Mabe is a company which designs, produces, and distributes appliances to more than 70 countries around the world founded in Mexico City in 1946.

History

Mabe was incorporated in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

in 1946 by Egon Mabardi and Francisco Berrondo, both Spanish refugees who escaped the turmoil of the

Spanish Civil War The Spanish Civil War ( es, Guerra Civil Española)) or The Revolution ( es, La Revolución, link=no) among Nationalists, the Fourth Carlist War ( es, Cuarta Guerra Carlista, link=no) among Carlism, Carlists, and The Rebellion ( es, La Rebeli ...

, to manufacture kitchen furniture. In the 1950s, Mabe began manufacturing various appliances such as gas ranges and refrigerators. In 1986, Mabe entered into a joint venture with

General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable ene ...

to produce appliances for the US market where GE received a 48% minority stake. By the mid-1990s, more than two-thirds of all gas ranges and refrigerators imported into the United States were designed and manufactured by Mabe, and 95% of those sold under the General Electric brands were designed in Mabe's San Luis Potosi plant. As a result, Mabe became the leading brand in Mexico, moving ahead of Vitro's Acros brand with a domestic market share of 50%. As the company continued to grow, exports and production remained concentrated in Latin America. By the mid-1990s, Mabe was one of the leading appliance manufacturers in the world with annual growth between 15 and 20%. In Mexico, Mabe all but dominated the market, while in Latin America, Mabe commanded a 70%

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

in home appliances. The group also entered into several joint ventures and alliances with other regional manufacturers. Solid sales growth in Latin America all but eliminated the impact of the peso crisis in 1995. In 2016,

sold GE Appliances business to China-based

Haier Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washin ...

. The transaction included the 48.4% minority stake that GE held in Mabe.

Main products

In Latin America, Mabe held the rights to distribute their products under a variety of well-known brands, such as GE and a number of regional brands. The regional brands were well established in their respective countries.

References

External links

Official Company Site (México)Official Company Site (Spanish)Official Company Website (Chile)
{{Home appliance brands Mexican companies established in 1946 Manufacturing companies based in Mexico City Home appliance manufacturers of Mexico Mexican brands Manufacturing companies established in 1946