is a Japanese manufacturer and distributor of hair care, skin care, perfumes, and deodorants. The company was founded in 1927 under the name and changed its name to Tancho Corporation in 1959 and Mandom Corporation in 1971.

History

In 1927, Shinpachiro Nishimura founded the Kintsuru Perfume Corporation. After the success with a pomade called the Tancho Stick in 1933, Kintsuru Perfume Corp. began to focus its future efforts in men's care. By 1959, the success of the Tancho Stick led the company to change its name to Tancho Corporation. Tancho's efforts with expanding outside Japan was further boosted in 1970 when the company launched a new line of men's care products, called Mandom, which took its name from a combination of the words "human" and "Freedom". An advertising campaign featuring

Charles Bronson Charles Bronson (born Charles Dennis Buchinsky; November 3, 1921 – August 30, 2003) was an American actor. Known for his "granite features and brawny physique," he gained international fame for his starring roles in action, Western, and war ...

became the first of a long series of Japanese ads to feature top

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

stars. Within weeks of airing the commercial, Mandom become the No.1 selling male toiletry brand in Japan. Tancho then changed its name again, to Mandom Corporation, in 1971. In 1976, Mandom's success and the creation of their flagship brand, Gatsby, encouraged them to move into direct sales of their products. However, despite the success of the Gatsby brand, the move was disastrous; by 1980, the firm gave up the direct sales model and returned to wholesale distribution. Mandom went public in 1988, selling shares on the

Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. It is the third largest stock exchange in the world by aggregate market capitalization of its listed companies, and the largest in Asia. It had 2,292 listed co ...

's over-the-counter market. In 1989, the firm introduced Lucido-l, a new cosmetic line for women. Into the early 2000s, the firm expanded its international presence by establishing the Gatsby and Lucido-l brands as its flagship global brands.

Marketing Brands

Flagship brands: * GATSBY: grooming products for young men. Sales of Gatsby products accounted for 59.6% of the company's revenue in 2012. * LUCIDO: grooming products for middle-aged men. * Lucido-l: beauty care products for women. * Bifesta: cosmetics brand for women. * Pixy: cosmetic brand for women. * Pucelle: fragrance and body care brand for women. Other brands: Dr. Renaud, Guinot brand, Formulate, Aristia, and Direction Refilia, Miratone, and Johnny Andrean.

Brand Ambassadors

Samuel Zylgwyn Samuel ''Šəmūʾēl'', Tiberian: ''Šămūʾēl''; ar, شموئيل or صموئيل '; el, Σαμουήλ ''Samouḗl''; la, Samūēl is a figure who, in the narratives of the Hebrew Bible, plays a key role in the transition from the bib ...

(Gatsby) * Marisha Chacha (Pixy) *

Citra Kirana Citra may refer to: * Citra, a historic art that includes paintings, sketching with or without multiple colors * Citra (drink), a lemon flavored soda sold in India in the late 1980s and early '90s, owned by the Parle group * Citra (emulator), an ...

(Pixy) *

Angelina Sondakh Angelina may refer to: Human names * Angelina (given name), a feminine given name *The feminine form of the family name Angelos People Entertainers * Angelina (American singer), American retired singer Angelina Camarillo Ramos (born 1976) *Angeli ...

Agatha Christie Dame Agatha Mary Clarissa Christie, Lady Mallowan, (; 15 September 1890 – 12 January 1976) was an English writer known for her 66 detective novels and 14 short story collections, particularly those revolving around fictiona ...

Acha Septriasa Jelita Septriasa or better known as Acha Septriasa (born in Jakarta, Indonesia on September 1, 1989) is an Indonesian actress and singer of Minangkabau descent. Biography Septriasa was born Jelita Septriasa in Jakarta, Indonesia, on 1 Septembe ...

(Pixy) *

(Mandom)

References

External links

* {{Authority control Chemical companies of Japan Cosmetics companies of Japan Companies listed on the Tokyo Stock Exchange Chemical companies established in 1927 Japanese companies established in 1927 Japanese brands Cosmetics brands Manufacturing companies based in Osaka Personal care companies 2002 initial public offerings