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Myeongdong () is a dong in Jung-gu, Seoul, South Korea between
Chungmu-ro Chungmuro is an avenue 1.75 km in length and 10–20 m in width and the area nearby, located in Jung-gu, central Seoul, South Korea. Since the 1960s, Chungmuro has been known as the street of culture, artists, and the film industry. Dansungs ...
, Eulji-ro, and Namdaemun-ro. It covers 0.99km² with a population of 3,409 and is mostly a commercial area, being one of Seoul's main shopping, parade route and tourism districts.
Jung-gu Jung District (), meaning "Central District," is the name of a ''gu'' (district) in several South Korean cities: *Jung District, Busan *Jung District, Daegu *Jung District, Daejeon *Jung District, Incheon *Jung District, Seoul *Jung District, Ulsan ...
Office, Retrieved 2010-05-26 (Korean)
In 2011, 2012 and 2013, Myeong-dong was listed as the ninth most expensive shopping street in the world. The area is known for its two historically significant sites, namely the Myeongdong Cathedral and the Myeongdong Nanta Theatre.


History

Myeongdong dates back to the Joseon Dynasty when it was called ''Myeongryebang'' () and mostly a residential area. During the Japanese era the name was changed to ''Myeongchijeong'' (, ''Meijicho'' in Japanese pronunciation) and became more of a commercial district, being influenced by the rising commerce in the neighboring Chungmuro area. It became the official district of Myeongdong in 1946, after independence.Myeongdong
from
Doosan Encyclopedia ''Doosan Encyclopedia'' is a Korean language encyclopedia published by Doosan Donga (두산동아). The encyclopedia is based on the ''Dong-A Color Encyclopedia'' (동아원색세계대백과사전), which comprises 30 volumes and began to be p ...
(Korean)
After the Korean War and into the 1960s, the economy blossomed and the financial sector from Namdaemun-ro and
Euljiro Euljiro is an avenue in Seoul named after Eulji Mundeok, the general who saved Korea from the invading Sui dynasty of China. During the period of Japanese rule, the street was known as Kogane-Cho (황금정; 黄金町). Euljiro starts at 97-3 ...
gradually expanded into Myeongdong. The area flourished as city renovations took place and highrise buildings were built. Many department stores, shopping centers, restaurants, upscale shops and boutiques set up their businesses in Myeongdong and it became popular with the young and trendy in the 1970s. Besides being a major commercial and financial district, Myeongdong has been a popular location for political demonstrations and protests, especially during the turbulent years of the 1980s and 1990s. Myeongdong Cathedral has been a frequent spot for many of these demonstrations and still is to this day. As of March 2000, Myeongdong's has been designated as a special Tourism Promotion Area and is one of the stops on the official Seoul City Bus tour's main route.


Characteristic

Seoul's financial hub is divided between here and Yeouido where the Korea Stock Exchange is located. Major insurance, securities, financial services companies, and investment firms with headquarters in Myeongdong include
Citibank Citibank, N. A. (N. A. stands for " National Association") is the primary U.S. banking subsidiary of financial services multinational Citigroup. Citibank was founded in 1812 as the City Bank of New York, and later became First National City ...
,
SK Corporation SK Group ( Korean: SK그룹, 에스케이그룹) is the second largest South Korean chaebol behind Samsung Group. SK Group is composed of 186 subsidiaries and affiliates that share the SK brand name and the group's management culture, named SKMS ...
,
Kookmin Bank Kookmin Bank or KB Kookmin Bank () is among four of the largest banks ranked by asset value in South Korea, as of the end of March 2014. It is the largest among banks in Korea and the 60th largest in the world as of 2017. History The current KB ...
,
Korea Exchange Bank Hana Bank (; KEB Hana Bank outside South Korea) is a commercial bank headquartered in Seoul, South Korea. Since its establishment as Korea Exchange Bank in 1967, it provides the largest range of foreign exchange products in South Korea. Histor ...
, Lone Star Funds,
Sumitomo Mitsui Banking Corporation is a Japanese multinational banking and financial services institution headquartered in Yurakucho, Chiyoda, Tokyo, Japan. The group operates in retail, corporate, and investment banking segment worldwide. It provides financial products and ser ...
, ''AIG Korea Insurance'', Hana Bank, and
HSBC HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 tri ...
. The Bank of Korea is also in the vicinity. Other notable landmarks in Myeongdong include the Chinese Embassy, which was first opened on January 4, 1949. YWCA headquarters, UNESCO Hall, Myeongdong Theater, and the oldest Catholic cathedral in Korea, Myeongdong Cathedral. Except for early morning and late night delivery hours, the main street and most of the alleys are blocked off for pedestrians to roam freely without being hindered by traffic.


Luxury shopping

Myeongdong is one of Seoul's main shopping districts featuring mid-to-high priced retail stores and international brand outlets, including Lacoste, Polo Ralph Lauren, H&M, Zara,
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
,
Bulgari Bulgari (, ; stylized as BVLGARI) is an Italian luxury fashion house founded in 1884 and known for its jewellery, watches, fragrances, accessories, and leather goods. While the majority of design, production and marketing is overseen and exec ...
and Louis Vuitton, as well as Korean cosmetics brands such as Nature Republic, Missha, The Face Shop and Skin Food. It is a particularly popular area for young people and tourists as a center for fashion and sight-seeing. Several large shopping centers and department stores are in the district including Lotte Department Store,
Shinsegae Department Store Shinsegae (, ) is a South Korean department store franchise, along with several other businesses, headquartered in Seoul, South Korea. The firm is an affiliate of Shinsegae Group, South Korea's leading retail chaebol, and one of the big three de ...
,
Migliore Migliore (, meaning 'better' or 'best'; ko, 밀리오레, Milliore, is the name of a chain of department stores in South Korea that specializes in selling clothing and fashion accessories. The first store opened in the Dongdaemun shopping dist ...
, M Plaza, an
Noon Square
In August 2012, as part of Lotte Department Store's expansion programme into China, a replica of the street of Myeongdong is featured in its new store in Tianjin, with outlets of Missha, The Face Shop and Skin Food. The floating population of Myeongdong is estimated to be around 2 million a dayC.K. Jan
"Myeongdong commercial district"
MK Business News 2010-05-12 (Korean)
and in terms of floorspace rents, Myeongdong is one of the most expensive shopping districts in the world. Many hotels, restaurants, cinemas, theaters, and historical sites complete the diverse mixture of the area. In a poll of nearly 2,000 foreign visitors, conducted by the Seoul Metropolitan Government in November 2011, stated that 13.4 percent named shopping in Myeongdong as their favorite activity in Seoul.


Tourist attractions

Myeongdong Festival has been hosted since 1982 to vitalize the commercial area and encourage tourism.Myeongdong Festival
,
Jung-gu Jung District (), meaning "Central District," is the name of a ''gu'' (district) in several South Korean cities: *Jung District, Busan *Jung District, Daegu *Jung District, Daejeon *Jung District, Incheon *Jung District, Seoul *Jung District, Ulsan ...
Office
It is usually held twice a year: from the end of March to the middle of April in spring, and the month of September in autumn. Parades, music and dance performances, fashion shows and other spectacles are part of the festivities. Many shops and stores offer product sales and discounts during this time as well. In 2012, the area hosted the street parade of the Cheonan World Dance Festival in October. * China Street


Local transportation

The southern part of Myeongdong is served by Station #424, Myeong-dong on Line 4 of the Seoul Subway, while the northern area is closer to Station #202, Euljiro 1-ga on
Line 2 Line 2 or 2 Line may refer to: Public transport Americas *2 (New York City Subway service), a rapid transit service in the A Division of the New York City Subway *2 Line (Sound Transit), a light rail line in Seattle, Washington *Line 2 Bloor–Dan ...
.


Education

International schools include: * Seoul Chinese Primary SchoolSEOUL CHINESE PRIMARY SCHOOL
." International School Information, Government of South Korea. Retrieved on March 30, 2016.


See also

* Myeongdong Cathedral * List of upscale shopping districts * Economy of South Korea


References


External links


Visit KoreaMyeongdong Tourist Info
(English)
Life in KoreaMyeongdong Tourist Zone
(Korean)
Myeongdong resident office website
{{coord, 37.5637, N, 126.9840, E, source:wikidata-and-enwiki-cat-tree_region:KR, display=title Neighbourhoods of Jung-gu, Seoul Shopping districts and streets in South Korea Tourist attractions in Seoul