Myles Kovacs is an American entrepreneur and cofounder of automotive magazine '' DUB'', founded in 2000. He is of Japanese and Hungarian origin and spent his younger years in East Los Angeles. Kovacs graduated from nearby

Schurr High School Schurr High School is a public high school in Montebello, California, United States, a suburb in the Los Angeles metropolitan area. Part of the Montebello Unified School District, it has an enrollment of approximately 3,500 students in grades 9-1 ...

in Montebello, California. After ''DUB'' magazine, Kovacs has branched out in the urban car scene market with a design for custom wheels that seem to spin when a car is stopped and die-cast toy cars that are sold at

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...

and other chain stores. MTV uses him to produce its ''

MTV Cribs ''MTV Cribs'' (also known as ''Cribs'') is an American documentary television show that originated on MTV and features tours of the private homes of celebrities. It originally aired from 2000 to 2010. In 2017, MTV produced short-form episodes o ...

'' show when it features celebrities' cars. He started with about $10,000 — put together with two partners — and practical experience learned from high school jobs that included delivering customized cars to Los Angeles-area celebrities and writing a newsletter about hip-hop clubs around the nation. He started ''DUB'' magazine first, then used it as a way to promote his other enterprises. Today, Kovacs advises

corporate executive Corporate titles or business titles are given to corporate officers to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations, cooperatives, non-profit or ...

s, trade groups and car lovers on the growing auto customizing market. Among the companies he has consulted for are

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...

and

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

.USATODAY.com - Urban car scene comes alive in 'Dub'
/ref> Myles Kovacs and wife Cynthia Kovacs have recently been on Fox's reality series,

The Secret Millionaire ''The Secret Millionaire'' is a reality television show which originated in the UK, in which millionaires go incognito into impoverished communities and agree to give away tens of thousands of pounds (or tens of thousands of dollars in the US and ...

, in which $150,000 of their own money was given away to deserving people.

References

{{DEFAULTSORT:Kovacs, Myles American people of Japanese descent American businesspeople American people of Hungarian descent Living people Year of birth missing (living people) People from Montebello, California