''Tyrese Gibson's Mayhem!'' is an
American three-issue
mini-series by
Tyrese Gibson
Tyrese Darnell Gibson (born December 30, 1978) is an American actor and singer. He released his self-titled debut album in 1998, which featured the single " Sweet Lady", peaking at number twelve on the U.S. ''Billboard'' Hot 100. His second ...
, Mike Le, Will Wilson, and
Tone Rodriguez. The series was published through
Image Comics and the first issue released on August 5, 2009. Of the series, Gibson stated that he was inspired to create the series after being a guest at a 2009
Comic-Con
A comic book convention or comic-con is an event with a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events hosted at co ...
.
Synopsis
The series follows Dante, a masked vigilante whose dark and mysterious past compels him to take back the city of Los Angeles from the criminal underworld. He is helped in this task by his assistant Malice as they go up against the crime lord Big X.
Reception
IGN
''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
gave it a rating of 4.9 out of 10, calling it "a very mediocre comic" and criticizing the artwork as "bland".
Marketing
Gibson's marketing for the series was criticized by its then marketing director
Percy Carey, over the usage of social media to promote the comic.
Carey resigned as the comic's marketing director over what he saw as "snake-oil tactics", as well as tweets concerning Brian Hibbs. Hibbs, a staff writer for
Comic Book Resources
''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic bookârelated news and discussion.
History
Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom Co ...
, was harassed by fans after posting several comments in a ComicsBeat post where he questioned the likelihood of the comic selling more than a few issues at any given comic book store.
Gibson had requested that fans demand that retailers order 400 copies and later asked his fans to call Hibbs and demand that he order the book for them.
Hibbs commented that while he did sell multiple copies of the comic, he viewed the tactic as "shotgun marketing" that would not establish future sales for either the store nor the ''Mayhem!'' series.
References
External links
*
{{Tyrese Gibson
2009 comics debuts