Miami Ad School is a

private Private or privates may refer to: Music * " In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorde ...

for-profit portfolio school headquartered in

Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

. The school was founded by Ron and Pippa Seichrist in 1993 in

Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...

.''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'', Volume 41, Issues 27-35, page 144, 2000. It has locations in four U.S. cities and affiliate schools in eight other countries.Huber William Hurt, Harriett-Jeanne Hurt, Christian E. Burckel, ''The College Blue Book - Volume 4,'' 2004.

Foundation and programs

Miami Ad School was founded in 1993 by Ron Seichrist, a former

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

, and his wife, Pippa, also a former creative director. Miami Ad School's four US locations are accredited by the

Council on Occupational Education The Council on Occupational Education (COE) is a national accrediting agency of higher education institutions recognized by the U.S. Department of Education. COE was created in 1971 as part of the Southern Association of Colleges and Schools. The ...

, having initially been a candidate for accreditation in 1994, and received accreditation in 1995. It has since been described as among "the most prestigious institutions of higher education" in the field of design. Among its programs, the school offers three-month Boot Camps for Strategic Planning and Social Media. According to industry journal ''

'': "The facility operates in many ways like a traditional agency, in that students direct spots, write advertising copy, and learn to manage budgets." In May 2012, the school also launched its professional training workshops to provide instruction on recent trends for advertising industry professionals. The program was launched in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

, New York.

Notable campaigns

In 2013, Miami Ad School students in the school's San Francisco campus created an ad campaign for

The Trevor Project The Trevor Project is an American nonprofit organization founded in 1998. Focused on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) youth, they offer a toll-free telephone number wher ...

, highlighting the danger of the bullying of

LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is a ...

youth leading to suicide. Also in 2013, Miami Ad School students in New York developed "a fictional promotion for the

New York Public Library The New York Public Library (NYPL) is a public library system in New York City. With nearly 53 million items and 92 locations, the New York Public Library is the second largest public library in the United States (behind the Library of Congress ...

that would leverage public transportation," allowing commuters to temporarily download excerpts from best-selling books. The proposal drew some interest from local libraries, and a similar promotion was eventually launched in train stations in Philadelphia. In a similar campaign in 2014, "Miami Ad School students teamed up with Pandora to create the "Underground Stations" campaign highlighting subway musicians." In 2011, students developed a marketing campaign for a

Russian Russian(s) refers to anything related to Russia, including: *Russians (, ''russkiye''), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries *Rossiyane (), Russian language term for all citizens and peo ...

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...

brand involving a virtual " Russian roulette," where four participants would provide their

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

login details, with the "loser" having his Facebook account permanently deleted, and the "winners" being entered in a sweepstakes to win a trip to Russia. In 2007, the school advertised its own programs by creating a magazine ad containing perforated

trading cards A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other ...

representing famous advertising industry people, and in 2010 it did so by creating its own

bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to large car ...

brand, named "Smudge Slobber" after the founder's dog.Margo Berman, ''The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy,'' 2012, Chapter 8.

Locations

United States

Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

New York City, New York New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

International

Berlin, Germany Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constituent ...

Buenos Aires, Argentina Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...

Madrid, Spain Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

Mexico City, Mexico Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of Mex ...

Mumbai, India Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...

Punta Cana, Dominican Republic Punta Cana is a resort town in the easternmost region of the Dominican Republic. It is part of the Veron–Punta Cana municipal district, in the Higüey municipality of La Altagracia Province. According to the 2010 census, this district had a p ...

Rio de Janeiro, Brazil Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

Sao Paulo, Brazil SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Saco Transportation Center (station code SAO), a train station in Saco, Maine, U.S. ...

Sydney, Australia Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...

Toronto, Ontario Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

, Canada *

Colombo, Sri Lanka Colombo ( ; si, කොළඹ, translit=Koḷam̆ba, ; ta, கொழும்பு, translit=Koḻumpu, ) is the executive and judicial capital and largest city of Sri Lanka by population. According to the Brookings Institution, Colombo met ...

References

External links

Official website
{{authority control Educational institutions established in 1993 Private universities and colleges in Florida Universities and colleges accredited by the Council on Occupational Education Universities and colleges in Miami-Dade County, Florida Education in Miami Graphic design schools in the United States 1993 establishments in Florida