My Food Bag is a New Zealand
meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the
NZX
New Zealand's Exchange (), known commonly as the NZX, is the national stock exchange for New Zealand and a publicly owned company. NZX is the parent company of Smartshares, and Wealth Technologies.
On 30 August 2020, the NZX had a total of ...
and
ASX
Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...
on 5 March 2021.
History
My Food Bag is New Zealand's longest-standing meal-kit provider. The business was co-founded by
Cecilia Robinson and her husband James Robinson, together with celebrity chef and
nutritionist A nutritionist is a person who advises others on matters of food and nutrition and their impacts on health. Some people specialize in particular areas, such as sports nutrition, public health, or animal nutrition, among other disciplines. In many c ...
Nadia Lim
Nadia Rui-chi Lim (born 21 December 1985) is a New Zealand celebrity chef, entrepreneur, food writer and television personality. Lim is known as the self-proclaimed "Nude Cook" as an advocate of natural, unprocessed foods, and for creating healt ...
and her husband Carlos Bagrie, and
Theresa Gattung
Theresa Gattung is a New Zealand businessperson and the former chief executive of Spark New Zealand, Telecom New Zealand (1993–2007).
Early life
Gattung was born in Wellington, the eldest of four daughters. She was educated at John Paul C ...
.
My Food Bag was launched in Auckland, with first deliveries made in March 2013. My Food Bag expanded into the Wellington region in September 2013 and then into the South Island in November 2014.
In 2016, New Zealand private equity firm Waterman Capital invested in My Food Bag. In June 2018, co CEOs Cecilia and James Robinson moved to non-executive director roles and Kevin Bowler was appointed as CEO.
Business
My Food Bag delivers its customers weekly boxes that contain recipes and the food ingredients needed to make their dinners for a week. Recipes are designed by My Food Bag's Development Kitchen team, and ingredients are predominantly sourced from local suppliers, with all meats and eggs being free range or free farmed.
My Food Bag has a broad range of products under the My Food Bag brand including My Family Bag, My Gourmet Bag and My Plant Based Bag to cater for different tastes and preferences.
In mid-2016, My Food Bag expanded its offering with the launch of Bargain Box and in 2017 launched a new product range designed specifically for people wanting to manage their weight. In 2019 My Food Bag entered the ready-made meal market.
The company now delivers more than one million meals each month.
Awards
* Westpac Supreme Business Excellence Award (2017)
* TVNZ Marketing awards – Emerging Brand (2014)
* Deloitte Fast 50 – National Rising Star (2014)
* Westpac Excellence in Innovation Business Awards (2014)
References
{{Authority control
Food and drink companies based in Auckland
Online food ordering