Marvel Studios Special Presentations
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Marvel Studios Special Presentations are a series of
television special A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of ent ...
s produced by
Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...
for
Disney+ The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and deligh ...
, set within the
Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The films are based on characters that appear in American comic books published by ...
(MCU), sharing continuity with the franchise's
films A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
and
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
. The Marvel Studios Special Presentation banner was revealed alongside the announcement of the first television special, ''
Werewolf by Night The Werewolf by Night (usually referred to by other characters simply as the Werewolf) is the name applied to two fictional characters who are werewolves appearing in American comic books published by Marvel Comics. The first incarnation of We ...
'' (2022), in September 2022. The approximately hour-long specials are envisioned to provide a short look at new characters or concepts to the MCU. The Special Presentations are accompanied by a special fanfare and opening reminiscent of the CBS Special Presentation intro from the 1980s and 1990s. ''Werewolf by Night'' and ''
The Guardians of the Galaxy Holiday Special ''The Guardians of the Galaxy Holiday Special'' is an American television special written and directed by James Gunn for the streaming service Disney+, based on Marvel Comics featuring the superhero team Guardians of the Galaxy. It is the sec ...
'' (2022) are included in Phase Four of the MCU, both of which are holiday-themed. Marvel Studios is open to the idea of additional specials. The Special Presentation format has been praised for how it allowed Marvel Studios to tell contained stories that experiment with genre and style, and could introduced more obscure characters, while also not being beholden to long form storytelling as with their films and television series.


Development

By September 2018,
Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...
was developing several limited series for
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
's new streaming service
Disney+ The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and deligh ...
, to be centered on "second tier" characters from the Marvel Cinematic Universe (MCU) films who had not and were unlikely to star in their own films. Developing content for Disney+ allowed Marvel Studios to be flexible with formats, such as emulating one-off or annual holiday-themed
television special A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of ent ...
s like '' A Charlie Brown Christmas'' (1965) and ''
Frosty the Snowman "Frosty the Snowman" is a popular Christmas song written by Walter "Jack" Rollins and Steve Nelson, and first recorded by Gene Autry and the Cass County Boys in 1950 and later recorded by Jimmy Durante. It was written after the success o ...
'' (1969); those specials were usually 30 minutes to an hour, which was the length Marvel Studios was envisioning for their specials. In December 2020, Marvel Studios announced ''
The Guardians of the Galaxy Holiday Special ''The Guardians of the Galaxy Holiday Special'' is an American television special written and directed by James Gunn for the streaming service Disney+, based on Marvel Comics featuring the superhero team Guardians of the Galaxy. It is the sec ...
'' for Disney+, to be released in late 2022, during the
holiday season The Christmas season or the festive season (also known in some countries as the holiday season or the holidays) is an annually recurring period recognized in many Western and other countries that is generally considered to run from late Novembe ...
. The ''Holiday Special'' was the first piece of content Marvel Studios planned to create for Disney+. By August 2021, a
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
-themed television special for Disney+ was in development, reportedly centered on
Werewolf by Night The Werewolf by Night (usually referred to by other characters simply as the Werewolf) is the name applied to two fictional characters who are werewolves appearing in American comic books published by Marvel Comics. The first incarnation of We ...
. At the
D23 Expo D23: The Official Disney Fan Club is the official fan club for The Walt Disney Company. Founded in 2009, the organization is known mainly for its biennial exposition event, the D23 Expo. The name ''D23'' refers to ''D'' for ''Disney'' and ''23'' ...
in September 2022, Marvel confirmed the Halloween special as ''
Werewolf by Night The Werewolf by Night (usually referred to by other characters simply as the Werewolf) is the name applied to two fictional characters who are werewolves appearing in American comic books published by Marvel Comics. The first incarnation of We ...
'', which was released in October. At that time, the "Marvel Studios Special Presentation" banner was revealed, under which ''Werewolf by Night'' and ''The Guardians of the Galaxy Holiday Special'' would be marketed. Marvel Studios executive
Brian Gay Joseph Brian Gay (born December 14, 1971) is an American professional golfer who currently plays on the PGA Tour and PGA Tour Champions. Early years A military brat, Gay was born in Fort Worth, Texas, but was raised primarily at Fort Rucker, Al ...
called the Marvel Studios Special Presentations a "new format" for the studio, with each special meant to be a short look at "either a different story or a different area of the universe", such as introducing new characters or concepts to the MCU, and teasing how they could further integrate into the MCU with future appearances.
Michael Giacchino Michael Giacchino (; born October 10, 1967) is an American composer of music for films, television and video games. He has also served as a director for television. He has received many awards, including an Oscar for his work on '' Up'' (2009), ...
, the director of ''Werewolf by Night'', said Marvel Studios president
Kevin Feige Kevin Feige ( ; born June 2, 1973) is an American film and television producer who has been the president of Marvel Studios and the primary producer of the Marvel Cinematic Universe franchise since 2007. The films he has produced have a combin ...
was hopeful that ''Werewolf by Night'' would be "the first of a few one-and-done stories". By the release of ''Werewolf by Night'', Marvel Studios had not determined any set release plan for potential future specials.


Logo and fanfare

Special Presentations feature a special multicolored intro with bongo drum music, reminiscent of the CBS Special Presentation theme featured before animated holiday specials of the 1980s and 1990s. Giacchino (who directed and composed for ''Werewolf by Night'') composed the fanfare, calling the opening a "love letter" to the broadcast networks' special presentation logos, which were used to indicate unique programming, something Marvel Studios wanted the Special Presentations to be as well. The intro was designed by
Perception Perception () is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous system ...
. Jamie Lovett at ''
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'' called the Marvel Studios Special Presentation intro "more colorful" and its fanfare "more playful" than the normal Marvel Studios intro, while Rachel Paige from ''
Marvel.com Marvel Entertainment, LLC (formerly Marvel Enterprises) is an American entertainment company founded in June 1998 and based in New York City, New York, formed by the merger of Marvel Entertainment Group and Toy Biz. The company is a wholly own ...
'' called the fanfare "an absolute , and one sure to elicit that same level of excitement" when heard as the broadcast networks' special presentations did. ''
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'' Joshua M. Patton believed this intro would "have a similar effect on new generations of kids" as the older broadcast networks' introductions did, since it "evoke the memory of its CBS counterpart" and signaled to viewers they were "about to see something exciting and new".


Phase Four

All specials are being released on
Disney+ The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and deligh ...
and exist alongside the films and
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
of the phase.


Cast and characters


Reception

Following the release of ''Werewolf by Night'', Tyler Llewyn Taing of ''
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'' said the Special Presentations could "lead to more exciting genre and stylistic experiments in the MCU down the line" as ''Werewolf by Night'' was, and likened the hour-long television special format to Marvel Studios' One-Shot short films. As part of his ''Werewolf by Night'' review, Chris E. Hayner at ''
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'' said the specials "should become a regular occurrence" if they could be as good as ''Werewolf by Night'' was. Rupesh Nair at '' IGN India'' compared the special format to one-shot comics and to
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
's ''
Elseworlds ''Elseworlds'' was the publication imprint (trade name), imprint for American comic books produced by DC Comics for stories that took place outside the DC Universe Canon (fictional), canon. Elseworlds publications are set in alternate realitie ...
'' publications, stating the Special Presentations have "elevated" the MCU and could be the franchise's "critical darings". He hoped future specials would be able to introduce unknown characters to audiences through stories that "allows directors and cast members to shine". Richard Newby of ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' felt the format was " heMCU's most exciting prospect", stating that it was "a good idea oreduce the number of series, if not movies, and rethink them as Special Presentations, rather than six-to-nine-week commitments... ofree up audiences and renew their investment in the universe, and allow filmmakers to stretch themselves creatively."


Documentary

A documentary special for ''Werewolf by Night'', titled '' Director by Night'', was announced in September 2022, with Anthony Giacchino serving as writer and director. ''Director by Night'' was released on Disney+ on November 4, 2022, marketed with the "Marvel Studios Special Presentation" branding.


See also

*
Marvel One-Shots Marvel One-Shots are a series of direct-to-video short films produced by Marvel Studios, set within or inspired by the Marvel Cinematic Universe (MCU). Initially released from 2011 to 2014, they were included as special features on the MCU fi ...
, short films by Marvel Studios


References

{{Marvel Comics TV Disney+ original programming Lists of television specials