Muzungu Sisters
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Muzungu Sisters is a fashion company founded in 2009 (launched in 2011) by
Tatiana Casiraghi Tatiana Santo Domingo Rechulski (born 24 November 1983), also known as Tatiana Casiraghi, is an American-born Colombian-Monégasque socialite, heiress and fashion designer. She is the founder of Muzungu Sisters, a fashion company and the wife o ...
an
Dana Alikhani
The word "Muzungu" is Swahili, meaning "traveler" or "wanderer."


Mission

They "commission handcrafted goods" from artisans in obscure, far-out communities who otherwise might never have been discovered. They are a "sustainable" company that stresses "fair labor practices." The company’s mission is to “to promote artisan craftwork around the world, supporting diminishing crafts” by working with NGOs, fair-trade cooperatives and local experts. With a focus on "fine craftsmanship, natural materials and traditional techniques", the founders are inspired by travel, friends, family and street style.


The founders


Dana Alikhani

Dana Alikhani is Iranian and was born and raised in Cyprus. She holds a Bachelor’s Degree in Social Anthropology from
SOAS SOAS University of London (; the School of Oriental and African Studies) is a public research university in London, England, and a member institution of the federal University of London. Founded in 1916, SOAS is located in the Bloomsbury are ...
, and a Masters Degree from
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
in Human Rights. She focused her attention on ethical labour practices, an interest that eventually led her to the founding of Muzungu Sisters.   Before launching the company in 2011, Dana held positions at the United Nations High Commission for Refugees (
UNHCR The United Nations High Commissioner for Refugees (UNHCR) is a United Nations agency mandated to aid and protect refugees, forcibly displaced communities, and stateless people, and to assist in their voluntary repatriation, local integrati ...
) and as a Middle East business risk analyst in London.


Tatiana Casiraghi

Tatiana Casiraghi, née Santo Domingo, is Brazilian on her mother's side, Colombian on her father's side, and married to Andrea Casiraghi, the eldest son of
Caroline, Princess of Hanover Princess Caroline of Monaco (Caroline Louise Marguerite; born 23 January 1957) is, by her marriage to Prince Ernst August, the Princess of Hanover. As the eldest child of Rainier III, Prince of Monaco, and Grace Kelly, she is the elder sister ...
. Casiraghi has a BFA in visual communications, with a concentration in photography, from the
American University in London The American University in London (AUL) was an accredited university in the United Kingdom before being suspended in April 2007. It was located in Seven Sisters Road in London.Bear, Mariah P. and John Bear. Bears' Guide to Earning Degrees by Di ...
. She worked in fashion and publishing prior to business partnership with Alikhani.


Headquarters

Muzungu Sisters Ltd. is based in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. They have a showroom at 242 Acklam Road. The retail is done primiarily online, via their official website, MuzunguSisters.com, and mass retailers like
YOOX Net-a-Porter Group YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter ...
. However, the company does "pop-ups" periodically around the world. The first pop-up was held in London.


References


External links


Official website
Online clothing retailers of the United Kingdom {{UK-retail-company-stub