''MTV Live'' is an American television program that aired from 1997 to 1998 on

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

, featuring interviews with celebrity guests, live musical performances, news coverage, and music video premieres.

1997 series

The program began its run in September 1997 in the then-newly acquired

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

Studio on Broadway in New York.

Toby Amies Toby Amies is a filmmaker and broadcaster who specialises in making programmes about art, music, and travel with an emphasis on fringe culture and alternative perspectives. He is best known for his feature-length documentary ''The Man Whose Mind ...

Carson Daly Carson Jones Daly (born June 22, 1973) is an American television host, radio personality, Television producer, producer, and celebrity, television personality. Prior to 2003, Daly was a VJ (media personality), VJ on MTV's ''Total Request Live'', ...

and

Ananda Lewis Ananda Lewis (born March 21, 1973) is an American television host, carpenter, former model, and social activist. She was an MTV veejay from the late 1990s until 2001, when she left the network to host her own broadcast syndicated television tal ...

served as resident hosts to the daily hour-long live broadcast until its eventual merger with ''

Total Request ''Total Request'' was a music video request show on MTV in the United States. Background The show debuted in April 1998 as part of a renewed effort by MTV to increase the amount of music programming aired on the network. The show originally debu ...

'' on September 14, 1998, forming what is now known as ''

Total Request Live ''Total Request Live'' (known commonly as ''TRL'') was an American television program broadcast on MTV that premiered on September 14, 1998. TRL featured popular music videos played during its countdown, and was also used as a promotion tool by ...

''. In a similar vein to its successor, the series featured celebrity interviews, music video premieres, musical performances, and reports from

MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...

. Through a partnership with

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

, viewers were able to call into the show via voice or video calls using their own computers or kiosks established at locations such as the

Mall of America Mall of America (MOA) is a large shopping mall located in Bloomington, Minnesota, United States. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway ...

2007 series

A separate program with the same title began airing on MTV in February 2007. This version of ''MTV Live'' featured live performances filmed at the

Hard Rock Cafe Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and rol ...

in Times Square. Through a partnership with

Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the divi ...

, subscribers were able to submit text comments from their cellphones to appear in a crawl on the screen, as well as have their cellphone concert footage edited into the program.

References

External links

* 1997 American television series debuts 1998 American television series endings MTV original programming American non-fiction television series American live television series {{US-tv-prog-stub