Martin Helmut Wiggers (born 31 July 1963) is a German economist, editor, author and businessman.

Education

In the 1980s Wiggers studied

Business Administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

at the Munich School Of Strategic Management of the

Ludwig Maximilian University of Munich The Ludwig Maximilian University of Munich (simply University of Munich or LMU; german: Ludwig-Maximilians-Universität München) is a public research university in Munich, Germany. It is Germany's sixth-oldest university in continuous operatio ...

Basel II

Long before the implementation of

Basel II Basel II is the second of the Basel Accords, which are recommendations on banking laws and regulations issued by the Basel Committee on Banking Supervision. It is now extended and partially superseded by Basel III. The Basel II Accord was publis ...

George W. Stroke and Wiggers pointed out that a global financial and economic crisis will come, because of its systemic dependencies on a few rating agencies. After the breakout of the crisis

Alan Greenspan Alan Greenspan (born March 6, 1926) is an American economist who served as the 13th chairman of the Federal Reserve from 1987 to 2006. He works as a private adviser and provides consulting for firms through his company, Greenspan Associates LLC. ...

agreed to this opinion in 2007. At least the Financial Crisis Inquiry Report confirmed this point of view in 2011.

DaimlerChrysler

In 1998,

Daimler-Benz The Mercedes-Benz Group Aktiengesellschaft, AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German Multinational corporation, multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It ...

and

Chrysler Corporation Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...

announced a merger, valued at 38 billion, resulting in a change in company name to "DaimlerChrysler AG". The merger delivered promised synergies and successfully integrated the two businesses. Wiggers' concept of a platform strategy like the VW Group, was implemented only for a few models, so the synergy effects in development and production were too low. As late as 2002, DaimlerChrysler appeared to run two independent product lines. Later that year, the company launched products that appeared to integrate elements from both sides of the company, including the

Chrysler Crossfire The Chrysler Crossfire is a rear-wheel drive, two-seat sports car that was sold by Chrysler and built by Karmann of Germany for the 2004 to 2008 model years. Developed during the union of Daimler and Chrysler, the two-seater is based on the ...

, which was based on the Mercedes SLK platform and utilized Mercedes's 3.2L V6, and the

Dodge Sprinter The Mercedes-Benz Sprinter is a light commercial vehicle ( van) built by Mercedes-Benz Group AG of Stuttgart, Germany as a large van, chassis cab, minibus, and pickup truck. In the past, the Sprinter had been sold under the Mercedes-Benz, Dodge, ...

Freightliner Sprinter Freightliner may refer to: * Freightliner Trucks, a heavy vehicle brand of Daimler AG * Freightliner Group, a European rail-freight operator * Freight liner (ship), describing a cargo ship operating to a repeating schedule See also * * * *Freigh ...

, a re-badged

Mercedes-Benz Sprinter The Mercedes-Benz Sprinter is a light commercial vehicle ( van) built by Mercedes-Benz Group AG of Stuttgart, Germany as a large van, chassis cab, minibus, and pickup truck. In the past, the Sprinter had been sold under the Mercedes-Benz, Dodge, ...

van. Chrysler reported losses of US$1.5 billion in 2006. It then announced plans to lay off 13,000 employees in mid-February 2007, close a major assembly plant and reduce production at other plants in order to restore profitability by 2008. In May 2007

Daimler Daimler is a German surname. It may refer to: People * Gottlieb Daimler (1834–1900), German inventor, industrialist and namesake of a series of automobile companies * Adolf Daimler (1871–1913), engineer and son of Gottlieb Daimler * Paul Da ...

agreed to sell the Chrysler unit to

Cerberus Capital Management Cerberus Capital Management, L.P. is an American private equity firm,Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Quayle, Chairman, Cerberus Global Investments, LLC". specializing in distressed investing. ...

for US$6 billion. Two years later Chrysler's bankruptcy was filing in the United States. After the merger Fiat Chrysler in 2014 Wiggers' concept of a platform strategy was implemented.

''Strategische Unternehmensführung''

Wiggers was

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of the

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

'' Strategische Unternehmensfuehrung'' (English: Strategic Management or Strategic Leadership), established in 1998. It was published semi-annual in

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

and

St. Gallen , neighboring_municipalities = Eggersriet, Gaiserwald, Gossau, Herisau (AR), Mörschwil, Speicher (AR), Stein (AR), Teufen (AR), Untereggen, Wittenbach , twintowns = Liberec (Czech Republic) , website ...

. It featured articles on strategic leadership and management through the eyes of

economic science Economics () is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes ...

, business

research Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular att ...

, and business practice. The magazine was published by the

Andechser Studienkreis The Klosterbrauerei Andechs is a monastic brewery in Andechs, Upper Bavaria, Germany, well known for its Andechser beers. The brewery is run by the monks of Andechs Abbey, a priory of St. Boniface's Abbey, a Benedictine abbey situated 40 km away ...

. Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”. The last issue was published in 2003.

Publications

Wiggers wrote more than 35 official publications. He writes in German and is cited internationally.

Hobby photographer

Wiggers is a hobby photographer. The pictures he shot with his Leica he shows in the gallery of a photo magazine .

5000 Facebook friends

Now Wiggers has 5000 Facebook friends. The most worldwide. Facebook says, he can't accept more friends. itle=Martin H. Wiggers - facebook ref>

References

{{DEFAULTSORT:Wiggers, Martin H. 1963 births Living people 20th-century German economists 21st-century German economists Basel II, Business commentators Business intelligence Business writers