MTV K was an English-language online media hub under the

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

brand that focused on

Korean pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

music for a global audience. Owned and operated by parent company

Viacom Media Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...

, MTV K was based out of New York City and provided original media content including music video playlists, live performances, editorial, and other exclusive content in multiple languages. MTV K first launched in 2006 as a television channel on

DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

and was reformatted to online content in 2010. MTV K went silent around 2015.

Television channel

MTV K launched as a

DirectTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...

premium channel that launched on June 27, 2006 as the newest brand under the MTV World banner after

MTV Chi MTV Chi was a spin-off network from MTV that was targeted at Chinese Americans. The network featured various styles of music such as Mando pop, Canto pop and Chinese American hip hop. It broadcast in English and featured a mix of original progr ...

and

MTV Desi MTV Desi is a digital platform from MTV that targeted Desis (people of South Asian origin) in the United States, as the name implies. The network features various styles of music such as electronic tabla music and English-Gujarati hip-hop, inters ...

(for Chinese and South Asian/

Desi DESI may refer to * Desorption electrospray ionization * Drug Efficacy Study Implementation * Dark Energy Spectroscopic Instrument See also * Desi (disambiguation) Desi or Deshi is a self-referential term used by South Asian people. Desi may al ...

-Americans, respectively). It showcased the best of Korean pop culture while also providing a platform for Korean-American talent. The target audience primarily consisted of

Korean-Americans Korean Americans are Americans of Korean ancestry (mostly from South Korea). In 2015, the Korean-American community constituted about 0.56% of the United States population, or about 1.82 million people, and was the fifth-largest Asian Americans ...

Asian-Americans Asian Americans are Americans of Asian ancestry (including naturalized Americans who are immigrants from specific regions in Asia and descendants of such immigrants). Although this term had historically been used for all the indigenous peoples ...

and

K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

lovers. Viewer-voted music video "My Name" by K-pop sensation

BoA Kwon Bo-ah (; born November 5, 1986), known professionally as BoA, is a South Korean singer, songwriter, dancer, record producer and actress. One of the most successful and influential Korean entertainers, she has been dubbed the " Queen of K- ...

was the first video content to air on the channel. After going off the air on April 30, 2007, MTV K made the shift to exclusively online content in 2010, focusing on original K-pop programming, music videos and editorial targeted for international fans of Korean pop music.

''MTV K Presents... Live in NYC'' live events

MTV K hosted several major K-pop artists in the iconic MTV Times Square studio, including

Rain Rain is water droplets that have condensed from atmospheric water vapor and then fall under gravity. Rain is a major component of the water cycle and is responsible for depositing most of the fresh water on the Earth. It provides water f ...

, Se7en and

YG Family YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production compa ...

Wonder Girls Wonder Girls () was a South Korean girl group formed by JYP Entertainment. The group debuted in February 2007 with the single "Irony" and 5 members: Yeeun, Sunye, Sunmi, Hyuna and Sohee. After Hyuna's departure in July, Yubin was added into th ...

, 2PM,

4Minute 4Minute (, often stylized as 4MINUTE) was a South Korean girl group formed in 2009 by Cube Entertainment. The members of the group were Son Ji-hyun, Nam Ji-hyun, Heo Ga-yoon, Jeon Ji-yoon, Hyuna, Kim Hyuna and Kwon So-hyun. The group was known ...

, Beast, and

B.A.P B.A.P (; an acronym for Best Absolute Perfect) was a South Korean boy band formed in 2012 under TS Entertainment. B.A.P made their musical debut with the single "Warrior" on January 26, 2012, followed by the release of their debut EP ''Warrio ...

. The shows were formatted in the ''

TRL TRL or trl may refer to: Arts * Temporary Residence Limited, a record label * ''Total Request Live'', a former MTV show * TRL Awards (''Total Request Live''), an Italian music award Libraries * Tampines Regional Library, a regional library in Ta ...

''-style with live performances, MV clips, and audience interaction. ''MTV K Presents B.A.P Live'' in New York City started the next generation of K-pop consumption in the United States by providing a live stream of the three performances on MTVK.com during the event.

2013 relaunch

In April 2013, MTV K announced that the site was planning a major revamp to bring more exclusive content than ever. A "brand new MTV K" is expected to available in late 2013.

References

External links

Official WebsiteMTV K Official FacebookMTV K Official TwitterTrandau TV Online
MTV Music video networks in the United States Asian-American television Korean-American culture Television channels and stations established in 2005 Defunct television networks in the United States Television channels and stations disestablished in 2007 Music organizations based in South Korea {{US-tv-station-stub