Founded in 1991, Muze, Inc. was a
business-to-business
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when:
* A business is sourcing materials for their production process for output (e.g., a ...
provider of media information, metadata, and digital preview samples that enable search, discovery, and purchase of
digital entertainment content.
"Muze was founded by Zullo and Trev Huzley in 1986 under the name ''Digital Radio Network'', which used to trade air time with rock music radio stations, giving the stations a segment that allowed listeners to call up and get information on album being released on CD in exchange for allowing Digital Radio to sell advertising time to sponsors.
Muze media information databases are used by businesses to support the sale of entertainment products – such as music tracks and albums, videos and DVDs, books, and video games – and to attract and retain subscribers to Internet, mobile, and social networking sites. Muze was based in
New York City with operations in
North America
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
and the
United Kingdom.
In April 2009,
Macrovision (now
TiVo) announced that it had signed a definitive agreement to acquire substantially all of the assets of Muze, Inc. in a $16.5 million cash transaction. The transaction closed on April 30.
Among Muze's clients were
eBay,
ArkivMusic,
Netflix and
Rotten Tomatoes.
References
External links
*
Online mass media companies of the United States
Marketing companies established in 1991
1991 establishments in New York City
Business services companies disestablished in 2009
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