MDV is a joint venture television station between

Seven West Media Seven West Media Limited is an ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, print and online publishing. Seven Group Holdings Ltd (SGH), a company control ...

and

WIN Corporation WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales. History Founding The WIN b ...

. Based in

Mildura Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area had ...

Victoria, Australia Victoria is a state in southeastern Australia. It is the second-smallest state with a land area of , the second most populated state (after New South Wales) with a population of over 6.5 million, and the most densely populated state in Au ...

, it is a digital-only

Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...

affiliate run under the company name ''Mildura Digital Television Pty Ltd'', and began broadcasting on 1 January 2006. On 1 July 2016, due to

WIN Television WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...

becoming the Network Ten affiliate in the region, MDV switched its affiliation to the

Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...

and remained there until 2021. On 1 July 2021, due to

becoming the Nine Network affiliate in the region, MDV switched back its affiliation to Network 10.

Availability

The station is a Network 10 affiliate, which is jointly owned by Seven West Media and WIN Television. MDV is available on LCN 5 in the

and

Sunraysia Sunraysia is an illdefined district, sometimes incorrectly referred to as an economic region, located in northwestern Victoria and southwestern New South Wales in Australia. The region is renowned for its sunshine, intensive horticulture inclu ...

area in

standard-definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...

. 10's multichannels 10 HD (which is 10's main channel in high definition), as well as 10 Bold and 10 Peach are available on LCN 50, LCN 51 and LCN 52 respectively. Before the 2021 affiliation swapback, Nine's multichannels

9Gem 9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived. History Nine N ...

(in high definition) and

9Go! 9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, anim ...

were available on LCN 50 and LCN 55 respectively. Before MDV's affiliation change on 1 July 2016, Ten's multichannels One and

Eleven Eleven or 11 may refer to: *11 (number), the natural number following 10 and preceding 12 * one of the years 11 BC, AD 11, 1911, 2011, or any year ending in 11 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *'' ...

were available on LCN 50 and LCN 55 respectively. WIN is responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handles the business administration and advertising sales for MDV. The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune. Ten Mildura 2006

References

{{DEFAULTSORT:Mdv Mildura Joint ventures Digital terrestrial television in Australia Television channels and stations established in 2006 WIN Television Prime Media Group Seven Network 2006 establishments in Australia

Availability

See also

References