Founded in 1991, Muze, Inc. was a
business-to-business
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when:
* A business is sourcing materials for their production process for output (e.g., a ...
provider of media information, metadata, and digital preview samples that enable search, discovery, and purchase of
digital entertainment Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap):
*digital media
*new media
*video on demand
*video games
*interactive entertainmen ...
content.
"Muze was founded by Zullo and Trev Huzley in 1986 under the name ''Digital Radio Network'', which used to trade air time with rock music radio stations, giving the stations a segment that allowed listeners to call up and get information on album being released on CD in exchange for allowing Digital Radio to sell advertising time to sponsors."
Muze media information databases are used by businesses to support the sale of entertainment products – such as music tracks and albums, videos and DVDs, books, and video games – and to attract and retain subscribers to Internet, mobile, and social networking sites. Muze was based in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
with operations in
North America
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
and the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
.
In April 2009,
Macrovision
TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property ...
(now
TiVo
TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...
) announced that it had signed a definitive agreement to acquire substantially all of the assets of Muze, Inc. in a $16.5 million cash transaction. The transaction closed on April 30.
Among Muze's clients were
eBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
,
ArkivMusic
ArkivMusic, Inc. is a Tennessee-based online classical music retailer, specializing in the distribution of CDs and DVDs.
ArkivMusic opened its online store in February 2002.
In addition to their inventory of readily available CDs, the ArkivCD r ...
,
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
and
Rotten Tomatoes
Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
.
References
External links
*
Online mass media companies of the United States
Marketing companies established in 1991
1991 establishments in New York City
Business services companies disestablished in 2009
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