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Muzz Buzz is an Australian owned and operated drive-through coffee
Expansion into non-Western Australian markets began in 2006, with potential sites earmarked in
Muzz Buzz Japan
{{Food chains in Australia Fast-food franchises Coffeehouses and cafés in Australia Companies based in Perth, Western Australia
franchise
Franchise may refer to:
Business and law
* Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees
* Franchise, a privilege to operate a type of business such as a cable television p ...
chain, originating in Perth
Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth i ...
, Western Australia. Established in 2001, in the suburb of Belmont, Muzz Buzz has seen rapid expansion in recent years and be found at over 35 locations within the Perth metropolitan area
The Perth metropolitan region or the Perth metropolitan area is the administrative area and geographical extent of the Western Australian capital city of Perth and its conurbation.
It generally includes the coastal strip from Two Rocks in t ...
.
History
Craig Muzeroll opened the first Muzz Buzz in 2001 onGreat Eastern Highway
Great Eastern Highway is a road that links the Western Australian capital of Perth with the city of Kalgoorlie. A key route for road vehicles accessing the eastern Wheatbelt and the Goldfields, it is the western portion of the main road link ...
, Belmont, Western Australia. The coffee shop was created to cater to a growing Australian tastes for premium coffee which was, at the time, not commonly available within Perth in drive-through form.
Franchising of the brand commenced in 2004 after Warren Reynolds and his partners purchased Craig Muzeroll's business. The first franchised outlet was established in Mosman Park
Mosman is a suburb on the Lower North Shore region of Sydney, in the state of New South Wales, Australia. Mosman is located 8 kilometres north-east of the Sydney central business district and is the administrative centre for the local gov ...
. Reynolds was instrumental in the expansion of the franchise to additional Perth locations. Sporting a distinctive design, reminiscent of an oversized coffee cup, the stores have the standard corporate livery of white, green, and purple.
Expansion into non-Western Australian markets began in 2006, with potential sites earmarked in New South Wales
)
, nickname =
, image_map = New South Wales in Australia.svg
, map_caption = Location of New South Wales in AustraliaCoordinates:
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, es ...
, South Australia
South Australia (commonly abbreviated as SA) is a state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of , it is the fourth-largest of Australia's states and territories ...
, Queensland
)
, nickname = Sunshine State
, image_map = Queensland in Australia.svg
, map_caption = Location of Queensland in Australia
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, establishe ...
and Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
. , Muzz Buzz had 56 operating drive-through outlets in four Australian states. Internationally, franchise rights have been sold to Belarus
Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by ...
for the Eastern Bloc, Turkey and the Middle East, South Africa, New Zealand (two stores), United Kingdom and Singapore, with advanced negotiations ongoing for future North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from China.
Muzz Buzz is a member of the Franchise Council of Australia, and was ranked as one of the top 10 franchises within Australia in 2012, based on an independent review of franchisors by 10 Thousand Feet.
Controversy
An advertisement by Muzz Buzz in 2016 had received complaints from viewers who pointed out that it "promot dpaedophilia and abusive behaviour". The advertisement shows a man pouring juice over a young boy, wiping it off with his finger, licking his finger and saying "delicious sticky boy". The ad was criticised as “violent, messy, and disgusting”. In response, Muzz Buzz removed the advertisement from all broadcasts and apologised to the public for “any distress caused”.See also
*List of coffeehouse chains
This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and department stores, o ...
* List of restaurant chains in Australia
This is a list of notable restaurant chains in Australia. A restaurant chain is a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., McDonald's in the U.S.) or franchi ...
References
External links
*Muzz Buzz Japan
{{Food chains in Australia Fast-food franchises Coffeehouses and cafés in Australia Companies based in Perth, Western Australia