A merchant's mark is an

emblem An emblem is an abstract or representational pictorial image that represents a concept, like a moral truth, or an allegory, or a person, like a king or saint. Emblems vs. symbols Although the words ''emblem'' and '' symbol'' are often use ...

or device adopted by a merchant, and placed on goods or products sold by him in order to keep track of them, or as a sign of authentication. It may also be used as a mark of identity in other contexts.

History

Ancient use

Merchants' marks are as old as the sealings of the third millennium BCE found in

Sumer Sumer () is the earliest known civilization in the historical region of southern Mesopotamia (south-central Iraq), emerging during the Chalcolithic and early Bronze Ages between the sixth and fifth millennium BC. It is one of the cradles of c ...

that originated in the

Indus Valley The Indus ( ) is a transboundary river of Asia and a trans-Himalayan river of South and Central Asia. The river rises in mountain springs northeast of Mount Kailash in Western Tibet, flows northwest through the disputed region of Kashmir, ...

. Impressions of cloth, strings and other packing material on the reverse of tags with seal impressions indicate that the Harappan seals were used to control economic administration and trade.

Amphora An amphora (; grc, ἀμφορεύς, ''amphoreús''; English plural: amphorae or amphoras) is a type of container with a pointed bottom and characteristic shape and size which fit tightly (and therefore safely) against each other in storag ...

e from the

Roman Empire The Roman Empire ( la, Imperium Romanum ; grc-gre, Βασιλεία τῶν Ῥωμαίων, Basileía tôn Rhōmaíōn) was the post-Republican period of ancient Rome. As a polity, it included large territorial holdings around the Mediterr ...

can sometimes be traced to their sources from the inscriptions on their handles. Commercial inscriptions in

Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...

, known as tituli picti, appear on Roman containers used for

trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...

Middle ages and early modern period

Symbol A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different conc ...

ic merchants' marks continued to be used by

artisan An artisan (from french: artisan, it, artigiano) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art ...

s and

townspeople The bourgeoisie ( , ) is a social class, equivalent to the middle or upper middle class. They are distinguished from, and traditionally contrasted with, the proletariat by their affluence, and their great cultural and financial capital. T ...

of the

medieval In the history of Europe, the Middle Ages or medieval period lasted approximately from the late 5th to the late 15th centuries, similar to the Post-classical, post-classical period of World history (field), global history. It began with t ...

and early modern eras to identify themselves and authenticate their goods. These distinctive and easily recognizable marks often appeared in their

seals Seals may refer to: * Pinniped, a diverse group of semi-aquatic marine mammals, many of which are commonly called seals, particularly: ** Earless seal, or "true seal" ** Fur seal * Seal (emblem), a device to impress an emblem, used as a means of a ...

on documents and on products made for sale. They are often found on

headstone A headstone, tombstone, or gravestone is a stele or marker, usually stone, that is placed over a grave. It is traditional for burials in the Christian, Jewish, and Muslim religions, among others. In most cases, it has the deceased's name, da ...

s and in works of

stained glass Stained glass is coloured glass as a material or works created from it. Throughout its thousand-year history, the term has been applied almost exclusively to the windows of churches and other significant religious buildings. Although tradition ...

, brass, and stone, serving in place of

heraldic Heraldry is a discipline relating to the design, display and study of armorial bearings (known as armory), as well as related disciplines, such as vexillology, together with the study of ceremony, rank and pedigree. Armory, the best-known branc ...

imagery, which could not be used by the

middle class The middle class refers to a class of people in the middle of a social hierarchy, often defined by occupation, income, education, or social status. The term has historically been associated with modernity, capitalism and political debate. Commo ...

es. They were the precursors of

hallmark A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term ''hallmark'' can al ...

printer's mark A printer's mark, device, emblem or insignia is a symbol that was used as a trademark by early printers starting in the 15th century. The first printer's mark is found in the 1457 Mainz Psalter by Johann Fust and Peter Schöffer. One of the mos ...

s, and

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

Legal requirements and superstitions

To manage the risks of piracy or shipwreck, merchants often consigned a cargo to several vessels or caravans; a mark on a bale established legal ownership and avoided confusion. Early travellers, voyagers and merchants displayed their merchant's marks as well to ward off evil. Adventurous travellers and sailors ascribed the terrors and perils of their life to the wrath of the

Devil A devil is the personification of evil as it is conceived in various cultures and religious traditions. It is seen as the objectification of a hostile and destructive force. Jeffrey Burton Russell states that the different conceptions of t ...

. To counter these dangers merchants employed all sorts of religious and magical means to place their caravans, ships and merchandise under the protection of God and His Saints. One such symbol combined the mystical "Sign of Four" with the merchant's name or initials. The "Sign of Four" was an outgrowth of an ancient symbol adopted by the Romans and by Christianity,

Chi Rho The Chi Rho (☧, English pronunciation ; also known as ''chrismon'') is one of the earliest forms of Christogram, formed by superimposing the first two (capital) letters— chi and rho (ΧΡ)—of the Greek word ( Christos) in such a way t ...

(XP), standing for the first two letters of Christus in Greek letters; this was simplified to a reversed "4" in Medieval times. The evolution of this symbol is shown in M. J. Shah's article. The "Sign of Four" is called the "Staff of Mercury" (

Caduceus The caduceus (☤; ; la, cādūceus, from grc-gre, κηρύκειον "herald's wand, or staff") is the staff carried by Hermes in Greek mythology and consequently by Hermes Trismegistus in Greco-Egyptian mythology. The same staff was also ...

) in German and Scandinavian literature on house marks. The

joint stock company A joint-stock company is a business entity in which shares of the company's stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their shares (certificates of ownership). Shareholders are ...

or limited liability company was another way to reduce a merchant's risks of loss of ships and merchandise from dangerous voyages and travel. By

royal charter A royal charter is a formal grant issued by a monarch under royal prerogative as letters patent. Historically, they have been used to promulgate public laws, the most famous example being the English Magna Carta (great charter) of 1215, bu ...

a monopoly was assured and a merchant's personal liability was limited to the amount of his own investment. If a voyage succeeded the gains accrued to all of the investors in proportion to their invested capital shares. Modern institutions, corporations and trademarks, find some of their origins in these symbolic and legal devices for limiting physical and pecuniary

risks In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environme ...

East India Company

When the

East India Company The East India Company (EIC) was an English, and later British, joint-stock company founded in 1600 and dissolved in 1874. It was formed to trade in the Indian Ocean region, initially with the East Indies (the Indian subcontinent and Southea ...

was chartered by

Elizabeth I Elizabeth I (7 September 153324 March 1603) was Queen of England and Ireland from 17 November 1558 until her death in 1603. Elizabeth was the last of the five House of Tudor monarchs and is sometimes referred to as the "Virgin Queen". El ...

, Queen of England in 1600 it was still customary for each merchant or Company of Merchant Adventurers to have a distinguishing mark which included the "Sign of Four" and served as a trademark. The East India Company's mark was made up from a '+', a '4' and the initials EIC. This mark forms the central emblem displayed on the

Scinde Dawk Scinde Dawk was a postal system of runners that served the Indus Valley of Sindh, an area of present-day Pakistan. The term also refers to the first adhesive postage stamps in Asia, the forerunners of the adhesive stamps used throughout India, ...

postage stamps. Also, it was a central motif of the East India Company's coinage.East India Company coin 1791, half pice, as illustrated.

History

Ancient use

Middle ages and early modern period

Legal requirements and superstitions

East India Company

See also

References

Further reading