Myx (, stylized as MYX or myx) is a Philippine

pay TV Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

channel based in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the most populous city in the Philippines. According to the 2020 census, it has a population of 2,960,048 people. It was fou ...

, owned by Creative Programs Inc., a subsidiary of

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned b ...

. The channel is targeted to youth audiences and primarily airs music videos. It was introduced as a programming block on free-to air television through the now-defunct television network

Studio 23 Studio 23 (officially Studio 23, Inc. and previously AMCARA Broadcasting Network) was a Filipino television network owned by ABS-CBN Corporation. The network was named for its flagship station in Metro Manila, DWAC-TV and carried on UHF cha ...

in 2000, airing in early morning, afternoon and late evening time slots. A standalone 24-hour pay channel was introduced in 2002, and an international version of the channel was created in 2007. Myx is notable for showing the lyrics as the music video plays which was adapted from video

karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music i ...

, a popular pastime in Asia. Since 2006, Myx has given the annual

Myx Music Awards The Myx Music Awards, currently known as the Myx Awards, are accolades presented by the cable channel Myx to honor the biggest hitmakers in the Philippines. The awards ceremony is held annually and occurs most commonly in March, and broadcast de ...

to the most influential personalities in the

Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

music industry.

History

Myx was first aired on November 20, 2000 on

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of ABS-CBN Corporation, a company unde ...

's sister television network,

(now S+A). It was intended to be the replacement of

MTV Philippines MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-brand ...

. It aired on Studio 23 during daytime hours. On June 2002, ABS-CBN merged Myx on channel 23 with the then-top-rated music cable channel, VID-OK. The Myx name was retained but with VID-OK's style of playing music videos with lyrics. On January 16, 2014, Myx stopped airing on Studio 23 when the channel was converted to

ABS-CBN Sports and Action ABS-CBN Sports and Action (stylized as ABS-CBN Sports+Action or simply S+A or S and A), was a free-to-air television network based in Quezon City. It was owned by ABS-CBN Corporation with some of its programs produced and licensed by ABS-CBN S ...

(S+A). In 2018, it was added to the

ABS-CBN TV Plus ABS-CBN TV Plus (formerly Sky TV+ and stylized as ABS-CBN TVplus, repackaged in 2021 as ABS-CBN TVplus Digital TV Receiver) is a Philippine ISDB-T encrypted digital terrestrial television provider owned and operated by ABS-CBN Convergence, a ...

digital terrestrial platform on channel 12; ABS-CBN TV Plus shut down in 2020 when the company's broadcasting franchise expired without renewal. In June 2021, Myx in the Philippines and its international version adopted a common logo, introduced internationally the year before, and merged their digital assets. In July 2021, as part of the partnership between ABS-CBN Entertainment and TV5/

Cignal Cignal (pronounced as ''signal'') is a Philippine satellite television and IPTV provider, owned by Cignal TV Inc., a wholly owned subsidiary of the MediaQuest Holdings Inc. under the PLDT Beneficial Trust Fund. Cignal's prepaid electronic ...

, Cignal added Myx and its sister channel Cinema One to its channel line-up as a free trial and later as "add-ons" for lower plans.

VJs and hosts

Myx has produced some of the most popular VJs in the country, including

Lourd de Veyra Lourd Ernest Hanopol de Veyra (; born February 11, 1975) is a Filipino musician, emcee, poet, journalist, TV host, broadcast personality and activist who became famous as the vocalist of the Manila-based jazz rock band Radioactive Sago Project. ...

Luis Manzano Luis Philippe Santos Manzano (; born April 21, 1981), also known by his nickname Lucky, is a Filipino-American TV host, actor, comedian, VJ, and model. He is the son of actors Edu Manzano and Vilma Santos. He is best known for his roles in t ...

Geoff Eigenmann Geoffrey Michael Alatiit Eigenmann (; born March 23, 1985), better known by his screen name Geoff Eigenmann, is a Filipino actor, host and model notable for his performances in television; he is a member of the Eigenmann family of actors a ...

Heart Evangelista Love Marie Payawal Ongpauco (born February 14, 1985), known professionally as Heart Evangelista (, alternately ), is a Filipino actress, artist, businesswoman, and socialite. Early life Heart Evangelista was born as Love Marie Payawal Ongpau ...

Nikki Gil Monica Pauline "Nikki" Santos Gil-Albert (; born August 23, 1987) is a Filipino singer, actress, host, model, and video jockey. She is known for being part of the afternoon remake of '' Carlo J. Caparas' Pieta'' (2008–2009) and, in 2009, fo ...

Bernard Palanca Bernard Revilla Palanca Jr. (born December 3, 1976) is a Filipino host, film/television character actor, and product endorser. Early life His maternal grandfather, Armando Goyena (real name: José Revilla), was an actor as was his younger bro ...

, and

Iya Villania Raelene Elaine Villania(born June 29, 1986), known professionally as Iya Villania-Arellano (), is a Filipino-Australian singer, television presenter, and actress. She has been widely known for her work as a VJ in the music channel MYX. Early a ...

. Since 2007, Myx has produced the annual

Myx VJ Search The MYX VJ Search is a special competition held annually by MYX, the number one music channel in the Philippines. It gives young people the chance to fulfill their dreams of becoming the next MYX VJ. Auditions are held at ABS-CBN in Quezon City, ...

with the aim of searching the country's best VJs; the finalists will be given the chance to be a VJ on Myx. The current VJs of Myx are Ai dela Cruz and Samm Alvero; the channel previously had more, but after losing the broadcast franchise, another four VJs were laid off as part of corporate retrenchment at ABS-CBN.

Programming

Myx programming consists primarily of themed blocks of music videos and music chart shows, as well as concerts, events, and live performances. In addition, the station airs several additional programs, among them the talk show ''I Feel U'', hosted by

Toni Gonzaga Celestine Cruz Gonzaga-Soriano (; born January 20, 1984), better known as Toni Gonzaga, is a Filipino singer, host, actress, producer, vlogger and entrepreneur. She is the former lead host of long-running reality show, ''Pinoy Big Brother''. To ...

, and the talk show ''We Rise Together'', featuring artists from the ABS-CBN-owned

Rise Artists Studio Rise Artists Studio is a training and management subsidiary of ABS-CBN Films, in collaboration with Star Magic. It is responsible for scouting and developing aspiring artists, as well as maintaining the stardom of the artists it handles. On Sep ...

. It airs on MYX every Wednesday, Thursday and Friday, 7:00am and 8:00pm.

International

In 2007,

Myx TV Myx (pronounced "mix") is an American pay TV channel based in Daly City, California with an office also in Redwood City, California targeting a multicultural audience. As a sister network to Myx (Philippines), it launched in the United States ...

(originally launched simply as Myx) was launched in the United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States and with music video as its primary content. It was later reformatted to become a general-entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies.

References

External links

* {{Television in the Philippines Television networks in the Philippines Music video networks in the Philippines Philippine music Television channels and stations established in 2000 Creative Programs Assets owned by ABS-CBN Corporation 2000 establishments in the Philippines ABS-CBN Corporation channels