EAS (formerly Experimental & Applied Sciences) was a distributor of creatine nutritional supplements with approximately 300 staff, annual sales exceeding $300 million, and offices/distributors in 54 countries.

History

EAS was founded in Pacific Grove, Monterey County, California in 1992 by

biochemist Biochemists are scientists who are trained in biochemistry. They study chemical processes and chemical transformations in living organisms. Biochemists study DNA, proteins and Cell (biology), cell parts. The word "biochemist" is a portmanteau of ...

Anthony Almada, and businessman Ed Byrd. In 2012, Byrd founded EAB Lab

After discovering the possible benefits for Athlete's foot, athletes of

creatine monohydrate Creatine ( or ) is an organic compound with the nominal formula (H2N)(HN)CN(CH3)CH2CO2H. It exists in various modifications (tautomers) in solution. Creatine is found in vertebrates where it facilitates recycling of adenosine triphosphate ( ...

supplementation, in December 1992 they acquired a kilogram of creatine and began trials. In 1993 they released the first

commercially Commerce is the large-scale organized system of activities, functions, procedures and institutions directly and indirectly related to the exchange (buying and selling) of goods and services among two or more parties within local, regional, nation ...

available creatine supplement intended specifically for strength and muscle enhancement under the EAS brand name Phosphagen. The product caught the eye of Bill Phillips, publisher of ''Muscle Media 2000'' (usually referred to as "MM2K"), and he began to write about its benefits in the ''Natural Supplement Review'' and his subscriber-based newsletters. In 1994 he purchased EAS from Almada and

Byrd Byrd commonly refers to: * William Byrd (c. 1540 – 1623), an English composer of the Renaissance * Richard E. Byrd (1888–1957), an American naval officer and explorer Byrd or Byrds may also refer to: Other people * Byrd (surname), includin ...

, and was 100% owner of EAS until the sale to North Castle Partners. Phillips' subscriber base was the perfect platform in which to tout his new acquisition, and it was from here that EAS growth really began. He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex Protein Supplement, Phosphagen and

HMB HMB may refer to: Compounds * β-Hydroxy β-methylbutyric acid, , a metabolite of the essential amino acid leucine, synthesized in the human body *Human Melanoma Black, a monoclonal antibody Languages * Humburi Senni language, spoken in Burkina ...

, this eventually made EAS a leading player in the nutritional supplement industry. In 1999

North Castle North Castle is a town in Westchester County, New York, United States. The population was 11,841 at the 2010 census. It has three hamlets: Armonk, Banksville, and North White Plains. Geography According to the United States Census Bureau, the tow ...

Partners purchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004. In 2005 EAS was purchased by

Abbott Laboratories Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known dr ...

for approximately $320 million in a cash-for-stock transaction and existed as a solely-owned division of Abbott. The refreshed product line focused on sports bars,

drink mixes A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling fruit juice or soda in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made in ...

, and similar products. Abbott expanded the range of stores offering EAS products from niche stores such as GNC to mainstream stores such as Walmart and

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

. In March 2011 Abbott laboratories removed the EAS brand from international markets and ceased European production of EAS products. This included the closing of the Canadian and UK country businesses and regional distribution in Europe, Australia, and New Zealand along. In August 2018 the brand was discontinued by Abbott Laboratories.https://eas.com/

Product brands

*Myoplex Protein Supplement brand products *Phosphagen (

)

References

External links

*
Abbott Laboratories website
* {{Official website, http://www.billphillips.com, Bill Phillips' official website Companies based in Golden, Colorado Health care companies established in 1992 Sports nutrition and bodybuilding supplement companies Abbott Laboratories 1994 mergers and acquisitions 1999 mergers and acquisitions 2005 mergers and acquisitions Health care companies disestablished in 2018 1992 establishments in California 2018 disestablishments in Ohio

History

Product brands

See also

References

External links