Matt B. Britton (born January 24, 1975) is a new media entrepreneur and consumer trend analyst based in New York City. Britton is as chief executive officer of Suzy, a real-time consumer intelligence software. Previously he was chief executive officer of MRY, a marketing and technology agency with over 500 employees that is part of the

Publicis Groupe Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

. MRY, formed in 2013, is the combination of Mr. Youth, (the agency Britton founded in 2002) and the former U.S. operations of

LBi LBI can refer to: * LBi, a Netherlands-based marketing agency * Leo Baeck Institute, New York City * Little Barrier Island, an island off the northeastern coast of New Zealand's North Island * Little Bay Islands, Newfoundland and Labrador, Canada * ...

. The two agencies merged under Britton's leadership in January 2013 to become MRY. MRY's clients include

Visa Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

, Bayer, and

Neutrogena Neutrogena Corporation, trading as Neutrogena, is an American company that markets skin care, hair care and cosmetics owned by parent company Johnson & Johnson and is headquartered in Los Angeles, California.

Career

The Magma Group

In January 1997, Britton (then a college senior at

Boston University Boston University (BU) is a Private university, private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with ...

) founded The Magma Group, a college marketing firm focused on the hi-tech industry. The Magma Group's clients included

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...

Lycos Lycos, Inc., is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company is based in Walth ...

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...

, and

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainme ...

. At the time Britton founded the Magma Group, he was involved in a successful entertainment promotions venture with hospitality entrepreneur Jason Strauss. In December 2002, The Magma Group was acquired in part by YouthStream Media Networks, where Britton was retained as the Director of Event Marketing Development. Britton was named to the

Entrepreneur Magazine ''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquarte ...

"30 Under 30" list (the top 30 U.S. entrepreneurs under 30 years of age) in April 2000.

Mr. Youth

In September 2002, Britton joined Paul Tedeschi to found Mr Youth LLC, a youth marketing agency. In 2005, Britton's company Mr. Youth purchased the then 23-year-old CollegeFest event. In 2005 & 2006, Britton gained industry notoriety when he was a guest expert on the daily show with Jon Stewart regarding youth marketing. In February 2009, Mr Youth closed private equity financing with Alta Communications and The Mustang Group at which point Paul Tedeschi left the company In March 2010, Britton's agency Mr Youth was named one of the top 10 most innovative Advertising/Marketing companies in the world In March 2011, Britton announced the S-List a partnership with former NBA Star

Rick Fox Rick may refer to: People *Rick (given name), a list of people with the given name *Alan Rick (born 1976), Brazilian politician, journalist, pastor and television personality *Johannes Rick (1869–1946), Austrian-born Brazilian priest and mycol ...

to leverage the use of social media by celebrities into branding opportunities. In November 2011, Britton sold Mr Youth to

for a reported $40 to $50 Million.

CrowdTap

In July 2011, Britton executed the spinoff of CrowdTap, a social media marketing software platform. Shortly thereafter CrowdTap completed $7 Million in Series A Funding from the Foundry Group. The company raised another $5Mill in Series B funding in 2014 from Foundry Group and others. Britton was CrowdTap's Chief Advisor from July 2011 to February 2017. In February 2017, Britton became the chief executive officer.

YouthNation

In April 2015 Britton published his first book entitled "YouthNation" with Wiley Publishing. The book explores the impact millennials have on the future of business and brand building. The book peaked at #8 on the Los Angeles Times bestsellers list.

Suzy

In March 2018, Britton executed the spinoff of Suzy, a real-time consumer intelligence software platform. Suzy completed a $5 Million Series B funding in late 2017 from the Durant Company and Foundry Group. Suzy's clients include

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

and Nintendo. Britton was named to the Digital 40 under 40 (the top 40 U.S. digital executives under 40 years of age.)

References

External links

Mr. Youth web site
{{DEFAULTSORT:Britton, Matt B. American public relations people 1975 births Living people