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Mavis Wilton (also Riley) is a
fictional character In fiction, a character (or speaker, in poetry) is a person or other being in a narrative (such as a novel, play, radio or television series, music, film, or video game). The character may be entirely fictional or based on a real-life person, ...
from the
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
ITV
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
''
Coronation Street ''Coronation Street'' is an English soap opera created by Granada Television and shown on ITV since 9 December 1960. The programme centres around a cobbled, terraced street in Weatherfield, a fictional town based on inner-city Salford. Ori ...
'', played by
Thelma Barlow Thelma Barlow (''née'' Pigott; born 19 June 1929) is an English television actress and writer, known for her roles as Mavis Wilton in the long-running ITV soap opera ''Coronation Street'' and as Dolly Bellfield in the BBC One sitcom '' din ...
. A long-running series regular, Mavis appeared in the show for 26 years from 1971 to 1997. Introduced for a one-off cameo appearance, she proved popular with producers and viewers and subsequently became a regular. Mavis was portrayed as moralising, repressed, and dithering, and often appeared in comic scenes with her boss
Rita Sullivan Rita Tanner (also Littlewood, Bates, Fairclough and Sullivan) is a fictional character from the British ITV soap opera ''Coronation Street''. Portrayed by veteran actress Barbara Knox, the character first appeared onscreen as "Rita Littlewood ...
( Barbara Knox) or her husband
Derek Wilton Derek Bernard Wilton is a fictional character from the British ITV soap opera ''Coronation Street'', portrayed by Peter Baldwin. He appeared in the show intermittently between 1976 and 1987, before becoming a regular from 1988 until the chara ...
( Peter Baldwin). She was generally well received by critics, described as a national institution and one of ''Coronation Street's'' best loved characters, an old-fashioned spinster. Barlow has been praised for her portrayal of Mavis, a character notably spoofed by impressionist
Les Dennis Leslie Dennis Heseltine (born 12 October 1953) is an English television presenter, actor, and comedian. He presented '' Family Fortunes'' from 1987 until 2002. Early life Dennis was born Leslie Dennis Heseltine on 12 October 1953 in the Liverpo ...
during the 1980s. Barlow decided to leave ''Coronation Street'' in 1997; her character left to run a guest house in
Cartmel Cartmel is a village in Cumbria, England, northwest of Grange-over-Sands close to the River Eea. The village takes its name from the Cartmel Peninsula, and was historically known as Kirkby in Cartmel. The village is the location of the 12t ...
following the death of her husband. Barlow has said that the producers of ''Coronation Street'' have repeatedly asked her to return as Mavis, but she has so far declined.


Storylines

Born in
Weatherfield Weatherfield is a fictional town based on Salford, Greater Manchester, Salford, Greater Manchester, which has been the setting for the British ITV (TV network), ITV soap opera ''Coronation Street'' since its inception in 1960. Much of Weather ...
, Mavis was brought up in
Grange-over-Sands Grange-over-Sands is a town and civil parish located on the north side of Morecambe Bay in Cumbria, England, a few miles south of the Lake District National Park. In the 2001 census the parish had a population of 4,042, increasing at the 2011 ...
where her parents, despite being teetotal, ran an off-licence. Mavis first appears in ''Coronation Street'' in 1971 at Emily Nugent ( Eileen Derbyshire) and
Ernest Bishop ''Coronation Street'' is a British soap opera first broadcast on 9 December 1960. The following is a list of characters that first appeared in 1967, by order of first appearance. Steve Tanner Stephen Edward "Steve" Tanner, played by Paul Maxwel ...
's ( Stephen Hancock) engagement party, as a friend/colleague of Emily's from the mail order warehouse and is invited to be a bridesmaid at the wedding. She is initially employed as a receptionist at the local vet and then as an assistant in the corner shop, but takes a job offered by Rita Littlewood ( Barbara Knox) at The Kabin newsagents, 14 Rosamund Street. Mavis and Rita are complete opposites – Rita sexy and self-assured, Mavis mouse-like and dowdy – but they get on well and become friends. Rita often despairs at Mavis's choices in life, particularly when it comes to men. Rita's dominance over Mavis seems like bullying to outsiders, but she is only thinking of Mavis's best interests. In 1973, Mavis starts dating the equally shy Jerry Booth ( Graham Haberfield), but it remains platonic. Jerry dies of a heart attack in 1975 before being able to express his romantic intentions. She meets salesman
Derek Wilton Derek Bernard Wilton is a fictional character from the British ITV soap opera ''Coronation Street'', portrayed by Peter Baldwin. He appeared in the show intermittently between 1976 and 1987, before becoming a regular from 1988 until the chara ...
( Peter Baldwin) the following year. They date, but the relationship is strained by Derek's interfering mother, who believes that Mavis is not good enough for her son. The relationship remains non-committal until 1983, when another man competes for Mavis's hand, the artistic Victor Pendlebury (Christopher Coll). Mavis is torn as she likes both but chooses Derek in the end. On their wedding day in 1984 Mavis has second thoughts about marrying Derek and jilts him at the altar. Her guilt turns to indignation when she learns that Derek – feeling the same way she does – did not attend the ceremony either. Derek goes on to an unhappy marriage with Angela Hawthorne ( Diane Fletcher), but in 1986 he begins wooing Mavis again, realizing he made a mistake when he let her go. Mavis eventually decides Derek is the man for her and the couple marry in November 1988. The other residents of Coronation Street consider Mavis and Derek something of a joke, but neither care as they are genuinely in love. They spend evenings reading aloud to each other and discussing the events of the day. They remain happy despite the occasional problem, but their happiness is cut short in 1997 when Derek dies suddenly of a heart attack after a road rage incident. Devastated, at his funeral Mavis chastises those who mocked her marriage over the years. Living in Weatherfield without Derek proves too difficult for Mavis. She surprises Rita when she suggests that they should move away and go into business together. They discuss the possibility of running a guest house in
Cartmel Cartmel is a village in Cumbria, England, northwest of Grange-over-Sands close to the River Eea. The village takes its name from the Cartmel Peninsula, and was historically known as Kirkby in Cartmel. The village is the location of the 12t ...
, a village in the
Lake District The Lake District, also known as the Lakes or Lakeland, is a mountainous region in North West England. A popular holiday destination, it is famous for its lakes, forests, and mountains (or '' fells''), and its associations with William Wordswor ...
. Rita considers it but both realize that a partnership would not work. Mavis goes without her, buying a guest house and leaving Weatherfield in October 1997. She and Rita bid each other an emotional farewell, ending a partnership of 25 years.


Creation and development


Characterisation

Mavis Riley's 1971 cameo appearance proved to be a hit with viewers, persuading the producers of ''Coronation Street'' to make her a regular character. It has been reported that Barlow based her portrayal of Mavis on a woman she had seen working in
Granada studios Old Granada Studios (known simply as Granada Studios and previously known as The Manchester Studios) is a television studio complex and events venue on Quay Street in Manchester with the facility to broadcast live and recorded television progra ...
(where ''Coronation Street'' is filmed) as well as "dozens of northern women she had seen battered into submission by worry". Discussing the woman who inspired Mavis's characterisation, Barlow said, "She had a strong core, but didn't show it. She was desperate to be liked but she didn't want to appear pushy." Discussing her character, Barlow described Mavis as a "soppy thing", adding "she had great integrity, and she was a very loyal person. She would stick by her morality. She was a mouse to begin with, and then she met er future husbandDerek and ... she learnt to be quite tough." In Daran Little's book ''The Coronation Street Story'' Mavis is described as a "very creative person". She often met men through her creative endeavours, but her status as a spinster often led to feelings of bitterness, and she resented that her friend Emily had married two men before she had married once. Her lack of male attention led Mavis to be labelled the "eternal virgin" of ''Coronation Street''. The serial's
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island country ...
broadcaster
TVNZ , type = Crown entity , industry = Broadcast television , num_locations = New Zealand , location = Auckland, New Zealand , area_served = Nationally (New Zealand) and some Pacific Island nations such as the Cook Islands, Fiji, and the Sol ...
described her as "flighty and romantic". The character has been discussed in a variety of publications. Hilary Kingsley in her book ''Soapbox'' discusses Mavis's reticent and moralistic personality as seen in her drinking habits: Mavis drinks fruit juices, but on special occasions sweet sherry: "two for Mavis is one too many" says Kingsley. In a 1983 issue of ''
New Statesman The ''New Statesman'' is a British political and cultural magazine published in London. Founded as a weekly review of politics and literature on 12 April 1913, it was at first connected with Sidney and Beatrice Webb and other leading members ...
'' magazine, Mavis is described as having a face that is "never quite sure of its own shape". The author describes the storyline featuring Mavis facing the prospect of a trial marriage or losing her boyfriend as an example of the "either-or situations" into which soap opera is "forever ensnaring its characters". An article in the ''
Evening Standard The ''Evening Standard'', formerly ''The Standard'' (1827–1904), also known as the ''London Evening Standard'', is a local free daily newspaper in London, England, published Monday to Friday in tabloid format. In October 2009, after b ...
'' said Mavis was "meek and mild" and "would not say boo to a budgie". In the same newspaper Mark Walton-Cook discusses Mavis's style, stating: "I keep picturing Corrie's Mavis Riley twittering and clutching at the high neck of a securely fastened polyester blouse with a tasteful cameo brooch". Mavis was frequently used to provide comic relief; she has been dubbed one of ''Coronation Street's'' comedy stars, well known for her catchphrase, "ooh, I don't really know". Susan Purdie writes that Mavis's storylines and persona often "hover between pathos and comedy". The critic David Meade agrees, noting that Mavis was "a permanent mourner-in-waiting". Sean-Day Lewis describes Mavis as "muddled and mousy", while Dennis Joseph Enright calls her a moralistic shop assistant who "no one takes very seriously". She was often spoofed by comedian
Les Dennis Leslie Dennis Heseltine (born 12 October 1953) is an English television presenter, actor, and comedian. He presented '' Family Fortunes'' from 1987 until 2002. Early life Dennis was born Leslie Dennis Heseltine on 12 October 1953 in the Liverpo ...
in the 1980s; the character featured along with Dustin Gee's impression of Vera Duckworth in a variety of sketch shows.


Comedy partnerships

The producers of the show decided to pair Mavis with Rita Fairclough ( Barbara Knox) by giving her a job in Rita's corner shop. Christine Geraghty has cited Mavis and Rita's friendship as an example of a soap opera portraying an important, stable, intimate female relationship: "Rita is Mavis's boss, but she is also one of her closest friends". A spinster for many years, Mavis resisted the advances of men, often too shy to allow dating to progress beyond the initial stages of courtship. Ian Randall comments that "Many a man has been smitten with Mavis Riley, but unfortunately she always seemed to attract the drippier of the male species". In 1976 a love interest was introduced for Mavis in the form of
Derek Wilton Derek Bernard Wilton is a fictional character from the British ITV soap opera ''Coronation Street'', portrayed by Peter Baldwin. He appeared in the show intermittently between 1976 and 1987, before becoming a regular from 1988 until the chara ...
( Peter Baldwin), but it was more than a decade before the couple finally married in 1988, after simultaneously jilting each other four years earlier. Barbara Knox, who plays Rita, said, "She aviswas quite a tough little character. You know, a lot of girls would have gone through with he wedding and she stuck to her guns and said 'No, no this isn't right.' Again, dithering and weepy, but she was tough enough to do it. That scene here Rita supports her decision to jilt Derekis reflective of the two of them. That was the essence of the friendship, they stuck up for each other and eregreat friends, all the way through." Richard Dyer perceives the Mavis and Derek characters to be as "shy physically" as one another, whereas Kathryn Hone, writing in ''The Sunday Times'', considers Derek "even more dithering than Mavis". Nevertheless the on-screen relationship between the couple progresses quickly, despite the interference of Derek's mother. Actors Thelma Barlow and Peter Baldwin had worked together before their casting as Derek and Mavis, and the two became close friends. Derek and Mavis have been described by ''
What's on TV ''What's on TV'' is a weekly television listings magazine published by Future PLC. Overview ''What's on TV'' is a weekly UK television magazine. It publishes features, TV listings, news and gossip from soap operas, as well as puzzles and compe ...
'' as "an old-fashioned pair who were made for each other", and were typically featured in comic storylines, such as one in 1995 that saw their
garden gnome Garden gnomes (german: links=no, Gartenzwerge, lit=garden dwarfs) are lawn ornament figurines of small humanoid creatures based on the mythological creature and diminutive spirit which occur in Renaissance magic and alchemy, known as gnomes. T ...
kidnapped and transported around the world; Derek and Mavis received pictures of the gnome in various exotic locations, sent to them with ransom notes. It transpired that the kidnapper was Derek's friend Norris Cole (
Malcolm Hebden Malcolm Hebden (born 21 December 1939) is an English former actor. He is known for portraying the role of Norris Cole in the ITV soap opera ''Coronation Street'' on and off between 1994 and 2020. Aged 81, he announced his retirement from act ...
). The '' Daily Record'' labelled this storyline one of "Coronation Street's Classic Comic Moments" in 2008. Marilyn J. Matelski cites Mavis and Derek Wilton as examples of clever naming, in that the serial had created a fitting image of the characters before viewers even saw them together.


Departure

Barlow decided to leave the role of Mavis in 1997, having played it for 26 years. It was reported that she had quit following the axing of Peter Baldwin, who played her screen husband
Derek Wilton Derek Bernard Wilton is a fictional character from the British ITV soap opera ''Coronation Street'', portrayed by Peter Baldwin. He appeared in the show intermittently between 1976 and 1987, before becoming a regular from 1988 until the chara ...
. At the time ''Coronation Street'' was undergoing off-screen changes following the introduction of a new executive producer, Brian Park, dubbed "the axeman" in the press after he culled many characters from the regular cast. The actress
Jean Alexander Jean Margaret Hodgkinson (11 October 1926 – 14 October 2016), known by the stage name Jean Alexander, was a British television actress. She was best known to television viewers for her long running role of Hilda Ogden in the soap opera ''Co ...
, who played the character of
Hilda Ogden Hilda Ogden (also Crabtree) is a fictional character from the British ITV soap opera ''Coronation Street'', one of the best-known of all the regular characters in the serial, whose name became synonymous with a classic hard-working Northern wor ...
in the serial, went to the press in protest at the news. She wrote: "Peter Baldwin and Thelma Barlow were a wonderfully funny couple, but they've killed off Derek and now Mavis is about to leave. Even all the humour has been taken out of scenes between Mavis and Rita." Park suggested that when he took over as head producer there was a general feeling among the programme-makers that "Derek and Mavis had had their day". Barlow has stated her belief that the producers killed off Derek as a result of her own desire to leave. She said: "It was sort of cruel, really; I mean, they could have killed Mavis off. It was a new director and a new producer, and they wanted to make a big news splash. It was very hard for Peter ho played Derek" The village of
Cartmel Cartmel is a village in Cumbria, England, northwest of Grange-over-Sands close to the River Eea. The village takes its name from the Cartmel Peninsula, and was historically known as Kirkby in Cartmel. The village is the location of the 12t ...
, near
Grange-over-Sands Grange-over-Sands is a town and civil parish located on the north side of Morecambe Bay in Cumbria, England, a few miles south of the Lake District National Park. In the 2001 census the parish had a population of 4,042, increasing at the 2011 ...
, enjoyed a boost in tourism attributed to the exposure given to it by Mavis's storyline. In 2002 producers asked Barlow to return as Mavis, but she was too busy. In 2006 Barlow claimed that she had again been asked to return to ''Coronation Street'', but had refused as she felt the storylines were not good enough for Mavis. Barlow stated in 2007 that she is unlikely to return, because she would be unable to cope with the accelerated production schedule of one more episode a week since her last appearance in 1997. Executive producer Kim Crowther said in 2009 that she would have liked Mavis to return to the serial.


Reception

Brian Meade of the ''
Daily Mirror The ''Daily Mirror'' is a British national daily tabloid. Founded in 1903, it is owned by parent company Reach plc. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply ''The Mirror''. It had an average daily print ...
'' has suggested that Mavis was a "national institution" who enriched the life of millions. In the Scottish newspaper '' The Herald'' Alison Kerr listed Mavis as one of the female characters that in her opinion have been "the real pivot" in the serial, "ever ready with a sympathetic word". An article in the ''
Huddersfield Daily Examiner The ''Huddersfield Daily Examiner'' is an English local daily evening newspaper covering news and sport from Huddersfield and its surrounding areas. History The first edition was published as a weekly, starting on 6 September 1851, as the '' ...
'' said that Mavis was one of ''Coronation Street's'' best-loved characters, describing her as timid and "clad in sensible cardigan and shoes". Jules Stenson writing in ''
The People The ''Sunday People'' is a British tabloid Sunday newspaper. It was founded as ''The People'' on 16 October 1881. At one point owned by Odhams Press, The ''People'' was acquired along with Odhams by the Mirror Group in 1961, along with the ' ...
'' said that Mavis was much like the previous character
Minnie Caldwell ''Coronation Street'' is a British television soap opera , soap opera/serial, initially produced by Granada Television. Created by screenwriter Tony Warren, ''Coronation Street'' first broadcast on ITV (TV network), ITV on 9 December 1960. The ...
(
Margot Bryant Kathleen Mary Margaret Bryant (8 March 1897 – 1 January 1988), known professionally as Margot Bryant, was an English stage, teleivison and actress best known for playing Minnie Caldwell in the soap opera ''Coronation Street'' from its in ...
): they were both "easily bullied" and, like Minnie, Mavis seemed to be "on the shelf for life" until her marriage to Derek. In Meade's opinion, Mavis gave a name to and represented a certain type of woman: "A 1940s spinster with a 1940s head who's looked 50 since birth. A ''Woman's Realm'' made flesh. And you have a name for her. She's a Mavis ... Mavis Riley was a masterpiece of observation". His opinion was shared by Gerlinde Frey-Vor and Julia Hallam, who consider Mavis to be a "model for a spinsterly type of woman". Brian Meade suggested that Barlow had "honed a comic gem until it cut into the national consciousness" in her characterisation of Mavis, likening her to other successful TV characters like
Basil Fawlty Basil Fawlty is the main character of the 1970s British sitcom ''Fawlty Towers'', played by John Cleese. The proprietor of the hotel Fawlty Towers, he is a cynical and misanthropic snob, desperate to belong to a higher social class. His attemp ...
, Del Boy Trotter and
Alf Garnett Alfred Edward "Alf" Garnett is a fictional character from the British sitcom ''Till Death Us Do Part'' and its follow-on and spin-off series '' Till Death...'' and '' In Sickness and in Health''. He also appeared in the chat show ''The Thoughts ...
. Meade applauded Barlow for staying true to Mavis's character for 26 years, "sustaining the most timid, world-weary of women with remarkable consistency. Try to recall her great lines and you are stumped. Every sentence she whimpered seemed to begin with 'Ooh Derek' and end with: 'Well, I don't really know, but he suggested that she had graced some of ''Coronation Street's'' "finest scenes", pointing to Mavis and Rita's spoof of a
Laurel and Hardy Laurel and Hardy were a British-American comedy duo act during the early Classical Hollywood era of American cinema, consisting of Englishman Stan Laurel (1890–1965) and American Oliver Hardy (1892–1957). Starting their career as a duo i ...
act as one example. The character received various accolades over the years. At the ''
TV Times ''TV Times'' is a British television listings magazine published by Future plc. It was originally published by Independent Television Publications, owned by the participating ITV companies. The magazine was acquired by IPC Media in 1989, which ...
'' "Corrie Awards", Mavis and Derek were nominated for "Best Couple", and Susannah Clapp listed Mavis in ''
The Observer ''The Observer'' is a British newspaper published on Sundays. It is a sister paper to ''The Guardian'' and '' The Guardian Weekly'', whose parent company Guardian Media Group Limited acquired it in 1993. First published in 1791, it is the ...
s "10 best ''Coronation Street'' characters" list. Clapp said "Thelma Barlow played avis with exceptional delicacy, in a variety of pastel pinnies, for 26 years." She concluded that she had a "tumultuous relationship with her soulmate, Derek". When Barlow quit the role as Mavis in 1997, various ''Coronation Street'' stars praised her contribution: Sherrie Hewson (who played Maureen Holdsworth) said "Thelma's a wonderful lady and a superb actress. We'll miss her";
Michael Le Vell Michael Robert Turner (born 15 December 1964), known professionally as Michael Le Vell, is an English actor. He is best known for his role as mechanic Kevin Webster in the long-running ITV soap opera ''Coronation Street'', a role he has played ...
(
Kevin Webster Kevin Webster is a Character (arts), fictional character from the Television in the United Kingdom, British ITV (TV network), ITV soap opera ''Coronation Street''. Portrayed by Michael Le Vell, the character first appeared on-screen during the ...
) said "Thelma's quality as an actress shone through for everyone to see after the death of Derek"; Peter Baldwin (Derek) said "It has made a difference to the programme and the departure of Derek and now Mavis is going to upset a lot of viewers". Mavis has been praised for providing ''Coronation Street'' with much comic relief via her partnerships with Rita and Derek. Reflecting on Mavis and Derek's partnership in 2010, Paul Vallely of ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'' said that they were an example of a "great double act", but he noted that they could not survive in the serial after it became focused on "dramatic storylines". Mavis has remained a popular and well-loved character. In 2010, thirteen years after her departure, Darren Fitzgerald wrote in '' The Sentinel'' (Stoke-on-Trent) that he wanted to see Mavis return to the serial and that he would have written out half of the cast and brought her back as a replacement. But Mavis has also been criticised: Jack Kibble-White, writing for
MSN MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft N ...
, called Mavis and Derek a "pathetic couple", suggesting that their gnome plot was one of the serial's most bizarre. ''Inside Soap'' ran a feature compiling "The 100 greatest soap stories ever told". They featured Mavis and Derek's wedding story in which they jilted one-another as their 83rd choice.


References

Footnotes Citations


External links


Character profile
at th
official New Zealand website
{{DEFAULTSORT:Wilton, Mavis Coronation Street characters Television characters introduced in 1971 Fictional receptionists Female characters in television