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Mashable is a
digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ...
platform, news website and entertainment company founded by Pete Cashmore in 2005.


History

Mashable was founded by Pete Cashmore while living in
Aberdeen Aberdeen (; sco, Aiberdeen ; gd, Obar Dheathain ; la, Aberdonia) is a city in North East Scotland, and is the third most populous city in the country. Aberdeen is one of Scotland's 32 local government council areas (as Aberdeen City), a ...
, Scotland, in July 2005. Early iterations of the site were a simple
WordPress WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architectu ...
blog, with Cashmore as sole author. Fame came relatively quickly, with ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
followers and over 3,200,000 fans on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
. In June 2016, it acquired
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages. In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.


Mashable Awards

On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through ''Mashable'' and its 24 blog partners. On 10 January 2008 at the
Palace Hotel, San Francisco The Palace Hotel is a landmark historic hotel in San Francisco, California, located at the southwest corner of Market Street (San Francisco), Market and New Montgomery Street, New Montgomery streets. The hotel is also referred to as the "new" Pa ...
, Mashable announced the winners of the first Open Web Awards. Winners included
Digg Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launch ...
, Facebook,
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
, Twitter,
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
,
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
,
Cafemom CafeMom is a website targeted to mothers and mothers-to-be. It is owned by Wild Sky Media, which also owns Mom.com, MamásLatinas, and LittleThings. History CafeMom was founded in 2006 by Michael Sanchez and Andrew Shue. In 1999, the childhood f ...
and
Pandora In Greek mythology, Pandora (Greek language, Greek: , derived from , ''pān'', i.e. "all" and , ''dōron'', i.e. "gift", thus "the all-endowed", "all-gifted" or "all-giving") was the first human woman created by Hephaestus on the instructions ...
. The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category,
Netlog Netlog (formerly known as Facebox and Bingbox) was a Belgian social networking service targeted at the global youth demographic. On Netlog, members could create their own web page, meet new people, chat, play games, share videos and post blogs. T ...
in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category. The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video, and Music Blog ''World As I Der See It!'' published b
Derek Michael Sheldon
for Best Blogger to Follow. In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business,
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...
for Best New Gadget, and '' Angry Birds'' for Best Mobile Game.


See also

* BuzzFeed *'' The Onion'' * Upworthy * Vice Media * Vox Media


References

{{Ziff Davis Internet properties established in 2005 2005 establishments in Scotland American technology news websites Websites about digital media 2017 mergers and acquisitions