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A massive open online course (MOOC ) or an open online course is an
online course Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning. When referred to with its abbreviation, edtech, it often refer ...
aimed at unlimited participation and
open access Open access (OA) is a set of principles and a range of practices through which research outputs are distributed online, free of access charges or other barriers. With open access strictly defined (according to the 2001 definition), or libre op ...
via the
Web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...
. In addition to traditional course materials, such as filmed lectures, readings, and
problem set A problem set, sometimes shortened as pset, is a teaching tool used by many universities. Most courses in physics, math, engineering, chemistry, and computer science will give problem sets on a regular basis. They can also appear in other subjects ...
s, many MOOCs provide
interactive course An interactive course typically describes material of an educational nature delivered in a format which allows the user to directly impact the materials' content, pace, and outcome. Interactive, as defined by the Merriam-Webster online dictiona ...
s with user forums or social media discussions to support community interactions among students, professors, and
teaching assistant A teaching assistant or teacher's aide (TA) or education assistant (EA) or team teacher (TT) is an individual who assists a teacher with instructional responsibilities. TAs include ''graduate teaching assistants'' (GTAs), who are graduate stud ...
s (TAs), as well as immediate feedback to quick quizzes and assignments. MOOCs are a widely researched development in
distance education Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually in ...
, first introduced in 2008, that emerged as a popular mode of learning in 2012, a year called the "Year of the MOOC". Early MOOCs (cMOOCs: Connectivist MOOCs) often emphasized open-access features, such as open licensing of content, structure and learning goals, to promote the reuse and remixing of resources. Some later MOOCs (xMOOCs: extended MOOCs) use closed licenses for their course materials while maintaining free access for students.Wiley, David.
The MOOC Misnomer
. July 2012
P. Adamopoulos, "What Makes a Great MOOC? An Interdisciplinary Analysis of Student Retention in Online Courses", ''ICIS 2013 Proceedings'' (2013) pp. 1–2
in AIS Electronic Library (AISeL)


History


Precursors

Before the Digital Age,
distance learning Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually in ...
appeared in the form of
correspondence courses Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually in ...
in the 1890s–1920s and later radio and television broadcast of courses and early forms of
e-learning Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning. When referred to with its abbreviation, edtech, it often refer ...
. Typically fewer than five percent of the students would complete a course. For example the Stanford Honors Cooperative Program, established in 1954, eventually offered video classes on-site at companies, at night, leading to a fully accredited Master's degree. This program was controversial because the companies paid double the normal tuition paid by full-time students. The 2000s saw changes in online, or e-learning and distance education, with increasing online presence, open learning opportunities, and the development of MOOCs. By 2010 audiences for the most popular college courses such as "Justice" with Michael J. Sandel and "Human Anatomy" with Marian Diamond were reaching millions.


Early approaches

The first MOOCs emerged from the
open educational resources Open educational resources (OER) are teaching, learning, and research materials intentionally created and licensed to be free for the end user to own, share, and in most cases, modify. The term "OER" describes publicly accessible materials and ...
(OER) movement, which was sparked by
MIT OpenCourseWare MIT OpenCourseWare (MIT OCW) is an initiative of the Massachusetts Institute of Technology (MIT) to publish all of the educational materials from its undergraduate- and graduate-level courses online, freely and openly available to anyone, anyw ...
project. The OER movement was motivated from work by researchers who pointed out that class size and learning outcomes had no established connection. Here,
Daniel Barwick Daniel Workman Barwick (born June 21, 1968) is an American author, fundraiser, journalist, podcaster, higher education administrator, and teacher. He was the President of Independence Community College in Independence, Kansas. Biography and edu ...
's work is the most often-cited example. Within the OER movement, the
Wikiversity Wikiversity is a Wikimedia Foundation project that supports learning communities, their learning materials, and resulting activities. It differs from Wikipedia in that it offers tutorials and other materials for the fostering of learning, rather ...
was founded in 2006 and the first open course on the platform was organised in 2007. Ten-week course with more than 70 students was used to test the idea of making Wikiversity an open and free platform for education in the tradition of Scandinavian free adult education,
Folk High School Folk high schools (also ''Adult Education Center'', Danish: ''Folkehøjskole;'' Dutch: ''Volkshogeschool;'' Finnish: ''kansanopisto'' and ''työväenopisto'' or ''kansalaisopisto;'' German: ''Volkshochschule'' and (a few) ''Heimvolkshochschule; ...
and the
free school movement The free school movement, also known as the new schools or alternative schools movement, was an American education reform movement during the 1960s and early 1970s that sought to change the aims of formal schooling through alternative, independe ...
. The term ''MOOC'' was coined in 2008 by Dave Cormier of the
University of Prince Edward Island The University of Prince Edward Island (UPEI) is a public university in Charlottetown, Prince Edward Island, Canada, and the only university in the province. Founded in 1969, the enabling legislation is the ''University Act, R.S.P.E.I 2000.'' ...
in response to a course called ''Connectivism and Connective Knowledge'' (also known as ''CCK08''). CCK08, which was led by
George Siemens George Siemens is a Canadian expatriate professor of psychology at the University of Texas at Arlington and professor and director of the Centre for Change and Complexity in Learning at the University of South Australia. He is known for his theo ...
of
Athabasca University Athabasca University (AU) is a Canadian public research university that primarily operates through online distance education. Founded in 1970, it is one of four comprehensive academic and research universities in Alberta, and was the first ...
and
Stephen Downes Stephen Downes (born April 6, 1959) is a Canadian philosopher and commentator in the fields of online learning and new media. He has explored and promoted the educational use of computer and online technologies since 1995. He gave the 2004 Bunti ...
of the National Research Council, consisted of 25 tuition-paying students in Extended Education at the
University of Manitoba The University of Manitoba (U of M, UManitoba, or UM) is a Canadian public research university in the province of Manitoba. All course content was available through RSS feeds, and online students could participate through collaborative tools, including blog posts, threaded discussions in
Moodle Moodle is a free and open-source learning management system written in PHP and distributed under the GNU General Public License. Moodle is used for blended learning, distance education, flipped classroom and other online learning projects in ...
, and
Second Life ''Second Life'' is an online multimedia platform that allows people to create an avatar for themselves and then interact with other users and user created content within a multi player online virtual world. Developed and owned by the San Fr ...
meetings. Stephen Downes considers these so-called cMOOCs to be more "creative and dynamic" than the current xMOOCs, which he believes "resemble television shows or digital textbooks". Other cMOOCs were then developed; for example, Jim Groom from The
University of Mary Washington The University of Mary Washington (UMW) is a public liberal arts university in Fredericksburg, Virginia. Founded in 1908 as the Fredericksburg Teachers College, the institution was named Mary Washington College in 1938 after Mary Ball Wash ...
and Michael Branson Smith of
York College, City University of New York York College is a public senior college in Jamaica, Queens, New York City. It is a senior college in the City University of New York (CUNY) system. Founded in 1966, York was the first senior college founded under the newly formed CUNY system, ...
hosted MOOCs through several universities starting with 2011's 'Digital Storytelling' (ds106) MOOC. MOOCs from private, non-profit institutions emphasized prominent faculty members and expanded existing distance learning offerings (e.g., podcasts) into free and open online courses. Alongside the development of these open courses, other E-learning platforms emerged – such as
Khan Academy Khan Academy is an American non-profit educational organization created in 2008 by Sal Khan. Its goal is creating a set of online tools that help educate students. The organization produces short lessons in the form of videos. Its website also i ...
, Peer-to-Peer University (P2PU),
Udemy Udemy, Inc. is a global destination for teaching and learning online. It was founded in May 2010 by Eren Bali, Gagan Biyani, and Oktay Caglar. As of November 2022, the platform has more than 57 million students, 213,000 courses, and 74,000 ins ...
, and Alison – which are viewed as similar to MOOCs and work outside the university system or emphasize individual self-paced lessons.Yuan, Li, and Stephen Powell
MOOCs and Open Education: Implications for Higher Education White Paper
. University of Bolton: CETIS, 2013. pp. 7–8.


cMOOCs and xMOOCs

As MOOCs developed with time, multiple conceptions of the platform seem to have emerged. Mostly two different types can be differentiated: those that emphasize a connectivist philosophy, and those that resemble more traditional courses. To distinguish the two, several early adopters of the platform proposed the terms "cMOOC" and "xMOOC". cMOOCs are based on principles from connectivist pedagogy indicating that material should be ''aggregated'' (rather than pre-selected), '' remixable'', ''re-purposable'', and ''feeding forward'' (i.e. evolving materials should be targeted at future learning). cMOOC instructional design approaches attempt to connect learners to each other to answer questions or collaborate on joint projects. This may include emphasizing collaborative development of the MOOC. Andrew Ravenscroft of the London Metropolitan University claimed that connectivist MOOCs better support collaborative dialogue and knowledge building.Andrew Ravenscroft
"Dialogue and Connectivism: A New Approach to Understanding and Promoting Dialogue-Rich Networked Learning"
International Review of Research in Open and Distance Learning, Vol. 12(3). March 2011, Learning Technology Research Institute (LTRI), London Metropolitan University, UK.
S. F. John Mak, R. Williams, and J. Mackness
"Blogs and Forums as Communication and Learning Tools in a MOOC"
Proceedings of the 7th International Conference on Networked Learning (2010).
xMOOCs have a much more traditional course structure. They are characterized by a specified aim of completing the course obtaining certain knowledge certification of the subject matter. They are presented typically with a clearly specified syllabus of recorded lectures and self-test problems. However, some providers require paid subscriptions for acquiring graded materials and certificates. They employ elements of the original MOOC, but are, in some effect, branded IT platforms that offer content distribution partnerships to institutions. The instructor is the expert provider of knowledge, and student interactions are usually limited to asking for assistance and advising each other on difficult points.


Emergence of MOOC providers

According to ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', 2012 became "the year of the MOOC" as several well-financed providers, associated with top universities, emerged, including
Coursera Coursera Inc. () is a U.S.-based massive open online course provider founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses ...
,
Udacity Udacity, Inc. is an American for-profit educational organization founded by Sebastian Thrun, David Stavens, and Mike Sokolsky offering massive open online courses. According to Thrun, the origin of the name Udacity comes from the company's des ...
, and edX. During a presentation at SXSWedu in early 2013, Instructure CEO Josh Coates suggested that MOOCs are in the midst of a hype cycle, with expectations undergoing wild swings. Dennis Yang, President of MOOC provider Udemy, later made the point in an article for ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
''. Many universities scrambled to join in the "next big thing", as did more established
online education Distance education, also known as distance learning, is the education of students who may not always be physically present at a school, or where the learner and the teacher are separated in both time and distance. Traditionally, this usually i ...
service providers such as
Blackboard Inc Blackboard Inc. was an American educational technology company with corporate headquarters in Reston, VA. It was known for Blackboard Learn, a learning management system. It merged with Anthology in late 2021, with the future name of the combi ...
, in what has been called a "stampede". Dozens of universities in Canada, Mexico, Europe and Asia have announced partnerships with the large American MOOC providers. By early 2013, questions emerged about whether academia was "MOOC'd out". This trend was later confirmed in continuing analysis. The industry has an unusual structure, consisting of linked groups including MOOC providers, the larger non-profit sector, universities, related companies and
venture capitalist Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
s. ''
The Chronicle of Higher Education ''The Chronicle of Higher Education'' is a newspaper and website that presents news, information, and jobs for college and university faculty and student affairs professionals (staff members and administrators). A subscription is required to re ...
'' lists the major providers as the non-profits Khan Academy and edX, and the for-profits Udacity and Coursera. The larger non-profit organizations include the
Bill & Melinda Gates Foundation The Bill & Melinda Gates Foundation (BMGF), a merging of the William H. Gates Foundation and the Gates Learning Foundation, is an American private foundation founded by Bill Gates and Melinda French Gates. Based in Seattle, Washington, it was ...
, the
MacArthur Foundation The John D. and Catherine T. MacArthur Foundation is a private foundation that makes grants and impact investments to support non-profit organizations in approximately 50 countries around the world. It has an endowment of $7.0 billion and p ...
, the
National Science Foundation The National Science Foundation (NSF) is an independent agency of the United States government that supports fundamental research and education in all the non-medical fields of science and engineering. Its medical counterpart is the National ...
, and the
American Council on Education The American Council on Education (ACE) is a nonprofit 501(c)(3) U.S. higher education association established in 1918. ACE's members are the leaders of approximately 1,700 accredited, degree-granting colleges and universities and higher educatio ...
. University pioneers include
Stanford Stanford University, officially Leland Stanford Junior University, is a Private university, private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. S ...
,
Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
,
MIT The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the m ...
, the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a Private university, private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest- ...
,
Caltech The California Institute of Technology (branded as Caltech or CIT)The university itself only spells its short form as "Caltech"; the institution considers other spellings such a"Cal Tech" and "CalTech" incorrect. The institute is also occasional ...
, the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
, the
University of California at Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public university, public land-grant university, land-grant research university in Berkeley, California. Established in 1868 as the University of Californi ...
, and
San Jose State University San José State University (San Jose State or SJSU) is a public university in San Jose, California. Established in 1857, SJSU is the oldest public university on the West Coast and the founding campus of the California State University (CSU) ...
. Related companies investing in MOOCs include
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
and educational publisher
Pearson PLC Pearson plc is a British multinational publishing and education company headquartered in London, England. It was founded as a construction business in the 1840s but switched to publishing in the 1920s. Spender, J. A., ''Weetman Pearson: F ...
. Venture capitalists include
Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
,
New Enterprise Associates New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With ~$25 billion in committed capital, NEA is one of the w ...
and
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen H ...
. In the fall of 2011, Stanford University launched three courses. The first of those courses was ''Introduction Into AI'', launched by Sebastian Thrun and
Peter Norvig Peter Norvig (born December 14, 1956) is an American computer scientist and Distinguished Education Fellow at the Stanford Institute for Human-Centered AI. He previously served as a director of research and search quality at Google. Norvig is t ...
. Enrollment quickly reached 160,000 students. The announcement was followed within weeks by the launch of two more MOOCs, by
Andrew Ng Andrew Yan-Tak Ng (; born 1976) is a British-born American computer scientist and technology entrepreneur focusing on machine learning and AI. Ng was a co-founder and head of Google Brain and was the former Chief Scientist at Baidu, buildin ...
and Jennifer Widom. Following the publicity and high enrollment numbers of these courses, Thrun started a company he named Udacity and
Daphne Koller Daphne Koller ( he, דפנה קולר; born August 27, 1968) is an Israeli-American computer scientist. She was a professor in the department of computer science at Stanford University and a MacArthur Foundation fellowship recipient. She is o ...
and Andrew Ng launched Coursera. In January 2013, Udacity launched its first MOOCs-for-credit, in collaboration with San Jose State University. In May 2013, the company announced the first entirely MOOC-based master's degree, a collaboration between Udacity,
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...
and the
Georgia Institute of Technology The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part ...
, costing $7,000, a fraction of its normal tuition. Concerned about the commercialization of online education, in 2012 MIT created the not-for-profit MITx. The inaugural course, 6.002x, launched in March 2012. Harvard joined the group, renamed edX, that spring, and
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant un ...
joined in the summer. The initiative then added the
University of Texas System The University of Texas System (UT System) is an American government entity of the state of Texas that includes 13 higher educational institutions throughout the state including eight universities and five independent health institutions. The UT ...
,
Wellesley College Wellesley College is a private women's liberal arts college in Wellesley, Massachusetts, United States. Founded in 1870 by Henry and Pauline Durant as a female seminary, it is a member of the original Seven Sisters Colleges, an unofficial ...
and
Georgetown University Georgetown University is a private research university in the Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll in 1789 as Georgetown College, the university has grown to comprise eleven undergraduate and graduate ...
. In September 2013, edX announced a partnership with Google to develop MOOC.org, a site for non-xConsortium groups to build and host courses. Google will work on the core platform development with edX partners. In addition, Google and edX will collaborate on research into how students learn and how technology can transform learning and teaching. MOOC.org will adopt Google's infrastructure. The Chinese
Tsinghua University Tsinghua University (; abbr. THU) is a national public research university in Beijing, China. The university is funded by the Ministry of Education. The university is a member of the C9 League, Double First Class University Plan, Projec ...
MOOC platform XuetangX.com (launched Oct. 2013) uses the Open edX platform. Before 2013, each MOOC tended to develop its own delivery platform. EdX in April 2013 joined with Stanford University, which previously had its own platform called Class2Go, to work on XBlock SDK, a joint open-source platform. It is available to the public under the Affero GPL open source license, which requires that all improvements to the platform be publicly posted and made available under the same license. Stanford Vice Provost John Mitchell said that the goal was to provide the "
Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, whi ...
of online learning". This is unlike companies such as Coursera that have developed their own platform. By November 2013, edX offered 94 courses from 29 institutions around the world. During its first 13 months of operation (ending March 2013), Coursera offered about 325 courses, with 30% in the sciences, 28% in arts and humanities, 23% in information technology, 13% in business and 6% in mathematics. Udacity offered 26 courses. The number of courses offered has since increased dramatically: As of January 2016, edx offers 820 courses, Coursera offers 1580 courses and Udacity offers more than 120 courses. According to FutureLearn, the British Council's Understanding IELTS: Techniques for English Language Tests has an enrollment of over 440,000 students.


Notable providers


Emergence of innovative courses

Early cMOOCs such as CCK08 and ds106 used innovative pedagogy (
Connectivism Connectivism is a theoretical framework for understanding learning in a digital age. It emphasizes how internet technologies such as web browsers, search engines, wikis, online discussion forums, and social networks contributed to new avenues of le ...
), with distributed learning materials rather than a video-lecture format, and a focus on education and learning, and digital storytelling respectively Following the 2011 launch of three Stanford xMOOCs, including ''Introduction Into AI'', launched by Sebastian Thrun and Peter Norvig a number of other innovative courses have emerged. As of May 2014, more than 900 MOOCs are offered by US universities and colleges. As of February 2013, dozens of universities had affiliated with MOOCs, including many international institutions. In addition, some organisations operate their own MOOCs – including Google's Power Search. A range of courses have emerged; "There was a real question of whether this would work for humanities and social science", said Ng. However, psychology and philosophy courses are among Coursera's most popular. Student feedback and completion rates suggest that they are as successful as math and science courses even though the corresponding completion rates are lower. In January 2012, University of Helsinki launched a Finnish MOOC in programming. The MOOC is used as a way to offer high-schools the opportunity to provide programming courses for their students, even if no local premises or faculty that can organize such courses exist. The course has been offered recurringly, and the top-performing students are admitted to a BSc and MSc program in Computer Science at the University of Helsinki. At a meeting on E-Learning and MOOCs, Jaakko Kurhila, Head of studies for University of Helsinki, Department of Computer Science, claimed that to date, there have been over 8000 participants in their MOOCs altogether. On 18 June 2012, Ali Lemus from
Galileo University Galileo University is a private university in Guatemala City. It was founded and authorized on October 31, 2000. Initially, it was the School of Computer Engineering (FISICC) of Universidad Francisco Marroquín. It stands out for its technolo ...
launched the first Latin American MOOC titled "Desarrollando Aplicaciones para iPhone y iPad" This MOOC is a Spanish remix of Stanford University's popular "CS 193P iPhone Application Development" and had 5,380 students enrolled. The technology used to host the MOOC was the Galileo Educational System platform (GES) which is based on the .LRN project. "Gender Through Comic Books" was a course taught by
Ball State University Ball State University (Ball State, State or BSU) is a public university, public research university in Muncie, Indiana. It has two satellite facilities in Fishers, Indiana, Fishers and Indianapolis. On July 25, 1917, the Ball brothers, indust ...
's Christina Blanch on Instructure's Canvas Network, a MOOC platform launched in November 2012. The course used examples from
comic books A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are oft ...
to teach academic concepts about gender and perceptions. In November 2012, the
University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private research university in Coral Gables, Florida. , the university enrolled 19,096 students in 12 colleges and schools across nearly 350 academic majors and programs, i ...
launched its first high school MOOC as part of Global Academy, its online high school. The course became available for high school students preparing for the SAT Subject Test in biology. During the Spring 2013 semester,
Cathy Davidson Cathy N. Davidson (born 1949) is an American scholar and university professor. Beginning July 1, 2014, she is a professor at the Graduate Center of the City University of New York. She was a professor of English at Duke University in 2006. She h ...
and
Dan Ariely Dan Ariely ( he, דן אריאלי; born April 29, 1967) is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research instit ...
taught the "Surprise Endings: Social Science and Literature" a SPOC course taught in-person at Duke University and also as a MOOC, with students from Duke running the online discussions. In the UK of summer 2013, Physiopedia ran their first MOOC regarding Professional Ethics in collaboration with University of the Western Cape in South Africa. This was followed by a second course in 2014, Physiotherapy Management of Spinal Cord Injuries, which was accredited by the World Confederation of Physical Therapy and attracted approximately 4000 participants with a 40% completion rate. Physiopedia is the first provider of physiotherapy/physical therapy MOOCs, accessible to participants worldwide. In March 2013, Coursolve piloted a
crowdsourced Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digit ...
business strategy course for 100 organizations with the University of Virginia. A data science MOOC began in May 2013. In May 2013, Coursera announced free e-books for some courses in partnership with
Chegg Chegg, Inc., is an American education technology company based in Santa Clara, California. It provides homework help, digital and physical textbook rentals, textbooks, online tutoring, and other student services. The company was launched in 200 ...
, an online textbook-rental company. Students would use Chegg's
e-reader An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals. Any device that can display text on a screen may act as an e-read ...
, which limits copying and printing and could use the book only while enrolled in the class. In June 2013, the
University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United State ...
launched Skynet University, which offers MOOCs on introductory astronomy. Participants gain access to the university's global network of
robotic telescope A robotic telescope is an astronomical telescope and detector system that makes observations without the intervention of a human. In astronomical disciplines, a telescope qualifies as robotic if it makes those observations without being operated ...
s, including those in the Chilean Andes and Australia. In July 2013 the
University of Tasmania The University of Tasmania (UTAS) is a public research university, primarily located in Tasmania, Australia. Founded in 1890, it is Australia's fourth oldest university. Christ College (University of Tasmania), Christ College, one of the unive ...
launched ''Understanding Dementia''. The course had a completion rate of (39%), the course was recognized in the journal
Nature Nature, in the broadest sense, is the physical world or universe. "Nature" can refer to the phenomena of the physical world, and also to life in general. The study of nature is a large, if not the only, part of science. Although humans are ...
. Startup Veduca launched the first MOOCs in Brazil, in partnership with the
University of São Paulo The University of São Paulo ( pt, Universidade de São Paulo, USP) is a public university in the Brazilian state of São Paulo. It is the largest Brazilian public university and the country's most prestigious educational institution, the bes ...
in June 2013. The first two courses were Basic Physics, taught by Vanderlei Salvador Bagnato, and Probability and Statistics, taught by Melvin Cymbalista and André Leme Fleury. In the first two weeks following the launch at
Polytechnic School of the University of São Paulo The Escola Politécnica of the University of São Paulo (or the Engineering School of the University of São Paulo, Portuguese: Escola Politécnica da Universidade de São Paulo) (usually called Poli, Poli-USP or EPUSP) is an engineering school a ...
, more than 10,000 students enrolled. Startup Wedubox (finalist at MassChallenge 2013) launched the first MOOC in finance and third MOOC in Latam, the MOOC was created by Jorge Borrero (MBA Universidad de la Sabana) with the title "WACC and the cost of capital" it reached 2.500 students in Dec 2013 only 2 months after the launch. In January 2014, Georgia Institute of Technology partnered with Udacity and AT&T to launch their Online Master of Science in Computer Science (OMSCS). Priced at $7,000, OMSCS was the first ''MOOD'' (massive online open degree) (Master's degree) in
computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...
. In September 2014, the high street retailer,
Marks & Spencer Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
partnered up with
University of Leeds , mottoeng = And knowledge will be increased , established = 1831 – Leeds School of Medicine1874 – Yorkshire College of Science1884 - Yorkshire College1887 – affiliated to the federal Victoria University1904 – University of Leeds , ...
to construct an MOOC business course "which will use case studies from the Company Archive alongside research from the University to show how innovation and people are key to business success. The course will be offered by the UK based MOOC platform, FutureLearn. On 16 March 2015, the
University of Cape Town The University of Cape Town (UCT) ( af, Universiteit van Kaapstad, xh, Yunibesithi ya yaseKapa) is a public research university in Cape Town, South Africa. Established in 1829 as the South African College, it was granted full university statu ...
launched its first MOOC, ''Medicine and the Arts'' on the UK-led platform,
Futurelearn FutureLearn is a British digital education platform founded in December 2012. The company is jointly owned by The Open University and SEEK Ltd. It is a Massive Open Online Course (MOOC)ExpertTrack microcredential and Degree learning platfo ...
. In July 2015, OpenClassrooms, jointly with IESA Multimedia, launched the first MOOC-based bachelor's degree in multimedia project management recognized by a French state. In January 2018,
Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
opened its first "game-ified" course on EdX. Titled ''Fantastic Places, Unhuman Humans: Exploring Humanity Through Literature'' by Professor James Egan. It featured a storyline and plot to help Leila, a lost humanoid wandering different worlds, in which a learner had to play mini games to advance through the course. The Pacific Open Learning Health Net, set up by the
WHO Who or WHO may refer to: * Who (pronoun), an interrogative or relative pronoun * Who?, one of the Five Ws in journalism * World Health Organization Arts and entertainment Fictional characters * Who, a creature in the Dr. Seuss book '' Horton He ...
in 2003, developed an online learning platform in 2004–05 for continuing development of health professionals. Courses were originally delivered by Moodle, but were looking more like other MOOCs by 2012.


Student experience and pedagogy


Students served

By June 2012, more than 1.5 million people had registered for classes through Coursera, Udacity or edX. As of 2013, the range of students registered appears to be broad, diverse and non-traditional, but concentrated among English-speakers in rich countries. By March 2013, Coursera alone had registered about 2.8 million learners. By October 2013, Coursera enrollment continued to surge, surpassing 5 million, while edX had independently reached 1.3 million. A course billed as "Asia's first MOOC" given by the
Hong Kong University of Science and Technology The Hong Kong University of Science and Technology (HKUST) is a public research university in Clear Water Bay Peninsula, New Territories, Hong Kong. Founded in 1991 by the British Hong Kong Government, it was the territory's third institut ...
through Coursera starting in April 2013 registered 17,000 students. About 60% were from "rich countries" with many of the rest from middle-income countries in Asia, South Africa, Brazil or Mexico. Fewer students enrolled from areas with more limited access to the internet, and students from the People's Republic of China may have been discouraged by Chinese government policies. reprinted from ''University World News'' Koller stated in May 2013 that a majority of the people taking Coursera courses had already earned college degrees. According to a Stanford University study of a more general group of students "active learners" – anybody who participated beyond just registering – found that 64% of high school active learners were male and 88% were male for undergraduate- and graduate-level courses. A study from Stanford University's Learning Analytics group identified four types of students: auditors, who watched video throughout the course, but took few quizzes or exams; completers, who viewed most lectures and took part in most assessments; disengaged learners, who quickly dropped the course; and sampling learners, who might only occasionally watch lectures. They identified the following percentages in each group: Jonathan Haber focused on questions of what students are learning and student demographics. About half the students taking US courses are from other countries and do not speak English as their first language. He found some courses to be meaningful, especially about reading comprehension. Video lectures followed by multiple choice questions can be challenging since they are often the "right questions". Smaller discussion boards paradoxically offer the best conversations. Larger discussions can be "really, really thoughtful and really, really misguided", with long discussions becoming rehashes or "the same old stale left/right debate". MIT and Stanford University offered initial MOOCs in Computer Science and Electrical Engineering. Since engineering courses need prerequisites so at the outset upper-level engineering courses were nearly absent from the MOOC list. By 2015, several universities were presenting undergraduate and advanced-level engineering courses.


Educator experience

In 2013, the
Chronicle of Higher Education ''The Chronicle of Higher Education'' is a newspaper and website that presents news, information, and jobs for college and university faculty and student affairs professionals (staff members and administrators). A subscription is required to r ...
surveyed 103 professors who had taught MOOCs. "Typically a professor spent over 100 hours on his MOOC before it even started, by recording online lecture videos and doing other preparation", though some instructors' pre-class preparation was "a few dozen hours". The professors then spent 8–10 hours per week on the course, including participation in discussion forums. The medians were: 33,000 students enrollees; 2,600 passing; and 1 teaching assistant helping with the class. 74% of the classes used automated grading, and 34% used peer grading. 97% of the instructors used original videos, 75% used open educational resources and 27% used other resources. 9% of the classes required a physical textbook and 5% required an e-book. Unlike traditional courses, MOOCs require additional skills, provided by videographers, instructional designers, IT specialists and platform specialists. Georgia Tech professor
Karen Head Karen Head is an American poet, educator and editor. She is a professor at the Georgia Institute of Technology where she is the executive director of the Communication Center. Head is known for her contributions to Massive Open Online Courses ( ...
reports that 19 people work on their MOOCs and that more are needed. The platforms have availability requirements similar to media/content sharing websites, due to the large number of enrollees. MOOCs typically use
cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mu ...
and are often created with
authoring system An authoring system is a program that has pre-programmed elements for the development of interactive multimedia software titles. Authoring systems can be defined as software that allows its user to create multimedia applications for manipulating m ...
s. Authoring tools for the creation of MOOCs are specialized packages of
educational software Educational software is a term used for any computer software which is made for an educational purpose. It encompasses different ranges from language learning software to classroom management software to reference software. The purpose of all t ...
like
Elicitus Elicitus software is a desktop authoring tool. An authoring tool is used by trainers, educators and subject matter experts for creating elearning courses. Elicitus has been designed and developed by Harbinger Knowledge Products Harbinger Know ...
, IMC Content Studio and Lectora that are easy-to-use and support e-learning standards like
SCORM Shareable Content Object Reference Model (SCORM) is a collection of standards and specifications for web-based electronic educational technology (also called e-learning). It defines communications between client side content and a host system (cal ...
and AICC.


Completion rates

Despite their potential to support learning and education, MOOCs have a major concern related to attrition rates and course drop out. Even though the number of learners who enroll in the courses tends to be in the thousands range, only a very small portion of the enrolled learners complete the course. According to the visualizations and analysis conducted by Katy Jordan (2015), the investigated MOOCs have a typical enrollment of 25,000, even though enrollment has reached a value up to ~230,000. Jordan reports that the average completion rate for such MOOCs is approximately 15%. Early data from Coursera suggest a completion rate of 7–9%. Coffrin et al. (2012) report the completion rates are even lower (between 3 and 5%), while they say there is a consistent and noticeable decline in the number of students who participate in the course every week. Others have also shown attrition rates similar to Coffrin. One example is the course ''Bioelectricity, in the Fall of 2012'' at Duke University, where 12,725 students enrolled, but only 7,761 ever watched a video, 3,658 attempted a quiz, 345 attempted the final exam, and 313 passed, earning a certificate. Students paying $50 for a feature (designed to prevent cheating on exams) have completion rates of about 70%. Yang et al. (2013) suggest that even though there is a large proportion of students who drop out early on due to a variety of reasons, there is a significant proportion of the students who remain in the course and drop out later, thus causing attrition to happen over time. Before analyzing some factors which is related to attrition rates and course drop out, one important thing one should keep in mind is that average completion rate for MOOCs is not a good indicator. Completion rate does not reflect the overall view of every student because different students have diverse purposes. For example, Khe Foon Hew (2016) indicates that some students take part in the MOOCs just for interest or finding extrinsic value of course. They drop the course if the course does not satisfy their purpose. However, completion rate is objective enough to reflect engagement of students. Much research has investigated why students drop out of MOOC courses or what factors could contribute to them dropping out. For example, Carolyn Rosé et al. (2014) investigate how three social factors make predictions on student attrition, for students who participated in the course discussion forum. The authors found that students who serve as authorities in the community seem to be more committed to the community and thus less inclined to drop out the course. In addition, students who actively participated in the course since the first week were 35% less likely to drop out of the course, compared with the average population. Lastly, the analysis of the patterns of attrition in a sub community showed that attrition was related to the engagement of the particular students with one another. One interpretation of this finding according to Rosé et al. (2014) is that while participating in MOOCs, students create virtual cohorts who progress and engage with the material in similar ways. Thus, if students start dropping out, then that might cause other students to drop out as they might perceive the environment as less supportive or engaging without their peers. Other studies focus on exploring how motivation and self-regulated learning could be related to MOOC dropout and attrition. Carson (2002) investigated characteristics of self-directed learning in students of grades 8–12 who took online courses through a statewide online program. Two of the hypothesis that the study explored were whether there exist underlying distinct classes (categories) of self-regulated learners and if the membership in these classes was associated with measures such significantly different online course completion, online final grade, or GPA. The results show that there exist different latent classes of self-regulated learning within the population of online students, designated as high, moderate, and low self-directed learning. In addition, the results support the hypothesis that there is an association between the self-directed learning class the student belongs to with the significantly different course completion rate or course achievement (course achievement was measured by the completion of the online courses, the final online course grade and the cumulative GPA). In other words, course completion and self-directed learning in students were found to be significantly related. One online survey published a "top ten" list of reasons for dropping out of a MOOC. The list involved reasons such as the course required too much time, or was too difficult or too basic. Reasons related to poor course design included "lecture fatigue" from courses that were just lecture videos, lack of a proper introduction to course technology and format, clunky technology and abuse on discussion boards. Hidden costs were cited, including required readings from expensive textbooks written by the instructor that also significantly limited students' access to learning material. Other non-completers were "just shopping around" when they registered, or were participating for knowledge rather than a credential. Other reasons for the poor completion rates include the workload, length and difficulty of a course. In addition, some participants participate peripherally ("lurk"). For example, one of the first MOOCs in 2008 had 2200 registered members, of whom 150 actively interacted at various times. Besides those factors cause the low completion rate in MOOCs, the inequality on receiving knowledge affected by different characters of individuals also has a huge influence on the consequence of completion rate. Actually, MOOC is not as fair as we expected. Russian researchers Semenova, T.V. and Rudakova, L.M (2016), indicate that MOOC is designed to decrease the unequal access to getting knowledge, but that does not mean every individual can enjoy the same equality in course completion rate. From their research, there are three main factors that cause inequality, which are degree of education, experience of MOOCs and gender. The survey shows that 18% of high-education students complete the course while only 3% low-education students complete. To be more visualized, 84–88% of students who have completed the course are high-educational. What's more, among students who have completed the course, 65–80% of students have at least one experience of using online learning platform comparing to 6–31% of students who have no experience. Gender also influences the completion rate. In general, 6–7% more men than women complete the course because women are supposed to do household in many countries, which distracts women's attention in learning. The effectiveness of MOOCs is an open question as completion rates are substantially less than traditional online education courses. Alraimi et al. (2015) explained in their research model a substantial percentage of the variance for the intention to continue using MOOCs, which is significantly influenced by perceived reputation, perceived openness, perceived usefulness, and perceived user satisfaction. Perceived reputation and perceived openness were the strongest predictors and have not previously been examined in the context of MOOCs However, research indicates that completion rates is not the right metric to measure success of MOOCs. Alternate metrics are proposed to measure effectiveness of MOOCs and online learning.


Instructional design

Many MOOCs use video
lecture A lecture (from Latin ''lēctūra'' “reading” ) is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher. Lectures are used to convey critical infor ...
s, employing the old form of teaching (lecturing) using a new technology. Thrun testified before the
President’s Council of Advisors on Science and Technology The President's Council of Advisors on Science and Technology (PCAST) is a council, chartered (or re-chartered) in each administration with a broad mandate to advise the president of the United States on science and technology. The current PCAST ...
(PCAST) that MOOC "courses are 'designed to be challenges,' not lectures, and the amount of data generated from these assessments can be evaluated 'massively using machine learning' at work behind the scenes. This approach, he said, dispels 'the medieval set of myths' guiding teacher efficacy and student outcomes, and replaces it with evidence-based, 'modern, data-driven' educational methodologies that may be the instruments responsible for a 'fundamental transformation of education' itself". Some view the videos and other material produced by the MOOC as the next form of the textbook. "MOOC is the new textbook", according to David Finegold of
Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and was ...
. A study of edX student habits found that certificate-earning students generally stop watching videos longer than 6 to 9 minutes. They viewed the first 4.4 minutes (median) of 12- to 15-minute videos. Some traditional schools blend online and offline learning, sometimes called flipped classrooms. Students watch lectures online at home and work on projects and interact with faculty while in class. Such hybrids can even improve student performance in traditional in-person classes. One fall 2012 test by San Jose State and edX found that incorporating content from an online course into a for-credit campus-based course increased pass rates to 91% from as low as 55% without the online component. "We do not recommend selecting an online-only experience over a blended learning experience", says Coursera's Andrew Ng. Because of massive enrollments, MOOCs require instructional design that facilitates large-scale feedback and interaction. The two basic approaches are: * Peer-review and group collaboration * Automated feedback through objective, online assessments, e.g. quizzes and exams Machine grading of written assignments is also underway. So-called connectivist MOOCs rely on the former approach; broadcast MOOCs rely more on the latter. This marks a key distinction between cMOOCs where the 'C' stands for 'connectivist', and xMOOCs where the x stands for extended (as in TEDx, edX) and represents that the MOOC is designed to be in addition to something else (university courses for example). Assessment can be the most difficult activity to conduct online, and online assessments can be quite different from the brick-and-mortar version.Degree of Freedom – an adventure in online learning
''MOOC Components – Assessment'', 22 March 2013.
Special attention has been devoted to proctoring and cheating. Peer review is often based upon sample answers or rubrics, which guide the grader on how many points to award different answers. These rubrics cannot be as complex for peer grading as for teaching assistants. Students are expected to learn via grading others and become more engaged with the course. Exams may be proctored at regional testing centers. Other methods, including "eavesdropping technologies worthy of the C.I.A.", allow testing at home or office, by using webcams, or monitoring mouse clicks and typing styles. Special techniques such as adaptive testing may be used, where the test tailors itself given the student's previous answers, giving harder or easier questions accordingly. "The most important thing that helps students succeed in an online course is interpersonal interaction and support", says Shanna Smith Jaggars, assistant director of
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
's
Community College Research Center The Community College Research Center (CCRC) is an independent research center that studies two-year colleges and open-access four-year institutions in the United States. Its researchers use qualitative and quantitative methods to assess programs, p ...
. Her research compared online-only and face-to-face learning in studies of community-college students and faculty in Virginia and Washington state. Among her findings: In Virginia, 32% of students failed or withdrew from for-credit online courses, compared with 19% for equivalent in-person courses. Assigning mentors to students is another interaction-enhancing technique. In 2013 Harvard offered a popular class, ''The Ancient Greek Hero'', instructed by
Gregory Nagy Gregory Nagy ( hu, Nagy Gergely, ; born October 22, 1942 in Budapest)"CV: Gregory Nagy"
''gr ...
and taken by thousands of Harvard students over prior decades. It appealed to alumni to volunteer as online mentors and discussion group managers. About 10 former teaching fellows also volunteered. The task of the volunteers, which required 3–5 hours per week, was to focus on online class discussion. The edX course registered 27,000 students. Research by Kop and Fournier highlighted as major challenges the lack of social presence and the high level of autonomy required. Techniques for maintaining connection with students include adding audio comments on assignments instead of writing them, participating with students in the discussion forums, asking brief questions in the middle of the lecture, updating weekly videos about the course and sending congratulatory emails on prior accomplishments to students who are slightly behind. Grading by peer review has had mixed results. In one example, three fellow students grade one assignment for each assignment that they submit. The grading key or rubric tends to focus the grading, but discourages more creative writing.
A. J. Jacobs Arnold Stephen Jacobs Jr., commonly called A.J. Jacobs (born March 20, 1968) is an American journalist, author, and lecturer best known for writing about his lifestyle experiments. He is an editor at large for ''Esquire'' and has worked for the ...
in an op-ed in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' graded his experience in 11 MOOC classes overall as a "B". He rated his professors as '"B+", despite "a couple of clunkers", even comparing them to pop stars and "A-list celebrity professors". Nevertheless, he rated teacher-to-student interaction as a "D" since he had almost no contact with the professors. The highest-rated ("A") aspect of Jacobs' experience was the ability to watch videos at any time. Student-to-student interaction and assignments both received "B−". Study groups that did not meet, trolls on message boards and the relative slowness of online vs. personal conversations lowered that rating. Assignments included multiple-choice quizzes and exams as well as essays and projects. He found the multiple-choice tests stressful and peer-graded essays painful. He completed only 2 of the 11 classes.


Information architecture

When searching for the desired course, the courses are usually organized by "most popular" or a "topical scheme". Courses planned for synchronous learning are structured as an exact organizational scheme called a chronological scheme, Courses planned for
asynchronous learning Asynchronous learning is a general term used to describe forms of education, instruction, and learning that do not occur in the same place or at the same time. It uses resources that facilitate information sharing outside the constraints of time an ...
 are also presented as a chronological scheme, but the order the information is learned as a hybrid scheme. In this way it can be harder to understand the course content and complete, because they are not based on an existing
mental model A mental model is an explanation of someone's thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between its various parts and a person's intuitive perception about thei ...
.


Industry

MOOCs are widely seen as a major part of a larger
disruptive innovation In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The concept w ...
taking place in higher education. In particular, the many services offered under traditional university business models are predicted to become unbundled and sold to students individually or in newly formed bundles. These services include research, curriculum design, content generation (such as textbooks), teaching, assessment and certification (such as granting degrees) and student placement. MOOCs threaten existing business models by potentially selling teaching, assessment, or placement separately from the current package of services. President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
has cited recent developments, including the online learning innovations at
Carnegie Mellon University Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology ...
,
Arizona State University Arizona State University (Arizona State or ASU) is a public research university in the Phoenix metropolitan area. Founded in 1885 by the 13th Arizona Territorial Legislature, ASU is one of the largest public universities by enrollment in the ...
and
Georgia Institute of Technology The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part ...
, as having potential to reduce the rising costs of higher education. James Mazoue, Director of Online Programs at
Wayne State University Wayne State University (WSU) is a public research university in Detroit, Michigan. It is Michigan's third-largest university. Founded in 1868, Wayne State consists of 13 schools and colleges offering approximately 350 programs to nearly 25,000 ...
describes one possible innovation: But how universities will benefit by "giving our product away free online" is unclear. Principles of
openness Openness is an overarching concept or philosophy that is characterized by an emphasis on transparency and collaboration. That is, openness refers to "accessibility of knowledge, technology and other resources; the transparency of action; the per ...
inform the creation, structure and operation of MOOCs. The extent to which practices of Open Design in educational technology are applied vary.


Fee opportunities

In the
freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ...
business model, the basic product – the course content – is given away free. "Charging for content would be a tragedy", said Andrew Ng. But "premium" services such as certification or placement would be charged a fee – however financial aids are given in some cases. Course developers could charge licensing fees for educational institutions that use its materials. Introductory or "gateway" courses and some remedial courses may earn the most fees. Free introductory courses may attract new students to follow-on fee-charging classes. Blended courses supplement MOOC material with face-to-face instruction. Providers can charge employers for recruiting its students. Students may be able to pay to take a proctored exam to earn transfer credit at a degree-granting university, or for certificates of completion. Udemy allows teachers to sell online courses, with the course creators keeping 70–85% of the proceeds and
intellectual property rights Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
. Coursera found that students who paid $30 to $90 were substantially more likely to finish the course. The fee was ostensibly for the company's identity-verification program, which confirms that they took and passed a course. In February 2013, the American Council on Education (ACE) recommended that its members provide transfer credit from a few MOOC courses, though even the universities who deliver the courses had said that they would not. The
University of Wisconsin A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...
offered multiple, competency-based
bachelor's A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to si ...
and
master's A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
degrees starting Fall 2013, the first public university to do so on a system-wide basis. The university encouraged students to take online-courses such as MOOCs and complete assessment tests at the university to receive credit. As of 2013 few students had applied for college credit for MOOC classes. Colorado State University-Global Campus received no applications in the year after they offered the option. Udacity, which is offering an online master's degree in computer science in partnership with Georgia Tech, reported in October 2013 that applications for the term starting in January 2014 were more than double the number of applications that Georgia Tech receives for its traditional program. Academic Partnerships is a company that helps public universities move their courses online. According to its chairman, Randy Best, "We started it, frankly, as a campaign to grow enrollment. But 72 to 84 percent of those who did the first course came back and paid to take the second course."Tamar Lewin
Public Universities to Offer Free Online Classes for Credit
23 January 2013
While Coursera takes a larger cut of any revenue generated – but requires no minimum payment – the not-for-profit edX has a minimum required payment from course providers, but takes a smaller cut of any revenues, tied to the amount of support required for each course.


Benefits


Improving access to higher education

MOOCs are regarded by many as an important tool to widen access to
higher education Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after compl ...
(HE) for millions of people, including those in the
developing world A developing country is a sovereign state with a lesser developed industrial base and a lower Human Development Index (HDI) relative to other countries. However, this definition is not universally agreed upon. There is also no clear agreeme ...
, and ultimately enhance their quality of life. MOOCs may be regarded as contributing to the democratisation of HE, not only locally or regionally but globally as well. MOOCs can help democratise content and make knowledge reachable for everyone. Students are able to access complete courses offered by universities all over the world, something previously unattainable. With the availability of affordable technologies, MOOCs increase access to an extraordinary number of courses offered by world-renowned institutions and teachers.


Providing an affordable alternative to formal education

The costs of tertiary education continue to increase because institutions tend to bundle too many services. With MOOCs, some of these services can be transferred to other suitable players in the public or private sector. MOOCs are for large numbers of participants, can be accessed by anyone anywhere as long as they have an Internet connection, are open to everyone without entry qualifications and offer a full/complete course experience online for free.


Sustainable development goals

MOOCs can be seen as a form of open education offered for free through online platforms. The (initial) philosophy of MOOCs is to open up quality higher education to a wider audience. As such, MOOCs are an important tool to achieve goal 4 of the 2030 Agenda for Sustainable Development.


Offers a flexible learning schedule

Certain lectures, videos, and tests through MOOCs can be accessed at any time compared to scheduled class times. By allowing learners to complete their coursework in their own time, this provides flexibility to learners based on their own personal schedules.


Online collaboration

The learning environments of MOOCs make it easier for learners across the globe to work together on common goals. Instead of having to physically meet one another, online collaboration creates partnerships among learners. While time zones may have an effect on the hours that learners communicate, projects, assignments, and more can be completed to incorporate the skills and resources that different learners offer no matter where they are located. Distance and collaboration can benefit learners who may have struggled with traditionally more individual learning goals, including learning how to write.


Challenges and criticisms

The MOOC Guide suggests six possible challenges for cMOOCs: # Relying on user-generated content can create a chaotic learning environment. #
Digital literacy Digital literacy refers to an individual's ability to find, evaluate, and communicate information through typing and other media on various digital platforms. It is evaluated by an individual's grammar, composition, typing skills and ability to pro ...
is necessary to make use of the online materials. # The time and effort required from participants may exceed what students are willing to commit to a free online course. # Once the course is released, content will be reshaped and reinterpreted by the massive student body, making the course trajectory difficult for instructors to control. # Participants must self-regulate and set their own goals. # Language and translation barriers. # Accessibility barriers for differently-abled users # Access barriers for people from low socio-economic neighbourhoods and countries with very little internet access These general challenges in effective MOOC development are accompanied by criticism by journalists and academics.
Robert Zemsky Robert M. Zemsky (born 1941) is a Professor of Education, the Chair of the Learning Alliance for Higher Education, and the founding director of the Institute for Research on Higher Education at the University of Pennsylvania Graduate School of Edu ...
(2014) argues that they have passed their peak: "They came; they conquered very little; and now they face substantially diminished prospects." Others have pointed to a backlash arising from the tiny completion rates. Some dispute that the "territorial" dimensions of MOOCs have received insufficient discussion or data-backed analysis, namely: 1. the true geographical diversity of enrolls in/completes courses; 2. the implications of courses scaling across country borders, and potential difficulties with relevance and knowledge transfer; and 3. the need for territory-specific study of locally relevant issues and needs. Other features associated with early MOOCs, such as open licensing of content, open structure and learning goals, and community-centeredness, may not be present in all MOOC projects. Effects on the structure of higher education were lamented, for example, by Moshe Y. Vardi, who finds an "absence of serious pedagogy in MOOCs", and indeed in all of higher education. He criticized the format of "short, unsophisticated video chunks, interleaved with online quizzes, and accompanied by social networking." An underlying reason is simple cost-cutting pressures, which could hamstring the higher education industry. The changes predicted from MOOCs generated objections in some quarters. The San Jose State University philosophy faculty wrote in an open letter to Harvard University professor and MOOC teacher Michael Sandel:
Cary Nelson Cary Nelson (1946), is an American professor emeritus of English and Jubilee Professor of Liberal Arts and Sciences at the University of Illinois at Urbana-Champaign. He was president of the American Association of University Professors between 2 ...
, former president of the
American Association of University Professors The American Association of University Professors (AAUP) is an organization of professors and other academics in the United States. AAUP membership includes over 500 local campus chapters and 39 state organizations. The AAUP's stated mission ...
claimed that MOOCs are not a reliable means of supplying credentials, stating that "It’s fine to put lectures online, but this plan only degrades degree programs if it plans to substitute for them." Sandra Schroeder, chair of the Higher Education Program and Policy Council for the
American Federation of Teachers The American Federation of Teachers (AFT) is the second largest teacher's labor union in America (the largest being the National Education Association). The union was founded in Chicago. John Dewey and Margaret Haley were founders. About 60 per ...
expressed concern that "These students are not likely to succeed without the structure of a strong and sequenced academic program." With a 60% majority, the
Amherst College Amherst College ( ) is a private liberal arts college in Amherst, Massachusetts. Founded in 1821 as an attempt to relocate Williams College by its then-president Zephaniah Swift Moore, Amherst is the third oldest institution of higher educati ...
faculty rejected the opportunity to work with edX based on a perceived incompatibility with their seminar-style classes and personalized feedback. Some were concerned about issues such as the "information dispensing" teaching model of lectures followed by exams, the use of multiple-choice exams and peer-grading. The
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
faculty took a similar stance in the spring of 2013. The effect of MOOCs on second- and third-tier institutions and of creating a professorial "star system" were among other concerns. At least one alternative to MOOCs has advocates: Distributed Open Collaborative Courses (DOCC) challenge the roles of the instructor, hierarchy, money and massiveness. DOCC recognizes that the pursuit of knowledge may be achieved better by not using a centralized singular syllabus, that expertise is distributed throughout all the participants and does not just reside with one or two individuals. Another alternative to MOOCs is the self-paced online course (SPOC) which provides a high degree of flexibility. Students can decide on their own pace and with which session they would like to begin their studies. According to a report by Class Central founder Dhawal Shah, more than 800 self-paced courses have been available in 2015. Although the purpose of MOOCs is ultimately to educate more people, recent criticisms include accessibility and a Westernized curriculum that lead to a failure to reach the same audiences marginalised by traditional methods. MOOCs have been criticized for a perceived lack of academic rigor as well as the monetization strategies adopted by providers. In ''MOOCs: A University Qualification in 24 Hours?'' Michael Shea writes "By offering courses that are near-impossible to fail and charging upfront fees for worthless certificates, Coursera is simply running a high-tech version of the kind of scams that have been run by correspondence colleges for decades."


The experience of English language learners (ELLs) in MOOCs

Language of instruction is one of the major barriers that ELLs face in MOOCs. In recent estimates, almost 75% of MOOC courses are presented in the English language, however, native English speakers are a minority among the world's population. This issue is mitigated by the increasing popularity of English as a global language, and therefore has more second language speakers than any other language in the world. This barrier has encouraged content developers and other MOOC stakeholders to develop content in other popular languages to increase MOOC access. However, research studies show that some ELLs prefer to take MOOCs in English, despite the language challenges, as it promotes their goals of economic, social, and
geographic mobility Geographic mobility is the measure of how populations and goods move over time. Geographic mobility, population mobility, or more simply mobility is also a statistic that measures migration within a population. Commonly used in demography and huma ...
. This emphasizes the need to not only provide MOOC content in other languages, but also to develop English language interventions for ELLs who participate in English MOOCs. Areas that ELLs particularly struggle with in English MOOCs include MOOC content without corresponding visual supporting materials (e.g., an instructor narrating instruction without text support in the background), or their hesitation to participate in MOOC discussion forums. Active participation in MOOC discussion forums has been found to improve students grades, their engagement, and leads to lower dropout rates, however, ELLs are more likely to be spectators than active contributors in discussion forums.  Researching studies show a “complex mix of affective, socio-cultural, and educational factors” that are inhibitors to their active participation in discussion forums. As expected, English as the language of communication poses both linguistic and cultural challenges for ELLs, and they may not be confident in their English language communication abilities. Discussion forums may also be an uncomfortable means of communication especially for ELLs from Confucian cultures, where disagreement and arguing one’s points are often viewed as confrontational, and harmony is promoted. Therefore, while ELLs may be perceived as being uninterested in participating, research studies show that they do not show the same hesitation in face to face discourse. Finally, ELLs may come from high power distance cultures, where teachers are regarded as authority figures, and the culture of back and forth conversations between teachers and students is not a cultural norm. As a result, discussion forums with active participation from the instructors may cause discomfort and prevent participation of students from such cultures.


Curation

''Open Culture'', not affiliated with Stanford University, founded in 2006, by Dan Coleman, the Director and Associate Dean of Stanford University's Continuing Education Program, aggregates and curates free MOOCs, as well as free cultural & educational media. C. Berman, of the
University of Illinois at Urbana-Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Un ...
, found the website difficult to navigate, with links "hidden" in articles, and the right side lists, clunky and long.


See also

* List of MOOC providers *
Language MOOC Language MOOCs (Language Massive Open Online Courses, or LMOOCs) are web-based online courses freely accessible for a limited period of time, created for those interested in developing their skills in a foreign language. As Sokolik (2014) Sokolik, ...
*
Outcome-based education Outcome-based education or outcomes-based education (OBE) is an educational theory that bases each part of an educational system around goals (outcomes). By the end of the educational experience, each student should have achieved the goal. The ...
*
OpenCourseWare OpenCourseWare (OCW) are course lessons created at universities and published for free via the Internet. OCW projects first appeared in the late 1990s, and after gaining traction in Europe and then the United States have become a worldwide means ...
*
Saylor Foundation The Saylor Academy, formerly known as the Saylor Foundation, is a non-profit organization headquartered in Washington, DC. It was established in 1999 by its sole trustee, Michael J. Saylor. Since 2008, the focus of the foundation has been its F ...
*
Small private online course A Small Private Online Course (SPOC) refers to a version of a MOOC (Massive Open Online Course) used locally with on-campus students. University of California Berkeley Professor Armando Fox coined the word in 2013 to refer to a localized instance of ...
* Qualifications frameworks for online learning *
Open educational resources in Canada Open educational resources in Canada are the various initiatives related to open education, open educational resources (OER), open pedagogies (OEP), open educational practices (OEP), and open scholarship that are established nationally and provinc ...


References


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External links


UNESCO Open Learning
open online course platform by
UNESCO The United Nations Educational, Scientific and Cultural Organization is a List of specialized agencies of the United Nations, specialized agency of the United Nations (UN) aimed at promoting world peace and security through international coope ...
{{Authority control E-learning Free software Open educational resources Articles containing video clips Higher education Educational technology Computer-related introductions in 2008