Myprotein is a British

bodybuilding supplement Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contain ...

brand which has developed into a family of brands, including Myvitamins, Myvegan, MyPRO and MP Activewear. It was founded in 2004 by

Oliver Cookson Oliver Cookson is an English entrepreneur who established the sports nutrition business Myprotein, which he sold in 2011 for £58 million to The Hut Group. He was named in the Sunday Times Rich List 2019 having recorded a net worth of £306 m. ...

and bought by

The Hut Group THG plc, formerly The Hut Group, is a British e-commerce retail company headquartered at Manchester Airport, England. It sells own-brand and third-party cosmetics, dietary supplements, luxury goods, and licensed and personalised products onlin ...

in 2011.

History

Myprotein was founded in 2004 by

and acquired by British e-commerce company,

, in June 2011. In December 2015, Myprotein announced an agreement with Kentucky Cabinet for Economic Development to build their first production facility outside the UK in

Bullitt County, Kentucky Bullitt County is a county located in the north central portion of the U.S. state of Kentucky. As of the 2020 census, the population was 82,217. Its county seat is Shepherdsville. The county was founded in 1796. Located just south of the city ...

. Myprotein (registered as Cend Limited) invested $17 million to rent a production and distribution facility that planned to create 350 new jobs in the region.

Sponsorships

Myprotein has partnered with various competitive sports teams from across the UK and Canada. * St Helens RFC * Warrington Wolves * London Broncos * Sale Sharks * Burnley FC * Nottingham Forest * University of Nottingham Sport * Toronto Wolfpack

Controversies

In 2014, The Hut Group sued

for £15 million, alleging that he and his off-shore trust had overstated the profits of Myprotein prior to its acquisition by The Hut Group in 2011. Cookson counter sued for £12.7 million claiming a breach of warranty and fraudulent misrepresentation. The matter went to the High Court in London in October 2014 and, after a month-long trial, judgement was given by William Blair in November 2014 awarding Cookson an overall net result win of £6.5m in damages. At the costs hearing in December 2014, the judge awarded a payment of just under £7.5 million to be made by The Hut Group to Cookson and the Trust in respect of all of the claims and counterclaims in the action and one third of the costs incurred by Cookson and the Trust. Cookson and the Trust appealed the court's decision to award The Hut Groups damages. The court of appeal dismissed the appeal on 22 March 2016.

References

{{reflist THG (company) Nutritional supplement companies of the United Kingdom Sports nutrition and bodybuilding supplement companies Retail companies of England Online retailers of the United Kingdom