Maddox (writer)
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George Ouzounian (born March 27, 1978), known as Maddox, is an American blogger, podcaster, and
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
. He gained fame on the Internet in the early 2000s for his opinion-oriented website, ''
The Best Page in the Universe ''The Best Page in the Universe'' is a personal satirical humor website created by George Ouzounian, better known as Maddox, of Salt Lake City, Utah. Launched in 1997 without any high expectations, the website was primarily a personal homepag ...
'', which he still maintains. His first book, ''
The Alphabet of Manliness ''The Alphabet of Manliness'' is the debut book by American humorist and Internet personality Maddox, published in 2006. It reached the #2 position on the New York Times Best Seller List in the "Advice, How-To, and Miscellaneous" category. Publ ...
'' (2006), became a ''New York Times'' bestseller. He is a graduate of
Woods Cross High School Woods Cross High School is a public high school (serving grades 10–12) in Woods Cross, Utah, in the Davis School District. It is sometimes abbreviated as WXHS. As of the 2019–20 school year, the principal is Deanne Kapetanov. The assistant p ...
in
Woods Cross, Utah Woods Cross is a city in Davis County, Utah, United States. It is part of the Ogden– Clearfield, Utah Metropolitan Statistical Area. The population was 9,761 as of the 2010 census, with an estimated population in 2019 of 11,431. Histor ...
; he also attended the
University of Utah The University of Utah (U of U, UofU, or simply The U) is a public research university in Salt Lake City, Utah. It is the flagship institution of the Utah System of Higher Education. The university was established in 1850 as the University of De ...
, but does not hold a degree.


Writing career

Maddox started ''
The Best Page in the Universe ''The Best Page in the Universe'' is a personal satirical humor website created by George Ouzounian, better known as Maddox, of Salt Lake City, Utah. Launched in 1997 without any high expectations, the website was primarily a personal homepag ...
'' in 1997. He took his pen name from the 1987 original video animation ''
Metal Skin Panic MADOX-01 is a 1987 original video animation produced by AIC, Soeishinsha and Pony Canyon and directed and conceptualized by Shinji Aramaki. It has been licensed in the United States by AnimEigo. The plot centers on a mechanic who comes across the MADO ...
''. The majority of the content is satirical. Maddox reported in 2006 that the site's online store earned enough for him to "stay above water."Obscure satirist suddenly a best-seller
" ''
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''.
Maddox is reported to have worked as a programmer for a
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company until 2004. On June 6, 2006, Maddox appeared at the San Diego Comic Con with his comic book, ''The Best Comic in the Universe''. He was also working on a reality television show for Spike TV titled ''Manformation'' with
Thom Beers Thom Beers (born July 20, 1952 in Batavia, New York) is an American television producer and narrator/voice-over artist. Career Beers, a former producer and executive with Turner Broadcasting and Paramount Syndicated Television, has produced more ...
and Dick Masterson until the project was shelved in 2011. In 2010, he appeared on '' Penn & Teller: Bullshit!s eighth season episode "
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" and started his own
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, ''The Best Show in the Universe'', on YouTube. In 2012, Maddox appeared in the web series ''Tournament of Nerds'' as the character Kool-Aid Man. Maddox has also performed in the
Upright Citizens Brigade The Upright Citizens Brigade is an improvisational and sketch comedy group that emerged from Chicago's ImprovOlympic in 1990. The original incarnation of the group consisted of Matt Besser, Amy Poehler, Ian Roberts, Matt Walsh, Adam McKay, ...
Theatre and in the horror film ''Ooga Booga'' as the character Skeez. Maddox has written three books, starting with ''
The Alphabet of Manliness ''The Alphabet of Manliness'' is the debut book by American humorist and Internet personality Maddox, published in 2006. It reached the #2 position on the New York Times Best Seller List in the "Advice, How-To, and Miscellaneous" category. Publ ...
'' published in 2006. It reached number one on the
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sales chart. The book is illustrated and has a chapter-length entry for each letter in the English alphabet regarding a "manly" topic (for example, N is for Norris, Chuck).Weinman, Jaime J.
The bestseller no one's ever read
." ''
Maclean's magazine ''Maclean's'', founded in 1905, is a Canadian news magazine reporting on Canadian issues such as politics, pop culture, and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian persp ...
''.
In 2011, his second book, ''I Am Better Than Your Kids'', was published. Maddox announced his intention to write a third book in May 2015 and he updated fans about the first draft being written in September 2016. The book, titled ''F*ck Whales: Petty Essays from a Brilliant Mind'' was released in October 2017. In 2018, Maddox continued to produce episodes of his
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
web series ''The Best Show in the Universe'' of which his channel has about 250,000 subscribers. In the past, episodes were accompanied by an article on a related topic posted to ''The Best Page in the Universe''. Additionally, Maddox sells shirts, hoodies, hats, mugs, and other merchandise through his store. As of 2020, Maddox regularly streams on
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
, playing as characters "Bananadox," a talking banana, and "Cowboy Ox-Mad", an exaggerated cowboy figure.


Podcast and lawsuit

In 2014, Maddox co-created a weekly
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
titled ''The Biggest Problem in the Universe'' with Dax Herrera, (better known as "Dick Masterson"). The format of the show rotated between each co-host discussing a problem and soliciting votes from the audience. The podcast had its final episode on May 31, 2016. This led to Maddox creating a new podcast network called Madcast Media. The pilot program, ''The Best Debate in the Universe'' features debates where Maddox argues both sides of an issue. In November 2017, Maddox filed a $372 million harassment lawsuit with the New York Supreme Court against Masterson, individuals at
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, and Weber Shandwick copywriter Asterios Kokkinos who made guest appearances on ''The Biggest Problem in the Universe'' and ''The Dick Show''. Maddox and his girlfriend, not named in the suit, allege that the defendants launched a
trolling In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the i ...
campaign against them which resulted in death threats, rape threats, racial slurs and the loss of sponsorship. They cited an album by Kokkinos and a billboard contest by Masterson, which both attempted to mock Maddox, along with targeted ads on
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and
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. A representative for Shandwick stated their plans to contest the lawsuit's claims, and Masterson rejected the allegations. On May 16, 2018, Judge Charles Ramos dismissed the claims against all defendants arguing that those against Masterson should have been filed in the jurisdiction of California. Of the claims against Asterios Kokkinos, Ramos expressed frustration as to the poor drafting of the complaint and its lack of specific evidence, saying, "this complaint is such a mess that I can't address these issues because I can't specifically point to what's being alleged as against your client or your client." Ramos dismissed the claims against Weber Shandwick with prejudice stating that they were named in the suit "just because someone used their equipment".


References


External links

* {{DEFAULTSORT:Maddox 20th-century American non-fiction writers 21st-century American non-fiction writers 1978 births American Internet celebrities American people of Armenian descent American podcasters American satirists Living people Place of birth missing (living people) University of Utah alumni Writers from Utah 20th-century pseudonymous writers 21st-century pseudonymous writers