Market of Choice is a

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

chainNine locations listed at based in

Eugene, Oregon Eugene ( ) is a city in the U.S. state of Oregon. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast. As of the 2020 United States Census, Eu ...

, United States. The store carries conventional groceries, as well as

natural Nature, in the broadest sense, is the physical world or universe. "Nature" can refer to the phenomena of the physical world, and also to life in general. The study of nature is a large, if not the only, part of science. Although humans are p ...

and organic products.Market of Choice: About Us

History

The Market of Choice stores is owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in

Cottage Grove, Oregon Cottage Grove is a city in Lane County, Oregon, United States. Its population was 10,643 at the 2020 census. It is the third largest city in Lane County. It is on Interstate 5, Oregon Route 99, and the main Willamette Valley line of the CORP railr ...

. The company is now run by the founder's son, Rick Wright. Rick reorganized his father's company, which included Price Chopper and Thriftway stores, and created Market of Choice. As part of its

rebranding Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

, Price Chopper stores transitioned to the name PC Market and finally to Market of Choice. By 2011, Market of Choice had seven stores, with four in Eugene and one each in Ashland,

Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...

West Linn West Linn is a city in Clackamas County, Oregon, United States. A southern suburb within the Portland metropolitan area, West Linn developed on the site of the former Linn City, which was named after U.S. Senator Lewis F. Linn of Ste. Genevie ...

and Corvallis. In June 2016, with the opening of a store in Bend, the total grew to ten. In 2017, Market of Choice opened a store at SE 10th and Belmont in southeast Portland. The Belmont store is a retail anchor for the four-building Goat Blocks mixed-use development, which includes 347 residential units and approximately 97,000 square feet of retail space. The most recent addition, in 2020, is a store in Medford. The first Market of Choice store outside of the Eugene area, at SW Terwilliger Blvd and Taylor's Ferry Boulevard in Portland, opened in 2002 and closed in April, 2019. Company leadership cited limited parking, increased traffic congestion, and space constraints as reasons for closing. The company's 50,000 square foot commercial production kitchen and food distribution facility in Eugene opened in 2012. Market of Choice, Inc. also operates Venue 252, a 20,000 square foot events facility opened in 2015 in Eugene.

Local recognition

Market of Choice stores was voted the best grocery store, natural food store, and salad bar in Lane County, in ''

The Register-Guard ''The Register-Guard'' is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of two Eugene papers, the ''Eugene Daily Guard'' and the ''Morning Register''. The paper serves the Eugene- ...

''s Readers' Choice awards in 2016. The Eugene stores were also a winner in the dessert category. The Bend Market of Choice store was voted one of the Best Grocery Stores in Central Oregon in 2016 by the readers of Source Weekly.

Environmental Sustainability

In September 2008, Market of Choice removed the use of

plastic shopping bag Plastic shopping bags, carrier bags, or plastic grocery bags are a type of plastic bag used as shopping bags and made from various kinds of plastic. In use by consumers worldwide since the 1960s, these bags are sometimes called single-use bags, ...

s from their stores.

References

{{Supermarkets of the United States Supermarkets of the United States Companies based in Eugene, Oregon Retail companies established in 1979 Privately held companies based in Oregon 1979 establishments in Oregon