is a

loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...

provided by

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

and the successor to

Club Nintendo Club Nintendo was a customer loyalty program provided by Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Members of Club Nintendo earned ...

. The system rewards allows players to earn points from using software or purchasing games, which can then be spent on rewards such as digital games or discounts. The program launched worldwide in March 2016, releasing alongside Nintendo's first mobile app, ''

Miitomo ''Miitomo'' (ミートモ in Japanese) is a discontinued freemium social networking mobile app developed by Nintendo for iOS and Android devices. The app, Nintendo's first, allowed users to converse with friends by answering various questions ...

''. My Nintendo is originally the name of a registration program provided by Nintendo of America that launched in 2002. It allowed users to register their games and consoles on Nintendo's website using a printed code included with the products. Select physical rewards were possible dependent upon which product title or number of products overall were registered. This service was replaced by a North American version of Club Nintendo in December 2008.

Features

By clearing various "missions", players earn three different kinds of currency; Gold Points, Platinum Points, and app-centric Platinum Points, which can be exchanged for rewards, including digital game downloads for the

Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...

and

Nintendo 3DS The is a handheld game console produced by Nintendo. It was announced in March 2010 and unveiled at E3 2010 as the successor to the Nintendo DS. The system features backward compatibility with Nintendo DS video games. As an eighth-generatio ...

, discounts on software purchased from the

Nintendo eShop The Nintendo eShop is a digital distribution service powered by the Nintendo Network for the Wii U and Nintendo 3DS, and by a dedicated online infrastructure for the Nintendo Switch. Launched in June 2011 on the Nintendo 3DS, the eShop was en ...

or the official Nintendo online store, and other digital items such as downloadable themes for the Nintendo 3DS. Gold Points are earned by purchasing software (automatically added to account if digital purchase, physical purchase only redeemable within set time from games release) while Platinum Points are earned by performing actions such as linking with social media or signing into the Nintendo eShop or (formerly)

Miiverse Miiverse was a social network for Nintendo 3DS and Wii U, created by Nintendo System Development and Hatena (company), Hatena, and powered by the Nintendo Network. Integrated into many games, Miiverse allowed players to interact and share their ...

weekly. App-centric Platinum Points are earned by clearing missions within Nintendo's mobile apps, and can either be used to purchase rewards within the app or combined with regular Platinum Points to be spent on the main rewards. On March 6, 2018, the ability to use Gold Points in the Nintendo Switch eShop became available. On September 8, 2020, the first set of physical rewards was available using Platinum Points.

History

In January 2015, Nintendo announced that

would be discontinued in all regions, with announcing a new loyalty program at a later date. Club Nintendo was discontinued in North America on June 30. In February 2016, it was announced that its replacement, My Nintendo, would launch the following month in 39 countries, alongside Nintendo's new mobile app ''

'' and the new

Nintendo Account Nintendo Account is a single sign-on user account system used for Nintendo services on various platforms. Introduced in February 2016, it is used as the account system for Nintendo-published mobile apps, as well as the Nintendo Switch console and ...

system. On December 1, 2016, My Nintendo added child account support, allowing users under 13 years to use the service with parental or guardian control. Adult user accounts can also add children between the age of 13 and 17 inclusively.

Other

My Nintendo was also the name given to a service in North America, which allowed users to register their games online to gain access to exclusive bonuses like screensavers.

Notes

References

External links

* * (Japan only) * Regional My Nintendo Store sites: ** ** ** ** {{Customer loyalty programs Nintendo Customer loyalty programs 2016 introductions