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Melville Bell Grosvenor (November 26, 1901 – April 22, 1982) was the president of the
National Geographic Society The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest non-profit scientific and educational organizations in the world. Founded in 1888, its interests include geography, archaeology, ...
and editor of '' The National Geographic Magazine'' from 1957 to 1967. He was the grandson of telephone inventor
Alexander Graham Bell Alexander Graham Bell (, born Alexander Bell; March 3, 1847 – August 2, 1922) was a Scottish-born inventor, scientist and engineer who is credited with patenting the first practical telephone. He also co-founded the American Telephone and T ...
. A photography enthusiast, he increased the size of printed photographs in the magazine, and initiated the practice, that continues to this day, of opening articles with a two-page photo feature. He reduced the name of the publication from ''The National Geographic Magazine'' to ''National Geographic''. Under Grosvenor's tenure, ''National Geographic'' also began to branch out from land expeditions to cover investigations into space and the deep sea. Grosvenor expanded the scope of the society's operations, branching into the production of documentaries bearing the National Geographic name, which began airing on television. Four of these were produced per year. Among the features produced during Grosvenor's presidency were documentaries covering the first American expedition to
Mount Everest Mount Everest (; Tibetan: ''Chomolungma'' ; ) is Earth's highest mountain above sea level, located in the Mahalangur Himal sub-range of the Himalayas. The China–Nepal border runs across its summit point. Its elevation (snow hei ...
and
Jacques Cousteau Jacques-Yves Cousteau, (, also , ; 11 June 191025 June 1997) was a French naval officer, oceanographer, filmmaker and author. He co-invented the first successful Aqua-Lung, open-circuit SCUBA ( self-contained underwater breathing apparatus). T ...
's underwater exploits.


Early life

Grosvenor was born in Washington, D.C., on November 26, 1901. His parents were
Gilbert Hovey Grosvenor Gilbert Hovey Grosvenor (; October 28, 1875 – February 4, 1966), father of photojournalism, was the first full-time editor of the '' National Geographic'' magazine (1899–1954). Grosvenor is credited with having built the magazine into the ico ...
, the first editor of ''The National Geographic Magazine'', and Elsie May (
née A birth name is the name of a person given upon birth. The term may be applied to the surname, the given name, or the entire name. Where births are required to be officially registered, the entire name entered onto a birth certificate or birth re ...
Bell) Grosvenor, the daughter of
Alexander Graham Bell Alexander Graham Bell (, born Alexander Bell; March 3, 1847 – August 2, 1922) was a Scottish-born inventor, scientist and engineer who is credited with patenting the first practical telephone. He also co-founded the American Telephone and T ...
. The year following his birth, he was present at the laying of the cornerstone of the National Geographic Society's first building, Hubbard Hall, while in his grandfather's arms. In 1919, Grosvenor enrolled in the U.S. Naval Academy. On June 8, 1923, he graduated from the Academy with the Class of 1923, which included his lifelong friend, Admiral Arleigh Burke.


Career

After his graduation from the Naval Academy in 1923, Grosvenor was commissioned an
ensign An ensign is the national flag flown on a vessel to indicate nationality. The ensign is the largest flag, generally flown at the stern (rear) of the ship while in port. The naval ensign (also known as war ensign), used on warships, may be diffe ...
in the
United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
. In 1924, Grosvenor resigned from the Navy and joined the staff of the National Geographic Society as a picture editor. Grosvenor is credited with taking the first color aerial photograph when he took a shot of the Statue of Liberty by circling the monument in a Navy Airship ZM C2. The photograph was published in the September 1930 issue, leading the Society to adopt the Finlay process, then the newest method for producing color photographs. He also took early aerial color photographs of Washington, D.C., which appeared in the magazine.


Accomplishments

After he became President of the Society and Editor of ''The National Geographic Magazine'' in 1957, Melville Grosvenor initiated major changes which are credited with resuscitating the organization and increasing membership from 2.1 million to 5.5 million. He added or promoted new editorial staff including Wilbur Garrett and
Joseph Judge Joseph Judge (February 4, 1928—April 20, 1996) was a writer and editor for '' National Geographic'' magazine, retiring as Senior Associate Editor in 1990 after 25 years of service. Early life Judge was born in Washington, D.C. His parents we ...
, and photographers such as Thomas Nebbia and Bruce Dale. "Under his editorship, the magazine added full-color photographs to its black-white-yellow cover and installed new presses and equipment to enhance its high-quality color picture spreads," commented Robert McFadden about Melville Grosvenor in ''The New York Times''. "Dr. Grosvenor did not dramatically modify the magazine's traditional tone of gentlemanly detachment from the ugliness, misery and strife in the world." Grosvenor pushed the Society to create new products including television documentaries, books, globes, and its first ''Atlas of the World'', and published articles on exotic African, Asian and South American locations; wildlife, insects, and other natural splendors and anthropological studies on primitive tribal societies. He also commissioned articles on space, polar and undersea research and other subjects. Grosvenor sharply increased grants for research and exploration. The Society gave one of the first grants to oceanographer
Jacques-Yves Cousteau Jacques-Yves Cousteau, (, also , ; 11 June 191025 June 1997) was a French naval officer, oceanographer, filmmaker and author. He co-invented the first successful Aqua-Lung, open-circuit SCUBA ( self-contained underwater breathing apparatus). T ...
, and supported anthropologists Louis S.B. and
Mary Leakey Mary Douglas Leakey, FBA (née Nicol, 6 February 1913 – 9 December 1996) was a British paleoanthropologist who discovered the first fossilised ''Proconsul'' skull, an extinct ape which is now believed to be ancestral to humans. She also disc ...
, primatologist
Jane Goodall Dame Jane Morris Goodall (; born Valerie Jane Morris-Goodall on 3 April 1934), formerly Baroness Jane van Lawick-Goodall, is an English primatologist and anthropologist. Seen as the world's foremost expert on chimpanzees, Goodall is best kn ...
, and other modern pioneers. Grosvenor also campaigned to save the
California redwood ''Sequoia sempervirens'' ()''Sunset Western Garden Book,'' 1995:606–607 is the sole living species of the genus '' Sequoia'' in the cypress family Cupressaceae (formerly treated in Taxodiaceae). Common names include coast redwood, coastal ...
s before conservation became a popular cause. Grosvenor oversaw construction of the Society's new headquarters in Washington in 1963, dedicated by President
Lyndon B. Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. He had previously served as the 37th vice ...
.


Personal life

Shortly after he received his commission in the Navy, he married Helen North Rowland (1902–1985) of Washington, D.C. in 1924. Together, they were the parents of: * Helen Rowland Grosvenor (1925–1988), who was engaged to Robert Barry Dunigan in 1944. In 1947, she was engaged to Robert Clement Watson, Jr. * Alexander Graham Bell Grosvenor (1927–1978), a naval officer Captain who was married to Marcia Braman (1930–2002). *
Gilbert Melville Grosvenor Gilbert Melville Grosvenor (born May 5, 1931) is the former president and chairman of the National Geographic Society, who previously served as the editor of ''National Geographic'' magazine.Lanken, Dane. "The bee in Grosvenor's bonnet", ''Canadia ...
(born 1931), who was editor of ''National Geographic'' from 1970 to 1980 before becoming president of the National Geographic Society, which he served until 1996. He was married to Mary Helen Wiley Jarman in 1979. Grosvenor's second wife, Anne Elizabeth Revis, whom he married in 1950, was a longtime photographer for ''National Geographic''. Together, they were the parents of: * Edwin S. Grosvenor (born September 17, 1951), who is the President and Editor-in-Chief of
American Heritage Magazine ''American Heritage'' is a magazine dedicated to covering the history of the United States for a mainstream readership. Until 2007, the magazine was published by Forbes.
. * Sara Grosvenor, president of The Alexander and Mabel Bell Legacy Foundation. Grosvenor died on April 22, 1982, at his winter home in Miami.


References


Further reading

* McDowell, Bart, "Melville Bell Grosvenor, a Decade of Innovation, a Lifetime of Service". ''National Geographic'', August 1982, pp. 270–278 * McFadden, Robert D., "Melville B. Grosvenor Dies at 80-Led National Geographic Society,
''The New York Times'', April 24, 1982
* Poole, Robert M. ''Explorers House: National Geographic and the World it Made''. New York: Penguin, 2004. {{DEFAULTSORT:Grosvenor, Melville Bell 1901 births 1982 deaths National Geographic Society American magazine editors Alexander Graham Bell Gardiner family George Washington University trustees 20th-century American writers