Maynards was a British

confectionery Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...

manufacturer best known for manufacturing

wine gum Wine gums (or winegums) are chewy, firm pastille-type sweets similar to gumdrops without the sugar coating, originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and colourings. Wine g ...

s. It was acquired by

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...

in the 1990s, which in turn was acquired by

Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

(originally

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

) in 2010. In 2016, the brand was joined with

Bassett's George Bassett & Co., known simply as Bassett's, was a British confectionery company and is now used as a brand of Cadbury, owned by Mondelēz International. The company was founded in Sheffield by George Bassett in 1842. Perhaps the company's b ...

to create

Maynards Bassetts Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 20 ...

History

Charles Riley Maynard and his brother Tom started manufacturing sweets in 1880 in their kitchen in

Stamford Hill Stamford Hill is an area in Inner London, England, about 5.5 miles north-east of Charing Cross. The neighbourhood is a sub-district of Hackney, the major component of the London Borough of Hackney, and is known for its Hasidic community, the l ...

in Hackney,

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling their products. In 1896 the brothers formed the Maynards sweet company. Maynards Harringay Entrance

Ten years later, in 1906, the expanding concern moved a mile or so to a new factory in Vale Road,

Harringay Harringay (pronounced ) is a district of north London, England, within the London Borough of Haringey. It is centred on the section of Green Lanes running between the New River, where it crosses Green Lanes by Finsbury Park, and Duckett's ...

. The new factory site, below an embankment of the New River, permitted clean

Hertfordshire Hertfordshire ( or ; often abbreviated Herts) is one of the home counties in southern England. It borders Bedfordshire and Cambridgeshire to the north, Essex to the east, Greater London to the south, and Buckinghamshire to the west. For govern ...

spring water to be used in production, whilst the proximity of the

Lee Navigation The Lee Navigation is a canalised river incorporating the River Lea (also called the River Lee along the sections that are navigable). It flows from Hertford Castle Weir to the River Thames at Bow Creek; its first lock is Hertford Lock and its ...

and numerous railways facilitated the easy, cheap shipping of the required coal, sugar, and

gelatin Gelatin or gelatine (from la, gelatus meaning "stiff" or "frozen") is a translucent, colorless, flavorless food ingredient, commonly derived from collagen taken from animal body parts. It is brittle when dry and rubbery when moist. It may also ...

. London itself provided a ready market of some ten million people, and the world's largest commercial port was within five miles. Maynards Harringay Factory

Around the turn of the century, Charles Gordon, heir to the confectionery firm, suggested to his father that they diversify into making "wine gums", an idea that outraged Charles senior, a strictly

teetotal Teetotalism is the practice or promotion of total personal abstinence from the psychoactive drug alcohol, specifically in alcoholic drinks. A person who practices (and possibly advocates) teetotalism is called a teetotaler or teetotaller, or is ...

Methodist Methodism, also called the Methodist movement, is a group of historically related denominations of Protestant Christianity whose origins, doctrine and practice derive from the life and teachings of John Wesley. George Whitefield and John's b ...

. Nevertheless, Charles Riley gradually came round to the idea when his son persuaded him that the projected new sweets would not contain alcohol. Maynards

Wine Gums Wine gums (or winegums) are chewy, firm pastille-type sweets similar to gumdrops without the sugar coating, originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and colourings. Wine ...

were introduced in 1909. The works grew consistently to become a four-figure employer in the Harringay area. As Maynards grew, it expanded its manufacturing operations to other locations. These included a toffee factory in

Ouseburn The Ouseburn is a small river in Newcastle upon Tyne, England that flows through the city of Newcastle upon Tyne into the River Tyne. It gives its name to the Ouseburn Valley and the Ouseburn electoral ward for Newcastle City Council elections ...

Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England *Newcastle-under-Lyme, a town in Staffordshire, England *Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...

. The brothers' roots in sweet shop retailing were instrumental in the growth of retail operations to 140 shops. These were disposed of by sale in 1985. In 1990, Maynards merged with the Tottenham liquorice mill

, and Trebor. In 1988, following the acquisition of the company by

, the London factory closed and Maynards Wine Gums and associated sweet manufacture was continued at a

Sheffield Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...

premises that had come on-stream in 1991. By 2002 worldwide sales of Maynards Wine Gums were forty million pounds sterling per annum. The Harringay premises is now a warehouse for The Oriental Carpet Company. The Ousebur
toffee factory
is part of a multimillion-pound urban regeneration programme. Charles Riley Maynard was the grandfather of engineer Kenneth Maynard Wood, co-founder of kitchen appliance company Kenwood Ltd, manufacturer of the Kenwood Chef food mixer.

Products

''Excluding items that are licensed by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

and/or Nestle, such as Sour Patch Kids bar.'' Maynards-Wine-Gums

* Maynards

* Maynards Wine Pastilles * Maynards Wine Sours * Maynards

Sports Mixture Sports Mix is a confectionery product manufactured in the UK under the brand-name of Maynards Bassetts, which is itself part of the Cadbury UK brand now owned by Mondelēz International and was formerly produced by Lion Confectionery. Both Maynards ...

* Maynards Midget Gems * Maynards Wine Gums Light * Maynards

Swedish Berries 300px, A bag of Swedish Berries.Swedish berries are red berry-shaped soft chewy candies which are manufactured by the candy company Maynards. The name Swedish Berries is trademarked by Vanderlei Candy, a division of Cadbury Canada. Their ingredi ...

* Maynards Fuzzy Peaches * Maynards

Swedish Fish Swedish Fish is a fish-shaped, chewy candy originally developed by Swedish candy producer Malaco in the late 1950s for the U.S. market. They come in a variety of colors and flavors. Ingredients Swedish Fish contains: * Sugar * Invert suga ...

* Maynards Sour Cherry Blasters * Maynards Sour Watermelons * Maynards Sour Patch Kids * Maynards Ultra Sour Patch Kids * Maynards Sour Patch Kids Soda Popz (UK only) Sour-Patch-Kids

* Maynards Sour Chillers * Maynards Juicy Squirts Berry * Maynards Blush Berries * Maynards Blackberry Bushels * Maynards Orange Twists * Maynards Sour Grapes * Maynards Granny Smith * Maynards Gummy Bears * Maynards Fruit Mania

External links

Maynards Advert - Joose Loose aboot this Hoose!

Sources

*
Former Cadbury UK Maynards information page
(archived)

References

{{Mondelez Confectionery companies of the United Kingdom Harringay British companies established in 1896 Food and drink companies established in 1896 1896 establishments in England Cadbury brands Mondelez International brands