MadFiber Ice Cream is a designer

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...

created by UW-Madison's College of

Agriculture Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people t ...

and

Life Science Life is a quality that distinguishes matter that has biological processes, such as signaling and self-sustaining processes, from that which does not, and is defined by the capacity for growth, reaction to stimuli, metabolism, energy t ...

s that features

vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...

cream, mini

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

, and

granola Granola is a breakfast and snack food consisting of rolled oats, nuts, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until crisp, toasted and golden brown. The mixture is stirred while baking ...

. The dessert was part of

Madison, Wisconsin Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-lar ...

's effort to bring

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

's $97 million high speed

optical fiber An optical fiber, or optical fibre in Commonwealth English, is a flexible, transparent fiber made by drawing glass ( silica) or plastic to a diameter slightly thicker than that of a human hair. Optical fibers are used most often as a mea ...

network to Madison, WI. The ice cream gained recognition outside of Madison when the

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

made note of it in an article "Hoping for Gift From Google? Go Jump in the Lake." Proponents of the ice cream have included Mayor

Dave Cieslewicz David J. Cieslewicz (; ; born February 17, 1959), commonly referred to as Mayor Dave during his term, is an American politician who was the mayor of Madison, Wisconsin from 2003 to 2011. He is a member of the Democratic Party. Personal life an ...

, Madison Schools

Superintendent Superintendent may refer to: *Superintendent (police), Superintendent of Police (SP), or Senior Superintendent of Police (SSP), a police rank *Prison warden or Superintendent, a prison administrator *Superintendent (ecclesiastical), a church exec ...

, Dan Nerad, and

Dean Dean may refer to: People * Dean (given name) * Dean (surname), a surname of Anglo-Saxon English origin * Dean (South Korean singer), a stage name for singer Kwon Hyuk * Dean Delannoit, a Belgian singer most known by the mononym Dean Titles * ...

of UW-Madison's College of Agriculture and Life Sciences, Irwin Goldman. Owners of technology start-ups in the community have also voiced support for the ice cream. Some members of the Madison community, however, question the ice cream's utility in promoting the city's bid while others critique the move as corporate wooing where community investment would be more appropriate. Google stopped formal receipt of information from cities interested in the project in March 2010. The company announced

Kansas City, Kansas Kansas City, abbreviated as "KCK", is the third-largest city in the U.S. state of Kansas, and the county seat of Wyandotte County. It is an inner suburb of the older and more populous Kansas City, Missouri, after which it is named. As of ...

would receive the high speed fiber network. The University of Wisconsin-Madison has not yet stated an end date for production and distribution of MadFiber Ice Cream.

References

{{Reflist Ice cream brands University of Wisconsin–Madison