My-Tv was Italy's first
internet television
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
service. Owned by
RCS MediaGroup
RCS MediaGroup S.p.A. (formerly Rizzoli-Corriere della Sera), based in Milan and listed on the Italian Stock Exchange, is an international multimedia publishing group that operates in daily newspapers, magazines and books, radio broadcasting, ne ...
,
Mediobanca
Mediobanca is an Italian investment bank founded in 1946 at the initiative of Raffaele Mattioli (at that time CEO of Banca Commerciale Italiana, the largest commercial bank in Italy which promoted its incorporation together with Credito Italiano) ...
and Gruppo Ciancio, it streamed
on-demand video content from Milan and Rome that included music and information about events, clubs and shopping.
History
My-Tv was founded in 2000 in
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
by Salvo Mizzi, and it's considered the first Italian
web television
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aer ...
.
[La città? Per raccontarla c'è My Tv, Marco Letizia, Corriere della Sera, 9 novembre 2000, p. 26. (Italian)] In Italy My-Tv programs "have been the only ones to be {{sic, nolink=y, rebroadcasted by television channels thanks to their huge internet circulation and success".
Art director was popular Italian singer-songwriter
Lucio Dalla
Lucio Dalla (; 4 March 1943 – 1 March 2012) was an Italian singer-songwriter, musician and actor. He also played clarinet and keyboards.
Dalla was the composer of " Caruso" (1986), a song dedicated to Italian opera tenor Enrico Caruso, and ...
.
See also
*
Internet television
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
*
Alternative media
Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, C ...
*
Citizen journalism
Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, a ...
References
Further reading
* Giuseppe Mazzei, ''Verso il tigitale. Giornalismo tv. Manuale del cambiamento'', RAI ERI, Roma 2002 (Italian)
* Luca De Biase, Giorgio Meletti, ''Bidone.com? Da dove riparte la net economy in Italia'', Fazi Editore, Roma 2001 (Italian).
* Louisa Ha, Richard J. Ganahl, ''Webcasting worldwide: business models of an emerging global medium'', LEA's Media Management and Economics Series, Routledge, New Jersey 2007.
External links
Official WebsiteKing365 IPTV SiteHotstar Watching Tips
Streaming television
Internet properties established in 2000
Online companies of Italy