Massimo Dutti () is a Spanish

fast fashion Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores qui ...

clothing retailer specializing in cashmere and wool products, established in 1985 and owned by Spanish multinational company

Inditex Industria de Diseño Textil, S.A. (Inditex; , ; ) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, in Spain. Inditex, the biggest fast fashion group in the world, operates over 7,200 stores in 93 markets worldwide. ...

Overview

Despite the

Italian name A name in the Italian language consists of a given name ( it, nome), and a surname (); in most contexts, the given name is written before the surname. (In official documents, the Western surname may be written before the given name or names.) Ital ...

, "Massimo Dutti" is not a

fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

.Massimo Dutti
/ref> The company employs over 10,000 people internationally. When founded in 1985, its product range was limited to

menswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ind ...

. Its women's range was added in 1995. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the

masstige Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words ''mass'' and ''prestige'' and has been described as "prestige for the masses". Ajay Kumar, Justin Paul and Anandakuttan Unnithan defined masstige m ...

market.

History

In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully in 1995. The company has diversified its supply and offers clothes for women and children, as well as

perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

International operations

It has 782 stores in 75 countries.

Markets

Corporate

The offices of Massimo Dutti are located in

Tordera Tordera is a city in the comarca of Maresme, province of Barcelona, Catalonia, Spain, situated 64 km from Barcelona and 36 km from Girona on the edge of the Montnegre natural park. Its population as of 2010 was 15,641. The economy use ...

(

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

), unlike Inditex which is located in

Arteixo Arteixo () is a municipality in the Province of A Coruña, part of the autonomous community of Galicia in northwestern Spain. Its area is 93.76 km2 and its population is 31,005 (2013). Its population density is 317.43 people/km2. It is an i ...

(

A Coruña A Coruña (; es, La Coruña ; historical English: Corunna or The Groyne) is a city and municipality of Galicia, Spain. A Coruña is the most populated city in Galicia and the second most populated municipality in the autonomous community and s ...

Puig fragrances

Massimo Dutti

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...

s are marketed by

Puig Puig () is a word of Catalan origin, meaning "hill". Hence, in Catalan-speaking areas, it appears in the names of numerous people and geographical features: Geographical features * Puig-l'agulla, a mountain of Catalonia * Puig de l'Àliga (Sant ...

Company. The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women.Inditex on the move to take fragrance market by storm
Santamaria, B., 2018. While the existing Massimo Dutti fragrance line was distributed in a network of multi-

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

retailers such as Douglas, El Corte Ingles and

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...

, the new collection is sold exclusively by Massimo Dutti in 400 Massimo Dutti stores and online in a total of 32 markets.

Philanthropy

In line with its social commitment, Massimo Dutti has, since 2001, worked with

mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles stress, interpersonal relationships, and decision-making. Mental health ...

and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities. Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities:

Allariz Allariz is a town and municipality (in ) in the province of Ourense, Autonomous Community of Galicia, Spain. It occupies the center of the western half of the province, connecting with the towns (''concellos'') of Taboadela, Paderne, Sandiás ...

(

Ourense Ourense (; es, Orense ) is a city and capital of the province of Ourense, located in the Autonomous communities of Spain, autonomous community of Galicia (Spain), Galicia, northwestern Spain. It is on the Camino Sanabrés path of the Way of St ...

Llagostera Llagostera is a municipality in the ''comarca'' of the Gironès in Catalonia, Spain. During the 20th century, it was known for the production of cork and derived articles. It is located 20 km south of Girona and 15 km west from the Med ...

(Barcelona) and

Igualada Igualada () is a municipality in the province of Barcelona in Catalonia, Spain. It is located on the left bank of the Anoia River and at the western end of the Igualada-Martorell-Barcelona Railway. Igualada is the capital and central market of the ...

(Barcelona).

References

External links

* * {{Authority control Clothing brands of Spain Clothing companies of Spain Manufacturing companies based in Barcelona Clothing companies established in 1985 1985 establishments in Spain Inditex brands 1991 mergers and acquisitions