Magic Shave is an American brand of

chemical depilatory A chemical depilatory is a cosmetic preparation used to remove hair from the skin. Common active ingredients are salts of thioglycolic acid and thiolactic acids. These compounds break the disulfide bonds in keratin and also hydrolyze the hair s ...

shaving-related products and other

personal care Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye ...

products. It was created by Loreal's skincare division, Softsheen and Carson, in order to reduce skin inflammation,

irritation Irritation, in biology and physiology, is a state of inflammation or painful reaction to allergy or cell-lining damage. A stimulus or agent which induces the state of irritation is an irritant. Irritants are typically thought of as chemical age ...

and razor bumps which commonly occurs among black and African-American men.

Advertising

Beginning in May 2016, they began a "Team Up" with Marvel advertising their products with an advertisement comic starring

Luke Cage Lucas "Luke" Cage, born Carl Lucas and also known as Power Man, is a fictional character appearing in American comic books published by Marvel Comics. He first appeared in ''Luke Cage, Hero for Hire'' #1 (June 1972) and was created by Archie Go ...

in many issues, including the extremely popular

Captain America Captain America is a superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character First appearance, first appeared in ''#Golden Age, Captain America Comics'' #1 (cover ...

: Steve Rogers #1Drug Store News - Magic Shave Enlists Luke Cage
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References

External links

Official Website
L'Oréal brands Hair removal Shaving Shaving cream brands {{Product-stub