Musto is a clothing brand based in England, with its headquarters at International House, St Katherine's Way, London E1W 1UN. The brand was established in 1964 by
Keith Musto, a British Olympic sailor and engineer. Musto sells
sailing
Sailing employs the wind—acting on sails, wingsails or kites—to propel a craft on the surface of the ''water'' (sailing ship, sailboat, raft, windsurfer, or kitesurfer), on ''ice'' (iceboat) or on ''land'' (land yacht) over a chosen cou ...
clothes, equestrian clothing,
shooting
Shooting is the act or process of discharging a projectile from a ranged weapon (such as a gun, bow, crossbow, slingshot, or blowpipe). Even the acts of launching flame, artillery, darts, harpoons, grenades, rockets, and guided missiles ...
apparel and lifestyle outdoor clothing.
History
In 1979 Musto developed the first three-layer clothing system for sailors. In 1987 Keith Musto won the British
Design Council
The Design Council, formerly the Council of Industrial Design, is a United Kingdom charity incorporated by Royal Charter. Its stated mission is "to champion great design that improves lives and makes things better".
It was instrumental in the prom ...
Award for his ocean clothing. In 1989 Musto became the supplier to the
RNLI for its offshore lifeboat crews.
In 2010 the company was granted
royal warrants, naming them as official suppliers, from Queen Elizabeth and her husband.
It worked closely with equestrian
Zara Phillips to launch a jointly designed equestrian clothing range named ZP176.
In 2017, Musto was acquired by Norwegian outdoor clothing maker
Helly Hansen
Helly Hansen (HH) is a Norwegian manufacturer and retailer of clothing and sports equipment and a subsidiary of the Canadian retail chain Canadian Tire. Currently headquartered in Oslo, it was previously headquartered in Moss, Norway from its fou ...
, which was then acquired in 2018 by Canadian retailer
Canadian Tire.
Sponsorship
Musto has sponsored British sailor
Ellen MacArthur
Dame Ellen Patricia MacArthur (born 8 July 1976) is a retired English sailor, from Whatstandwell near Matlock in Derbyshire, now based in Cowes, Isle of Wight.
MacArthur is a successful solo long-distance yachtswoman. On 7 February 2005, ...
since 1994. They sponsored the Vestas Sailrocket and
Pete Goss and his crew on Spirit of Mystery. Musto were the title sponsor of the
Musto Skiff
The Musto Skiff is a single-handed sailing skiff with a length of . It features a trapeze, asymmetrical spinnaker, wings and low weight and achieves speeds of over , which makes it one of the fastest single-handed sailing boats.
History
It was ...
. In
equestrianism, they sponsor Zara Phillips,
Zara Phillips to design own range of Musto clothing
William Fox-Pitt
William Speed Lane Fox-Pitt (born 2 January 1969) is an English equestrian who competes in eventing. His career highlights include winning three Olympic medals in the team event, with silver in 2004 and 2012, and bronze in 2008. At the W ...
, Kristina Cook
Kristina "Tina" Cook (née Gifford, born 31 August 1970), is a British three-day eventing rider. She is the 2009 European Champion and a three-time Olympic medallist, winning individual and team bronze medals in 2008 and team silver in 2012. Sh ...
and Matthew Wright. They also sponsor British sports shooter Charlotte Kerwood.
Simon Le Bon
Simon John Charles Le Bon (born 27 October 1958) is a British singer. He is best known as the lead vocalist and lyricist of the new wave band Duran Duran and its offshoot Arcadia. Le Bon has received three Ivor Novello Awards from the British ...
lead singer for Duran Duran wore Musto for The Whitbread Around the World boat race in 1985-86.
See also
References
{{reflist
External links
Official Musto Clothing website
Sportswear brands
Clothing companies of the United Kingdom
Companies based in Essex
British companies established in 1965
Clothing companies established in 1965
British Royal Warrant holders
Sailing equipment manufacturers