
". The filming for the " Thriller" vignette is then shown with Jackson and Ortega watching with 3D glasses. Jackson is then seen rehearsing "Thriller" with the vignette intertwined like that in "Smooth Criminal". Footage of the show's aerialists rehearsing to the instrumental of " Who Is It" is shown next. During the dance sequence, puppets are suspended in the audience aisles while Jackson emerges from a robotic spider originally seen in the vignette. Jackson and Ortega rehearsing the cherry picker is seen next, along with Jackson rehearsing " Beat It". Footage of Jackson and the band rehearsing "
Black or White "Black or White" is a single by the American singer Michael Jackson. It was released by Epic Records on November 11, 1991, as the first single from Jackson's eighth studio album, '' Dangerous'' (1991). Jackson wrote, composed, and produced it w ...
" is shown next, with guitarist Orianthi Panagaris finishing with a high guitar riff. The video sequence for "
Earth Song "Earth Song" is a song written and performed by American singer and songwriter Michael Jackson for his ninth studio album, '' HIStory: Past, Present and Future, Book I'' (1995). It was released on November 27, 1995, by Epic Records as the third ...
" is shown next, featuring a little girl who wanders through a forest, falls asleep, and wakes up to find the forest destroyed by man. He then performs a quick version of his song "
Billie Jean "Billie Jean" is a song by American singer Michael Jackson, released by Epic Records on January 2, 1983, as the second single from his sixth studio album, '' Thriller'' (1982). It was written and composed by Jackson and produced by Jackson and ...
". Michael is then seen talking to all crew members and wishing everyone the best for the London performances. At a soundcheck, Michael performs "
Man in the Mirror "Man in the Mirror" is a song by the American singer-songwriter Michael Jackson. It was written by Glen Ballard and Siedah Garrett and produced by Jackson and Quincy Jones. It was released on February 6, 1988, as the fourth single from Jackson ...
" with strong backing vocals. The credits are shown next, with a montage of rehearsal clips and " This Is It" being played in the background. After the show, a live recording of " Heal the World" was played. Then, the audio of "Human Nature" was played, with a clip of Michael rehearsing it in early June (the 3D Screen was not set up yet). Then, a clip of what could have been a Dome Project video of "Heal the World" was shown, in which the girl that appeared in the "Earth Song" video was shown holding the world and a signed message, by Michael, saying "I Love You".


Background

On March 5, 2009, at the O2 Arena, Jackson announced that he was to perform 10 concerts as part of a comeback. On March 11, two days before pre-sale began, an extra 40 dates were added to meet high demand, bringing the number of shows to 50 — five of these dates were reserved in their entirety for the public sale. Jackson's 50 dates would have made the concerts the longest residency at the arena. In May 2009, the tour was originally set to have begun on July 8, 2009, and finished on February 24, 2010. On May 20, 2009, it was announced that the first concert would be pushed back by five days to July 13, and three other July dates would be rescheduled for March 2010. AEG Live stated that the delay was necessary because more time was needed to prepare, mainly for dress rehearsals. The revised schedule called for 27 shows between July 13 and September 29, 2009, followed by a three-month break, and resuming in 2010, with 23 more shows between January 7 and March 6, 2010. The This Is It concert tour would have been Jackson's first major performances and series of concerts since the
HIStory World Tour The ''HIS''tory World Tour was the third and final worldwide solo concert tour by American singer and recording artist Michael Jackson, covering Europe, Africa, Asia, Oceania and North America. The tour included a total of 82 concerts spannin ...
that began in 1996 and finished in 1997. In preparation for the concerts, Jackson had been collaborating with multiple well known and high-profile figures, such as Kenny Ortega, who would have served as his choreographer. On June 29, 2009, only days after Jackson's death, AEG Live, the concert's promoter, offered ticket holders two choices—to either be refunded the money for their tickets or to keep the tickets as a souvenir and memento by receiving the printed ticket that Jackson had designed himself.


Music

The album, '' This Is It,'' was released on October 26 and debuted at #1 on the ''
Billboard 200 The ''Billboard'' 200 is a record chart ranking the 200 most popular music albums and EPs in the United States. It is published weekly by '' Billboard'' magazine and is frequently used to convey the popularity of an artist or groups of artist ...
'' album chart with the sales of over 373,000 in its first week of release. The two-disc album features music 'that inspired the movie'. Sony said of the albums that: "Disc one will feature the original album masters of some of Michael's biggest hits arranged in the same sequence as they appear in the film" and stated that "the disc ends with two versions of the 'never-released' " This Is It". This song is featured in the film's closing sequence and includes backing vocals by
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over ...
's brothers,
The Jacksons The Jackson 5 (sometimes stylized as the Jackson 5ive, also known as the Jacksons) are an American pop band composed of members of the Jackson family. The group was founded in 1964 in Gary, Indiana, and for most o ...
." Sony also stated that the second disc will feature "previously unreleased versions" from Jackson's 'catalogue of hits' and that It will also include a spoken word poem entitled "
Planet Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's surface ...
" (which originally appeared in the liner notes of the '' Dangerous'' (1991) album) and a 36-page commemorative booklet with "photos of Michael acksonfrom his last rehearsal".


Production

The film's director and choreographer, Ortega, stated that the rehearsal footage and concept of making a film to document the preparation of the concerts had come about as "an accident". Ortega stated the film was pieced together from "private footage" shot by documentarians Sandrine Orabona and Tim Patterson of Jackson and the concerts crew rehearsing and that before Jackson's death, was never intended to be released. "The recordings were made so we could use them, then the tapes were destined for Michael acksons private library. They have a real unguarded honesty to them." Ortega stated that he had gotten the idea to use the rehearsal footage from Jackson's fans after his death: "At first I got so many messages from fans around the world asking to see the shows, asking to see the footage and eventually I realized the journey wasn't over and we had to do this", and Ortega also stated that the film was made only for the Jackson fans: "
he film He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...
is for the fans and the film will show the development and intentions of the show, and the concert as it moved closer to London." On August 10, a Superior Court Judge officially approved the deal between Columbia Pictures (film distributor) and AEG Live (the concerts promoter) for Columbia to be able to purchase and distribute rehearsal footage of Jackson and the rehearsal crew for the film. The deal also included a merchandising agreement with Bravado International Group—the company is a division of Universal Music Group that is owned by
Vivendi Vivendi SE is a French mass media holding company headquartered in Paris. Widely known as the owner of Gameloft, Groupe Canal+, Havas, Editis, Prisma Media, Vivendi Village and Dailymotion, the company has activities in television, film, video ...
—so that they can distribute and sell "Jackson-themed products". Columbia had reportedly paid $60 million (£35 million) for rights to the rehearsal footage in court documents that were filed. The papers filed had also reportedly stated that Jackson's estate will get 90% of the profits and that AEG will get the remaining 10% from the film's revenue. In the agreement, Columbia and AEG Live both agreed in the deal that the final version of the film should be no longer than 150 minutes (2 hours and 30 minutes), and that the film must attain a PG rating. The contract also stated that the film is not allowed to show footage of Jackson that shows him in a negative way, stating that: "Footage that paints Jackson in a bad light will not be permitted and "Under the terms of the proposed contract, the film will have to be screened for Jackson's estate and cannot include any footage that puts the superstar in a bad light." The court papers stated that in order for the film to be released to the public the final version of the film must be screened to representatives of Jackson's Estate.


Release


Marketing

On September 9, 2009, the film's official theatrical movie poster was released. On September 10, 2009, it was reported that MTV's
Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
, which at the time had already announced that they would honor Jackson at the show, would premiere the film's first, and only known, trailer. Along with
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...
's tribute to Michael, the trailer of the film premiered at the 2009 MTV Video Music Awards. On September 13, 2009, it was reported that a "secret Michael Jackson romotional musicsingle is being produced" to promote the film, at which the film would have, at the time, been released the following month. It was reported that Jackson had recorded the song for release with his planned summer tour but after his death, it was shelved until producers in Los Angeles remixed the vocals with an orchestral accompaniment. On September 23, 2009, it was reported that the film's new song "This Is It" would be released on October 12, 2009, sixteen days before the film's release. On October 9, it was confirmed that the song would debut online the following Monday at midnight, receiving its world premiere on MichaelJackson.com. On September 21, 2009, Sony released a 45-second clip of Jackson rehearsing his performance for "
Human Nature Human nature is a concept that denotes the fundamental dispositions and characteristics—including ways of thinking, feeling, and acting—that humans are said to have naturally. The term is often used to denote the essence of humankind, or w ...
" and also released stills from the video clip. As part of a print marketing campaign for the film, ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cultu ...
'' magazine did a cover story of the film for the magazine's October 16, 2009 issue, to collide with the film's release for that same month. Also as part of promotion for the film, ''Entertainment Weekly'' released 8 "never before seen" movie stills from the film. On October 21, a clip of Jackson rehearsing "The Way You Make Me Feel" was released. On October 21, a 2-minute featurette of the film was released. In September 2009, Sony launched "This-Is-It-Fans.com", which allowed fans to sign up for an 'alert' so that they can be able to take part in 'Michael Jackson's This Is It mosaic', in which fans could upload photos to the website, beginning September 21 and running to September 30, and the completed mosaic would be posted online on October 22, six days before the film's release. On September 24, 2009, MTV announced, after the success, the project proved with ''
New Moon In astronomy, the new moon is the first lunar phase, when the Moon and Sun have the same ecliptic longitude. At this phase, the lunar disk is not visible to the naked eye, except when it is silhouetted against the Sun during a solar eclipse. ...
'', that they will allow MTV registered users, to "watch and comment on any scene in the film's already released trailer". MTV described the project as "essentially eingan in-video graphical overlay that allows users to comment on the video as it plays and review comments from other users.


Ticket sales

On September 25, 2009, lines opened at the courtyard outside the Nokia Theatre in
downtown Los Angeles Downtown Los Angeles (DTLA) contains the central business district of Los Angeles. In addition, it contains a diverse residential area of some 85,000 people, and covers . A 2013 study found that the district is home to over 500,000 jobs. It is a ...
. It is estimated that hundreds of people were in line; venue owners permitted them to bring chairs and umbrellas during the wait. Lenticular commemorative tickets were made available to the first 500 people in line, as well as those who traded in tickets purchased for the original tour. Jeff Labrecque of '' En'' commented, "Three months after Michael Jackson's death, I'm still surprised by the passion of his fans." Bridget Daly of Hollyscoop commented on the waiting time for tickets that, she could "expect nothing less" from Jackson's fans. On September 27, 2009, the first day of ticket sales, all 3,000 tickets to the advance screenings of the film had "sold out within two hours." Cinema Blend reported that over 160 showings had sold out. Reuters.com, stated that "hundreds of screenings in North America have already sold out, a month before the film's October 28 opening." According to MovieTickets.com, sales of tickets to the film have "accounted for more than 82 percent of all the tickets sold at the site today onday, September 28, 2009" CinemaBlend.com described the sale of tickets on MovieTickets.com as being "fairly significant"—but remarked that "this is after all, just a concert documentary." It was reported that over 80 percent of tickets sold on Fandango.com were for this film. It was also reported that the film had "accounted for some 80% of all online ticketing in the U.S. within its first 24 hours of sales, dominating presales compared with such upcoming titles as ''
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...
'' and '' The Twilight Saga: New Moon''. Sony, confirmed that over 30,000 tickets were sold in the first 24 hours that tickets went on sale. Sony also stated that the film had moved over 1 million dollars in tickets sales in Japan. Sony announced in a press release that in the "last 24 hours ince September 27, over 80% of all Fandango.com and Movietickets.com sales for the film, had already sold out in Los Angeles, San Francisco, Houston, Nashville and New York, among others and: "Internationally, exhibitors from London and Sydney to Bangkok and Tokyo have experienced the same epic demand." Sony stated in a statement of the film's good ticket sale's that: "Staggering advance sales were reported in Australia, where tickets for ''Michael Jackson's This Is It'' purchased through Village Cinemas exceeded the lifetime pre-sales of such blockbusters as ''
Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the Autobots and the Decepticons, two alien robot factions at war that can transform into other forms, su ...
'' and '' X-Men Origins: Wolverine''. On October 1, 2009, Fandango.com stated the film was the 'top ticket seller' on the site. Both Fandango.com and Movietickets.com are reported that more than 1,600 screenings had already been sold out, via online pre-sales, by October 15. In United Kingdom, Vue Entertainment stated that they'd sold 64,000 tickets in the two-and-a-half weeks since ticket purchasing was made available, while Odeon Cinema stated that they'd had the sales of over 60,000 tickets by October 15. E! Online said of the film, based on its current record ticket selling, out-selling and making more revenue then '' Hannah Montana & Miley Cyrus: Best of Both Worlds Concert'' that: "Last year, Disney billed Miley Cyrus' ''Best of Both Worlds'' show as a one-week-only event. Then the film scored a $31 million opening weekend, and one week turned into 15. Hannah Montana/Miley Cyrus became the top-grossing concert movie of all time. So far. While it's still early, ''This Is It'' is on track to top Hannah Montana/Miley Cyrus. During its first three days of sales, Fandango said, Jackson's film outpaced Cyrus' first three days by a wide three-to-one margin." Joel Cohen, the executive vice president of MovieTickets.com, said of the ticket sales: "Michael Jackson is such an iconic figure, with a fan base that transcends even some of the most bankable stars in Hollywood ..We expected there to be a large demand for tickets for an 'event' film like this one, but MovieTickets.com has never seen such a high volume of sellouts this far in advance for any movie."


Record sales

Stuart Boreman, Vue Entertainment's film buying director, stated that the film's sales of over 300,000 tickets in the period of 1 day (24 hours) had "broken
box office A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket. By extension, the term is fre ...
records" of having the "biggest ever one-day sales record" in the United Kingdom. Boreman stated: "I've never seen anything like it in the 25 years I have been film buying" and described the film's ticket sales as "a true phenomenon and sales show no sign of slowing down." It was reported that fans had lined up at the box office ticket counters throughout the city of Bangkok, Thailand and that by the end of the first day "all tickets for the first showings across Bangkok were sold out." It was also reported that there were "sell-outs at theaters in France" and that "thousands of fans lined up at The Grand Rex in Paris and quickly bought out the film's first screening there ..Record-setting sales also were recorded in Germany ..hundreds of fans lined up outside one theater in Munich at midnight to await the opening of the box office." A German exhibitor said of crowds of people lining up for tickets to the film, that: "Something like this asnever happened before in Germany." Among other countries, "record sales" and "sell-outs" were also reported in Holland, Sweden, Belgium and New Zealand. On October 7, 2009, three weeks prior to the film's release, MovieTickets.com stated that the film had entered their "Top-25 Advance Ticket Sellers of All-Time", bumping ''The Lord of the Rings: The Fellowship of the Ring'' from the Number 25 slot. By October 27, Kinekor cinemas sold over 24,000 pre-sale tickets in South Africa, tripling the previous pre-sale record.


IMAX and release

Despite the fact that
IMAX IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme F ...
screenings are usually planned and booked months in advance by the film's movie distributors, Regal Entertainment Group, America's largest cinema chain, stated on September 30, that they would screen IMAX versions of the film at their cinemas. Regal stated that they are planning on making 25 of their IMAX locations available for the screening of the film when it opened to the public on October 28. Dick Westerling, head of marketing and advertising for Regal, stated that the film was selected due to its strong ticket sales.
IMAX Corporation IMAX Corporation is a Canadian theatre company which designs and manufactures IMAX cameras and projection systems as well as performing film development, production, post-production and distribution to IMAX-affiliated theatres worldwide. Founde ...
and Sony stated that the film will open in digital IMAX theaters and that the limited IMAX release will be played domestically during "evening show times" in 96 IMAX digital theaters, and additionally the movie will be played in 27 of the company's international digital locations. A key part of the IMAX DMR process includes re-mastering the soundtrack to take advantage of IMAX's 14,000 watt digital audio system. On August 11, it was widely announced, and later confirmed, that the film would be released to theaters in October 2009, though at the time no specific date was released or confirmed. When confirmed it was reported that the film was set be released worldwide on October 30, 2009. Later in August it was announced that the film's release date was rescheduled two days early for October 28. Sony stated that the film's release date was moved up by two days due to an 'overwhelming demand' for the film." On October 6, it was reported and confirmed by a Sony executive, that the film had been chosen to be one of the last of China's "20 annual foreign movie import slots". China only allows 20 major foreign films to be released in the country every year on a revenue-sharing basis. Chinese censors had reportedly approved the film before the countries weeklong holiday that started on October 1, clearing it in time for the global release date of October 28. Li Chow, manager of Sony Pictures Releasing International's stated that Sony will give the movie as wide a release as possible because of Jackson's popularity in China.


Controversies

In September 2009, AEG stated, based on the positive enthusiasm by fans for waiting in lines for days for tickets to the film, that they'd hoped that it was a sign that the public hadn't felt that they were exploiting Jackson after his death.
Tim Leiweke Timothy J. Leiweke (born April 21, 1957) is an American sports executive who is the chief executive officer of the Oak View Group. Leiweke was the former president and CEO of Maple Leaf Sports & Entertainment (MLSE) and former President and CEO of ...
, the president of AEG, stated that he hoped that the film would give fans some peace of mind that as a company, Jackson's 'legacy' and well-being was always a priority and the fact that people had thought otherwise had really "hurt" people at AEG. Leiweke said: Multiple members of Jackson's family had opposed the film since August 2009 and Jackson's nephews tried to go to court to stop negotiations between AEG Live and Sony.
Harvey Levin Harvey Robert Levin (born September 2, 1950) is an American television producer, legal analyst, celebrity reporter, and former lawyer. He is the founder of celebrity news website TMZ, and the former host of ''OBJECTified'', which aired on the Fo ...
(2009-10) TMZ Live October 2009.
TMZ.com TMZ is a tabloid news website owned by Fox Corporation. It made its debut on November 8, 2005, originally as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested AOL in 2009. On September 13, 20 ...
. Retrieved November 1, 2009
Jackson's older sister La Toya said she felt that Michael wouldn't have wanted the film to have been released because he wasn't giving his all into his performances. In October 2009, Jackson's father,
Joe Joe or JOE may refer to: Arts Film and television * ''Joe'' (1970 film), starring Peter Boyle * ''Joe'' (2013 film), starring Nicolas Cage * ''Joe'' (TV series), a British TV series airing from 1966 to 1971 * ''Joe'', a 2002 Canadian animated ...
, strongly insisted that the film "is mostly
body double In filmmaking, a double is a person who substitutes FOR another actor such that the person's face is not shown. There are various terms associated with a double based on the specific body part or ability they serve as a double for, such as stunt ...
s" and that "the media is going to tear this movie apart" because of it. TMZ also stated members of the Jackson family had felt that footage of "Jackson" in the film wasn't him but rather body double(s). However, Sony released a statement denying rumors that the film had rehearsal footage of Jackson body doubles, describing the story as "pure garbage". At the time of Jackson's death, and in its aftermath, multiple reports surfaced that AEG Live purposely tried to hide Jackson's health concerns during preparations for his proposed concerts. Concerns included Jackson's frail appearance due to lack of nutrition that had reportedly caused him to be unable to perform properly, causing AEG to use stand-ins during rehearsals. After Jackson's death, AEG stated that there was no truth to any of the rumors and that Jackson was in "really good shape.". On October 23, 2009, days before the film's release, fans of Jackson launched a protest campaign against the film entitled "This Is ''not'' It". The campaign's focus was to convince people that Jackson's health was neglected by AEG, among others, and that AEG was partly responsible for Jackson's death which they were now profiting from. The group started a website and created their own 'trailer' for the movie to showcase their point-of-view on the documentary. The protestors also inaccurately claimed that Jackson was 108 pounds ( 49 kg) at his death, contradicting Jackson's autopsy, which had stated that Jackson weighed 136 pounds (61 kg). Shortly after the protest became news, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the G ...
'' conducted a poll on their website asking users "What do you think of Michael Jackson's posthumous film Is This It?", 51.4% agreed with one of the two options: "I agree with the fans who are boycotting it — it's shameless profiteering".


Reception


Box office

In the United States, ''This Is It'' finished first at the box office in its opening weekend with $23.2 million at 3,481 theaters—with a per-theater average of $6,675 over the period of five days. This return was deemed "underperformed" by both Sony and film analysts' expectations—Sony's had originally expected the film to make an estimated $50 million, but after the film's "disappointing" three-day gross, due to some fans, mostly in North America, boycotting the film and issuing boycott propaganda in social networks and media, they lowered their expectations to $35 million, while analysts expected an estimated $30 million for the weekend. In the film's second weekend of wide release, it declined to 43.4%, making $13.2 million, placing it at second at the box office, behind ''
A Christmas Carol ''A Christmas Carol. In Prose. Being a Ghost Story of Christmas'', commonly known as ''A Christmas Carol'', is a novella by Charles Dickens, first published in London by Chapman & Hall in 1843 and illustrated by John Leech. ''A Christmas Ca ...
''. The film completed its theatrical run in North America on December 3, 2009. ''This Is It'' made its international debut in 110 territories on October 28–30, 2009. The film's revenue mainly consisted of international sales (72.4%). Throughout the film's international release, it performed strongly at the box office, despite some criticism from other fans in North America. On November 7, the film surpassed the $100 million mark at the foreign box office, reaching block-buster status. ''This Is It'', at the Australian box office grossed $8.7 million and $1.9 million (in Australian currency). ''This Is It'' debuted at first place at the United Kingdom box office, with the revenue of £4.9 million. In the film's second weekend of release, with the gross revenue of the previous week being down 52%, with £.4 million, it placed at second at the United Kingdom—having been outgrossed by ''A Christmas Carol'', which, similar to its second week at the North American box office, had been knocked to second place by the film. The film's international revenue was significantly contributed to within Japan—with $58.4 million, followed by the United Kingdom—with $16 million. With $261 million worldwide, ''This Is It'' became the highest-grossing documentary of all time.


Box office result


Critical response

The film received mostly positive reviews from film critics. Review aggregator
Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...
reports that 81% of 186 critics have given the film a positive review, with a
rating average A rating is an evaluation or assessment of something, in terms of quality, quantity, or some combination of both. Rating or ratings may also refer to: Business and economics * Credit rating, estimating the credit worthiness of an individual, ...
of 7.13/10. The site's general consensus is that "While it may not be the definitive concert film (or the insightful backstage look) some will hope for, ''Michael Jackson's This Is It'' packs more than enough entertainment value to live up to its ambitious title."
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc D ...
, which assigns a normalized rating out of 100 to reviews from film critics, has a rating score of 67 based on 32 reviews.
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
of the ''
Chicago Sun Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the '' Chicago ...
'' described the film as being an "extraordinary documentary", and stated that the film was "nothing at all like what" he was expecting to see. Ebert dismissed reports that Jackson was in poor health and was underperforming, stating that the film didn't show a "sick and drugged man forcing himself through grueling rehearsals, but a spirit embodied by music" and referred to Jackson's rehearsal performance(s) as having been "something else". Kirk Honeycutt of ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly large ...
'' praised the film for being "strange yet strangely beguiling" for capturing Jackson in "feverish grips of pure creativity" and stated that while the film presents that audience with a screen filled with everyone ranging from "performers, musicians, choreographers, crew members, craftsmen", he took notice that the film had primarily focused on Jackson. Honeycutt perceived based on what he'd seen from the behind-the-scenes look of rehearsals that he understood what it takes to "attain such dizzying heights in entertainment" and that he understood why Jackson "chose to stay away" from performing "for a decade" and, based on what he saw from footage from rehearsals that it "looks like the world has missed one helluva concert". Honeycutt cited that the only thing that frustrated him more than knowing the "tragedy" that prevented the concert from happening was "not knowing what you're looking at" and commented that the film did not feel like a complete concert film because it had a grip on the audience, stating: "Where are Jackson and his conspirators at any given moment in the creative process? The film tries to be a concert film without having the actual footage. So when everything comes to a halt, audiences get thrown." Peter Travers, of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its cov ...
'' described watching Jackson's "struggle" as being "illuminating, unnerving and unforgettable" and felt that the film was a great "transcendent tribute" to Jackson because it didn't have, nor need, a "safety net". Joshua Rothkopf of ''
Time Out New York ''Time Out'' is a global magazine published by Time Out Group. ''Time Out'' started as a London-only publication in 1968 and has expanded its editorial recommendations to 328 cities in 58 countries worldwide. In 2012, the London edition becam ...
'' referred to being a "must-see danceumentary". Rothkopf described Jackson as "obviously" having been "shooting for the moon right before his death" based on what he could tell from the "stunning bits of concert spectacle" of "phalanxes of computer-generated dancers, tempo changes on a dime, a bombshell of a blond guitarist who plays Eddie Van Halen's "Beat It" solo flawlessly". Rothkopf stated that: "But the true value of this raw rehearsal footage is its emphasis, less known, on MJ's laserlike attention to detail, as he works for his band and troupe up to speed. A firm floor manager himself, he's often exposed—and probably wouldn't have approved of this film. (One on one, ''High School Musical''s Kenny Ortega, meanwhile, treats him with kid gloves: "I agree, Michael.") But to see him sweetly lose himself in "Human Nature" ("I like living this way...") is to feel a creature of the stage finally returned home, and possibly on the cusp of redemption." Peter Paras, of ''E! Online'' felt that watching Jackson and his performances in a positive aspect is the "genius and the sadness of the entire film". He did note that Jackson's performance of "Earth Song", which consists of using Jackson's voiceover to emphasize his environmental concerns while a bulldozer threatens to eat him, was well-intentioned—because it brought attention to environmental concerns—but felt it was a little over the top. Paras felt the film showed an "exacting and refreshingly funny side of Jackson to be revealed" and "had Jackson lived, we never would have seen those moments" and felt the film was a proper way to "finally say goodbye" to Jackson. Marjorie Baumgarten of ''
Austin Chronicle ''The Austin Chronicle'' is an alternative weekly newspaper published every Thursday in Austin, Texas, United States. The paper is distributed through free news-stands, often at local eateries or coffee houses frequented by its targeted demogr ...
'' referred to the film as being "neither a true concert film nor a strict behind-the-scenes documentary, This Is It is, like Jackson himself, a real hybrid" and felt that while the film's "made up of lots of grainy footage, which Ortega has edited together seamlessly" it will also "provide a fitting farewell". Baumgarten noted that "the finished film is a fairly complete concert run-through with each song edited" and that while the film will easily show that it was made for a profit, that, the audience will see a "film to be a fitting elegy." Joe Morgenstern, of ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', felt the film was "expertly packaged—brilliantly packaged", and noted that the film "quite convincingly" had emphasized that Jackson had enough energy to perform, even with his "wraith-thin body". Ann Powers, of ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' said that while the film offers only a few such "insights into Jackson's artistic process, though enough surface to make this a useful document, as well as a beautiful one" that the film is "a piece with Jackson's body of work: dazzling and strange, blurring the line between fantasy and reality". She described Ortega's editing to make the film feel like a real concert film as being "almost too good to believe". Powers praised the film for showing "intimate views" of Jackson, like his "vulnerable moments" during performances and felt the film was made "to honor not just the memory of Jackson but the hard work of a big cast and crew that never made it to opening night", which she felt mostly is a tribute to the "power of Jackson's body and voice". Powers stated she'd felt the film was such "a tragic teaser for the shows that might have been, 'This Is It' hurts. If Jackson had been able to perform as he frequently does during these scenes, he would have accomplished the comeback for which he was so hungry." She noted that Jackson's "total lack of engagement with the cameras adds to the unreal mood" because he was always performing—"but for the imagined masses, not for the filmgoer" and that the film doesn't "entirely acknowledge that reality, and that's a little odd". Lou Lumenick, of the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' strongly criticized both the film and Jackson's performances. Lumenick criticism of Jackson's performances was he felt Jackson moves "stiffly and lethargically" and that it was "clear" that Jackson was
lip-synching Lip sync or lip synch (pronounced , the same as the word ''sink'', short for lip synchronization) is a technical term for matching a speaking or singing person's lip movements with sung or spoken vocals. Audio for lip syncing is generated thr ...
while performing 'Thriller'. He felt Jackson's performance of 'Smooth Criminal' looked "incongruous, to say the least" and that "the hokey environmental visuals accompanying 'Earth Song' are even worse", and cited ''Beat It'' as being the movie's "only half-decent number". Lumenick said that he was certain that a "perfectionist" like Jackson wouldn't want to have been remembered by a "shoddy piece of exploitation". David Edwards, of ''
Daily Mirror The ''Daily Mirror'' is a British national daily tabloid. Founded in 1903, it is owned by parent company Reach plc. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply ''The Mirror''. It had an average daily print ...
'', stated that while he felt that the film is a "success" he overall disliked the film, having felt that "as an exercise in wringing every last penny from Jackson's legacy" the film "most certainly isn't it" a tribute. Alex Fletcher, of
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes ...
described the film as having been an "essential viewing" and praised the film for showing "the real Michael Jackson"—which consisted of "difficult, odd, kind, obsessive and funny". He cited Jackson's best performances as "Thriller" and "Billie Jean" and the "worst material", "Earth Song". However, Fletcher did feel that, while based on the rehearsal footage, Jackson "falls short of his groundbreaking 'Dangerous' and 'Bad' world tours", he noted that Jackson's age and thinness was mostly likely a factor in his performances and described Jackson as having more "star quality and charisma than a million Simon Cowell factory-line production pop singers".


Home media

''This Is It'' was released on
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
and
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of stori ...
in North America on January 26, 2010. It sold over 1.5 million units in the U.S. alone within its first week of release, setting a new record for the first week sales of a music DVD. By the end of 2010, in the US alone, DVD sales stood at 2.8 million, with gross earnings of $45 million. The film was released on the same day in Japan, also breaking records, with $18 million in sales on the title's first day of release—$11.3 million in
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
and $6.7 million in Blu-ray—breaking ''
Ponyo is a 2008 Japanese animated fantasy film written and directed by Hayao Miyazaki, animated by Studio Ghibli for the Nippon Television Network, Dentsu, Hakuhodo DY Media Partners, Buena Vista Home Entertainment, Mitsubishi, and distributed by ...
''s record of $6.2 million. In Ireland, the DVD became the joint-third best-selling music "record" in terms of units, going five-times Platinum by the end of 2010.


Certifications


References


External links

* * * * {{Kenny Ortega 2009 films American documentary films Columbia Pictures films Concert films Films directed by Kenny Ortega Michael Jackson video albums Sony Music Michael Jackson live albums 2009 live albums Documentary films about Michael Jackson 2000s English-language films 2000s American films